NCM Motorsports Park

What NCM Motorsports Park does

NCM Motorsports Park is a 420-acre motorsports facility located in Bowling Green, Kentucky, adjacent to the National Corvette Museum and the GM Bowling Green Assembly Plant, where Chevrolet Corvettes are manufactured. The park is operated as a division of the National Corvette Museum, a 501(c)(3) non-profit, and features a 3.2-mile, 23-turn road course configurable into East, West, and Grand Full layouts. The facility serves three primary customer segments: automotive enthusiasts purchasing driving experiences and education, corporate and manufacturer clients hosting events and product testing, and elite Driving Club members paying initiation fees and monthly dues for exclusive track access. It is the first commercialized track in the United States to offer consumer-facing Corvette E-Ray and Z06 driving experiences, and it hosts professional racing teams including Wayne Taylor Racing, Rahal Letterman Lanigan Racing, and Meyer Shank Racing for IMSA testing.

The product portfolio spans consumer driving experiences in Corvettes (C7, C8 Stingray, Z06, E-Ray) and Camaro SS 1LE, tiered driver education through the MSP Driving Academy (Levels 1-3) and HPDE programs, private coaching with VBOX data analysis, the NCM Kartplex for family and youth karting, corporate and group events, and the premium Pratt Miller Fantasy Camp operated with Pratt Miller Motorsports and Mobil 1. The Driving Club membership program creates the facility's economic anchor, with initiation fees ranging from $10,000 (Individual) to $75,000 (Corporate) plus recurring monthly dues, granting access to 32+ annual track days, private coaching, on-site trackside garages, and reciprocal memberships at 11+ partner tracks across the country.

Revenue is generated through a hybrid model combining one-time consumer experience purchases, tiered subscription memberships, corporate event packages, manufacturer testing contracts, karting per-session fees, and community programming such as Trek at the Track. Go-to-market is multi-channel: direct-to-consumer online booking via peek.com, phone sales for group bookings, dedicated field sales for enterprise and manufacturer accounts, and community-led acquisition through the Driving Club and partner car clubs. Strategic sponsorships with Michelin, Mobil 1, Holley, and Pratt Miller anchor the commercial brand ecosystem, while reciprocal partnerships with tracks like Lime Rock, Road Atlanta, and Summit Point extend the geographic value proposition for members.

Name

NCM Motorsports Park

Legal name

National Corvette Museum

Website

https://motorsportspark.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NCM Motorsports Park is a 420-acre motorsports facility in Bowling Green, Kentucky, offering Corvette driving experiences, tiered driving schools, karting, corporate events, and elite Driving Club memberships on a 3.2-mile road course, serving automotive enthusiasts, professional racing teams, and OEM manufacturers.

Ownership category

akta.pro rank

Product category

Motorsports Driving Experiences

NAICS

Racetracks (711212), Automobile Driving Schools (611692)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports driving experiences
• High performance driving school
• Go-kart racing facility
• Corporate track events
• Driving club memberships

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Driving Experiences: Consumer-facing driving experiences in Corvettes, Camaros, and other sports cars. Lead/follow touring laps, hot laps, and experiential packages ranging from single car experiences to multi-car bundles.
2. Driving Academy Programs: Tiered driving school with Level 1 (2-hour intro), Level 2 (full day), and Level 3 (two-day advanced) programs. Includes classroom sessions, paddock drills, and on-track time in C8 Stingrays.
3. Driving Club Memberships: Annual memberships (Individual: $10,000 initiation + $300/month, Platinum: $15,000, Lifetime: $50,000 + $100/month, Corporate: $75,000 + $400/month). Members receive 32+ exclusive track days, reciprocal track access, and premium benefits.
4. Karting Sessions: Per-race karting sessions with multiple package options. Adrenaline Pass includes 2 races plus t-shirt and membership. Single races and multi-race packages available.
5. Corporate and Group Events: Corporate hospitality, team building, holiday parties, manufacturer events, car club visits, and track rentals. Customized packages with driving experiences, meeting spaces, and catering.
6. Community Programs: Trek at the Track community fitness program (walking/jogging/cycling on track), karting birthday parties, and family-friendly activities. Includes sponsor partnerships with Houchens Insurance Group.
7. Pratt Miller Fantasy Camp: Premium multi-day elite driving experience in partnership with Pratt Miller Motorsports and Mobil 1. Limited spots with comprehensive professional driver training curriculum.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

NCM Motorsports Park operates a 420-acre motorsports facility featuring a 3.2-mile, 23-turn road course on the Corvette Campus in Bowling Green, Kentucky. It sells consumer driving experiences in Corvette and Camaro performance vehicles, tiered driving school programs, karting sessions, an elite Driving Club membership with reciprocal track access, private coaching, and corporate/manufacturer event hosting.

Product overview

NCM Motorsports Park operates as a motorsports driving facility centered around Corvette experiences at the heart of Corvette Campus in Bowling Green, KY. The facility opened in 2014 on 420 acres with a 3.2-mile, 23-turn road course offering multiple track configurations (East Course, West Course, Grand Full). The product portfolio centers on driving experiences (Corvette touring laps in C7, C8, Z06, E-Ray variants; Camaro SS; bundled comparison packages), tiered driving schools (Driving Academy Levels 1-3; HPDE; Introduction to High Performance Driving), and the elite Driving Club membership with exclusive track days. Additional offerings include the NCM Kartplex go-karting center, Pratt Miller Fantasy Camp elite program, private coaching, group/corporate events, karting birthday parties, trackside garage rentals, and community programs like Trek at the Track. The facility serves both consumer driving experiences and professional team testing for manufacturers and racing teams including IMSA and IndyCar organizations.

Differentiator

Problem solved

Functional benefit

Brands

• NCM Kartplex: The karting facility at NCM Motorsports Park, featuring high-speed go-karts, junior and adult karting options, and group racing experiences. Presented by Crown Cork and Seal.
• Driving Club
• MSP Driving Academy
• Pratt Miller Fantasy Camp Driven by Mobil 1
• Trek at the Track

Products and services

• NCM Kartplex
• Corvette Touring Laps
• Drive a Z06 Corvette
• Drive a Corvette E-Ray
• Camaro Touring Laps
• Hot Laps
• Bowtie Bundle
• Front v. Mid Engine Experience
• Stingray v. Z06 Experience
• MSP Driving Academy
• High Performance Driving Education (HPDE)
• Introduction to High Performance Driving
• Driving Club Membership
• Pratt Miller Fantasy Camp Driven by Mobil 1
• Private Coaching
• Group & Corporate Events
• Trek at the Track
• Birthday Party Packages

Quantifiable outcome

• First commercialized track in nation to offer consumer-facing Z06 and E-Ray driving experiences
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered major sponsor, control tower sponsor, strategic, garage sponsor, partner, flagship and core.

• ExxonMobil / Mobil 1major sponsorStrategic or Co-development Partner · 28 August 2014Three-year partnership announced at Grand Opening naming ExxonMobil Official Road Fuel, Mobil Official Road Fuel, and Mobil 1 as Official Motor Oil of the Park.
• Michelinmajor sponsorStrategic or Co-development Partner · 26 April 2014Three-year partnership naming Michelin as official tire of NCM Motorsports Park. Provides product privileges and displays at both the Corvette Museum and the Motorsports Park. First official sponsorship announced for the facility.
• Holley Performance Productscontrol tower sponsorStrategic or Co-development PartnerControl Tower sponsor and partner. Holley is the undisputed leader in fuel systems for over 100 years, offering performance fuel pumps, fuel injection, intake manifolds, and engine dress-up products.
• Crown Cork and SealstrategicStrategic or Co-development PartnerPresenting sponsor of the NCM Kartplex. Supports karting operations and family entertainment offerings.
• US Bankgarage sponsorStrategic or Co-development PartnerGarage sponsor providing financial services partnership for the facility.
• Fastline Track DayspartnerChannel Partner/ Reseller/ DistributorTrack day organization that operates events at NCM MSP. Featured garage sponsor.
• Pratt Miller MotorsportsflagshipStrategic or Co-development PartnerPratt Miller Fantasy Camp driven by Mobil 1. Elite driving experience program featuring C8 Corvette track sessions, professional coaching, and behind-the-scenes racing technology insight.
• BB Auto ClubcoreStrategic or Co-development PartnerPartner for the High Performance Driving Education (HPDE) program. The National Corvette Museum has hosted HPDE events since 2004 including at VIR, Sebring, Autobahn, and Thunderhill.
• Wayne Taylor RacingstrategicStrategic or Co-development PartnerIMSA racing team utilizes the track for shake-down sessions, fine-tuning performance, and preparing for the racing season.
• Rahal Letterman Lanigan RacingstrategicStrategic or Co-development PartnerIMSA team uses facility for new car development and pre-season testing. IndyCar driver Graham Rahal partnered to host Rahal Radical client test-driving.
• Meyer Shank RacingstrategicStrategic or Co-development PartnerIMSA racing team utilizing NCM MSP for pre-season preparation and testing.
• General Motors / CorvetteflagshipStrategic or Co-development PartnerGM hosts Corvette Academy for dealership representatives at the facility. Deep integration with Corvette production and brand at the Bowling Green campus.
• Graham Rahal PerformancestrategicStrategic or Co-development PartnerPartnership to host Rahal Radical client test-driving facility. IndyCar driver Graham Rahal is a Driving Club member.
• National Council of Corvette Clubs (NCCC)coreStrategic or Co-development PartnerOfficial partnership for Corvette club events and activities at the museum and Motorsports Park.
• Houchens Insurance GroupcoreGTM or Marketing PartnerPresenting sponsor of Trek at the Track community fitness program. Supports free community access to the track for walking, jogging, cycling.
• NASA (National Auto Sport Association)partnerChannel Partner/ Reseller/ DistributorNASA hosts events at the track including regional races and time trials.
• SCCA (Sports Car Club of America)partnerChannel Partner/ Reseller/ DistributorSCCA hosts Track Night in America events at the facility.
• Reciprocal Track PartnerscoreChannel Partner/ Reseller/ Distributor11+ partner tracks including Atlanta Motorsports Park, Autobahn Country Club, Dominion Raceway, Lime Rock, MSR Houston, Motorsports Ranch, Road Atlanta Driving Club, Palmer Motorsports Park, Pineview Car and Country Club, Podium Club, Summit Point.
• Saito RacingstrategicStrategic or Co-development PartnerUtilizes facility as training ground for Mazda MX-5 Cup drivers.
• Carbotech Performance BrakespartnerStrategic or Co-development PartnerOfficial Brake Sponsor of NCM Motorsports Park.
• Wheel CraftpartnerStrategic or Co-development PartnerGarage sponsor providing wheel services and customization.
• Carbotech Performance BrakespartnerStrategic or Co-development PartnerOfficial Brake Sponsor of NCM Motorsports Park providing performance brake products and services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Road Atlanta: Iconic 2.54-mile road course in Braselton, GA hosting professional racing (IMSA, MotoAmerica) and consumer track days. Reciprocal Driving Club partner, comparable in blending pro racing with enthusiast access.
• Sebring International Raceway: Historic road course in Sebring, FL hosting the 12 Hours of Sebring plus driving experiences and HPDE. Cited in NCM HPDE history; comparable operating model blending professional racing with consumer experiences.
• Thermal Club: Private motorsports club in Thermal, CA with multiple road courses, karting, and luxury amenities. Comparable premium membership model and OEM/experience programming competing for the high-end enthusiast customer.
• Atlanta Motorsports Park: A 2-mile road course facility in Dawsonville, GA offering driving experiences, memberships, and corporate events. Listed as one of NCM MSP's reciprocal Driving Club partner tracks, serving the same enthusiast and corporate customer base.
• Barber Motorsports Park: 16-turn road course in Birmingham, AL adjacent to the Barber Vintage Motorsports Museum. Comparable to NCM MSP in combining a road course with an adjacent museum/entertainment campus and offering driving experiences.
• Summit Point Motorsports Park: Multi-config road course in Summit Point, WV offering HPDE, track days, and corporate events. Reciprocal Driving Club partner and direct competitor in the Mid-Atlantic enthusiast track-day market.
• Autobahn Country Club: Members-only motorsports country club in Joliet, IL offering road course access, karting, and driving experiences. Reciprocal Driving Club partner and direct competitor for enthusiast memberships and corporate events.
• Spring Mountain Motor Resort & Country Club: Members-only road course in Pahrump, NV operating the Cadillac V-Series Academy plus consumer driving experiences and memberships. Closest comparable to NCM MSP in tying consumer experiences directly to a major OEM.
• Virginia International Raceway (VIR): Multi-config road course in Alton, VA offering driving experiences, HPDE schools, and corporate events. Mentioned in NCM MSP's HPDE history and a peer in the consumer/professional road course market.
• Lime Rock Park: Historic road course in Lakeville, CT operating driver education, track days, and corporate events. Identified as a reciprocal Driving Club partner, with overlapping business model in enthusiast experiences and professional racing events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ncmmsp
• YouTubeyoutube.com/user/ncmmotorsportspark
• Facebookfacebook.com/motorsportspark
• Instagraminstagram.com/ncmmsp
• LinkedInlinkedin.com/company/ncm-motorsports-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCM Motorsports Park