End Citizens United
End Citizens United is a Washington, D.C.-based political advocacy organization and PAC founded in 2015 that endorses reform-minded candidates and raises grassroots donations to fight big money in politics and protect voting rights.
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What End Citizens United does
End Citizens United (ECU) is a Washington, D.C.-based political advocacy organization and political action committee founded in 2015 with the stated mission of campaign finance reform, overturning Citizens United, and protecting voting rights. Its core products are advocacy programs rather than technology products: the Unrig Washington program recruits and endorses Democratic candidates who reject corporate PAC money and commit to anti-corruption reforms, and the Democracy Defenders program supports candidates defending voting rights at state and federal levels. The organization has endorsed more than 600 candidates to date and is affiliated with ECU Action Fund, Fight for Reform, and Let America Vote under shared leadership.
Rather than selling goods or services, ECU funds its activities through small-dollar grassroots donations processed through ActBlue, with tiered giving options of $5, $10, $35, $50, $100, and custom amounts. Since founding, it has raised over $200 million from more than 1.4 million donors, with an average donation of approximately $14. Its go-to-market motion is community-led: digital organizing through email, SMS, and the website, combined with press releases, town halls, and direct coordination with endorsed campaigns. Strategically, ECU has also begun filing ethics and regulatory complaints against elected officials, positioning oversight activity as a core operational lever.
The organization is led by President Tiffany Muller (since founding) and Executive Director Abe Rakov, supported by a bench of VPs and directors drawn from Democratic campaigns and committees (Harris-Walz, DCCC, Biden for President, Human Rights Campaign). Its national membership base of more than 4 million supporters and 1 million active grassroots donors functions as both a fundraising engine and a mobilization distribution channel for endorsed candidates.
End Citizens United firmographics
Firmographics- Name
- End Citizens United
- Legal name
- End Citizens United
- Website
- https://endcitizensunited.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- End Citizens United is a Washington, D.C.-based political advocacy organization and PAC founded in 2015 that endorses reform-minded candidates and raises grassroots donations to fight big money in politics and protect voting rights.
- Ownership category
- akta.pro rank
End Citizens United industry classification
Industry- Product category
- Political Advocacy
- NAICS
- Political Organizations (813940), Business, Professional, Labor, Political, and Similar Organizations (8139), Human Rights Organizations (813311), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL)
Keywords
Where End Citizens United is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
End Citizens United business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grassroots Donations: The organization raises funds primarily through small-dollar grassroots donations. Since its founding in 2015, ECU has had over 1.4 million donors with an average donation of just $14. Donations are processed through ActBlue with tiered giving options of $5, $10, $35, $50, $100, and custom amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Donation tier options ranging from $5 to $100+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
End Citizens United product offering
Product offeringCore offering
End Citizens United is a political advocacy organization and PAC that mobilizes grassroots donors to elect reform-minded candidates, endorse candidates for federal and state office, and advocate for campaign finance reform and voting rights legislation. Its work centers on the Unrig Washington program recruiting candidates who reject corporate PAC money, the Democracy Defenders Program supporting candidates who protect voting rights, and a broader donor mobilization and policy advocacy operation in partnership with affiliates including ECU Action Fund, Fight for Reform, and Let America Vote.
Product overview
End Citizens United is a political advocacy organization focused on campaign finance reform and anti-corruption efforts. The organization operates primarily through its Unrig Washington program, which recruits and endorses political candidates who pledge to reject corporate PAC money and support anti-corruption legislation. Additional programs include the Democracy Defenders program for endorsing candidates who protect voting rights. The organization works in conjunction with affiliated entities including the ECU Action Fund, Fight for Reform, and Let America Vote to advance its mission of getting big money out of politics and protecting voting rights.
Differentiator
Problem solved
Functional benefit
Products and services
- Unrig Washington Program A program for political candidates who reject corporate PAC money, support a ban on congressional stock trading, and commit to cracking down on dark money in politics. Over 250 Democratic candidates participated in the program. It is offered to federal and state candidates seeking ECU endorsement and grassroots mobilization support.
- Democracy Defenders Program Program supporting candidates defending democracy at state and federal levels, providing endorsement, voter mobilization, and grassroots donor access for candidates who protect voting rights.
- Candidate Endorsements and Voter Mobilization End Citizens United endorses and supports candidates at federal and state levels through direct coordination with campaigns, providing endorsement credibility and access to its member network of 4+ million members and 1 million grassroots donors.
Quantifiable outcome
- Raised over $200 million since 2015 to support democracy and helped elect 600+ democracy champions
Companies that use End Citizens United
Customer profileSegments3 records
Ideal customer profiles2 records
End Citizens United technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
End Citizens United partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ECU Action FundcoreECU Action Fund is an affiliated organization working in partnership with End Citizens United to advance campaign finance reform and anti-corruption efforts. The Action Fund releases anti-corruption scorecards and conducts advocacy work.
- Fight for ReformcoreFight for Reform is an affiliated organization that works with End Citizens United on policy reform initiatives, including campaign finance reform and voting rights protections.
- Let America VotecoreLet America Vote is an affiliated organization co-founded by Abe Rakov, working in conjunction with End Citizens United to protect and expand voting rights and fight against voter suppression.
- ActBluecoreActBlue is the organization's donation processing platform, handling all contribution transactions through their secure infrastructure for the organization and affiliated entities.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
End Citizens United competitors and assessment
Company assessmentDirect peers
- EMILY's List: The leading Democratic PAC dedicated to electing pro-choice Democratic women; comparable to ECU as a mission-driven, donor-funded PAC that endorses candidates and mobilizes small-dollar donors around a defined values-based filter.
- Priorities USA: Major progressive super PAC supporting Democratic presidential and down-ballot candidates; comparable in scale, donor mobilization, and electoral strategy focus, with similar ActBlue-style fundraising infrastructure.
- Common Cause: Nonpartisan government accountability and campaign finance reform advocacy organization; the most direct issue-area peer to ECU given overlapping focus on money in politics, voting rights, and ethics reform.
- MoveOn: Progressive public policy advocacy group and PAC; matches ECU in mobilizing millions of small-dollar donors, online organizing, and progressive electoral advocacy, with similar ActBlue-aligned fundraising.
- Planned Parenthood Action Fund: The advocacy and political arm of Planned Parenthood, operating as a PAC and 501(c)(4); matches ECU's structure (affiliated entities, small-dollar donor base, endorsement-driven electoral strategy) in the progressive advocacy space.
- NARAL Pro-Choice America: Reproductive rights advocacy organization with affiliated PAC; comparable to ECU in mission-driven PAC structure, member mobilization, electoral endorsements, and federal/state legislative advocacy.
- Indivisible: Progressive grassroots advocacy organization founded in 2016 to resist the Trump agenda; comparable to ECU in mission-driven advocacy, grassroots donor mobilization, and direct electoral engagement on democracy issues.
- Human Rights Campaign: Largest LGBTQ civil rights advocacy organization in the U.S., with affiliated PAC; structurally similar to ECU in operating a 501(c)(3)/501(c)(4)/PAC stack, lobbying, and mobilizing members around a defined rights-based mission.
- Public Citizen: Consumer and democracy advocacy organization founded by Ralph Nader; comparable to ECU in nonprofit advocacy structure, federal lobbying focus, and longstanding campaign finance reform mission.
- League of Conservation Voters: Environmental advocacy organization with affiliated PAC; matches ECU in PAC/501(c)(4) structure, electoral endorsement strategy, and member-driven fundraising model around a single progressive issue frame.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
End Citizens United social profiles
Digital presenceEnd Citizens United financial estimates
Financial estimateRevenue estimate
Valuation estimate
End Citizens United leadership team
Management profileNumber of profiles
Profiles10 records
End Citizens United subsidiaries and ownership
Company hierarchySubsidiaries3 records
End Citizens United funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
End Citizens United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about End Citizens United
What does End Citizens United do?
End Citizens United is a political advocacy organization and PAC that mobilizes grassroots donors to elect reform-minded candidates, endorse candidates for federal and state office, and advocate for campaign finance reform and voting rights legislation. Its work centers on the Unrig Washington program recruiting candidates who reject corporate PAC money, the Democracy Defenders Program supporting candidates who protect voting rights, and a broader donor mobilization and policy advocacy operation in partnership with affiliates including ECU Action Fund, Fight for Reform, and Let America Vote.
Is End Citizens United a public or private company?
End Citizens United is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was End Citizens United founded?
End Citizens United was founded in 2015. It employs 11 to 50 people.
Where is End Citizens United based?
End Citizens United is headquartered in Washington, United States, in the North America region.
How does End Citizens United make money?
One revenue line is on record: grassroots Donations.
Who are End Citizens United's main competitors?
Direct peers on record are EMILY's List, Priorities USA, Common Cause, MoveOn, Planned Parenthood Action Fund, NARAL Pro-Choice America, Indivisible, Human Rights Campaign, Public Citizen and League of Conservation Voters.
Does End Citizens United have an API?
No public API is recorded for End Citizens United.
What industry is End Citizens United in?
End Citizens United's product category is Political Advocacy. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of EDAAADAL, Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership). Its NAICS code is 813940 and its SIC code is 8600.