GRUPO EUROBANAN

What GRUPO EUROBANAN does

Grupo Eurobanan (legally EUROBANAN, S.L.) is a privately held Spanish fresh-produce distribution company headquartered at Mercamadrid in Madrid, operating as the Iberian Peninsula distribution arm of the Total Produce plc group (now part of Dole plc since the 2021 acquisition). The company runs an integrated platform spanning production, selection, packaging, manufacturing (including IV Gamma fresh-cut processing for items such as pineapple, melon, guacamole, and fresh juice), import, export, distribution, and commercialization of fruits and vegetables. Its go-to-market is B2B sales-led, reaching wholesale market operators (Mercamadrid, Mercabarna, Mercamálaga, Mercasevilla, and others), large retail chains across Spain and Portugal, and food-service customers including hotels, caterers, and event organizers.

The company's product portfolio combines proprietary and licensed brands: it distributes Plátano de Canarias via partner cooperative COPLACA, Marlene apples via Grupo VOG, and operates its own Isla Bonita tropical fruit sub-brand. Strategic subsidiaries and minority stakes include Fruites Saó (Balearic distribution, strategic alliance since January 2018), Terracor (50% co-owned via Fruites Saó, Balearic sustainable produce), Isla Bonita Tropical Fruit S.A., and Frutas Faustino (southern Spain). Operational centers span Madrid, Barcelona, Valencia, Porriño (Galicia), Dos Hermanas (Sevilla), and Palma de Mallorca, with a renewable-energy program of photovoltaic installations across multiple sites (totaling hundreds of thousands of kWh/year in capacity) supported by IFCO SmartCycle reusable containers and CHEP pallet pooling, alongside FSC-certified packaging.

Revenue mechanics are transaction-based B2B distribution across multiple customer segments, with pricing negotiated by volume through a direct sales force and supported by participation in major trade fairs such as Fruit Attraction (Madrid) and Fruit Logistica (Berlin). Pricing is not publicly disclosed. No VC or PE funding rounds specific to Eurobanan were disclosed; the company has historically operated as a strategic subsidiary under Total Produce plc's Vision 2020 sustainability framework.

Name

GRUPO EUROBANAN

Legal name

EUROBANAN, S.L.

Website

https://eurobanan.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Eurobanan is a Spanish B2B fresh-produce distributor, operating as the Iberian Peninsula arm of Dole plc (via Total Produce), serving wholesale markets, large retail chains, and food-service customers with branded and partner-brand fruits and vegetables.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industry

Ethnic & International Foods Distribution (CRAOABAG)

Keywords

• Fresh produce distribution
• Fruit vegetable supply
• Wholesale produce markets
• Fresh-cut processing
• Produce import export

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fruit and Vegetable Distribution: Core business of importing, exporting, producing, selecting, packing, manufacturing, and commercializing fresh fruits and vegetables across the Iberian Peninsula.
2. Brand Product Sales: Sales of proprietary and partner brands including Plátano de Canarias, Isla Bonita, Marlene apples, and other produce through wholesale markets and retail distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Eurobanan is the leading company on the Iberian Peninsula for the production, selection, packaging, manufacturing, import, export, distribution, and commercialization of fresh fruits and vegetables. It operates a wholesale market distribution platform across Spain and Portugal, distributing branded products (Plátano de Canarias, Marlene apples, Isla Bonita) and offering IV Gamma fresh-cut processing capabilities to wholesale markets, large retail chains, and food service operators.

Product overview

GRUPO EUROBANAN is the leading company on the Iberian Peninsula for production, selection, packaging, manufacturing, import, export, distribution and commercialization of fruits and vegetables. The company operates as a platform of interconnected businesses with multiple partner companies (Coplaca, Fruites Saó, Frutas Faustino, TERRACOR, Morales e Hijos, Eurobanan Gamero) and owns/manages several brands including Plátano de Canarias (Canary Islands bananas) and distributes Marlene apples (Grupo VOG) and Isla Bonita tropical fruits. Their operations span from wholesale markets across Spain and Portugal to sustainability-focused initiatives including renewable energy installations, responsible packaging (FSC-certified), circular economy pooling systems (IFCO/CHEP), and social responsibility programs. The company also participates in international trade fairs like Fruit Attraction and Fruit Logistica.

Differentiator

Problem solved

Functional benefit

Brands

• Plátano de Canarias: Banana brand distributed by Eurobanan via Coplaca (Cooperativa Plátanos de Canarias). Recognized by Kantar Brand Footprint 2023 as the most chosen brand by Spanish consumers in the Fruits and Vegetables sector.
• Isla Bonita

Products and services

• Plátano de Canarias (Canary Islands Bananas)

Quantifiable outcome

• Reduced CO2 emissions by 429,540 kg through CHEP pooling system
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TerracorcoreStrategic or Co-development Partner · 16 July 202150% co-ownership with Fruites Saó for distribution in Palma de Mallorca. Terracor won BBVA/El Celler de Can Roca sustainable products award in 2021. Operates agricultural exploitation in Balearic Islands.
• Fruites SaócoreStrategic or Co-development Partner · 26 January 2018Strategic alliance signed January 2018. Fruites Saó is a Balearic Islands horticultural company. Partnership increased production and distribution capacity in the Balearic Islands with over 280 hectares of agricultural exploitation.
• COPLACA (Cooperativa Plátanos de Canarias)coreStrategic or Co-development PartnerStrategic partnership with the banana cooperative. Eurobanan works with Coplaca on sustainability initiatives including TR4 prevention, bee conservation programs, and brand development for Plátano de Canarias which was recognized as most chosen brand in Kantar 2023.
• CHEPcoreTechnology or IntegrationCHEP provides pooling system for shared, reused, and recycled pallets. Partnership of over 20 years. Helped Eurobanan avoid 429,540 kg CO2 emissions, save 371,347 dm3 of wood, and reduce 34,986 kg of waste.
• IFCOcoreTechnology or IntegrationIFCO SmartCycle system for reusable transport packaging (ERT). Applied throughout the supply chain with circular economy model. In 2019, helped avoid 1,263 tonnes CO2, 22,530 m3 water consumption, and 645,247 kg waste.
• Grupo VOG (Marlene)coreChannel Partner/ Reseller/ DistributorPrimary panelist in Spain and Portugal for Grupo VOG's Marlene apple brand. Manages promotional campaigns, new variety launches (RedPop, Giga), and wholesale market activities throughout the Iberian Peninsula.
• Dole PLCminorChannel Partner/ Reseller/ DistributorMentioned as partner in Eurobanan's Fruit Attraction 2022 exhibition presence alongside Coplaca.
• 5 al Día / ASOMAFRUTminorStrategic or Co-development PartnerPartnership in 'La Escuela de la Fruta' educational program to promote fruit and vegetable consumption among children. Program reached 80+ schools and 2,500 children.
• Total Produce PlccoreOthersParent company of Eurobanan. Total Produce is a major international fresh produce company. Eurobanan represented within Total Produce's stand at Fruit Logistica Berlin.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Caparrós Nature: Almería-based Spanish fresh produce grower-distributor with vertically integrated production and distribution across Spain and Europe. Directly comparable business model of producing, selecting, packaging, and distributing fruit and vegetables to retail and wholesale in the Iberian market.
• Primaflor: Spanish producer-distributor specializing in fresh-cut salads, vegetables, and ready-to-eat produce with national retail distribution. Comparable IV-Gamma-style fresh-cut processing capabilities and Iberian retail customer base as Eurobanan.
• Frutas Esther: Spanish fruit and vegetable importer-exporter and distributor headquartered in Murcia with significant wholesale and retail supply across Spain. Comparable in import/export operations, Mediterranean produce sourcing, and Spanish retail and wholesale channel reach.
• SanLucar: German-Spanish premium fresh fruit and vegetable brand and distributor operating across Europe. Closely comparable to Eurobanan in product breadth (fresh produce, branded SKUs, partner brands), Iberian retail and wholesale presence, and value-added positioning.
• Frutas Apetit: Spanish fruit and vegetable distributor operating in Mercamadrid with national wholesale and retail supply. Operates in the same Spanish wholesale market infrastructure as Eurobanan, targeting the same Iberian customer segments.
• Florette (Grupo Ibersol / SAIRA): Spanish leader in packaged fresh salads and fresh-cut vegetables serving retail and food service. Strongly comparable to Eurobanan's IV Gamma fresh-cut business with similar processing technology and overlapping retail customers in Spain.

Broad incumbents

• Greenyard: Belgian-listed European leader in fresh, frozen, and prepared fruit and vegetables with pan-European retail relationships. Broader incumbent in the same category as Eurobanan, with overlapping fresh produce and convenience-product capabilities across Europe.
• Bonduelle: French global leader in processed vegetables (canned, frozen, fresh) serving retail and food service. Comparable as a broader fresh and processed produce incumbent across Europe, with overlapping Spanish retail presence and fresh-cut product category overlap.
• Dole plc: US-listed global fresh produce company that acquired Eurobanan's parent Total Produce in 2021. Operates the largest international fresh produce platform, including direct overlap with Eurobanan on Dole-branded bananas distributed in Spain.

Regional players

• Nogamar / Hispatec (Spanish produce cluster): Spanish agritech and produce ecosystem player providing software, analytics, and infrastructure to the Mediterranean produce industry. Comparable as a regional enabler of the same Iberian fresh produce wholesale value chain that Eurobanan operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eurobanan
• Facebookfacebook.com/arceurobanan
• LinkedInlinkedin.com/company/10355605

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO EUROBANAN