What Flaunter does

Flaunter is an Australian SaaS company founded in 2015 that operates a digital PR workflow platform targeting fashion, beauty, home, and lifestyle brands, alongside PR agencies, media professionals, and creators. The platform consolidates PR asset management (Press Centre, Content Library), digital showrooms, sample-loan tracking, media relations management, and real-time analytics into a single web application. It connects paying brand and agency customers to a free, two-sided network of 2,500+ journalists, editors, stylists, freelancers, and creators who source press-ready content directly through the platform, generating network effects that the company claims can deliver up to 300% more media coverage for brand subscribers.

The business model rests on recurring subscription fees paid by brands and PR agencies for access to the platform's modules, supplemented by an opt-in Managed Service offering for hands-on PR support. Brands and agencies enter via a 14-day free trial that auto-converts to paid monthly or annual subscription, while media and creators join free to access the asset library and request samples. Distribution combines self-serve product-led sign-up through app.flaunter.com with direct field sales to enterprise lifestyle brand accounts, supported by content marketing across blog, email newsletter, and social channels.

Flaunter's product roadmap is anchored by the 2024 release of Flaunter 3.0, the platform's third major version, and the company has expanded beyond its Australian/NZ home market into the United States, United Kingdom, Europe, and Asia. The company is a privately-held proprietary limited company (Flaunter Pty Ltd), led by founder and CEO Gaby Howard, with a single disclosed 2017 early-stage funding round from Macdoch Ventures and Startmate and a team of 1–10 employees based in Sydney. The customer roster spans global enterprise brands such as Hugo Boss, Tommy Hilfiger, Charlotte Tilbury, GHD, KitchenAid, and W Hotels Toronto, alongside Australian brands including Oroton, RM Williams, Sheridan, and Ella Baché.

Name

Flaunter

Legal name

Flaunter Pty Ltd

Website

https://flaunter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Flaunter is a Sydney-based SaaS platform that helps fashion, beauty, home, and lifestyle brands and PR agencies manage press assets, digital showrooms, sample tracking, and media outreach, connecting them to a network of 2,500+ journalists and creators.

Ownership category

akta.pro rank

Product category

Public Relations Management Software

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• PR management software
• Digital press centre
• Media relations platform
• Brand PR workflow
• PR sample tracking

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brand Subscription: Monthly or yearly subscription plans for brands to access press centre, digital showroom, sample tracking, and media contact database features.
2. Agency Subscription: Subscription packages for PR agencies managing multiple brand clients, offering centralized platform access and client management features.
3. Managed Service: Additional managed service offerings beyond software subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Flaunter is a SaaS platform that enables fashion, beauty, home and lifestyle brands to centralize press assets, run digital showrooms, manage product samples, build media relationships and track PR performance in real time. The platform connects brands with a network of 2,500+ journalists, editors, stylists, freelancers and creators who can discover brand content and request samples directly. Subscription tiers for brands and agencies are supplemented by free access for media professionals and an optional Managed Service add-on.

Product overview

Flaunter is a unified SaaS PR platform consisting of a core software product with integrated modules. The platform combines Press Centre, Media Relations, Digital Showrooms, Sample Tracking, Content Library, and Reporting into a single workflow for Fashion, Beauty, Home & Lifestyle brands. Flaunter 3.0 represents the third major platform version. The platform connects brands with a network of 2,500+ journalists, editors, and creators, serving as both a digital press office and media relations management system. An optional Managed Service add-on provides additional hands-on support.

Differentiator

Problem solved

Functional benefit

Products and services

• Flaunter Platform All-in-one SaaS PR platform for fashion, beauty, home and lifestyle brands to manage press assets, run digital showrooms, request and track product samples, build media relationships and track performance in real time. Connects brands with over 2,500 journalists, editors, stylists, freelancers and creators. Offered on monthly and annual subscription with a 14-day free trial for brands and agencies, and free access for media and creators.
• Flaunter Managed Service Optional add-on managed service for brands that require hands-on PR support beyond the self-serve software platform. Sold as a recurring subscription on top of the core Flaunter Platform for brands lacking internal PR bandwidth.

Quantifiable outcome

• 300% more media coverage potential
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Safe StepsminorStrategic or Co-development PartnerSarah Urban brand has a Safe Steps Partnership where 10% of gift box purchase amounts are donated to Safe Steps, an organization supporting individuals and families affected by domestic violence. This is a brand customer partnership rather than Flaunter's direct partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cision: Cision is a broad incumbent in PR and media intelligence, offering media database, press release distribution, and monitoring at enterprise scale. Competes with Flaunter on media contact access and coverage tracking, but serves all industries and lacks a lifestyle-vertical focus.
• Notified (PR Newswire): Notified (parent of PR Newswire and GlobeNewswire) is a broad incumbent offering press release distribution, media monitoring, and earned media analytics. Competes with Flaunter in the press relations workflow but at much larger scale and with wire distribution as a core service Flaunter does not offer.
• Meltwater: Meltwater is an established media intelligence and PR analytics platform used by global brands and agencies. Overlaps with Flaunter on media monitoring, journalist outreach, and reporting, but at much larger scale and broader industry scope.

Direct peers

• Launchmetrics: Launchmetrics is the closest direct competitor - a SaaS platform serving fashion, beauty, and lifestyle brands with PR, media outreach, influencer management, and sample tracking. Highly comparable customer base (premium fashion/beauty brands) and overlapping feature set (digital showrooms, media contacts, coverage reporting).
• Presspage: Presspage provides a PR and communications platform with online newsrooms, press release distribution, and media relations tools. Comparable SaaS model serving brand and agency PR teams with similar feature overlap to Flaunter.
• Prowly: Prowly is a SaaS PR platform with a media database, online newsrooms, and email outreach - very similar feature set to Flaunter's Press Centre and Media Relations. Targets similar brand and agency customers, though without Flaunter's lifestyle-vertical specialization or digital showrooms.
• Prezly: Prezly is a PR software platform offering online newsrooms, media database, and pitch tools aimed at brands, agencies, and PR professionals. Direct overlap with Flaunter's Press Centre and Media Relations modules.

Emerging players

• CreatorIQ: CreatorIQ is a creator marketing platform for enterprise brands with influencer discovery, CRM, and campaign analytics. Adjacent to Flaunter's creator/influencer side but focused on paid influencer programs, sharing Flaunter's enterprise brand customer profile.
• CoverageBook: CoverageBook is a PR reporting and coverage tracking tool used by agencies and brands. It overlaps with Flaunter's Reporting module and serves the same PR buyer, but does not offer digital showrooms, sample tracking, or a media contact database.
• Traackr: Traackr is an influencer marketing platform with creator discovery, campaign management, and performance analytics. Adjacent to Flaunter's creator/influencer relations and content library features, but focused on paid influencer programs rather than PR-driven earned media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/flaunter
• Xx.com/flauntermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flaunter