What Hamma does

Hamma is a fourth-generation family-owned artisan bakery and café chain headquartered in Ravensburg, Germany, operating over 50 retail locations across southwestern Germany (Oberschwaben, Bodensee, Greater Ulm, Allgäu) plus one location in Bregenz, Austria. Founded in 1883 by master baker Johann F. Hamma, the company produces 100% of its bakery and confectionery products in-house at its central Ravensburg production facility on Steinbeisstraße 9, delivering to all locations twice daily within a defined 90 km radius to guarantee daily freshness. The business operates as a GmbH & Co. KG and is currently managed by Ferdinand Hamma alongside fourth-generation family members Simone Hamma and Marc Hamma, who joined management in 2008.

The product portfolio spans six categories: breads (Brote), small baked goods (Kleingebäck), sweet pastries (Süße Stücke), fine confectionery (Konditorei), savory snacks, and beverages including Fairtrade-certified coffee under the "Faire Bohne" sub-brand. Production combines traditional handcraft with digital recipe control (automated dosing of flour, sourdough, yeast, and water) and energy-efficiency infrastructure including heat recovery from baking ovens (170,000 kWh/year) and refrigeration (414,000 kWh/year), saving approximately 117 tonnes of CO2 annually. Technology supporting the retail layer includes a proprietary mobile app (built on the HelloAgain loyalty platform), Google Maps store finder integration, and a digital news/blog presence.

The business model is direct-to-consumer retail: revenue is generated through over-the-counter sales of freshly baked goods across the bakery-café network, with specialty products such as the Riesenbrezel (€52 filled / €14.90 plain) ordered in advance via email or telephone. The company targets the broad general consumer market in its region, with marketing anchored by the app-based loyalty program (100-point welcome bonus, 1€ = 5 points), community sports sponsorships, and the 2023-launched Bread & Bike wellness initiative. Pricing is not publicly disclosed at the SKU level; customers pay at point of sale. Hamma maintains no public API, no disclosed funding rounds, and no external parent company or private equity involvement.

Name

Hamma

Legal name

Bäckerei & Konditorei Hamma GmbH & Co. KG

Website

https://hamma.de

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hamma is a 4th-generation family-owned German artisan bakery founded in 1883, operating 50+ bakery-café locations across southwestern Germany (Oberschwaben, Bodensee, Ulm, Allgäu) and Bregenz, Austria, serving regional general consumers with 100% in-house produced breads, pastries, and snacks.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Bakery café chain
• Fresh bread pastries
• Confectionery specialties
• Regional bakery retail

Headquarters

HQ city

Ravensburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Bakery Sales: Revenue is generated through direct over-the-counter sales of freshly baked goods at Hamma's own bakery-café retail locations. Products include breads, small pastries, confectionery, snacks, and beverages consumed on-site or taken away.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hamma is a family-owned artisan bakery that produces 100% of its bread, small baked goods, sweet pastries, confectionery, snacks, and beverages in-house at its central Ravensburg bakery and sells them directly to consumers through more than 50 bakery-café locations across Oberschwaben, the Bodensee region, Greater Ulm, and Allgäu. Founded in 1883, the company combines traditional handcraft with modern digital recipe control, twice-daily regional delivery, and energy-efficient production to offer freshly baked regional specialties, fair-trade coffee, and a digital loyalty experience via the Hamma App.

Product overview

Hamma is a traditional artisan bakery and café chain operating over 50 locations in the Ravensburg/Oberschwaben region of Germany. Founded in 1883, the company produces 100% of its bakery and confectionery products in-house at its Ravensburg facility. The product portfolio centers on traditional German bakery items across six main categories: Brote ( breads including rye, spelt, and specialty loaves), Kleingebäck (small pastries including pretzels, rolls, and specialty items), Süße Stücke (sweet pastries including struesel and filled pastries), Konditorei (cakes and tortes), Snacks (savory sandwiches, wraps, and filled items), and Getränke (beverages including organic iced teas and spritzers). Beyond core bakery operations, Hamma operates the Hamma App for customer loyalty (built on HelloAgain platform), the Faire Bohne fair trade coffee sub-brand, and the Bread & Bike community initiative. The company does not operate a public API for external developers.

Differentiator

Problem solved

Functional benefit

Brands

• Hamma Faire Bohne: Fair gehandelter Kaffee aus dem Anbau von Kleinbauernfamilien, direkt eingeführt ohne Zwischenhändler, zertifiziert nach Fairtrade-Standards.
• Hamma-Club
• Bread & Bike

Products and services

• Brote (Breads) Wide range of artisan breads including traditional loaves, rye breads, spelt breads, whole grain breads, and specialty breads, freshly baked at the Ravensburg facility and sold at Hamma bakery-café locations for everyday consumption.
• Kleingebaeck (Small Baked Goods) Small baked goods such as Krusti rolls, Seele, pretzels, and Laugenwecken produced daily at the Ravensburg bakery and sold across the regional store network.
• Suesse Stuecke (Sweet Pastries) Sweet pastries such as Mohnstriezel, Nussschnecke, plunders, and croissants, made daily at the Ravensburg bakery for in-store and takeaway sale.
• Konditorei (Confectionery and Cakes) Fine pastries, tortes, and cakes from Hamma's in-house confectionery, including strawberry cake, rhubarb meringue cake, cheesecake, and tiramisu torte, available at bakery-café locations.
• Snacks (Savory Items) Savory snacks such as filled Schnecken, La Flute sandwiches, wraps, bagels, vegan items, and Dinkel pizzas, prepared and sold at Hamma bakery-café locations.
• Getraenke (Beverages) Beverages including organic iced teas, organic lemonades, and organic spritzers sold alongside coffee at Hamma bakery-café locations.
• Faire Bohne Coffee Fair-trade coffee sub-brand sold at Hamma bakery-cafés, with beans sourced directly from smallholder farmer families and certified under Fairtrade standards.
• Hamma App (Loyalty Program) Mobile loyalty app offering a digital customer card with points collection (1 EUR = 5 points), 100-point welcome bonus, coupons from 95 points, birthday treats, push notifications, and a 100-point referral bonus; available on iOS and Android.
• Riesenbrezel (Specialty Pretzel) Extra-large specialty pretzel available topped (EUR 52) or plain (EUR 14.90) for pre-order via email or telephone at least two business days in advance, with pickup at the chosen Hamma bakery-café location.

Quantifiable outcome

• 100% of bakery and confectionery products are made in-house at the Ravensburg bakery
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• DallmayrcoreOthersDallmayr is Hamma's supplier for fairtrade-certified coffee and espresso ('Faire Bohne'). Coffee is sourced directly from smallholder farmer families, excluding intermediaries, with fair minimum prices guaranteeing farmers' livelihoods.
• Metzgerei WellhäusercoreOthersFamily-run traditional butcher from Ravensburg supplying ham and salami for the Riesenbrezel and other filled baked goods.
• Metzgerei BoosminorOthersFamily-run traditional butcher from Waldburg supplying meat products.
• Weishaupt (Gustl)minorOthersRegional farmer from Langentrog supplying plums and apples for Hamma's baked goods.
• Bavaria MühlecoreOthersFlour supplier from Aichach providing the primary baking ingredient for all Hamma bakery products.
• Früchte JorkminorOthersFruit and vegetable trader from Isny supplying fresh produce for Hamma's bakery-café offerings.
• Obstbau HallerminorOthersRegional farmer supplying fresh strawberries from Oberschwaben for seasonal fruit cakes and pastries.
• Daniel GathofminorStrategic or Co-development PartnerMountain bike professional from Vogt partnered with Hamma in 2023 to launch the Bread & Bike initiative. Includes Tour de Hamma cycling routes, school visits for cycling safety and healthy eating education (Hamma for Kids), and participation in local events. Promotes cycling and healthy baked goods.
• FV RavensburgminorOthersHamma's primary sports sponsorship partner. As an original Ravensburg company, Hamma supports FV Ravensburg football club.
• FairtradecoreOthersFairtrade Germany certifies Hamma's 'Faire Bohne' coffee. Fairtrade sets guaranteed minimum prices for smallholder farmer families and improves working conditions, reducing child labour and strengthening organisational structures.
• TSV Berg (Bergschmiede)minorOthersLocal sports club supported by Hamma through sponsorships and product donations.
• TC Ravensburg (Tennis Cracks)minorOthersLocal tennis club supported by Hamma through sponsorships.
• Baienfurt Wrestling ClubminorOthersLocal wrestling club supported by Hamma through sponsorships.
• KJC Racing TeamminorOthersLocal motorsports club whose Ravensburg Old Town Race is supported by Hamma.
• TSB Ravensburg (Hamma-Cup)minorOthersLocal sports club hosting the Hamma-Cup tournament supported by Hamma.
• Caritas / TafellädenminorOthersHamma donates unsold baked goods at end of day to Caritas food banks (Tafelläden) in Ravensburg, Friedrichshafen, Isny, Kempten, and Memmingen, supporting people with limited resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hofpfisterei: Munich-based regional German organic bakery chain with a strong craft identity and own retail bakery-café locations. Highly comparable to Hamma's premium craft positioning, regional concentration and in-house production philosophy.
• Dat Backhus: Northern German bakery chain with retail bakery-café locations selling freshly baked goods, snacks and beverages. Operates a similar in-store bakery-café model to Hamma across multiple regions in Germany.
• Müller Brot: Regional German bakery chain with retail locations across Bavaria, producing and selling freshly baked goods on-site. Comparable to Hamma in regional German bakery retail model and product mix.
• Kamps GmbH: Major German bakery chain (formerly part of BackWerk) operating numerous bakery locations across Germany. Comparable to Hamma in retail bakery footprint and product breadth, though operating at significantly larger national scale.
• Junge Die Bäckerei: One of the largest family-owned German bakery-café chains, headquartered in Hamburg, with hundreds of bakery-café locations combining in-store baking with café seating. Closely comparable to Hamma in bakery-café hybrid model, family ownership and craft positioning.

Broad incumbents

• Mestemacher: Established Westphalian German bakery brand specializing in whole-grain and specialty breads, sold via retail and foodservice nationwide. Comparable to Hamma in specialty bread focus and German market identity.
• Harry-Brot GmbH: One of Germany's largest industrial bread and bakery product manufacturers, supplying retailers and foodservice. Comparable to Hamma's baking capability at scale, though Harry-Brot operates a wholesale industrial model rather than retail.
• Lieken Brot- und Backwaren: Major German bakery manufacturer producing packaged breads and baked goods for supermarket chains. Operates at significantly larger scale than Hamma but addresses overlapping consumer demand for fresh-bakery products.

Regional players

• Wimmer Brot: Austrian regional bakery chain with multiple retail bakery-café locations. Comparable to Hamma in German-speaking bakery-café model and DACH market focus, though concentrated in Austria rather than southern Germany.

Emerging players

• Brezel König (Ditsch): Specialized German/Austrian pretzel and bakery-snack chain, particularly strong in station and high-traffic locations. Comparable to Hamma's specialty pretzel focus (Riesenbrezel) and German-speaking market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Baeckerei.Hamma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamma