Red Lerille's
- Company typePrivate
- Founded1963
- HeadquartersLafayette, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Red Lerille's firmographics
Firmographics- Name
- Red Lerille's
- Legal name
- Red Lerilles
- Website
- https://redlerilles.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Red Lerille's industry classification
Industry- Product category
- Health Club Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- Group Fitness, Personal Training & Wellness CoachingEndurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training CentersSports & Recreation Lessons (Surfing, Skiing, Golf, Tennis)Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)
Keywords
Where Red Lerille's is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Lerille's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Membership Dues: Standard fitness center membership providing access to facilities, equipment, and included services
- Personal Training: One-on-one personal training services with certified trainers available for additional fees
- MIT Group Training: Maximum Intensity Training programs for athletic conditioning
- Youth Training Programs: Summer training and athletic conditioning programs for youth ages 9-14
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Summer Training - $8 per session |
Distribution channels1 record
Marketing channels3 records
Red Lerille's product offering
Product offeringCore offering
Red Lerille's is a single-location, full-service health club in Lafayette, Louisiana selling membership-based access to fitness facilities and programs. Core offerings include personal training, group fitness classes (Les Mills Body Step, Zumba, Yin Yoga, cycling), MIT athletic conditioning, aqua/swim programs, court sports (tennis, pickleball, basketball, racquetball, handball, boxing), youth summer camps, lifeguard certification, and on-site amenities such as indoor/outdoor pools, child care/nursery, and a pro shop.
Product overview
Red Lerille's is a comprehensive health club offering a unified suite of fitness and recreational services. The core Fitness Programs division encompasses personal training, group fitness classes (including Les Mills Body Step, Yin Yoga, Zumba, and cycling), and MIT (Maximum Intensity Training) athletic conditioning. The club provides multiple court sports (pickleball, tennis, basketball, racquetball/handball), aquatic programs (swimming, Wave Class, swim lessons), and boxing training. Youth programming includes summer camps, kids athletic training, and lifeguard certification classes. Facility amenities include swimming pools, child care/nursery, a pro shop, snack bar, and coffee lounge. The diverse product portfolio operates as an integrated single-facility health club model.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Programs Core fitness programming bundling personal training, group classes, and MIT athletic conditioning for all ages and fitness levels, accessed primarily via club membership.
- Group Fitness Classes Scheduled group exercise sessions including Les Mills Body Step, Yin Yoga, Zumba, cycling, and strength training, available to members.
- Personal Training One-on-one and small group training sessions delivered by certified personal trainers for an additional fee beyond the standard membership.
- MIT (Maximum Intensity Training) High-intensity athletic conditioning program for student athletes focusing on strength, power, speed, agility, and endurance, delivered at a dedicated MIT facility.
- Aqua Programs Water-based fitness and learn-to-swim programming including Wave Class, H2O for Kids swim team prep, and Aqua Tot lessons for toddlers.
- Pickleball Dedicated pickleball courts with recreational play plus organized leagues including Fall Flex League and Summer Flex League.
- Tennis Tennis programming including Ladies Summer Tennis League, USTA competitions, and junior tennis academies, delivered with on-staff tennis pros.
- Boxing Boxing training program delivered by professional trainers including Blake Prevost, who has more than 30 years and 230+ fights of experience.
- Basketball Indoor basketball facilities available for recreational play and team sports at the Lafayette club.
- Racquetball/Handball Court sports facilities for racquetball and handball gameplay available to members.
- Summer Camps & Kids Programs Seasonal camps and activities for children including athletic training, swimming lessons, and fitness programs; youth summer training is $8 per session, attendance-based, for ages 9-14.
- Lifeguard Certification Classes American Red Cross lifeguard certification training delivered in blended learning format with online coursework and in-person skills testing, offered seasonally.
Companies that use Red Lerille's
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Red Lerille's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Lerille's partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Red Lerille's competitors and assessment
Company assessmentBroad incumbents
- Crunch Fitness: Mid-market full-service fitness chain with a diverse mix of group fitness, personal training, and specialty programming. Comparable to Red Lerille's broad programming and inclusive positioning for all fitness levels.
- Life Time Fitness: Large publicly-traded full-service health club chain offering a comprehensive suite of fitness, aquatics, family, and spa amenities. Comparable to Red Lerille's in its "everything under one roof" positioning and broad programming, but operates at a much larger national scale.
- LA Fitness: Large multi-region full-service health club chain offering pools, basketball, racquetball, group fitness, and personal training. Closely comparable to Red Lerille's comprehensive one-stop amenity model—Red Lerille's explicitly positions itself as "the largest and most complete in the south."
Direct peers
- YouFit Health Clubs: Regional full-service fitness chain with locations across multiple US states. Closely comparable to Red Lerille's in offering a broad range of group fitness, personal training, and family-friendly amenities at a single multi-amenity facility.
- EōS Fitness: Growing US fitness chain offering full-service health clubs with group fitness, personal training, pools, and family amenities. Comparable to Red Lerille's full-service regional positioning and broad demographic targeting.
- Gold's Gym: World-famous bodybuilding-pedigree gym chain founded by Joe Gold—same founder-bodybuilder origins as Red Lerille's. Both anchor identity around a legendary bodybuilder founder and offer strength training, group fitness, and personal training as core offerings.
- Chuze Fitness: Regional full-service value fitness chain with locations across the southwestern US. Comparable to Red Lerille's as a multi-amenity health club targeting mainstream families and fitness enthusiasts in regional markets.
- World Gym: Global fitness chain rooted in the bodybuilding era of the 1970s, founded by Joe Gold. Comparable to Red Lerille's in its classic full-service health club format with strength equipment, group classes, and personal training.
Regional players
- Texas Family Fitness: Texas-based full-service family fitness chain with pools, basketball, childcare, and group programming. Comparable to Red Lerille's Gulf South family-oriented health club model, though operating in a different (adjacent) state.
- Jeff Munn's Health Club: Independent Gulf South health club with a comparable community-anchored heritage model. While smaller, it represents the same archetype of legacy, single-location family fitness institution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Lerille's social profiles
Digital presenceRed Lerille's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Lerille's leadership team
Management profileNumber of profiles
Profiles1 record
Red Lerille's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Lerille's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Lerille's
What does Red Lerille's do?
Red Lerille's is a single-location, full-service health club in Lafayette, Louisiana selling membership-based access to fitness facilities and programs. Core offerings include personal training, group fitness classes (Les Mills Body Step, Zumba, Yin Yoga, cycling), MIT athletic conditioning, aqua/swim programs, court sports (tennis, pickleball, basketball, racquetball, handball, boxing), youth summer camps, lifeguard certification, and on-site amenities such as indoor/outdoor pools, child care/nursery, and a pro shop.
Is Red Lerille's a public or private company?
Red Lerille's is a private company. It is classified as family owned and is currently operating.
When was Red Lerille's founded?
Red Lerille's was founded in 1963. It employs 51 to 100 people.
Where is Red Lerille's based?
Red Lerille's is headquartered in Lafayette, United States, in the North America region.
How does Red Lerille's make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are personal Training, MIT Group Training and youth Training Programs.
Who are Red Lerille's's main competitors?
Broad incumbents on record are Crunch Fitness, Life Time Fitness and LA Fitness. Direct peers are YouFit Health Clubs, EōS Fitness, Gold's Gym, Chuze Fitness and World Gym. Regional players are Texas Family Fitness and Jeff Munn's Health Club.
Does Red Lerille's have an API?
No public API is recorded for Red Lerille's.
What industry is Red Lerille's in?
Red Lerille's's product category is Health Club Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of MPAKAJAH, Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming). Its NAICS code is 713940 and its SIC code is 7997.