Realm Australia

What Realm Australia does

Realm Australia, operating commercially as Propic, is an Australian SaaS company founded in 2018 that provides an AI-powered conversational platform called "Claire" for real estate professionals. The company is headquartered in Sydney at 17 Bridge Street and serves real estate sales agencies, property management firms, property developers/project marketers, and franchise networks, replacing manual phone and email-based client interactions with 24/7 automated engagement. Named enterprise customers include McCarthy, LJ Hooker, Hendra, and Raine & Horne.

Claire is a generative AI assistant with multimodal capabilities spanning text, natural language processing in over 14 languages, and vision analysis that interprets listing photos to generate narratives and ad-copy suggestions. The product is architected as four integrated modules—Sales (buyer enquiry management and lead generation), Property Management (lease management, arrears follow-up, maintenance, customer service), Project Marketing (multilingual virtual sales agent for off-the-plan developments), and Corporate Solutions (franchise management and corporate insights)—all powered by the central Claire engine with lead augmentation, listing augmentation, and brand customisation capabilities.

The business operates on a quote-based, monthly subscription SaaS model with custom enterprise pricing tied to solution modules and agency size. Go-to-market is consultative enterprise field sales with a "Book a Demo" and "Agency Login" funnel, indicating sales-assisted onboarding. Distribution is regional and confined to Australia, with no disclosed international footprint. Marketing is multi-channel across Instagram, LinkedIn, Facebook, YouTube, blog content, and email newsletter.

Name

Realm Australia

Legal name

Propic

Website

https://propertyrealm.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Realm Australia (Propic) is a Sydney-based SaaS company providing "Claire," a generative AI conversational platform that automates 24/7 buyer enquiry, property management, project marketing, and franchise-level engagement for Australian real estate agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Erina

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Software Subscription: SaaS-based AI assistant subscription for real estate agencies, providing access to Claire across sales, property management, project marketing and corporate solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Realm Australia (operating as Propic) develops and sells "Claire," a generative AI-powered conversational assistant for the real estate industry. Claire automates 24/7 buyer, tenant, and vendor enquiries across sales, property management, project marketing, and franchise/corporate workflows via omnichannel, multilingual (14+ languages) engagement. The platform is sold as a SaaS subscription to real estate agencies and property management firms in Australia.

Product overview

Propic by Realm Australia is a unified AI platform for real estate with a central conversational AI engine called Claire. The product architecture consists of four integrated modules: Sales (buyer enquiry management and lead generation), Property Management (lease management, arrears, maintenance, and customer service), Project Marketing (24/7 multilingual virtual sales agent), and Corporate Solutions (franchise management and corporate insights). Claire serves as the core AI interface powering all modules, enabling omnichannel, always-on customer engagement with generative AI capabilities, multilingual support across 14+ languages, and intelligent automation across the property transaction lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Claire: Generative AI assistant for real estate, providing 24/7 real-time communication, multilingual support, buyer enquiry management, and property listing augmentation.

Products and services

• Claire AI Assistant Generative AI-powered conversational assistant for the real estate industry that engages with property buyers, tenants, and vendors 24/7 in 14+ languages across multiple channels. It serves as the core AI interface underpinning all of Realm Australia/Propic's solution modules.
• Claire for Sales Buyer enquiry management and lead generation module for real estate sales agencies. Handles incoming property enquiries, qualifies leads, and augments buyer information to identify potential vendors.
• Claire for Property Management Property management solution for agencies and PM firms covering lease enquiry management, arrears/invoice follow-up, maintenance requests, and customer service.
• Claire for Project Marketing 24/7 multilingual virtual sales agent for property development projects and off-the-plan sales. Handles enquiries outside business hours in multiple languages for international buyers.
• Claire Corporate Solutions Enterprise-level offering including franchise management, corporate insights analytics, and centralised conversational AI deployment across multiple offices or teams within a real estate network.

Quantifiable outcome

• 79.6% of real estate conversations occur outside business hours - Claire handles these 24/7 autonomously

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Rex: Real estate platform combining AI-driven agent and consumer tools with a flat-fee brokerage model. Overlaps with Propic in deploying AI across the real estate workflow and represents an emerging tech-forward competitor.
• Offrs: AI-powered predictive platform identifying likely home sellers for real estate agents. Adjacent to Propic's Lead Augmentation capability (identifying potential vendors), focused on a narrower predictive use case.

Direct peers

• Ylopo: AI-driven real estate marketing and lead generation platform with conversational AI agents for buyer/seller engagement. Directly comparable on automated lead handling and AI-assisted customer journeys for real estate professionals.
• Lofty: AI-powered real estate CRM and marketing platform featuring an AI assistant (Lofty AI) for lead nurturing and customer engagement. Closely aligned with Propic on workflow-embedded AI for real estate sales teams.
• Structurely: US-based conversational AI platform purpose-built for real estate lead engagement and qualification. Comparable to Propic's Claire in offering AI-driven, always-on buyer/lead conversations for real estate agencies.
• CINC: Real estate lead generation and CRM platform incorporating AI-driven nurturing and conversational tools. Competes with Propic for AI-led buyer engagement and enquiry automation in residential real estate.

Broad incumbents

• CoreLogic: Major provider of property data, analytics, and workflow tools to Australian real estate professionals. Comparable as a broad incumbent in real estate technology that could expand into AI-driven customer engagement.
• REA Group: Operator of realestate.com.au and dominant Australian property portal. A large, well-capitalized incumbent in Australian real estate digital services that could bundle AI capabilities into its agency-facing platform, competing with Propic for agency spend.
• AppFolio: Cloud-based property management software with a recently introduced AI assistant (RealmX). Adjacent to Propic's Property Management module and represents a well-capitalized incumbent moving into conversational AI for real estate.
• Domain Group: Australian property portal and real estate technology platform (part of REA Group). Serves the same agency customer base as Propic and represents an entrenched channel through which AI tools could be distributed.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@propic-people-firstintelli630
• Facebookfacebook.com/realmaustralia
• LinkedInlinkedin.com/company/propic-ai
• Instagraminstagram.com/propicau
• Xx.com/Realm_Australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realm Australia