What Zeppelin Group Srl does

Zeppelin Hotel Tech S.P.A. (formerly Zeppelin Group Srl) is a South Tyrol-based digital marketing agency and SaaS company founded in 1999 that serves hotels, resorts, and tourism businesses primarily in the DACH region (Germany, Austria, Switzerland, Italy), with partner-led expansion into the United Kingdom. The company operates a dual business model: agency services including website creation (Performance Website, Leading Website, HR Website), online marketing campaign management across Google, Meta, YouTube, Spotify and TikTok, SEO/GEO automation, and guest communication; alongside its proprietary Amplifyr SaaS platform, marketed as the first Agentic Marketing Platform purpose-built for hospitality. Amplifyr combines four AI agents (Content, Online Marketing, SEO, Website), a hotel-specific knowledge hub called My Hotel Library, a Campaign Planner, and a Prediction Studio for sales forecasting and proactive recommendations.

The company's revenue model combines professional services (project-based website builds and monthly recurring marketing retainers) with subscription-based SaaS access to Amplifyr. Pricing is largely quote-based; Online Marketing and SEO packages are billed monthly with flexible cancellation, HR Websites are sold as one-time perpetual licenses in Starter/Essential/Pro tiers, and Amplifyr offers freemium base features (My Hotel Library and Content Generation) with paid access to the full platform. Distribution runs through direct sales in DACH, self-serve SaaS onboarding, and reseller/partner agencies (opensmjle in Cologne, UP Hotel Agency in UK, and Servecloud Digital AG in Switzerland). The company holds 20+ integrations with Internet Booking Engines and Property Management Systems, is certified as a Google Premier Partner and Meta Business Partner, and operates inside the ReGuest Commercial Operating Platform (ComOP) alongside sister companies covering CRM, data consolidation, and on-stay guest experience. Zeppelin completed its IPO on the Vienna Stock Exchange MTF segment on December 11, 2025 (ISIN IT0005667032), and reported preliminary 2025 revenue of €3,758,996 with EBITDA of -€574,509 and EBIT of -€675,816.

Name

Zeppelin Group Srl

Legal name

Zeppelin Hotel Tech S.P.A.

Website

https://zeppelinhotel.tech

Company type

Public

Founded year

1999

Operating status

Operating

Short description

Zeppelin Hotel Tech is a South Tyrol-based digital marketing agency and SaaS company serving hotels and tourism businesses. It operates the Amplifyr Agentic Marketing Platform alongside website creation, online marketing campaigns, and SEO automation across the DACH region and the UK.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Hospitality digital marketing
• Hotel website development
• Agentic marketing platform
• Hotel SEO services
• Online marketing campaigns

Headquarters

HQ city

Merano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Agency Services - Website Creation: Website creation services including Performance Website (digital base in 30 days), Leading Website (premium branding website), HR Website for employee recruitment, and Extensions like Intelligence for personalized experiences. Websites are 100% conversion-focused and fully flexible.
2. Online Marketing Services: Online marketing campaigns across various channels including Google Ads, Social Media, YouTube, Spotify, TikTok. Monthly activities with transparent results. Services include SEO & GEO Automation with monthly fees.
3. Amplifyr SaaS Platform: Agentic Marketing Platform subscription for hotels, agencies, and freelancers. Offers free base features ('My Hotel Library' and 'Content Generation') with premium features for full platform access. Monthly subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zeppelin Group Srl, operating as Zeppelin Hotel Tech, is a hospitality-focused digital marketing company combining a creative agency with the proprietary Amplifyr SaaS platform. It builds websites (Performance, Leading, HR), runs online marketing campaigns, SEO/GEO optimization, and guest communication services for hotels and tourism operators, while offering AI-driven marketing automation through Amplifyr and its integrated agents (Content, Online Marketing, SEO, Website, Campaign Planner, Prediction Studio, My Hotel Library).

Product overview

Zeppelin Hotel Tech operates as both a digital marketing agency and a SaaS company, offering a dual portfolio of agency services and its proprietary Amplifyr platform. The core product is Amplifyr, the first Agentic Marketing Platform for the hospitality industry, which bundles AI-powered content generation, campaign management, SEO/GEO automation, website building, and predictive analytics into a single platform. Amplifyr is organized around specialized AI agents (Content Agent, Online Marketing Agent, SEO Agent, Website Agent), a 'My Hotel Library' knowledge hub, a Campaign Planner, and a Prediction Studio. The agency services complement the platform and include Performance Website and Leading Website creation, HR Website portals, Online Marketing Campaigns, SEO & GEO Automation, and Guest Communication — all delivered by the agency and managed through the Amplifyr platform for transparency. The company also maintains integrations with 20+ Internet Booking Engines (IBE), 3 Property Management Systems (PMS), and multiple software tools including ReGuest (CRM) and Orderando (guest experience).

Differentiator

Problem solved

Functional benefit

Brands

• Amplifyr: World's first Agentic Marketing Platform for the hospitality industry - an autonomous, data- and agent-based system for digital hotel marketing that maximizes market performance while minimizing effort and complexity.

Products and services

• Amplifyr - Agentic Marketing Platform SaaS platform launched in 2024 that combines generative AI with the proprietary My Hotel Library knowledge base to automate and orchestrate marketing workflows for hotels and hospitality businesses, including AI agents for content, online marketing, SEO, website, campaign planning, prediction studio, and the My Hotel Library.
• Performance Website Conversion-optimized hotel website creation service for hotels focused on driving direct bookings and performance.

Quantifiable outcome

• Same productivity in half the time - 50% time savings
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability10 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core, parent company and minor.

• Servecloud Digital AG (Joint Venture)coreStrategic or Co-development Partner · 15 December 2025Joint venture with registered office in Hergiswil, Switzerland, with share capital of 100,000 CHF. Zeppelin Hotel Tech holds controlling interest of 51%, Servecloud AG holds 49%. Focuses on website development and web marketing campaign services for Servecloud AG's customer base. Founded December 15, 2025.
• ReGuest AGparent companyStrategic or Co-development PartnerReGuest AG is the publicly listed parent company of Zeppelin Hotel Tech and five other hotel agencies and hotel tech companies. Founded in 2014 from the Zeppelin agency business. Manages the Commercial Operating Platform (ComOP) including CRM, digital marketing, guest experience, and business intelligence systems. Zeppelin Hotel Tech's Amplifyr is part of the ReGuest ComOP.
• opensmjleminorChannel Partner/ Reseller/ DistributorPartner agency from Cologne, Germany, uses the Amplifyr platform for efficient hotel marketing. CEO Daniel Zelling is driving the internationalization of the Re:Guest ComOP.
• UP Hotel AgencyminorChannel Partner/ Reseller/ DistributorPartner agency from UK, uses Amplifyr platform. CEO David Ohandjanian is responsible for opening up the UK market and strengthening the ComOP's market presence.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite (PMS, booking engine, channel manager) with embedded guest engagement and marketing tools. It is a broad incumbent competitor as it expands into the marketing and guest experience layers Zeppelin specializes in.
• SiteMinder: SiteMinder is a global hotel commerce platform offering a channel manager, booking engine, and a growing suite of guest acquisition/marketing tools. It is a broad incumbent in the same hotel tech stack Zeppelin targets, with overlapping marketing capabilities from a much larger footprint.

Direct peers

• Hotelchamp: Hotelchamp offers a direct booking and digital marketing platform for hotels, focusing on conversion optimization across the guest journey and personalized on-site messaging. It competes with Amplifyr's online marketing and website agent modules for hotel marketing budgets.
• Mirai: Mirai is a hospitality-specific digital marketing and direct booking platform helping hotels drive traffic and conversions on their own websites. It overlaps with Zeppelin's website creation, online marketing, and SEO/GEO services, targeting independent hotels and groups with similar conversion-focused value propositions.
• TrustYou: TrustYou provides a guest experience and reputation management platform for hotels, including survey, review, and messaging tools that influence direct bookings. It is comparable to Zeppelin as a vertical SaaS for hotel guest engagement and marketing.
• Sojern: Sojern is a travel marketing platform that provides demand-side marketing and guest acquisition tools to hotels, airlines, and tourism boards. It competes directly with Zeppelin's online marketing campaigns, SEO, and multi-channel ad offerings for the same hospitality marketing budgets.
• Revinate: Revinate is a hospitality-specific CRM and guest engagement/marketing platform that helps hotels consolidate guest data, drive direct bookings, and run marketing campaigns. It is a direct competitor to Amplifyr in the hotel marketing automation layer, targeting the same hotel customers with comparable CRM and engagement capabilities.
• Profitroom: Profitroom offers a hotel booking engine, channel manager, and digital marketing suite, focused on independent hotels and groups across Europe. It is comparable to Zeppelin as a European, hospitality-focused tech provider combining booking infrastructure with marketing software.
• Cendyn: Cendyn provides hotel CRM, marketing, digital media, and guest data platform services to hotel chains and resorts worldwide. It directly overlaps with Zeppelin's combination of agency services (digital media) and SaaS (CRM/marketing), serving the same hospitality buyer with comparable solutions.
• Travel Tripper (Shiji Group): Travel Tripper, part of Shiji Group, provides hotel digital marketing, booking engine, and guest engagement solutions. It directly competes with Zeppelin in website creation, online marketing, and guest communication for hotels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeppelin Group Srl