Wonoma

What Wonoma does

Wonoma is a two-sided online beauty and wellness marketplace headquartered in Buenos Aires, Argentina, operating as WONOMA SRL. The consumer-facing side lets end users discover and reserve appointments at hair salons, barbershops, esthetics centers, spas, and nail salons 24/7 via the wonoma.com web platform and native iOS/Android applications, free of charge to the user. The B2B side, branded Wonoma Pro, monetizes the platform by selling subscription-based salon management software with digital agendas, client databases, automated email/SMS/WhatsApp reminders, online payment processing, gift cards, e-commerce stores, multi-branch inventory management, and commission calculations.

The technology stack is a cloud-based appointment booking platform with real-time synchronization against each salon's calendar; multichannel integrations (WhatsApp, Google Maps, social networks) funnel inbound bookings into a unified salon calendar. The platform supports four subscription tiers for salons (Emprendedor at $9.99, Basic at $29.99, Gold at $49.99, and Black at $69.99 USD per month), each progressive tier unlocking more management modules, with month-to-month contracts and country-specific pricing. The company states its personal data register is filed under Argentine Law 25.326 and aligns data practices with GDPR for its European footprint in Spain and Andorra.

Commercially, Wonoma is a privately held, bootstrapped company with no disclosed institutional funding, no parent company, and a stated headcount of 1–10 employees. Its operating geographies span nine countries: Argentina, Uruguay, Paraguay, Chile, Bolivia, Panama, Mexico, Spain, and Andorra. Revenue is generated exclusively from salon SaaS subscriptions; consumer bookings are free, with no transaction commissions, listing fees, or paid placements disclosed in the source material. Selected salon logos (Rich Cova, Harmony Place Estética Olivos, Rulos Brasil, La Guarida Barberos, Gerard Barber, Raio Bemba Peluquería, Zona Lashes UR) are all SMBs, consistent with a long-tail, self-serve, product-led growth motion.

Name

Wonoma

Legal name

WONOMA SRL

Website

https://wonoma.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wonoma is a two-sided beauty and wellness marketplace operating across nine Latin American and European countries, offering free consumer-facing 24/7 appointment booking via web and mobile apps, and monetizing through a four-tier SaaS subscription (Wonoma Pro) for hair salons, barbershops, esthetics centers, and spas.

Ownership category

akta.pro rank

Product category

Beauty & Wellness Booking Platform

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

• Beauty salon booking
• Wellness marketplace
• Salon management software
• Appointment scheduling platform
• Spa booking software

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Salon Subscription Fees (Wonoma Pro): Monthly SaaS subscription fees from beauty and wellness salons that use the Wonoma Pro platform to manage their bookings, client relationships, and operations. Four pricing tiers from $9.99 to $69.99 USD/month with no permanence contract.
2. Consumer Booking Platform (Free): The consumer-facing booking service is completely free for end users. Wonoma earns no direct revenue from customers making appointments—revenue is solely from salon subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wonoma operates an online appointment booking marketplace connecting beauty and wellness salons with end consumers across Latin America and parts of Europe. The platform enables 24/7 online reservations via web and mobile apps (iOS/Android) and sells a SaaS salon management suite (Wonoma Pro) with digital agendas, client databases, WhatsApp integration, online payments, marketing tools, and e-commerce capabilities on a tiered monthly subscription basis.

Product overview

Wonoma operates as an online appointment booking marketplace and business management platform for the beauty and wellness industry across Latin America. The core Wonoma platform connects clients with salons for 24/7 online reservations via web and mobile apps (iOS and Android), while the Wonoma Pro software suite provides salon operators with management tools including digital agendas, client databases, WhatsApp integration, marketing, and e-commerce capabilities. The platform offers four subscription tiers (Emprendedor, BASIC, GOLD, BLACK) with progressively more features, plus add-on modules for giftcards, online stores, and anticipatory payments. Wonoma synchronizes directly with each salon's booking ledger and supports multichannel presence across social networks, Google Maps, and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Wonoma Pro: Business management software for beauty and wellness professionals

Products and services

• Wonoma Platform Online appointment booking marketplace that connects end consumers with beauty and wellness salons across Latin America, enabling 24/7 reservation of services via web and mobile applications. The service is free for consumers.
• Wonoma Pro SaaS salon management software for beauty and wellness professionals providing digital agendas, client databases, automatic email/SMS/WhatsApp reminders, online payments, promotional tools, gift cards, an integrated e-commerce store, multi-branch inventory, and commission calculations. Sold via tiered monthly subscriptions (Emprendedor, Basic, Gold, Black).
• Wonoma Mobile App Native mobile applications for iOS (App Store) and Android (Google Play) enabling consumers to discover nearby beauty and wellness salons, browse services, and book appointments 24/7.

Quantifiable outcome

• 15% reduction in no-shows with automatic appointment reminders
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Reservio: Online booking and appointment scheduling SaaS for service-based SMBs including salons. Comparable PLG-style self-serve SaaS with tiered pricing, though broader in vertical scope.
• SimplyBook.me: Online booking SaaS targeting service businesses globally with a free tier and paid subscriptions. Comparable product-led SaaS competitor in the beauty/wellness appointment booking category.

Direct peers

• Fresha: Global beauty and wellness booking marketplace offering free salon software with consumer-side discovery and booking. Closest direct competitor to Wonoma's two-sided model, with much larger VC backing and international footprint.
• Booksy: Beauty and wellness appointment SaaS serving barbers, salons, and spas with online booking, payments, and marketing tools. Direct peer to Wonoma Pro with overlapping SMB target market and similar feature set.
• StyleSeat: US-based beauty and wellness booking marketplace connecting independent professionals with clients. Two-sided marketplace model directly comparable to Wonoma, although primarily North American.
• Vagaro: Cloud-based salon and spa management software with online booking, payments, and marketplace features. Closely comparable to Wonoma Pro's tiered subscription and SMB focus.
• Phorest: Salon software platform with online booking, client management, and marketing tools aimed at independent salons and small chains. Comparable B2B SaaS peer with similar customer profile.
• Treatwell: European hair and beauty booking marketplace operating across multiple countries. Direct peer in model and category; relevant to Wonoma's Spanish market and overall marketplace strategy.

Broad incumbents

• Mindbody: Established SaaS for fitness, wellness, and beauty with broad marketplace and business management capabilities. Broader incumbent competitor with portfolio overlap in salon/spa scheduling.
• Square Appointments: Block's appointment scheduling product bundled with payments and POS for service businesses. Adjacent incumbent that competes in SMB beauty/wellness with a broader commerce platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wonoma
• LinkedInlinkedin.com/company/wonoma
• Instagraminstagram.com/wonoma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonoma