NovaJet Aviation Group
NovaJet Aviation Group is a Canadian private aviation company providing 24/7 private jet charter, aircraft management, and aircraft acquisition services across a fleet of 30+ aircraft for corporate executives, high-net-worth individuals, and specialized verticals including film production, mining/oil & gas, and entertainment.
- Company typePrivate
- Founded2006
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NovaJet Aviation Group does
NovaJet Aviation Group is a Canadian private aviation company founded in October 2006 and headquartered in Mississauga, Ontario, that operates a full-service private jet charter, aircraft management, and aircraft acquisition business across Canada and internationally. The company operates a managed and chartered fleet of 30+ aircraft spanning helicopters (Eurocopter AS 350B2 ASTAR, Sikorsky S-76C+), turboprops (King Air 200, Cessna Grand Caravan EX, Piaggio Avanti), and light through heavy jets (Cessna Citation CJ1+/M2/Sovereign+, Learjet 40/45/45XR, Hawker 750/800, Embraer Phenom 100E/300, Challenger 350/604/605/850, Falcon 900/6X, Global Express/6500, Gulfstream G200/G650ER), supported by in-house maintenance engineers with 75+ years of combined experience and bases across Toronto Pearson, Kitchener/Waterloo, Halifax, St. John's, Gander, and Lake Simcoe. The technology backbone centers on safety infrastructure — a Safety Management System (SMS), ARGUS Platinum Elite continuous safety monitoring (placing the operator among fewer than 1% of operators worldwide), ARGUS CHEQ real-time vetting, and a paperless cockpit initiative saving up to 90,000 sheets of paper annually — alongside IS-BAO Stage 3 registration and Transport Canada AOC/CTA licensing.
The business model is built on four revenue streams: (1) on-demand private jet charter priced per trip or flight hour (sample one-way rates from $12,500 for an executive turboprop to $43,000 for a heavy jet; introductory per-hour rates from $1,650 helicopter to $4,000 Hawker 800), (2) full-service aircraft management including crew, scheduling, maintenance, and a Charter Revenue Program that lets owners offset costs when not in private use, (3) advisory services for aircraft acquisition, and (4) a President's Club membership with flyWise cost-sharing, empty-leg access, and no membership fees. The Block Charter Program (50+ hours/year) adds subscription-style recurring revenue. The company sells exclusively through direct sales channels — a 24/7 charter sales team reachable by phone (905-673-0287), email, and web quote — targeting corporate executives, HNW individuals, and specialized verticals including film/TV production, mining/oil & gas for remote-site access, musicians on tour, and luxury lifestyle travelers. NovaJet operates as a subsidiary of the Wise Group of Companies following its 2021 acquisition, with senior leadership (Philip Babbitt as President & CEO, Frank da Costa as COO, Greg Young as VP & Director of Flight Operations, Robert Brissenden as VP Finance, and Steven Wise as Chairman) in place since the acquisition.
NovaJet Aviation Group firmographics
Firmographics- Name
- NovaJet Aviation Group
- Legal name
- NovaJet Aviation Group
- Website
- https://novajet.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NovaJet Aviation Group is a Canadian private aviation company providing 24/7 private jet charter, aircraft management, and aircraft acquisition services across a fleet of 30+ aircraft for corporate executives, high-net-worth individuals, and specialized verticals including film production, mining/oil & gas, and entertainment.
- Ownership category
- akta.pro rank
NovaJet Aviation Group industry classification
Industry- Product category
- Private Aviation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (48121)
- SIC
- Aircraft (3721), Aircraft & Parts (3720)
- akta.pro primary industry
- Business Jet Charter (On-Demand) (THABAFAA)
- akta.pro secondary industry
- Jet Card & Membership Programs (THABAFAB)
Keywords
Where NovaJet Aviation Group is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
NovaJet Aviation Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Private Jet Charter: On-demand private jet charter services across light, medium, and heavy jet categories as well as helicopters. Clients book entire aircraft for exclusive use, paying per flight hour or trip. The company also offers block charter programs for frequent flyers requiring 50+ hours annually at preferential rates.
- Aircraft Management: Full-service aircraft management including flight crew, scheduling, marketing, and maintenance. Aircraft owners can offset operating expenses by participating in the Charter Revenue Program, generating income when the aircraft is not in private use.
- Aircraft Acquisition: Advisory and acquisition services for clients looking to purchase private aircraft, leveraging the company's aviation expertise.
- President's Club Membership: Exclusive membership program enabling cost-sharing on luxury charters via flyWise program, access to one-way charters at reduced rates, and special event trips. No membership fees are charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Executive Turboprop |
| Unit Pricing | Pay-as-you-go | Light Jet |
| Unit Pricing | Pay-as-you-go | Midsize Jet |
| Unit Pricing | Pay-as-you-go | Heavy Jet |
| Unit Pricing | Pay-as-you-go | Helicopter Charter |
| Unit Pricing | Pay-as-you-go | Piaggio Avanti Introductory Rate |
| Unit Pricing | Pay-as-you-go | Hawker 800 Introductory Rate |
| Unit Pricing | Pay-as-you-go | Eurocopter AS 350B2 ASTAR Introductory Rate |
| Subscription | Multi-year contract | Block Charter Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NovaJet Aviation Group product offering
Product offeringCore offering
NovaJet Aviation Group provides on-demand private jet charter across light, midsize, heavy jets and helicopters, alongside full-service aircraft management (crew, scheduling, maintenance, charter revenue offset) and advisory services for aircraft acquisition. The fleet spans 30+ aircraft types including Falcons, Challengers, Global Express, Gulfstream, Cessna Citations, Learjets, and helicopters, operating 24/7 for domestic and international flights.
Product overview
NovaJet Aviation Group is a full-service private aviation company offering a comprehensive suite of services centered around private jet charter, aircraft management, and aircraft acquisition. The core offering includes Private Jet Charter services available 24/7 with a diverse fleet spanning light jets (Cessna Citation CJ1+, M2, Phenom 100E, Learjet 40/45), midsize jets (Citation Sovereign+, Hawker 750/800, Challenger 350), heavy jets (Challenger 604/605/850, Falcon 900 series, Global Express, Global 6500, Gulfstream G200/G650ER), turboprops (King Air 200, Cessna Grand Caravan EX, Piaggio Avanti), and helicopters (Sikorsky S-76C+, Eurocopter AS 350B2 ASTAR). Supporting services include Aircraft Management with full operational support and revenue-generating charter programs, Aircraft Acquisition consulting, and specialized offerings like the Block Charter Program for frequent flyers, President's Club cost-sharing membership, Empty Legs one-way opportunities, Film at NovaJet for entertainment industry support, in-house Maintenance Program, Carbon Offset Program through TerraPass, and Paperless Cockpit environmental initiative. The company operates from multiple bases across Canada including Toronto, Kitchener/Waterloo, Halifax, and St. John's.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Jet Charter Full-service private and business aircraft charter available 24/7 for domestic and international travel, spanning light, medium, and heavy jets as well as helicopters. Customers rent the entire aircraft for exclusive use and can select aircraft by category, route, and passenger count.
- Aircraft Management Comprehensive management program for aircraft owners covering operations, maintenance, crew management, and regulatory compliance. Owners can offset operating costs through the Charter Revenue Program, which generates charter income when the aircraft is not in private use.
- Aircraft Acquisition Advisory and consulting service assisting clients in purchasing private aircraft, leveraging NovaJet's aviation expertise across multiple aircraft categories and manufacturers.
- Helicopter Charter Helicopter charter services available in southern Ontario with landing privileges at airports, golf courses, private estates, and helipads, supporting time-effective travel for leisure, corporate, and lifestyle occasions.
- Block Charter Program Subscription-style preferential rate program for clients traveling 50+ hours per year, guaranteeing trips at preferred rates with access to the entire executive aircraft fleet. No membership or maintenance fees apply.
- President's Club Membership Exclusive membership program enabling cost-sharing on luxury charters through the flyWise program, access to one-way empty leg charters at reduced rates, and special event trips. No membership fees are charged.
- Film at NovaJet Premium aviation support service for film and television productions including discreet VIP transportation for talent and crew, on-camera aircraft rentals, and filming coordination and permitting.
- Aircraft Maintenance Program In-house aircraft maintenance service delivered by Aircraft Maintenance Engineers with 75+ years of combined experience, offering 24/7 support, avionics repair, and pre-purchase inspections for managed aircraft.
Quantifiable outcome
- Fewer than 1% of private aviation operators worldwide hold ARGUS Platinum Elite accreditation — NovaJet is among them.
- +3 more outcomes
Companies that use NovaJet Aviation Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
NovaJet Aviation Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NovaJet Aviation Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TerraPasscoreNovaJet partnered with TerraPass, a carbon offset company investing in carbon reduction projects worldwide (farm waste, wind energy, landfill gas capture, water restoration). NovaJet became Canada's first private jet operator to offer clients the ability to purchase carbon offsets for their charter flights, balancing environmental responsibility with private aviation demand.
- Sentinel Security PlusminorNovaJet partnered with Sentinel Security Plus, the Canadian leader in Close Protection standards, to offer executive close protection services to clients. Sentinel's specialists are available 24/7 and are trained by ex-RCMP Close Protection experts, providing security escort services in Canada and globally.
- Cleveland Clinic CanadaminorNovaJet partnered with Cleveland Clinic Canada to offer exclusive discounts on their Executive Health program to NovaJet clients. Cleveland Clinic Canada is part of a global non-profit healthcare system specializing in disease prevention, injury rehabilitation, and sports performance, located in downtown Toronto.
- ClubLinkminorClubLink is a family of golf courses offering reciprocal access to over 50 championship courses in Ontario, Quebec, and Florida. NovaJet's partnership provides clients with luxury golf travel access, with over 20,000 current members.
- Villa StarkminorVilla Stark is a luxury oceanfront villa in Providenciales, Turks & Caicos with over 22,500 square feet of living space, 10 bedrooms, 12 bathrooms, 3 pools, and a private beach. NovaJet offers exclusive rates for NovaJet Aviation Group clients seeking luxury accommodation.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
NovaJet Aviation Group competitors and assessment
Company assessmentDirect peers
- AirSprint Inc. Canadian-based private aviation operator offering fractional jet ownership and charter services, headquartered in Calgary with operations across Canada. Directly comparable to NovaJet in target market (Canadian HNW and corporate) and product mix (fractional programs plus on-demand charter), and is the most immediate domestic competitor.
- PrivateFly: Global on-demand private jet charter broker offering access to a network of 7,000+ aircraft worldwide. Comparable to NovaJet's on-demand charter motion but operates as an asset-light broker model rather than an operator with owned/managed fleet.
- Wheels Up: Membership-based private aviation company offering on-demand charter, jet card, and fractional programs in North America. Closely comparable to NovaJet's President's Club and Block Charter membership offerings, though Wheels Up operates at substantially larger scale.
- Execaire Aviation: Canadian-based aviation services provider offering aircraft management, charter, and FBO services, primarily based at Toronto Pearson. Competes directly with NovaJet in the Canadian corporate and HNW segment with a comparable management-plus-charter model.
- PlaneSense: U.S.-based fractional aircraft program focused primarily on Pilatus PC-12 turboprops and PC-24 jets. Comparable business model to NovaJet in offering fractional/shared ownership plus charter, though operating in a different geography with a more focused turboprop/light jet fleet.
- Skyservice Business Aviation: Canadian-based private aviation operator providing charter, aircraft management, and FBO services from bases across Canada (Toronto, Montreal, Calgary, Ottawa). Closely comparable to NovaJet in geographic focus, service mix, and customer base (Canadian corporate and HNW).
Broad incumbents
- NetJets: World's largest fractional private jet operator and a Berkshire Hathaway subsidiary, operating a global fleet of 700+ aircraft. Competes with NovaJet in the Canadian enterprise and HNW segment but at a vastly larger scale, broader geographic reach, and with deeper capital backing.
- Jet Aviation: Swiss-based global business aviation operator (a General Dynamics company) offering aircraft management, charter, FBO, and maintenance services across 50+ locations. Comparable to NovaJet's management and charter business but operates a far broader international footprint with corporate ownership backing.
- VistaJet: Global private aviation company offering pay-by-the-hour membership and on-demand charter across 200+ countries. Competes with NovaJet's international charter and corporate accounts but with a substantially larger branded fleet and global membership infrastructure.
- Flexjet: Global fractional jet ownership and lease provider operating a fleet of 300+ aircraft across multiple fractional programs (Flexjet, Sentient Jet). Targets the same premium HNW and corporate segment as NovaJet but with broader fleet and program diversity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NovaJet Aviation Group social profiles
Digital presenceNovaJet Aviation Group compliance and trust
Trust signalCompliance4 records
NovaJet Aviation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaJet Aviation Group leadership team
Management profileNumber of profiles
Profiles10 records
NovaJet Aviation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaJet Aviation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaJet Aviation Group
What does NovaJet Aviation Group do?
NovaJet Aviation Group provides on-demand private jet charter across light, midsize, heavy jets and helicopters, alongside full-service aircraft management (crew, scheduling, maintenance, charter revenue offset) and advisory services for aircraft acquisition. The fleet spans 30+ aircraft types including Falcons, Challengers, Global Express, Gulfstream, Cessna Citations, Learjets, and helicopters, operating 24/7 for domestic and international flights.
Is NovaJet Aviation Group a public or private company?
NovaJet Aviation Group is a private company. It is classified as corporate owned and is currently operating.
When was NovaJet Aviation Group founded?
NovaJet Aviation Group was founded in 2006. It employs 51 to 100 people.
Where is NovaJet Aviation Group based?
NovaJet Aviation Group is headquartered in Mississauga, Canada, in the North America region.
How does NovaJet Aviation Group make money?
Four revenue lines are on record. Private Jet Charter is the primary driver. The others are aircraft Management, aircraft Acquisition and president's Club Membership.
Who are NovaJet Aviation Group's main competitors?
Direct peers on record are AirSprint Inc., PrivateFly, Wheels Up, Execaire Aviation, PlaneSense and Skyservice Business Aviation. Broad incumbents are NetJets, Jet Aviation, VistaJet and Flexjet.
Does NovaJet Aviation Group have an API?
No public API is recorded for NovaJet Aviation Group.
What industry is NovaJet Aviation Group in?
NovaJet Aviation Group's product category is Private Aviation Services. Its primary akta.pro industry code is THABAFAA, Business Jet Charter (On-Demand), with a secondary code of THABAFAB, Jet Card & Membership Programs. Its NAICS code is 481211 and its SIC code is 3721.