Cremarc
Cremarc is a privately held, UK-based B2B marketing agency founded in 2008 that serves mid-market and enterprise technology companies exclusively. The firm delivers full-service marketing including strategy, digital marketing, ABM, MarTech, content, and web design, with a vertical specialization in the technology sector.
- Company typePrivate
- Founded2008
- HeadquartersWeybridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cremarc does
Cremarc Limited is a privately held, founder-owned B2B marketing agency headquartered in Woking, Surrey, United Kingdom, founded in 2008 by Gary Coville. The company operates exclusively in the B2B technology sector, delivering full-service marketing support to mid-market and enterprise technology companies including SaaS providers, cybersecurity firms, managed services providers, fintech, and emerging tech verticals such as quantum technology and digital health. Cremarc's stated differentiator is vertical specialization in tech, combined with a proprietary methodology called 'Marketing Telemetry' that integrates data points across marketing activity to attribute outcomes to specific campaigns and measure return on investment.
Cremarc's service portfolio spans six core modules: Strategy, Branding & Proposition; Digital Marketing (PPC, SEO, social, email, creative); Marketing Technology (MarTech selection and managed services across HubSpot, Act-On, and Pardot); Account-Based Marketing; Content Marketing; and Web Design & Development on WordPress. The agency also operates the Generation Marketing Podcast as a thought-leadership platform. Technology infrastructure relies on third-party MarTech and ad platforms (HubSpot, Act-On, Google, Microsoft) rather than proprietary technology, with a multi-touch attribution framework layered on top. WordPress is the stated core platform for website builds, and the agency holds certified partner status with Google and Microsoft for advertising solutions.
The business model is professional services-based, generating revenue through retainer contracts, project fees, and ongoing marketing support engagements with technology-sector clients. No public pricing is disclosed, and contracts are described as multi-year. Distribution is sales-led and direct-to-client, with inbound leads generated via website CTAs, content marketing, case studies, and the podcast. The company employs approximately 20 staff across client services, strategy, creative, paid media, SEO, marketing automation, and business development functions. Cremarc has no disclosed external funding, operates from a single UK location, and is led by founder-CEO Gary Coville alongside COO Matt Berry and a functional leadership team. Industry recognition includes UK Agency Awards 2023 finalist status and a UK Business Tech Awards silver for Digital Agency of the Year.
Cremarc firmographics
Firmographics- Name
- Cremarc
- Legal name
- Cremarc Limited
- Website
- https://cremarc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cremarc is a privately held, UK-based B2B marketing agency founded in 2008 that serves mid-market and enterprise technology companies exclusively. The firm delivers full-service marketing including strategy, digital marketing, ABM, MarTech, content, and web design, with a vertical specialization in the technology sector.
- Ownership category
- akta.pro rank
Cremarc industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Cremarc is headquartered
LocationHeadquarters
- HQ city
- Weybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cremarc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Marketing Services: Full-service B2B marketing agency providing strategy, branding, digital marketing, marketing technology, account-based marketing, content marketing, and website design services to technology companies. Revenue is generated through professional services engagements including retainer contracts, project fees, and ongoing marketing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers for clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Cremarc product offering
Product offeringCore offering
Cremarc is a B2B marketing agency that provides full-service marketing support exclusively to technology sector companies. The agency delivers strategy, branding, digital marketing, marketing technology, account-based marketing, content marketing, and web design and development services, with a proprietary 'Marketing Telemetry' methodology that ties marketing activity to measurable business outcomes.
Product overview
Cremarc is an award-winning B2B marketing agency focused exclusively on the technology sector. The company offers a comprehensive suite of marketing services including Strategy, Branding & Proposition, Digital Marketing (web, search, socials, integrated campaigns), Marketing Technology (MarTech with HubSpot, Act-On, Pardot platforms), Account-Based Marketing, Content Marketing, Webinar Marketing, and Web Design & Development. Services are delivered through specialized modules covering PPC/paid media, SEO, email marketing, social media, and creative design. The agency also produces the Generation Marketing Podcast as a thought leadership content platform. Cremarc differentiates through a 'Marketing Telemetry' approach, combining data-driven analytics with creativity to deliver measurable results. Notable recognition includes The Drum award and UK Agency Awards 2023 finalist.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing Services
- Digital Marketing
- Marketing Technology (MarTech)
- Account-Based Marketing (ABM)
- Content Marketing
- Branding and Proposition
- Web Design and Development
Quantifiable outcome
- Uniserve saw 114.29% increase in quotes after SEO campaign
- +2 more outcomes
Companies that use Cremarc
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Cremarc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cremarc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreCremarc is a HubSpot Solutions Partner offering managed services for HubSpot CRM, inbound marketing, sales, and customer service platforms. They provide marketing automation managed services leveraging HubSpot's capabilities.
- Act-OncoreCremarc is an Act-On partner, utilizing Act-On marketing automation software to manage client marketing automation needs as part of their all-encompassing managed service offering.
- GooglecoreCertified Google Partner for advertising solutions including Google Ads and related marketing technology integrations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cremarc competitors and assessment
Company assessmentDirect peers
- Velocity Partners: UK-based B2B marketing agency focused on technology and SaaS clients. Closely comparable to Cremarc in vertical specialization, services offered (content, ABM, demand gen), and target buyer (mid-market to enterprise tech companies).
- The Marketing Practice: B2B tech marketing agency operating globally with strong UK presence. Directly comparable in vertical focus on technology, full-service offering, and enterprise client base.
- Stein IAS: B2B marketing agency with deep technology sector specialization. Comparable in offering integrated digital marketing, ABM, and content services to enterprise tech clients globally.
- Elevation Marketing: US-based B2B marketing agency focused exclusively on technology companies. Comparable in vertical specialization, full-service offering, and demand generation focus for tech clients.
- B2B International: B2B marketing agency specializing in technology and industrial clients. Comparable in vertical focus and research-led strategic approach to B2B tech marketing.
- Godfrey: B2B technology marketing agency with a focus on integrated campaigns, content, and digital for tech clients. Comparable in service mix and vertical alignment with Cremarc.
- Quarry: B2B marketing and branding agency with strong technology sector clients. Comparable in offering integrated B2B marketing services with a technology vertical emphasis.
Broad incumbents
- Walker Sands: Larger US-based B2B marketing agency with significant technology vertical practice. Overlaps with Cremarc in services and tech vertical but operates at greater scale with broader portfolio.
- PAN Communications: Mid-size B2B tech PR and marketing agency. Overlaps in integrated B2B tech marketing services but is broader in scope and larger than Cremarc.
Others
- HubSpot: Marketing automation platform and ecosystem of which Cremarc is a Solutions Partner. Included as ecosystem participant: Cremarc's service delivery depends on HubSpot's platform and Cremarc influences/competes with other agencies in the HubSpot partner ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cremarc social profiles
Digital presenceCremarc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cremarc leadership team
Management profileNumber of profiles
Profiles9 records
Cremarc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cremarc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cremarc
What does Cremarc do?
Cremarc is a B2B marketing agency that provides full-service marketing support exclusively to technology sector companies. The agency delivers strategy, branding, digital marketing, marketing technology, account-based marketing, content marketing, and web design and development services, with a proprietary 'Marketing Telemetry' methodology that ties marketing activity to measurable business outcomes.
Is Cremarc a public or private company?
Cremarc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cremarc founded?
Cremarc was founded in 2008. It employs 11 to 50 people.
Where is Cremarc based?
Cremarc is headquartered in Weybridge, United Kingdom, in the Europe region.
How does Cremarc make money?
One revenue line is on record: B2B Marketing Services.
Who are Cremarc's main competitors?
Direct peers on record are Velocity Partners, The Marketing Practice, Stein IAS, Elevation Marketing, B2B International, Godfrey and Quarry. Broad incumbents are Walker Sands and PAN Communications. HubSpot is listed as an others.
Does Cremarc have an API?
No public API is recorded for Cremarc.
What industry is Cremarc in?
Cremarc's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 541810 and its SIC code is 7311.