What Burchell Edwards does

Burchell Edwards is a regional UK estate agency operating as a trading name of Connells Residential, the legal entity registered in England and Wales (company number 1489613) and part of Connells Group — described as the UK's largest high street estate agency network with approximately 1,200 branches, ~14,000 employees and 80+ local brand names. Founded in 2008, Burchell Edwards runs 13 physical branches across the East and West Midlands covering Belper, Burton-on-Trent, Birmingham (Castle Bromwich, Erdington, Sheldon), Eastwood, Hucknall, Ilkeston, Mansfield, Ripley, Solihull (Shirley and Solihull), and Tamworth. The company serves individual consumers — home buyers, sellers, landlords, tenants, first-time buyers, and small-scale property investors — rather than enterprise accounts.

The product portfolio centres on residential sales and lettings, layered with ancillary services including mortgages (via a selected lender panel), RICS surveys and valuations (through Connells Survey & Valuation with 350+ RICS-qualified surveyors), home conveyancing, insurance and protection, will writing (with Redstone Wills), shared ownership, new homes marketing, and a Modern Method of Auction service powered by iamsold. The technology stack is standard for a high street agency: a property listing and CRM platform built and managed by Homeflow, integrated with the three major UK property portals (Rightmove, Zoopla, OnTheMarket), Feefo for independent customer reviews, and Hometrack for branch-level market data.

The business model is transaction-fee based: commission on sales, fees on tenant-finding, rent collection and full management for lettings, plus professional services fees on conveyancing, surveys and ancillary products. Pricing is not publicly disclosed and is set during no-obligation branch appointments. Marketing is multi-channel, combining portal listings, branch-specific Facebook pages, professional photography and premium marketing packages (Signature), open-house events, and free in-branch valuations as the primary lead-conversion mechanism. The company reports a 4.9/5 Feefo customer rating and, via its parent, recognition by The Sunday Times as one of the UK's Best Places to Work for two consecutive years.

Name

Burchell Edwards

Legal name

Connells Residential

Website

https://burchelledwards.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Burchell Edwards is a UK regional estate agency operating 13 branches across the East and West Midlands as a trading brand of Connells Residential, offering residential sales, lettings, mortgages, surveys, conveyancing and ancillary property services to individual buyers, sellers, landlords and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Property Management Advisory & Leasing Administration (FSAEAJAN), Real Estate Auction Services (FSAEAJAL)

Keywords

• Residential estate agency
• Property lettings services
• Mortgage advisory services
• Property auctions
• Conveyancing services

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales. Fees explained during initial no-obligation appointments.
2. Lettings and Property Management: Revenue from tenant finding, rent collection, and full property management services for landlords.
3. Ancillary Property Services: Mortgage services, surveys and valuations, conveyancing, will writing, and online auctions generate additional revenue streams through partnerships and in-house services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Burchell Edwards is a regional estate agency network operating 13 branches across the East and West Midlands of England, providing residential property sales and lettings services for individual buyers, sellers, landlords, and tenants. The core offering is complemented by ancillary services including mortgage advisory, surveys and valuations, home conveyancing, insurance and protection, will writing, shared ownership schemes, new homes marketing, premium Signature marketing packages, and online auctions via the Modern Method of Auction.

Product overview

Burchell Edwards operates as a regional estate agency network offering a comprehensive property services platform. The core offering consists of residential sales and lettings services, supported by a suite of ancillary modules including mortgages (in partnership with selected lenders), surveys and valuations (via Connells Survey & Valuation), home conveyancing, insurance and protection, and will writing services. Premium offerings include Signature (enhanced marketing packages) and New Homes services for developers. The company also provides Shared Ownership schemes and a Modern Method of Auction powered by iamsold. Part of the Connells Group with access to 1,200 branches across 80+ local brand names.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Residential property sales services where dedicated sales teams help buyers and sellers achieve the best possible results in property transactions across the East and West Midlands.
• Residential Lettings
• Mortgages
• New Homes
• Signature
• Home Conveyancing
• Surveys and Valuations
• Online Auctions (Modern Method of Auction)
• Shared Ownership
• Will Writing Service
• Insurance and Protection
• Land and Development

Quantifiable outcome

• 4.9 out of 5 customer satisfaction rating on Feefo
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Connells GroupcoreStrategic or Co-development PartnerBurchell Edwards is a trading name and part of the award-winning Connells Group, one of the UK's biggest and most successful estate agency and property services companies. The partnership provides Burchell Edwards with national backing, extensive resources, and the ability to offer a comprehensive range of property services.
• Connells Survey & ValuationcoreStrategic or Co-development PartnerPartnership with Connells Survey & Valuation providing access to over 350 RICS-qualified surveyors. Services include property valuations, RICS Home Survey Level 2 (with or without valuation), RICS Home Survey Level 3, and Scottish Home Reports.
• Selected Panel of Mortgage LenderscoreChannel Partner/ Reseller/ DistributorBurchell Edwards works with a selected panel of lenders to find the right mortgage for customers. In-branch mortgage consultants are available to provide mortgage advice and arrange lending products.
• Redstone Wills LimitedminorChannel Partner/ Reseller/ DistributorPartnership with Redstone Wills Limited to offer a simple, straightforward, and cost-effective will writing service to customers, helping them ensure their wishes are known after death.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LSL Property Services: LSL is a UK-listed parent of regional estate agency and lettings brands (Your Move, Reeds Rains, Marsh & Parsons, Barnard Marcus), operating a multi-brand branch network highly comparable to Connells/Burchell Edwards in structure, customer base, and product mix.
• Hunters Property Group: Hunters operates a UK network of franchised and corporate estate agency and lettings branches focused on residential sales, directly comparable in scale and product offering to a multi-branch regional network like Burchell Edwards.
• Belvoir Group: Belvoir runs a UK franchise network of residential sales, lettings, and property management offices. Comparable as a multi-branch residential intermediary competing for the same customers and landlords in regional UK markets.
• Winkworth: Winkworth is a UK franchise-based estate agency network offering residential sales and lettings. Comparable franchise model and suburban/regional customer base to Burchell Edwards' branch network.

Emerging players

• Purplebricks: Purplebricks pioneered the UK hybrid online estate agency model and represents a fee-structure disruptor that Burchell Edwards competes against directly on listing mandates.
• Strike: Strike is a UK online estate agent offering fixed-fee sales packages, directly competing with traditional high street agents like Burchell Edwards on price and digital convenience.

Broad incumbents

• Countrywide (trading brands of Connells): Countrywide was a large UK estate agency group now consolidated within Connells Group alongside Burchell Edwards, providing an overlapping residential sales and lettings proposition across the UK.
• Foxtons: Foxtons is a London-centric UK estate agency with branch-led residential sales and lettings. While geographically weighted to London/Midlands overlap is limited, it operates in the same broad category of high street estate agency.
• Savills: Savills is a global real estate services firm with UK residential sales, lettings, and valuation services. Comparable as an incumbent offering a broader property services portfolio than Burchell Edwards, including premium residential.
• Knight Frank: Knight Frank is a global real estate consultancy offering UK residential sales, lettings, and valuation services. Comparable as a broad incumbent operating in the same residential agency category, though weighted to higher-value segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burchelledward
• LinkedInlinkedin.com/company/burchell-edwards-estate-agents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burchell Edwards