El Día de La Rioja

What El Día de La Rioja does

El Día de La Rioja is a regional digital news publication operating from Logroño, La Rioja, Spain, delivering local, regional, national, and international news across politics, economy, society, sports, culture, and opinion. The site operates on a free-to-reader model with editorial sections covering Logroño, La Rioja, Spain, the World, sports, opinion ('Punto y aparte'), photo galleries, and weather, alongside multimedia video content distributed via a partnership with the 7rioja.tv regional television platform.

The company is legally organized as SUMANDO TV Y WEB, S.A.U., a single-member Spanish public limited company incorporated in Navarra, and operates as part of Grupo Promecal, a diversified Spanish media conglomerate that controls multiple regional newspapers (Diario de Ávila, Diario de Burgos, Diario Palentino, El Día de Segovia, El Día de Soria, El Día de Valladolid, La Tribuna publications) and television channels (CyLTV, Navarra Televisión, 7 La Rioja). El Día de La Rioja's products include its core news website (eldiadelarioja.es) and a digital edition / subscription service accessed through the group's Kiosko platform (eldiadelarioja.promecal.es).

Revenue is generated primarily through advertising, supported by a cookie consent mechanism that explicitly positions accepting cookies as sustaining a free truthful information service. The operating model relies on scale and cross-promotion within the Promecal network rather than paid subscription as the primary monetization lever, with digital edition sales through Kiosko acting as a secondary revenue stream.

Name

El Día de La Rioja

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://eldiadelarioja.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

El Día de La Rioja is a free digital regional newspaper covering local, national, and international news for the La Rioja region of Spain, operated within the Grupo Promecal media conglomerate and monetized primarily through advertising, with video content via 7rioja.tv and digital editions via the Promecal Kiosko platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Logroño

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital advertising: The newspaper operates as a free digital publication monetized through advertising. The site uses a cookie consent mechanism noting that accepting cookies supports 'un servicio gratuito de información veraz' (a free truthful information service), implying advertising revenue is the primary funding model.

Distribution channels3 records

Marketing channels3 records

Core offering

El Día de La Rioja is a regional digital news publication covering local Logroño, regional La Rioja, national Spanish, and international news across politics, economy, society, agriculture, viniculture, tribunals, sports, culture, and opinion. The website is free to access and monetized through digital advertising, with an optional paid digital edition available through the Promecal group's Kiosko platform. Video content is distributed through a partnership with the 7rioja.tv regional television platform.

Product overview

El Día de La Rioja is a regional news outlet operated by SUMANDO TV Y WEB, S.A.U. offering a digital news website as its core product, supplemented by a Kiosko digital edition subscription service. The platform covers local news for La Rioja, regional news from Spain's autonomous communities, national Spanish news, international news, sports, economy, culture, and opinion content.

Differentiator

Problem solved

Functional benefit

Brands

• Kiosko: Digital kiosk service for the newspaper offering digital editions and publications

Products and services

• El Día de La Rioja (Digital News Website) Free ad-supported digital news website covering Logroño, La Rioja region, Spain, and international news for general public readers in La Rioja.
• Kiosko El Día de La Rioja (Digital Edition Subscription) Paid digital edition subscription service providing readers access to the digital newspaper edition of El Día de La Rioja through the Promecal group's Kiosko platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Promecal Group (Grupo Promecal)coreOthersEl Día de La Rioja is part of the Promecal Group of regional newspapers, which includes publications such as Diario de Ávila, Diario de Burgos, El Día de Segovia, El Día de Soria, El Día de Valladolid, La Tribuna de Albacete, La Tribuna de Ciudad Real, La Tribuna de Cuenca, La Tribuna de Guadalajara, La Tribuna de Talavera, and La Tribuna de Toledo. The group also operates CyLTV, Navarra Televisión, and 7 La Rioja.
• 7 La Rioja (7rioja.tv)coreGTM or Marketing PartnerPartnership with 7rioja.tv regional television platform for video content, including co-branded programs such as 'Punto de Encuentro' and related video news coverage. The newspaper's video content is distributed through the 7rioja.tv platform.
• Promecal Kiosko PlatformcoreChannel Partner/ Reseller/ DistributorDigital edition distribution through the Promecal group's dedicated Kiosko platform (eldiadelarioja.promecal.es), offering digital subscriptions and PDF editions of the newspaper.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• elDiario.es: Spain's leading digital-native national news outlet with a membership/subscription funding model. Represents the emerging digital-only model that competes for advertising and reader attention against regional newspapers like El Día de La Rioja.

Broad incumbents

• La Voz de Galicia: One of Spain's leading regional newspapers covering Galicia, with paid digital subscription model. Operates a substantially scaled version of the regional newspaper business model El Día de La Rioja pursues, with deeper archives, larger newsroom, and broader geographic footprint.
• El Correo: Major established regional newspaper covering the Basque Country, part of Vocento group. Larger scale and broader multi-province coverage than El Día de La Rioja, but follows the same regional digital newspaper model targeting local audiences and advertisers.

Direct peers

• El Día de Segovia: Sister Promecal Group newspaper under the 'El Día' brand serving Segovia. Same regional newspaper model, shared corporate infrastructure, and comparable audience size — one of the closest operational analogs.
• El Día de Valladolid: Sister Promecal Group newspaper covering Valladolid under the same 'El Día' brand. Operates identical freemium digital model with Kiosko subscriptions and shared group back-office — directly comparable in scale and operations.
• Diario de Burgos: Sister Promecal Group regional newspaper covering Burgos. Shares identical business model (free digital + Kiosko digital edition + ad-supported), corporate parent, and distribution infrastructure — a near-clone operating in a different province.
• La Rioja: The dominant regional newspaper covering La Rioja, Spain. Operates the same hyper-local news model (Logroño + regional coverage) and competes directly with El Día de La Rioja for the same audience and advertiser base in the same geography.
• El Día de Soria: Sister Promecal Group newspaper covering Soria under the 'El Día' brand. Operates the same ad-supported digital regional news model with shared Kiosko distribution — a near-perfect functional peer given identical structure.
• La Tribuna de Toledo: Sister Promecal Group newspaper covering Toledo under the 'La Tribuna' brand. Operates identical regional digital news model with shared infrastructure — a direct functional peer within the same media group.
• Diario de Ávila: Sister Promecal Group newspaper covering Ávila. Shares the same regional newspaper model, freemium digital access, Kiosko digital edition, and corporate parent — directly comparable in operations and revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eldialarioja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Día de La Rioja