Holman Motorcars

What Holman Motorcars does

Holman Motorcars is an authorized ultra-luxury automotive dealership representing six marques — Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce — from two physical showrooms located in Fort Lauderdale, Florida and St. Louis, Missouri. The company sells new, pre-owned, and certified pre-owned vehicles with MSRPs spanning roughly $115,000 (Lotus Emira) to over $800,000 (Lamborghini Revuelto, Bugatti hypercars), and operates factory-trained service and parts facilities, a collision center in Fort Lauderdale, and a Bentley Heritage Care preservation program. The business is a division of Holman Automotive, one of the largest privately-owned dealership groups in the United States, founded in 1924 by Steward Holman.

Revenue is generated through five primary streams: new vehicle sales at MSRP plus dealer fees; pre-owned and certified pre-owned sales (including Rolls-Royce Provenance and Aston Martin Timeless CPO programs); financing and leasing via third-party financial institutions; service, repairs, and genuine OEM parts; and trade-in purchases appraised using Kelley Blue Book Instant Cash Offer. A differentiator is the Bentley Mulliner bespoke customization program — Holman offers exclusive Special Collections (Cityscape, Solar Eclipse, Las Olas) unavailable through standard Bentley dealers. Pricing is unit-based with no-haggle, commission-free sales associates.

The go-to-market combines traditional in-person showroom sales with a complete direct-to-consumer online channel enabling remote browsing, financing pre-approval, customization of payments and protection products, and home delivery nationwide. Distribution relies on the two showrooms supplemented by a coast-to-coast VIP ordering, delivery, and service capability. Customers are primarily ultra-high-net-worth individuals, with secondary corporate and executive buyer demand for fleet acquisition. Marketing channels include a comprehensive website, SEO, paid search, lifestyle events, Lamborghini Club membership, email/SMS, and selective charity partnerships (Movember). The company is privately held by the Holman family and reported no public revenue, funding, or headcount data in available sources.

Name

Holman Motorcars

Legal name

Holman Motorcars

Website

https://holmanmotorcars.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Holman Motorcars is an authorized ultra-luxury automotive dealership representing Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce from Fort Lauderdale and St. Louis, selling new, CPO, and bespoke vehicles to UHNW individuals via showrooms and a national online platform with home delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new luxury and ultra-luxury vehicles from Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce brands. Revenue from MSRP pricing plus dealer fees.
2. Pre-Owned & Certified Vehicle Sales: Sale of previously owned luxury vehicles with certified pre-owned programs from Rolls-Royce (Provenance) and Aston Martin (Timeless CPO).
3. Financing & Leasing: Vehicle financing and leasing options through partnerships with financial institutions. Pre-approval process available online.
4. Service & Parts: Factory-trained service professionals providing vehicle maintenance and repairs. Genuine OEM parts and accessories sales.
5. Vehicle Trade-In: Trade-in evaluation and purchase of customer vehicles using Kelley Blue Book instant cash offer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holman Motorcars is an authorized ultra-luxury automotive dealership that sells new, pre-owned, and certified pre-owned vehicles from Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce through showrooms in Fort Lauderdale, FL and St. Louis, MO. The dealership also offers OEM factory-trained service and genuine parts, Bentley Mulliner bespoke customization programs, vehicle financing and leasing, trade-in valuation, and collision repair services, supported by online shopping and home delivery capabilities.

Product overview

Holman Motorcars is a luxury and exotic car dealership with locations in Fort Lauderdale, Florida and St. Louis, Missouri. The company operates as part of the Holman Automotive family, one of the largest privately-owned dealership groups in the United States since 1924. Their product portfolio consists of new, pre-owned, and certified pre-owned ultra-luxury vehicles from six prestigious brands: Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce. Beyond vehicle sales, they offer comprehensive services including factory-trained maintenance and repairs, genuine OEM parts, collision center services, vehicle financing and leasing, and trade-in valuation. A distinctive offering is their Bentley Mulliner customization program with curated limited-edition collections including the Cityscape Collection, Solar Eclipse Collection, and Las Olas Collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Aston Martin Vehicles New and pre-owned Aston Martin luxury sports cars and SUVs sold to affluent individual buyers, including DB12, Vantage, DBX, Vanquish, and Valhalla models.
• Bentley Vehicles New and certified pre-owned Bentley luxury vehicles sold to affluent buyers, including Continental GT, Flying Spur, Bentayga, and Bentayga EWB models.
• Bugatti Vehicles New and pre-owned Bugatti hypercars sold to ultra-high-net-worth collectors, including Chiron and Tourbillon models.
• Lamborghini Vehicles New and certified pre-owned Lamborghini supercars and SUVs sold to affluent buyers, including Revuelto, Huracán, Urus, and Urus SE models.
• Lotus Vehicles New Lotus sports cars and electric vehicles sold to performance-oriented buyers, including Eletre, Emeya, Emira, and Evija models.
• Rolls-Royce Vehicles New and certified pre-owned Rolls-Royce ultra-luxury vehicles sold to ultra-high-net-worth buyers, including Phantom, Ghost, Cullinan, Cullinan Black Badge, and Spectre models.
• Bentley Mulliner Bespoke Customization Bespoke customization services for Bentley vehicles through the Mulliner coachbuilding division, including handcrafted features, unique finishes, and curated limited-edition collections such as Cityscape, Solar Eclipse, and Las Olas.
• Factory-Trained Service and OEM Parts Manufacturer-certified maintenance, repair, and genuine OEM parts services for Aston Martin, Bentley, Bugatti, Lamborghini, Lotus, and Rolls-Royce vehicles at both Fort Lauderdale and St. Louis service centers, with online appointment scheduling.
• Vehicle Financing and Leasing Vehicle financing and leasing options offered through partner financial institutions, with an online pre-approval process available for buyers purchasing new or pre-owned vehicles.
• Vehicle Trade-In Valuation Instant trade-in valuation service powered by Kelley Blue Book, allowing customers to receive a competitive cash offer for their current vehicle that can be applied as credit toward a new purchase.
• Collision Center Collision repair services for luxury vehicles operated at the Fort Lauderdale location under the Holman Collision brand.

Quantifiable outcome

• Stress-free car shopping experience with no-pressure showroom environment
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Holman (Parent Company)coreOthers · 1 January 1924Holman Motorcars belongs to the Holman family and is one of the largest privately-owned dealership groups in the United States. Founded in 1924 by Steward Holman, the company has grown to encompass fleet leasing, vehicle fabrication, powertrain distribution, insurance, and automotive innovation solutions.
• Kelley Blue BookcoreTechnology or IntegrationPartnership with Kelley Blue Book provides instant cash offer valuations for customer trade-ins. Allows Holman to offer competitive trade-in values that customers can apply as credit toward new vehicle purchases.
• Bentley MullinercoreStrategic or Co-development PartnerBentley Mulliner is Bentley's bespoke coachbuilding division. Holman Motorcars offers exclusive Mulliner collections including Cityscape Collection, Solar Eclipse Collection, and Las Olas Collection featuring custom-designed vehicles unavailable elsewhere.
• LamborghinicoreChannel Partner/ Reseller/ DistributorAuthorized Lamborghini dealership offering new Lamborghini vehicles including Revuelto, Urus SE, and access to Lamborghini Club membership program.
• Movember FoundationminorOthersCharitable partnership supporting Movember men's health initiative. Donations collected through Lamborghini St. Louis partnership page.
• Aston MartincoreChannel Partner/ Reseller/ DistributorAuthorized Aston Martin dealership offering new Aston Martin vehicles including DB12, DBX, Vantage, and Vanquish models, plus Aston Martin Timeless Certified Pre-Owned program.
• Rolls-Royce Motor CarscoreChannel Partner/ Reseller/ DistributorAuthorized Rolls-Royce dealership offering new Rolls-Royce vehicles including Cullinan, Ghost, Phantom, and Spectre, plus Rolls-Royce Provenance certified pre-owned program. Awarded Rolls-Royce Dealer of the Year 2025.
• BugatticoreChannel Partner/ Reseller/ DistributorAuthorized Bugatti dealership representing the ultra-exclusive Bugatti brand including Chiron and Tourbillon models.
• LotuscoreChannel Partner/ Reseller/ DistributorAuthorized Lotus dealership offering new Lotus vehicles including Eletre, Emeya, Emira, and Evija models.
• MyKaarma (Service Technology)coreTechnology or IntegrationDigital service scheduling platform enabling customers to book service appointments online at both Fort Lauderdale and St. Louis locations. Includes live updates and technician communication capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Braman Motors: Authorized luxury dealer group in South Florida (Miami/Palm Beach) representing Bentley, Rolls-Royce, Bugatti, and other ultra-luxury brands. Directly comparable to Holman Motorcars as a Florida-based ultra-luxury multi-brand retailer serving UHNWI buyers.
• Manhattan Motorcars: New York City luxury exotic car dealer representing Bentley, Lamborghini, Rolls-Royce, Bugatti, and Aston Martin. Operates the same ultra-luxury multi-brand retail model as Holman Motorcars in a different high-net-worth U.S. geography.
• Park Place Dealerships: Texas-based luxury automotive group with authorizations for Rolls-Royce, Bentley, Lamborghini, Aston Martin, McLaren, and other ultra-luxury brands. Comparable multi-rooftop ultra-luxury retailer serving UHNWI clientele.
• Galpin Motors: Southern California luxury dealer group featuring Aston Martin, Bentley, Rolls-Royce, Bugatti, Lotus, and other premium marques. Same multi-brand ultra-luxury retail model with strong bespoke and personalization programs.

Broad incumbents

• Penske Automotive Group: Large publicly-traded automotive retailer with significant ultra-luxury exposure (Bentley, Lamborghini, Rolls-Royce) as part of a broader portfolio. Provides a public-market benchmark for luxury dealership economics at scale.
• Sonic Automotive: Public auto retailer with EchoPark luxury stores representing Bentley and other premium brands. Comparable franchise-based luxury retail platform, though distributed across a much larger mixed-makes portfolio.
• AutoNation: Largest U.S. auto retailer with select luxury franchises (Mercedes-Benz, BMW, Audi) and nationwide scale. Provides comparison point for diversified retail strategy and luxury segment operations.
• Hendrick Automotive Group: Privately-owned U.S. dealer group with select luxury franchises across multiple states. Comparable private peer for non-luxury and luxury mixed portfolio economics at scale.

Others

• Bugatti (Automobiles): Manufacturer of ultra-luxury hypercars that Holman Motorcars retails. Adjacent OEM partner; relevant for understanding brand strategy, allocation dynamics, and direct-to-consumer shifts that could affect authorized dealer economics.
• Bentley Mulliner: Bentley's bespoke coachbuilding division whose limited-edition collections (Cityscape, Solar Eclipse, Las Olas) are exclusively retailed through Holman Motorcars. Ecosystem partner critical to the dealership's differentiation strategy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stlmotorcars
• Facebookfacebook.com/Holmanmotorcarsfortlauderdale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Motorcars