myHomework
myHomework (instin, LLC) provides an integrated K-12 student responsibility platform with digital hall pass, planner, flex scheduling, and behavior modules, sold freemium to consumers at $4.99/year and to schools under $2 per student.
- Company typePrivate
- Founded2009
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What myHomework does
myHomework, legally operated as instin, LLC, is a privately held K-12 education technology company founded in 2009 and headquartered in Kansas City, USA. The company sells an integrated student responsibility and organization platform consisting of six core modules: a Digital Student Planner for assignment and class tracking, a Digital Hall Pass system for real-time student movement management, a Flex/Intervention Time scheduling tool, a Violation Response module for tardy and behavior tracking with progressive discipline, a Rewards positive-reinforcement system, and a Parent Access feature for guardian visibility. The platform is delivered as native applications across iOS, Android, Mac, Windows, Chromebook, and Kindle, plus a responsive web app, with cloud synchronization across devices and SIS and LMS integrations (Canvas, Google Classroom, Schoology, D2L Brightspace, Blackboard). Teachers.io, a wholly-owned subsidiary acquired around 2016, provides teacher-side content sharing that feeds directly into student planners.
The company operates a dual go-to-market model. Consumer-side, it acquires K-12 students and parents through free, ad-supported apps available globally on every major app store, with a $4.99/year premium upgrade that unlocks ad removal, file attachments, themes, ICS calendar sync, and homework import. School-side, it targets K-12 administrators and districts through a dedicated sales motion that quotes under $2 per student per year for a bundled school license (Hall Pass plus Planner, setup, training, and support), positioning the product as up to 67% cheaper than SmartPass and Securly Pass. Pricing is publicly disclosed for consumer tiers and quote-based for school contracts; revenue, funding, and ownership percentages are not disclosed. The company remains bootstrapped with a 1-10 employee headcount and claims 15+ years of category leadership as the largest independent provider of digital student planners.
myHomework firmographics
Firmographics- Name
- myHomework
- Legal name
- instin, LLC
- Website
- https://myhomeworkapp.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myHomework (instin, LLC) provides an integrated K-12 student responsibility platform with digital hall pass, planner, flex scheduling, and behavior modules, sold freemium to consumers at $4.99/year and to schools under $2 per student.
- Ownership category
- akta.pro rank
myHomework industry classification
Industry- Product category
- K-12 Education Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)
Keywords
Where myHomework is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
myHomework business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Student Premium Subscription: Premium subscription at $4.99 per year per student account, providing ad-free experience, all themes, file attachments, enhanced widgets, external calendar access, planner/homework sharing, and LMS import capabilities. Annual payment does not auto-renew.
- School/District Licensing: School-wide licensing at less than $2 per student, substantially below competitors SmartPass and Securly Pass at $5+ per student. Includes core system, standard setup, and training/support. Add-on bundles available for Flex and Tardy modules.
- Ad-Supported Free Tier (Consumer): Free consumer tier with third-party advertising displayed via advertising networks. Ads can be removed for $4.99 per year.
- Coaching Account Fees: Coaches pay $9.99 to get started with upgrade points for connected student accounts, or existing premium student accounts can invite coaches at no additional charge to the coach.
- Homeschool Family Subscription: Homeschool families pay $4.99 per year per student for coordinated assignment and activity planning between parents and children.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School Core System - less than $2 per student |
| Freemium | Pay-as-you-go | myHomework Basic - Free with ads |
| Subscription | Annual | myHomework Premium - $4.99 per year |
| Subscription | Annual | Ad Removal - $4.99 per year |
| Subscription | One time/ perpetual license | Coaching Account - Starting at $9.99 |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
myHomework product offering
Product offeringCore offering
myHomework is a unified K-12 student responsibility platform that combines a Digital Student Planner (homework/class tracking, reminders, calendar) with a Digital Hall Pass system for managing student movement in school hallways. It is sold both as a consumer subscription app for individual students and as a school/district enterprise license with add-on modules for Flex/Intervention scheduling, Violation Response (tardy tracking), Rewards, and Parent Access, all delivered as native apps across iOS, Android, Mac, Windows, Chromebook, Kindle, and web.
Product overview
myHomework is a unified K-12 student responsibility and organization platform, operated by instin, LLC, serving schools since 2009. The platform consists of an integrated ecosystem built from the ground up with Digital Hall Pass, Digital Student Planner, Flex/Intervention Time Management, Violation Response, Rewards, and Parent Access all designed to work together as a cohesive system. The core Digital Student Planner serves as the foundation for student organization and executive function development, while Digital Hall Pass manages hallway safety and student movement. Add-on modules include Flex/Intervention Time for scheduling academic support programs, Violation Response for tardy tracking and behavior management, Rewards for positive reinforcement, and Parent Access for family engagement. The platform offers native apps for iOS, Android, Windows, Mac, Chromebook, and web, plus integration with Teachers.io for teacher-student content sharing.
Differentiator
Problem solved
Functional benefit
Brands
- Teachers.io: A platform for teachers to share class information, syllabi, assignments, and announcements with students using myHomework.
Quantifiable outcome
- Up to 67% cost savings compared to SmartPass and Securly Pass ($5+/student vs less than $2/student)
- +2 more outcomes
Companies that use myHomework
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
myHomework technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature11 records
myHomework partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- KiipminorKiip provides rewards to myHomework users for completing assignments on time and staying organized. Rewards have included movie tickets, snacks, juice, makeup, and more. Kiip may request email, gender, and age/dob to filter age-appropriate rewards. Rewards can be disabled from Kiip settings.
- Mentored.comminormyHomework embeds, links to, or refers users to Mentored.com as a third-party tutoring and educational service provider. myHomework is not responsible for Mentored.com's terms, privacy policies, or services.
- Teachers.iocoreTeachers.io is owned and operated by instin, LLC (same parent company as myHomework). It enables teachers to share class details, syllabi, schedules, assignments, files, announcements, and contact info directly with student myHomework accounts. Students joining a teacher's class automatically download shared information.
- Google ClassroomcoreStudents can import homework assignments from Google Classroom or Google Calendar into their myHomework planner via ICS import. Premium accounts receive automatic updates.
- Canvas LMScoreStudents using Canvas LMS can import homework assignments via ICS URL into their myHomework planner. Premium accounts receive automatic updates.
- SchoologycoreStudents using Schoology can import homework assignments via ICS URL into their myHomework planner. Premium accounts receive automatic updates.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
myHomework competitors and assessment
Company assessmentDirect peers
- SmartPass: Direct competitor in K-12 digital hall pass and student movement management; serves the same school administrators with overlapping hall pass features but at materially higher per-student pricing (~$5+/student).
- Securly Pass: Direct competitor in K-12 digital hall pass; Securly is a PE-backed, broader student safety and wellness platform, but its Pass product directly competes with myHomework's hall pass at $5+/student pricing.
Emerging players
- Otus: K-12 LMS, student information, and assessment platform with overlapping student planning and reporting features for schools; smaller scale but a more comprehensive unified offering in some respects.
- Kiddom: K-12 standards-based learning and classroom management platform; smaller player whose planner, instruction, and grading workflows overlap with myHomework's planner and school reporting features.
- Seesaw: K-12 student portfolio and family engagement platform; serves overlapping K-12 student/teacher/parent segments and competes for student organization and parent visibility workflows.
- Remind: K-12 messaging and communication platform engaging the same teacher/parent/student personas; partial overlap in the K-12 engagement stack but not a direct planner or hall pass competitor.
Broad incumbents
- Canvas (Instructure): Major K-12 and higher-ed LMS that integrates with myHomework for assignment import; competes indirectly as a broader learning platform whose roadmap could encroach on student organization and planning features.
- PowerSchool: Dominant K-12 Student Information System and broader unified classroom/SIS platform; competes indirectly because a comprehensive SIS+learning suite could subsume myHomework's student planning and behavior management workflows.
- ClassDojo: Much larger and well-funded K-12 classroom management and family communication platform; serves the same teachers, students, and parents but with a broader product portfolio and different monetization.
- Google Classroom: Free K-12 LMS bundled with Google Workspace for Education that integrates with myHomework; competes indirectly for student organization and assignment workflows, with significant pricing pressure on paid planner tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
myHomework social profiles
Digital presencemyHomework financial estimates
Financial estimateRevenue estimate
Valuation estimate
myHomework leadership team
Management profileNumber of profiles
myHomework subsidiaries and ownership
Company hierarchySubsidiaries1 record
myHomework funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myHomework M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myHomework
What does myHomework do?
myHomework is a unified K-12 student responsibility platform that combines a Digital Student Planner (homework/class tracking, reminders, calendar) with a Digital Hall Pass system for managing student movement in school hallways. It is sold both as a consumer subscription app for individual students and as a school/district enterprise license with add-on modules for Flex/Intervention scheduling, Violation Response (tardy tracking), Rewards, and Parent Access, all delivered as native apps across iOS, Android, Mac, Windows, Chromebook, Kindle, and web.
Is myHomework a public or private company?
myHomework is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myHomework founded?
myHomework was founded in 2009. It employs 1 to 10 people.
Where is myHomework based?
myHomework is headquartered in Kansas City, United States, in the North America region.
How does myHomework make money?
Five revenue lines are on record. Individual Student Premium Subscription is the primary driver. The others are school/District Licensing, ad-Supported Free Tier (Consumer), coaching Account Fees and homeschool Family Subscription.
Who are myHomework's main competitors?
Direct peers on record are SmartPass and Securly Pass. Emerging players are Otus, Kiddom, Seesaw and Remind. Broad incumbents are Canvas (Instructure), PowerSchool, ClassDojo and Google Classroom.
Does myHomework have an API?
Yes. myHomework offers an API designed to bring homework from other systems into a myHomework account. The API is available by signing up for a myHomework account and contacting the company with a detailed description of how you would like to use it. It is primarily an import/integration API for migrating homework data from external systems.
What industry is myHomework in?
myHomework's product category is K-12 Education Software. Its primary akta.pro industry code is EDAJADAJ, Virtual Homeschool Programs & Online Curriculum Schools. Its NAICS code is 61171 and its SIC code is 8200.