Crunchies Food Co

What Crunchies Food Co does

Crunchies Food Co, operating as Crunchies, LLC, is a U.S.-based consumer packaged food company founded in 2004 and headquartered in Westlake Village, California. The company produces and sells freeze-dried fruit snacks under two sub-brands: Real (single-ingredient freeze-dried fruits including strawberries, blueberries, mango, strawberries & bananas, and mixed fruit) and Dipped (chocolate-covered freeze-dried fruit varieties). Its core technology is lyophilization (freeze-drying), which preserves fruit at peak ripeness by removing moisture without heat damage, retaining vitamins, fiber, and natural flavor while producing a crispy texture. Crunchies sources fruit from more than 20 countries, including Chile, the Netherlands, Egypt, Mexico, Peru, and the USA, positioning the brand around exotic origins, clean-label credentials (non-GMO, gluten-free, kosher, vegan), and the absence of fruit skins to reduce chemical-contaminant exposure.

Crunchies operates a multi-channel go-to-market model combining direct-to-consumer e-commerce (crunchiesfood.com, with free shipping over $100 and subscriber discounts), Amazon Marketplace (with a branded store and Brand Registry enforcement), and broad U.S. retail distribution through grocery chains (Publix, Food Lion, HyVee, Safeway, Ralphs, Lowes Foods, Dierbergs, Woodmans, Giant Eagle) and off-price specialty retailers (TJ Maxx, HomeGoods, Marshalls, Sierra). International reach is established via distribution partners including Healthy Options in the Philippines. Pricing is unit-based at approximately $25.99 per 6-count multipack, targeting health-conscious consumers, families, and special-diet shoppers. The company is a member of the Chaucer Foods family, the parent organization described as the leader in freeze-dried products, which provides shared manufacturing, technology, and distribution infrastructure. Crunchies employs 11–50 people, is privately held, and has no disclosed funding rounds or revenue figures.

Name

Crunchies Food Co

Legal name

Crunchies, LLC

Website

https://crunchiesfood.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Crunchies Food Co is a U.S. consumer brand that produces and sells freeze-dried fruit snacks under the Real and Dipped sub-brands, selling through DTC e-commerce, Amazon, major U.S. grocery chains, and specialty retailers, serving health-conscious consumers and families.

Ownership category

akta.pro rank

Product category

Freeze-Dried Fruit Snacks

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Freeze-dried fruit
• Healthy snack foods
• Clean-label snacks
• Fruit-based snacks
• Freeze-dried snacks

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer sales through the company's website crunchiesfood.com, where customers purchase freeze-dried fruit products directly. Orders over $100 qualify for free shipping.
2. Retail Distribution: Wholesale distribution through major grocery retailers including Publix, Food Lion, HyVee, Safeway, and specialty retailers like TJ Maxx, HomeGoods, and Marshalls across the United States.
3. Amazon Marketplace Sales: Sales through Amazon's marketplace platform and branded Amazon store, enabling broader online reach to consumers.
4. International Distribution: Distribution through international retailers such as Healthy Options in the Philippines, expanding global market presence.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Crunchies Food Co manufactures and sells 100% real-fruit freeze-dried snack packs marketed under two sub-brand lines: "Real" (plain freeze-dried fruits) and "Dipped" (chocolate-covered varieties). Core SKUs are sold in 6-count multipacks—including Strawberries, Blueberries, Mango, Strawberries & Bananas, and Mixed Fruit—and are distributed via DTC e-commerce, Amazon, U.S. grocery and specialty retailers, and select international partners.

Product overview

Crunchies Food Co offers freeze-dried fruit snacks marketed under two main sub-brands: Real (plain freeze-dried fruits) and Dipped (chocolate-covered varieties). The core product line consists of five single-variety and mixed freeze-dried fruit products in 6-count multipacks: Strawberries, Blueberries, Mango, Strawberries & Bananas, and Mixed Fruit. All products are made from 100% real fruit with no additives, preservatives, or skin of the fruit. The company positions itself as a clean-label, healthy snacking option targeting health-conscious consumers seeking convenient, on-the-go nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Crunchies Strawberries – 6ct Sun-ripened, freeze-dried strawberries that are sweet, juicy, and bursting with tart zing. Single-ingredient product with no additives, preservatives, or fruit skin, sold in a 6-count multipack for health-conscious consumers seeking clean-label snacking.
• Crunchies Blueberries – 6ct Freeze-dried blueberries bursting with natural sweetness, delivering a bold, juicy crunch. Made from 100% blueberries with no additives, sold in a 6-count multipack.
• Crunchies Mango – 6ct Naturally sweet and juicy mango slices, freeze-dried to preserve bold flavor with a satisfying crunch. Single-ingredient product sold in a 6-count multipack.
• Crunchies Strawberries & Bananas – 6ct Classic combination of sweet bananas and tart strawberries, freeze-dried together for a balanced, craveable crunch. Sold in a 6-count multipack.
• Crunchies Mixed Fruit – 6ct Adventure mix of strawberries, bananas, apples, and blueberries, freeze-dried for maximum nutrition with naturally sweet, tangy, bold flavor. Sold in a 6-count multipack at $25.99.

Quantifiable outcome

• Products contain no skin of the fruit, removing the major carrier of chemical contaminants
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chaucer FoodscoreStrategic or Co-development PartnerCrunchies is a proud member of the Chaucer Foods family, the leader in freeze-dried products. This affiliation provides access to industry-leading freeze-drying technology, established manufacturing capabilities, and distribution networks for the freeze-dried fruit business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trader Joe's Freeze-Dried Fruit: Private-label freeze-dried fruit sold exclusively at Trader Joe's at a meaningful price discount; pressures Crunchies' premium pricing and absorbs price-sensitive customers in the same category.
• Simple Truth (Kroger): Kroger's private-label organic/natural brand offering dried and freeze-dried fruit; competes on clean-label credentials at a lower price point across Kroger's national footprint.
• Sun-Maid: Iconic incumbent in dried fruit (raisins, cranberries, apricots) with national distribution and decades of brand equity; adjacent rather than freeze-dried-first, but competes for the same snacking occasions.

Direct peers

• Brothers All Natural: Direct US peer producing freeze-dried fruit snacks in similar single-ingredient, clean-label formats; competes head-to-head on retail shelf, ingredients, and health-conscious positioning.
• Bare Snacks: PepsiCo-owned brand making baked and freeze-dried fruit crisps/chips; directly comparable product category, with significantly larger marketing and distribution resources as a major CPG portfolio company.
• Made in Nature: Organic and non-GMO dried/freeze-dried fruit snacks sold through natural and mainstream grocery channels; competes on similar clean-label, single-ingredient positioning with overlapping SKUs.
• Natierra (Nature's All Foods): Specializes in freeze-dried fruit and superfood snacks with global sourcing; directly comparable product format, clean-label positioning, and retail distribution in the US and internationally.

Emerging players

• That Fruit Company: Emerging DTC and retail brand focused on freeze-dried fruit snacks for kids and families; overlapping target segments (parents, on-the-go snacking) with growing but smaller distribution than Crunchies.
• Pearly: Emerging freeze-dried fruit brand with focus on flavor innovation and modern packaging; smaller player with overlapping clean-label proposition and similar e-commerce/Amazon-first growth motion.

Others

• Chaucer Foods: Crunchies' parent company and global leader in freeze-dried products; not a direct competitor but the strategic partner providing manufacturing, technology, and supply-chain backbone for Crunchies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crunchiesfood
• Instagraminstagram.com/crunchiesfood
• Xx.com/crunchiesfood
• LinkedInlinkedin.com/company/crunchies-food-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crunchies Food Co