MoreSALES

What MoreSALES does

MoreSALES is a B2B marketing performance agency that has served industrial and trade buyers for twenty years, founded in 2005 and based in Cambridge, Ontario. The firm specializes in four verticals: manufacturing, distribution, construction, and heavy commercial, addressing the demand-generation, brand-building, revenue operations, and marketing-operations needs of enterprises with long, considered, technical buying cycles. Its target buyers are mid-market and enterprise industrial companies, and its senior customer references cite long-tenured relationships and pipeline impact.

The company's core offering is organized into four service pillars: Marketing Strategy, Revenue Operations, Marketing Operations, and Demand Generation. Underlying technology includes integrations with Salesforce, Microsoft Dynamics, HubSpot, Acumatica, and Epicor on the CRM side; Salesforce, HubSpot, Act-On, and SharpSpring on the marketing automation side; WordPress, HubSpot CMS, WooCommerce, and Shopify on the CMS/ecommerce side; and ChatGPT, GA4, Zapier, n8n, and Looker Studio on the AI and data side. The firm holds 100+ platform certifications across this stack and packages these capabilities under an "Intelligent Marketing" framework that combines strategy, data, automation, and AI-accelerated execution as a single revenue-oriented system.

MoreSALES generates revenue through professional services and managed services engagements delivered on retainer or project bases, priced per quote, and sold via consultative direct sales and account-based marketing to enterprise and mid-market accounts. Distribution is primarily direct (discovery calls and ABM), supplemented by referral through Goose Digital's network. On November 21, 2024, MoreSALES was acquired by Goose Digital, Canada's marketing performance agency; it continues to operate as a brand under the parent, retaining its team and founder (now VP Strategic Growth) while gaining access to Goose Digital's broader performance marketing bench across Canadian offices (Oakville headquarters, Toronto, Edmonton, Vancouver) and an expanded North American footprint covering Canada and the United States.

Name

MoreSALES

Legal name

MoreSALES

Website

https://moresales.ca

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

1–10 employees

Short description

MoreSALES is a Canadian B2B marketing agency serving manufacturers, distributors, construction firms, and heavy commercial operators with marketing strategy, revenue operations, marketing operations, and demand generation services. Founded in 2005 and acquired by Goose Digital in November 2024, the company maintains its industrial sector specialization across Canada and the United States.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• B2B marketing services
• Industrial marketing agency
• Demand generation services
• Revenue operations consulting
• Marketing automation services

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Marketing Strategy: Consulting and strategic planning services to align business goals with performance-driven marketing programs that deliver measurable results. Delivered as ongoing retainer or project-based engagements.
2. Revenue Operations Services: Services to unify sales and marketing data and systems for pipeline growth, forecasting, and stronger ROI. Typically delivered as managed services or consulting engagements.
3. Marketing Operations Services: Building high-performing marketing engines with automation, CRM integrations, and scalable processes. Ongoing service delivery model.
4. Demand Generation Programs: Pipeline growth services through demand capture and conversion across channels. Performance-based and ongoing engagement models.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MoreSALES is a B2B marketing performance agency that delivers four integrated service pillars: Marketing Strategy, Revenue Operations, Marketing Operations, and Demand Generation. The company serves manufacturers, distributors, builders, and heavy-commercial leaders through complex, considered sales cycles, using AI-accelerated execution, marketing automation platforms, CRM integrations, and data analytics to drive measurable pipeline growth.

Product overview

MoreSALES is a B2B marketing performance agency with a platform-plus-services model. The company offers four integrated service pillars: Marketing Strategy (aligns business goals with performance programs), Revenue Operations (unifies sales and marketing data for pipeline growth), Marketing Operations (builds marketing automation engines with CRM integrations), and Demand Generation (drives pipeline growth across channels). These four services form the core offering, which is now backed by Goose Digital's AI-accelerated performance marketing team. The agency specializes in Manufacturing, Distribution, Construction, and Heavy Commercial sectors, serving industrial and trade leaders through complex, considered sales cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Aligns business goals with performance-driven marketing programs that deliver measurable results. Delivered as ongoing retainer or project-based engagements for industrial and trade sector B2B buyers.
• Revenue Operations Unifies sales and marketing data and systems for pipeline growth, forecasting, and stronger ROI. Typically delivered as managed services or consulting engagements.
• Marketing Operations Builds a high-performing marketing engine with automation, CRM integrations, and scalable process. Delivered as ongoing managed services.
• Demand Generation Drives pipeline growth through demand that captures and converts the right audience across channels. Performance-based and ongoing engagement model.

Quantifiable outcome

• Long-term customer satisfaction: 'Twenty years of trust' relationship with enterprise clients
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Goose DigitalcoreStrategic or Co-development Partner · 21 November 2024Goose Digital acquired MoreSALES on November 21, 2024, to enhance its digital marketing capabilities and expand its customer base across Canada and the United States. The acquisition strengthens Goose Digital's capabilities in marketing automation and digital content creation, particularly in the Manufacturing and Distribution sectors. MoreSALES continues operating with the same team, now backed by Goose Digital's full performance marketing infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gorilla 76: B2B marketing agency specializing in industrial and manufacturing clients, offering demand generation, brand, and marketing strategy services comparable to MoreSALES' industrial vertical focus.
• Weidert Group: B2B inbound marketing agency focused on industrial manufacturers and complex technical sales cycles — closely aligned with MoreSALES' manufacturing and distribution specialism.
• Industrial Strength Marketing: Marketing agency dedicated to industrial and B2B manufacturing clients, offering demand gen and content services that directly overlap with MoreSALES' core offering.
• Heinz Marketing: B2B marketing agency focused on sales and marketing alignment for mid-market and enterprise industrial/tech clients — comparable in demand-gen and RevOps services.
• SmartBug Media: B2B inbound marketing agency with deep HubSpot and marketing automation expertise, offering similar RevOps, marketing ops, and demand-gen services to mid-market and enterprise clients.
• Revenue River: B2B digital marketing and RevOps agency with strong HubSpot, Salesforce, and marketing-automation capabilities — directly comparable to MoreSALES' integrated platform-services model.
• Square 2 Marketing: B2B inbound marketing agency serving mid-market clients with strategy, marketing automation, and demand generation — overlapping with MoreSALES' service pillars.
• Disruptive Advertising: Digital marketing agency providing paid media, SEO, and lifecycle marketing services to B2B and B2C clients — overlaps with MoreSALES' demand-generation and digital execution offerings.

Broad incumbents

• Hawke Media: Large full-service digital marketing agency offering a broad portfolio of services across many verticals — a broader incumbent against which MoreSALES competes with its industrial-specialist positioning.
• WebFX: Large full-service digital marketing agency delivering SEO, paid media, content, and web development at scale — a broad incumbent in the same overall B2B marketing services category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoreSALES_CAMB
• Facebookfacebook.com/moresalesca
• LinkedInlinkedin.com/company/moresales.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoreSALES