P&G

What P&G does

P&G Insurance - Long Island Inc. is an independent insurance brokerage founded by Barry Perlstien in 1992, operating from three offices in Brooklyn (corporate headquarters), Valley Stream NY, and Lakewood NJ. The firm sells insurance policies as a broker across five core verticals: Personal Insurance (home, auto, umbrella, jewelry), Commercial Insurance (manufacturing, real estate, professional liability), Construction Insurance (builder's risk), Healthcare Insurance, and Group Benefits (life, long-term care, disability). It is licensed to operate in 25 U.S. states plus Washington D.C., though its physical presence and brand are concentrated in the Northeast.

Name

P&G

Legal name

P&G Long Island Inc.

Website

https://pgliinsurance.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

P&G Insurance is an independent insurance brokerage founded in 1992, offering personal, commercial, construction, healthcare, and group benefits coverage across 25+ U.S. states from offices in Brooklyn, Valley Stream NY, and Lakewood NJ.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance brokerage
• Personal insurance coverage
• Commercial insurance solutions
• Construction builder risk
• Group benefits administration

Headquarters

HQ city

Valley Stream

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: P&G Insurance operates as an independent insurance broker earning commissions from multiple insurance carriers for placing business. They work with multiple auto carriers and top-rated insurance companies to find the best rates for clients. Revenue is generated through commissions on insurance policies sold and renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

P&G Insurance is an independent insurance brokerage that places personal, commercial, construction, healthcare, and group benefits insurance policies for clients. As a broker (not a carrier), it works with multiple top-rated insurance companies to source coverage at competitive rates, earning commissions on policies placed and renewed. Insurance plans are customized to each client's risk profile and delivered by licensed agents across its three Northeast offices.

Product overview

P&G Insurance - Long Island operates as an independent insurance brokerage offering a portfolio of coordinated insurance products and services. The core offerings include Personal Insurance (home, auto, umbrella, and jewelry coverage), Commercial Insurance (manufacturing, real estate, and professional service policies), Construction Insurance (builder's risk), Health Care Insurance, and Group Benefits. As an independent broker with no personal intentions, P&G brings customers coverage from top-rated insurance companies through multiple carriers, enabling customized risk management solutions across all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Customized personal insurance coverage for individuals and families, bundling home, auto, umbrella, and jewelry protection plans tailored to individual risk profiles. Distributed through licensed personal-insurance agents at P&G's three offices.
• Commercial Insurance Business insurance coverage spanning manufacturing, real estate, and professional service lines, protecting commercial operations against commercial auto, general liability, property, errors and omissions, product recall, and professional liability risks. Delivered through dedicated commercial insurance agents.
• Construction Insurance (Builder's Risk) Builder's risk coverage for construction projects, protecting buildings, materials, supplies, and equipment during new ground-up construction, remodeling, and alterations against fire, lightning, hail, hurricanes, theft, vandalism, and delays including lost sales, rental income, and real estate taxes. Targeted at contractors and developers.
• Health Care Insurance Personalized health care insurance plans sourced through marketplace shopping to find affordable premiums, combining broker risk-management expertise with carrier shopping. Offered to individual subscribers and small employer groups.
• Group Benefits Employee benefit packages for employer groups, including life insurance, long-term care, and disability coverage, with claims assistance, enrollment administration, and ongoing support. Delivered through dedicated group benefits specialists.

Quantifiable outcome

• Individual customers can save up to $20,000 in insurance premiums by consolidating coverage through P&G

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance Carriers (unnamed)coreChannel Partner/ Reseller/ DistributorP&G Insurance works with multiple auto carriers and top-rated insurance companies to bring clients the broadest range of quality insurance coverage and competitive premium rates. These carrier relationships are fundamental to their independent broker business model.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hub International: Hub International is a large North American insurance brokerage offering personal, commercial, and specialty lines through a network of agents across the U.S. and Canada. It is directly comparable to P&G as a multi-line independent brokerage with similar product verticals and agent-driven distribution.
• World Insurance Associates: World Insurance Associates is a rapidly growing U.S. insurance brokerage offering personal, commercial, and specialty coverage through regional offices across multiple states. It is comparable to P&G as a multi-line broker with multi-state licensing and an active acquisition strategy in the Northeast.
• Acrisure: Acrisure is a tech-enabled insurance brokerage providing personal, commercial, and specialty insurance across the U.S. and internationally. It is comparable to P&G in its independent broker model and broad product portfolio, while operating at significantly larger scale.
• King Insurance Partners: King Insurance Partners is a U.S. insurance brokerage offering personal, commercial, and benefits products across multiple states with regional offices. It is comparable to P&G as a mid-sized independent broker with similar product verticals and multi-state operations.
• The Hilb Group: The Hilb Group is a U.S. insurance brokerage providing personal, commercial, and benefits coverage through regional offices across multiple states. It is comparable to P&G as a mid-sized independent broker pursuing growth through geographic expansion and acquisition.
• Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage offering commercial and personal lines, with particular strength in excess/surplus and specialty coverages. It is comparable to P&G in serving specialty commercial lines and complex personal coverage through an independent agent network.
• Alera Group: Alera Group is a U.S. insurance brokerage offering personal, commercial, and employee benefits products through regional offices across multiple states. It is comparable to P&G as a mid-sized multi-line broker with a comparable Northeast presence and growth-via-acquisition model.

Broad incumbents

• Brown & Brown Insurance: Brown & Brown is a major national insurance brokerage offering personal, commercial, and specialty insurance programs through a large network of offices. It is comparable to P&G as a multi-line independent brokerage but operates at a vastly larger scale with public-company resources.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm serving commercial and individual clients across multiple lines. It is comparable to P&G in product breadth but operates as a Fortune 500 incumbent with institutional infrastructure and international reach.
• Marsh McLennan: Marsh is a global insurance brokerage and risk advisory firm serving corporate, commercial, and specialty clients worldwide. It is comparable to P&G in offering multi-line insurance and risk services, but operates as a global incumbent focused primarily on large commercial accounts.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P&G