Hush Hush
Hush-Hush Corporation is a US-based data privacy software firm offering patented PII discovery and data masking tools. Its Data Privacy Workbench supports GDPR, HIPAA, PCI DSS, GLBA, and FERPA compliance via SQL Server SSIS, PostgreSQL, and .NET API integrations.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hush Hush does
Hush-Hush Corporation is a privately-held US software company specializing in data privacy and de-identification solutions. Founded in 2013 and headquartered in Las Vegas, Nevada, with a satellite sales office in Los Angeles, the company develops the "Data Privacy Workbench" — a suite of PII/PHI discovery and data masking tools designed to help organizations comply with major data privacy regulations including GDPR, CCPA, HIPAA/HITECH, GLBA, PCI DSS, FERPA, and PIPEDA. The platform consists of a Sensitive Data Discovery Tool that locates sensitive data across databases, files, HL7/X12 messages, and unstructured text, combined with multiple delivery mechanisms: SSIS Extension Components for Microsoft SQL Server Integration Services, CLR Components for in-database SQL Server operations, API-based .NET components for runtime in-memory masking, PostgreSQL Extension Components, and a Data Masking In Devices product line. The technology is protected by three US patents covering deterministic substitution and referential integrity-preserving obfuscation methods.
The company serves organizations in financial services, healthcare and pharma, government, education, e-commerce, and entertainment verticals that must protect sensitive consumer data during development, testing, outsourcing, and third-party integration. Hush-Hush distributes through direct enterprise sales (quote-based production licenses and a one-week freemium trial) augmented by a channel partner and reseller network including Microsoft partners and three regional resellers — Telesens International Ltd. (UK), Firm Solutions Inc., and Info Incognito — extending effective reach into approximately 25 European countries plus Canada. The business model relies primarily on one-time software licenses supplemented by professional services for k-anonymity and l-diversity validation and custom algorithm development. The company is independently held with no documented venture capital or private equity investment, suggesting a bootstrapped operating model. It employs 11-50 people based in the US and holds an IEEE Best Paper Award in Privacy for research on correlation-based privacy attacks on dataset identifiers.
The core algorithm portfolio includes k-anonymity and l-diversity metrics, cryptographic hash pseudonymization (MD5, SHA-1, SHA-256, SHA-512 with hardware-tied seeds), and referential integrity preservation across multiple databases — capabilities marketed as enabling both Safe Harbor and Expert Determination approaches under HIPAA. Customer procurement is structured around compliance audit-readiness with pre-built audit trails, and the company positions itself against enterprise data privacy risk rather than as a point data security tool.
Hush Hush firmographics
Firmographics- Name
- Hush Hush
- Legal name
- Hush Hush Corporation
- Website
- https://mask-me.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hush-Hush Corporation is a US-based data privacy software firm offering patented PII discovery and data masking tools. Its Data Privacy Workbench supports GDPR, HIPAA, PCI DSS, GLBA, and FERPA compliance via SQL Server SSIS, PostgreSQL, and .NET API integrations.
- Ownership category
- akta.pro rank
Where Hush Hush is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hush Hush business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Software Licenses: The company sells data masking software products including SSIS components, CLR components, PostgreSQL extensions, and API-based components. These are licensed for use in development and production environments. The sales process involves direct quotes and license key activation.
- Professional Services: Consultants help prove PII/PHI satisfies industry metrics such as k-anonymity and l-diversity. Custom algorithms are available as professional services.
- Trial to Production Conversion: One-week trial version available for evaluation. Production license required after trial period by contacting sales team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Trial Version |
| Other | Multi-year contract | Production License |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Hush Hush product offering
Product offeringCore offering
Hush-Hush sells a Data Privacy Workbench — a set of sensitive data discovery and anonymization (data masking / de-identification / obfuscation) software components used to locate PII and PHI across databases, files, HL7 and X12 messages, and text, then mask that data using patented and industrial-grade algorithms while preserving referential integrity. The offering is delivered as a Sensitive Data Discovery Tool plus multiple plug-in components (SSIS extensions for SQL Server Integration Services, SQL CLR components for MS SQL Server, PostgreSQL extension components, and .NET API components) for use across the SDLC, testing, outsourcing, and data publishing scenarios.
Product overview
Hush-Hush is a data privacy and protection platform that provides sensitive data discovery and anonymization tools (also known as data de-identification, data masking, and obfuscation software). The product portfolio consists of a core Sensitive Data Discovery Tool that locates PII and PHI across databases, files, HL7/X12 messages, and text, combined with multiple data masking delivery mechanisms: SSIS Extension Components for SQL Server Integration Services workflows, CLR Components for direct SQL Server database operations, API Based Components for .NET application integration, and PostgreSQL Extension Components for PostgreSQL databases. The platform also includes specialized solutions for healthcare data (HL7 & X12) and text-based data. Key algorithms include random and deterministic substitution, character substitution, generalization, shuffling, and date/number variance. The solution supports GDPR, CCPA, HIPAA/HITECH, GLBA, and PCI DSS compliance requirements and can be deployed on-premises or in the cloud.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensitive Data Discovery Tool Core product that locates and classifies sensitive data (PII, PHI) across databases, files, HL7 messages, X12 messages, and text so organizations can determine what needs masking before applying anonymization algorithms.
- SSIS Extension Components Drag-and-drop data flow components for Microsoft SQL Server Integration Services (SSIS), supporting SQL Server 2016, 2017, 2019, and 2022, that embed data masking into existing ETL/SSIS workflows.
- CLR Components (MS SQL Server) SQLCLR functions for Microsoft SQL Server that perform data masking operations directly inside SQL queries and stored procedures with minimal footprint.
- API Based Components .NET API SDK components that allow developers to integrate data masking directly into custom applications and mask data in-memory at runtime, including for data that never ends up on disk.
- PostgreSQL Extension Components Native PostgreSQL extension components that provide database-level data masking operations inside PostgreSQL deployments.
- Sensitive Data Discovery and Data Masking Combo (SSIS) Combined SSIS package that bundles sensitive data discovery with data masking into an integrated workflow for SSIS environments.
- Discovery and De-identification for HL7 & X12 Specialized tool for discovering and de-identifying sensitive information in healthcare HL7 and X12 EDI messages to support HIPAA compliance.
- Data Masking in Text Product for discovering and masking sensitive data inside unstructured text files and documents.
- Data Masking in Devices Data masking solution aimed at device-level data protection within enterprise IT environments.
- Try All Products (Evaluation Bundle) One-week trial bundle letting prospects evaluate the full Hush-Hush data masking and discovery product suite before purchasing production licenses.
- Data Masking Components Suite of masking algorithms (substitution, character replacement, generalization, shuffling, date/number variance) used to anonymize sensitive data across the supported environments.
- Professional Services (Custom Algorithms and k-anonymity / l-diversity Consulting) Consulting services delivered by Hush-Hush consultants who help customers prove that PII/PHI satisfies industry metrics such as k-anonymity and l-diversity and build custom masking algorithms where needed.
Quantifiable outcome
- Compliant with GDPR, CCPA, HIPAA/HITECH, GLBA, PCI DSS, FERPA requirements for data privacy
Companies that use Hush Hush
Customer profileSegments6 records
Ideal customer profiles2 records
Hush Hush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature9 records
Hush Hush partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Partner relationship. Hush-Hush components integrate with Microsoft SQL Server Integration Services (SSIS), SQL Server, and Visual Studio. Components are designed to work seamlessly within the Microsoft data platform ecosystem.
- Telesens International Ltd.minorTelesens International Ltd. (London, UK) is one of the European leaders in software development and distribution. Partnership focuses on promoting data privacy best practices in their network.
- Firm Solutions Inc.minorFSI is a results-oriented consulting company that transforms business with disruptive innovative technologies. They resell and promote Hush-Hush data protection solutions.
- Info IncognitominorInfo Incognito provides data anonymization services to protect privacy of individuals and reduce data breach risk. They build automated processes to mask and de-identify PII for secondary purposes, supporting HIPAA Safe Harbor and Expert Determination methods.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hush Hush competitors and assessment
Company assessmentDirect peers
- Informatica: Major enterprise data management vendor with a Persistent Data Masking / Test Data Management suite and acquired Privitar, directly competing with Hush-Hush on data de-identification, masking, and tokenization for enterprise customers.
- Delphix: Delphix specializes in data masking and test data management across enterprise databases and cloud platforms, offering virtualized masked datasets — a directly comparable capability set to Hush-Hush's masking and SDLC anonymization.
- Protegrity: Protegrity provides enterprise data tokenization, masking, and de-identification, with patented protection methods and broad database/cloud coverage, closely comparable to Hush-Hush's patented masking algorithms and SQL Server-centric delivery.
- Immuta: Immuta delivers data security, privacy, and access control with dynamic masking and policy-based anonymization, directly overlapping with Hush-Hush's sensitive data discovery and PII/PHI protection capabilities.
Broad incumbents
- IBM InfoSphere Optim Data Privacy: IBM's data privacy tooling is part of a much broader information management portfolio, offering data masking and test data management for large enterprise data estates — same category as Hush-Hush, but at much greater scale.
- Oracle Data Masking and Subsetting: Oracle bundles native data masking and subsetting into its enterprise database platform, providing an incumbent alternative for Hush-Hush's Oracle database masking workloads as part of a much wider Oracle stack.
- Microsoft Purview: Microsoft Purview is Microsoft's data governance and DLP suite, overlapping with Hush-Hush on sensitive data discovery and policy-driven masking across Microsoft data platforms — a strategic incumbent given Hush-Hush's Microsoft partner dependency.
- OneTrust: OneTrust is a broad privacy management and data governance platform that includes data discovery and consent/privacy automation, sitting in the same regulatory-driven data privacy category as Hush-Hush but with a much wider product portfolio.
Emerging players
- Cyera: Cyera is a cloud-native data security posture management (DSPM) vendor focused on AI-driven sensitive data discovery across cloud data stores, addressing the same use cases as Hush-Hush's discovery tool but on a modern cloud architecture.
Others
- Collibra: Collibra is a data intelligence and governance platform that overlaps with Hush-Hush on data discovery and classification; not a direct masking competitor, but commonly evaluated alongside data privacy tooling in enterprise privacy programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hush Hush social profiles
Digital presenceHush Hush compliance and trust
Trust signalCompliance8 records
Hush Hush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hush Hush leadership team
Management profileNumber of profiles
Hush Hush funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hush Hush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hush Hush
What does Hush Hush do?
Hush-Hush sells a Data Privacy Workbench — a set of sensitive data discovery and anonymization (data masking / de-identification / obfuscation) software components used to locate PII and PHI across databases, files, HL7 and X12 messages, and text, then mask that data using patented and industrial-grade algorithms while preserving referential integrity. The offering is delivered as a Sensitive Data Discovery Tool plus multiple plug-in components (SSIS extensions for SQL Server Integration Services, SQL CLR components for MS SQL Server, PostgreSQL extension components, and .NET API components) for use across the SDLC, testing, outsourcing, and data publishing scenarios.
Is Hush Hush a public or private company?
Hush Hush is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hush Hush founded?
Hush Hush was founded in 2013. It employs 11 to 50 people.
Where is Hush Hush based?
Hush Hush is headquartered in Las Vegas, United States, in the North America region.
How does Hush Hush make money?
Three revenue lines are on record. Software Licenses are the primary driver. The others are professional Services and trial to Production Conversion.
Who are Hush Hush's main competitors?
Direct peers on record are Informatica, Delphix, Protegrity and Immuta. Broad incumbents are IBM InfoSphere Optim Data Privacy, Oracle Data Masking and Subsetting, Microsoft Purview and OneTrust. Cyera is listed as an emerging player. Collibra is listed as an others.
Does Hush Hush have an API?
Yes. Hush-Hush provides API-based data masking components that allow developers to integrate data masking functionality directly into applications via .NET API. The API enables programmatic access to masking operations including address, credit card, date of birth, email, IP address, name, phone number, SSN, URL, VIN, and ZIP code masking. The API can be used to mask data in-memory during runtime. Components are available for SSIS, BizTalk, and direct code integration via API.