Genie9

What Genie9 does

Genie9 Ltd. is a UK-based private software company headquartered in London that develops cloud backup, disaster recovery, and cyber resilience products under the BigMind, Nygma, and G Cloud brands, serving both individual consumers and mid-market and enterprise organizations globally. The company's core product, BigMind Resilience (launched as BigMind 2.0 in April 2026), is a cyber resilience platform combining full-system disaster recovery with block-level imaging and app-consistent VSS enabling ~5-minute restore, deterministic ransomware canary detection with a Recovery Shield UI, AI Lens for face/OCR/DICOM search, WORM-immutable retention for SEC 17a-4/FINRA/HIPAA/SOC 2 compliance, and three-tier storage optimization claimed to cut storage cost by up to 67%. Adjacent products include BigMind DR (free image-based disaster recovery for up to 5 users), BigMind Sentinel (deployment-based video intelligence for security operations centers, critical infrastructure, and public safety), Nygma (zero-knowledge encrypted storage with client-side AES-256-GCM/ChaCha20-Poly1305 encryption, Duress Mode, and Time Bomb features), and G Cloud (mobile backup for iOS and Android). The company also maintains legacy products Genie Timeline and Genie Backup Manager sold as one-time perpetual licenses.

Genie9 operates a hybrid B2B/B2C revenue model combining freemium consumer acquisition with subscription SaaS for business customers. Pricing for BigMind Resilience starts at $10/user/month for Standard with a 14-day free trial; legacy one-time licenses range from $39.95 to $500 per product. Distribution spans direct self-serve website sales, mobile app stores, a white-label partner program for MSPs and IT resellers, and an enterprise field-sales motion for HIPAA and SOC 2-bound buyers requiring DPA/BAA and data residency via the Continental Region. Named enterprise customers include Canon, Acer, Duracell, Harvard Library, Endeavour Mining, Avionica, West Medical, Open Colleges, Florida Dental, and Earthlink, and the company claims over 3 million users with a 4.8/5 average rating and 99.9% uptime.

Genie9 holds SOC 2 Type II, HIPAA, GDPR, CCPA, and ISO 27001 certifications, and the company appears to be bootstrapped with no disclosed funding rounds, acquisitions, or named senior leadership team.

Name

Genie9

Legal name

Genie9 Ltd.

Website

https://genie9.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Genie9 is a UK-based private company that builds cloud backup, disaster recovery, and cyber resilience software under the BigMind, Nygma, and G Cloud brands, serving individual consumers, SMBs, and mid-market and enterprise customers globally with AI-powered file intelligence, ransomware protection, and zero-knowledge encryption.

Ownership category

akta.pro rank

Product category

Cloud Backup & Disaster Recovery

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (513210), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Backup & Restore Platforms (Cloud Backup) (HDABAIAB)

akta.pro secondary industries

Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG), Cloud DR, Backup & Business Continuity (BPAEACAJ), Disaster Recovery Orchestration & Automation (Runbooks) (HDABAIAH), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Backup, Disaster Recovery & Ransomware Resilience for Healthcare (HLACAJAO)

Keywords

• Cloud backup solutions
• Disaster recovery software
• Cyber resilience platform
• Zero-knowledge encryption
• Data protection services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscriptions - BigMind Resilience: Per-user monthly subscriptions starting at $10/user/month for Standard plan. 14-day free trial available. Storage costs reducible by 40-67% through tiered hot, cold, and deep freeze options.
2. SaaS Subscriptions - BigMind Sentinel: Deployment-based pricing provisioned per organization for video intelligence platform targeting SOCs, critical infrastructure, and public safety
3. One-Time Software Licenses - Genie Backup Manager: One-time perpetual license sales: Home $49.95, Pro $69.95, Server+SQL $500. Currently with 70% discount promotion.
4. One-Time Software Licenses - Genie Timeline: One-time perpetual license sales: Home $39.95, Pro $59.95, Server $250. Currently with 70% discount promotion.
5. Freemium - BigMind DR: Free disaster recovery software for up to 5 users with no cloud required. Free for life founding offer.
6. Freemium - Nygma: Free plan with 1GB storage and zero-knowledge encryption. Cross-platform clients for web, Windows, macOS, mobile.
7. Freemium - G Cloud: Free mobile backup plan available with 60% off premium. Auto photo/video backup for iOS and Android.
8. White-Label Partner Program: White-label solutions for MSPs and IT resellers to brand and resell BigMind platform

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Genie9 develops and sells cloud backup, disaster recovery, and cyber resilience software products including BigMind Resilience (AI-powered enterprise backup and DR), BigMind DR (free local disaster recovery), BigMind Sentinel (video intelligence for SOCs), Nygma (zero-knowledge encrypted cloud storage), and G Cloud (mobile backup). The company serves both businesses and individual consumers with subscription SaaS, perpetual licenses, and white-label partner offerings.

Product overview

Genie9 offers a portfolio of cyber resilience and backup products. BigMind Resilience is the flagship cyber resilience platform combining disaster recovery, ransomware protection, and AI-powered cloud backup. BigMind DR provides free local disaster recovery. BigMind Sentinel adds video intelligence for security operations. Nygma delivers zero-knowledge encrypted storage where only users hold keys. G Cloud handles mobile backup for iOS and Android. The company also maintains legacy products (Genie Timeline, Genie Backup Manager) for existing customers and provides 40+ free online tools. BigMind 2.0 introduces conversational AI administration for simplified backup operations.

Differentiator

Problem solved

Functional benefit

Brands

• BigMind Resilience: Cyber Resilience Platform providing full-system disaster recovery, ransomware protection, and AI-powered file backup.
• BigMind DR
• BigMind Sentinel
• Nygma
• G Cloud
• Genie Timeline
• Genie Backup Manager

Products and services

• BigMind Resilience Cyber resilience platform providing full-system disaster recovery, ransomware detection mid-attack, and AI-powered file backup with five recovery paths and zero-knowledge security for businesses and teams.
• BigMind DR Free image-based disaster recovery software for businesses, with bare-metal backups, ransomware canary detection, and 5-tier instant recovery for up to 5 users with no cloud requirement.
• BigMind Sentinel Video intelligence platform that transforms camera networks into real-time security decisions for SOCs, critical infrastructure, and public safety, with court-defensible evidence collection.
• Nygma Zero-knowledge encrypted cloud storage platform with military-grade encryption, duress mode protection, and secure file sharing where only the user holds decryption keys.
• G Cloud Automatic mobile backup service for photos, videos, contacts, and messages on iOS and Android with intelligent compression and cross-device sync capabilities for individual consumers.
• Free Tools Collection of 40+ free online tools including PDF tools, developer utilities (JSON, Base64, UUID, JWT), security checkers, image tools, and business productivity tools.
• Genie Timeline Classic timeline-based Windows backup software with continuous data protection, 3-step easy setup, and visual timeline interface for file version history; sold as one-time perpetual license (Home $39.95, Pro $59.95, Server $250).
• Genie Backup Manager Traditional Windows backup management tool with advanced options including SQL and Exchange database backup, network drive support, FTP/SFTP, Amazon S3, and bootable recovery media; sold as one-time perpetual license (Home $49.95, Pro $69.95, Server+SQL $500).

Quantifiable outcome

• Storage costs reduced by up to 67% through tiered hot, cold, and deep freeze storage
• +4 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MSPs and IT Resellers (White-Label Program)coreChannel Partner/ Reseller/ DistributorThe company offers a white-label partner program specifically for MSPs and IT resellers to resell and brand the BigMind platform under their own names. Partners gain access to enterprise-grade backup technology with custom branding capabilities.
• BigMind Partner ProgramcoreChannel Partner/ Reseller/ DistributorPartner program specifically for BigMind cloud backup solutions. Includes reporting system, push updates to end-users, trial account creation, and end-user backup-failed files visibility for partner management.
• AffiliatesminorChannel Partner/ Reseller/ DistributorAffiliate marketing program for individuals and companies to refer new customers to Genie9 products in exchange for commissions.
• DistributorscoreChannel Partner/ Reseller/ DistributorDistribution partners for Genie9 products including BigMind, Nygma, and G Cloud across various markets.
• IT Service ProviderscoreChannel Partner/ Reseller/ DistributorService providers utilizing Genie9 technology to deliver backup and recovery services to their end customers.
• Internet Service ProvidersminorChannel Partner/ Reseller/ DistributorISPs potentially bundling or reselling Genie9 backup services to their customer bases.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeam: Leading backup and disaster recovery vendor for virtualized and cloud environments (especially Veeam Backup & Replication). Closest direct competitor in cloud backup, ransomware protection, and enterprise data resilience.
• Rubrik: Cloud data management and security platform offering backup, ransomware recovery, and compliance. Targets the same enterprise buyer that Genie9 pursues with BigMind Resilience, with a much larger sales footprint.
• Backblaze: Consumer and SMB cloud backup competitor (Backblaze Personal and Business) plus B2 cloud storage. Overlaps with G Cloud and BigMind on consumer mobile backup and inexpensive cloud-tiered storage.
• MSP360 (formerly CloudBerry Lab): Backup solution purpose-built for MSPs with white-label and multi-tenant management. Directly competes in the same MSP channel that Genie9 targets with its BigMind white-label partner program.
• Acronis: Direct competitor offering integrated backup, disaster recovery, and ransomware protection with AI-based anti-ransomware. Targets the same MSP channel and mid-market/enterprise BDR buyer as Genie9's BigMind Resilience.
• IDrive: Direct cloud backup competitor with consumer, prosumer, and small-business offerings including zero-knowledge encryption (IDrive e2). Overlaps with Nygma on privacy-focused consumer storage and with BigMind on SMB cloud backup.
• Druva: Cloud-native SaaS data protection platform serving enterprise and mid-market with backup, DR, and compliance. Competes head-on with BigMind Resilience on SaaS-delivered backup for AWS-centric and enterprise workloads.
• CrashPlan (Code42): Endpoint and cloud backup with insider risk and ransomware recovery. Overlaps with BigMind Resilience on continuous endpoint backup and recovery for businesses.

Broad incumbents

• Wasabi Technologies: S3-compatible cloud object storage provider focused on hot-tier economics with no egress fees. A potential infrastructure peer/partner to Genie9's cloud backup storage backend and an alternative destination for backup data.

Emerging players

• Bacula Systems: Open-core enterprise backup and disaster recovery platform with strong MSP and large-enterprise footprint. Competes with BigMind in the Linux/server/enterprise backup segment with subscription and perpetual licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie9