PowerMadd
PowerMadd is a privately held DTC e-commerce manufacturer of aftermarket powersports accessories, specializing in handguards, windshields, and risers for snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles, serving individual riders from its Wyoming, Minnesota headquarters.
- Company typePrivate
- Founded2009
- HeadquartersWyoming, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PowerMadd does
PowerMadd is a privately held manufacturer and direct-to-consumer retailer specializing in aftermarket accessories for powersports vehicles, including snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles. Founded in 1994 and headquartered in Wyoming, Minnesota, the company operates with a small team of 1-10 employees and sells almost exclusively through its e-commerce site, powermadd.com, supported by catalog distribution and a racer sponsorship program in the powersports community.
The product portfolio is anchored by handguard systems across five series (Sentinel, Star Series, Trail Star, Fuzion, Power-X), Cobra-brand snowmobile windshields covering Arctic Cat, Polaris, Ski-Doo, Yamaha, and Lynx platforms, and a deep handlebar riser family (PowerRisers, Universal, Adjustable, Pivot). Technical differentiation is concentrated in proprietary materials—closed-cell AEPE foam used in Fuzion and Sentinel lines—and a patent-pending flexible mount (PowerX FlexMount) backed by a one-year breakage guarantee. An accessory ecosystem extends around the Sentinel platform through snap-in LED light kits, turn signals, mirror kits, armor, and hand-wrap attachments. The catalog exceeds 800 SKUs organized by vehicle type and model-year fitment.
PowerMadd's business model is straightforward direct-to-consumer commerce with one-time purchases. Pricing spans $5 for small replacement parts to $250 for premium items; most handguards are priced $45-$120 and windshields $85-$240. The company uses MAP pricing, email newsletters, social channels (Facebook, Instagram, Twitter, YouTube), and racer sponsorships for demand generation. Revenue, funding, and ownership are not publicly disclosed, and there is no indication of venture or private equity involvement. Geographic scope is limited to the United States.
PowerMadd firmographics
Firmographics- Name
- PowerMadd
- Legal name
- PowerMadd
- Website
- https://powermadd.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerMadd is a privately held DTC e-commerce manufacturer of aftermarket powersports accessories, specializing in handguards, windshields, and risers for snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles, serving individual riders from its Wyoming, Minnesota headquarters.
- Ownership category
- akta.pro rank
PowerMadd industry classification
Industry- Product category
- Aftermarket Powersports Accessories
- NAICS
- Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powersports Aftermarket Parts & Accessories Manufacturing (IMACAEAO)
- akta.pro secondary industries
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)
Keywords
Where PowerMadd is headquartered
LocationHeadquarters
- HQ city
- Wyoming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowerMadd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Powersports Accessories Sales: PowerMadd generates revenue through the sale of aftermarket powersports accessories including handguards, risers, windshields, and related products. Products are sold as one-time purchases with optional replacement parts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fuzion Handguards - $75 per pair |
| Unit Pricing | Pay-as-you-go | Sentinel Handguards - $55 |
| Unit Pricing | Pay-as-you-go | PowerX Handguards - $5-$20 |
| Unit Pricing | Pay-as-you-go | Sentinel Mount Kits - $55-$80 |
| Unit Pricing | Pay-as-you-go | Rider Hold Tight - $50 |
| Unit Pricing | Pay-as-you-go | Windshields - $85-$240 |
| Unit Pricing | Pay-as-you-go | LED Light Kits - $70-$120 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PowerMadd product offering
Product offeringCore offering
PowerMadd manufactures and sells aftermarket powersports accessories through its e-commerce platform powermadd.com, specializing in handguard systems (Sentinel, Star Series, Trail Star, Fuzion, Power-X), Cobra brand windshields for multiple snowmobile OEMs, and handlebar risers for snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles. The company maintains fitment-specific SKUs across 800+ products covering Arctic Cat, Polaris, Ski-Doo, Yamaha, Lynx, and Harley Davidson vehicles, with proprietary materials like closed-cell AEPE foam and patent-pending FlexMount technology. PowerMadd sells direct-to-consumer with unit pricing ranging from $5 for small parts to $250 for premium accessories.
Product overview
PowerMadd is a manufacturer of aftermarket accessories for powersports vehicles including snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles. The product portfolio centers on handguard systems (Sentinel, Star Series, Trail Star, Fuzion, Power-X), windshields (Cobra brand for multiple snowmobile brands), and handlebar risers (PowerRisers, Universal, Adjustable, Pivot). Key accessory lines include LED light kits, turn signal kits, mirror kits, armor, and hand wrap attachments that integrate with the core handguard systems. The company also offers complementary products including Rider Hold-Tight safety devices, reverse light kits, cell phone chargers, brake lines, and bags. Products are organized by vehicle type with category-specific mount kits and spare parts available. The company distributes via e-commerce and powersports retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sentinel Handguards Premium handguard system for powersports vehicles using a dual-material construction (stiff plastic spine with softer flexible body) and 6061 aluminum mounting brackets. Compatible with extensive accessory ecosystem (LED lights, turn signals, mirrors, armor, hand wraps) and available in multiple color variants across snowmobile, ATV, motorcycle, street bike, UTV, and adventure motorcycle applications. Priced at $55 per pair.
- Star Series Handguards Mid-tier handguard system with modular design supporting multiple mount kits and optional accessories including vent covers, mirrors, and LED light kits. Positioned below the Sentinel line and available for snowmobiles, ATVs, motorcycles, street motorcycles, and UTV applications.
- Trail Star Handguards Trail-riding-oriented handguard system with Tri-Mount mounting system compatibility. Targeted at on-trail riding use cases across snowmobile, ATV, motorcycle, and street motorcycle platforms.
- Fuzion Handguards Advanced foam-based handguard constructed of molded lightweight closed-cell AEPE foam for crushproof and waterproof protection in extreme cold, mud, and wet conditions. Features a two-position mount and expanded coverage area for adventure riding.
- Power-X Handguards Patent-pending flexible handguard with PowerX FlexMount technology that bends on impact and springs back into place, backed by a one-year breakage guarantee. Sells separately as guard-only or with FlexMount mounting kit.
- Cobra Windshields (Snowmobile) Aftermarket Cobra brand windshields for snowmobiles, offered in multiple heights and tint options, with model-year-specific fitments for Ski-Doo (Gen5, Gen4, XS, XP, Rev, RT, ZX, MXZ S2000), Polaris (Matryx, Axys, Pro-Ride, IQ, Edge, Gen II, Evolved, Aggressive, Indy), Arctic Cat (Catalyst, ProCross/ProClimb, F-Series, Firecat, M-Series, ZR3/ZR2/ZRT), Yamaha, and Lynx.
- PowerRisers Handlebar riser products that elevate the rider hand position to improve comfort and control across snowmobile, ATV, motorcycle, and street motorcycle platforms.
- Universal Risers Universal riser blocks in 1\", 1.5\", and 2\" heights for 7/8\" handlebars, compatible with ATV, motorcycle, street bike, and snowmobile applications.
- Adjustable Risers Height-adjustable riser blocks for snowmobiles with extended adjustment range for variable riding positions.
- Pivot Risers Replacement pivot riser blocks with metric thread compatibility for Arctic Cat, Polaris, and Yamaha snowmobiles, available in wide and narrow configurations.
- Rider Hold-Tight Passenger safety device that allows passengers to securely hold onto drivers on snowmobiles, ATVs, motorcycles, and personal watercraft via neoprene handhold tubes that expand from 24\" to 51\".
- Reverse Light Kits Automatic LED reverse light kits for ATVs and UTVs that activate when reversing, with specific fitments for Polaris RZR/General/Polaris Ranger and Yamaha vehicles.
- Cell Phone Charger 12-volt waterproof cell phone charging accessory for powersports vehicles, available across adventure motorcycle, ATV, motorcycle, snowmobile, street bike, and UTV applications.
- E3 Spark Plugs E3 brand spark plugs distributed as aftermarket accessory parts for powersports vehicles across multiple vehicle categories.
- Gauntlet X2 Cold weather hand protection accessory featuring rigid yet flexible bone material with a windproof and water repellent outer layer. Includes an upgraded attachment mechanism and stay-open design for use in cold/wet conditions.
- SG1 Soft Guard Quick-attach/detach soft molded handguard made of lightweight closed-cell foam with waterproof construction and innovative mounting using the handlebar, wires, and cables.
- Brake Lines Extended brake lines for snowmobile applications including Ski-Doo Gen4 and Polaris Axys fitments.
- Snowmobile Bags Storage and cargo bags designed for snowmobile applications, including the Riser Bag with waterproof zipper pocket, water-resistant wire inlet, and D-ring for tether attachment.
- ATV Windshield Mount Kits Fixed and Rapid Release mount kits for Cobra II ATV windshields, featuring quick-release functionality and a universal two-point mounting system.
- Helmet Accessories Accessories for helmet comfort and functionality, available across all major powersports vehicle categories.
- Spare Parts Replacement parts inventory including mount kit components, vent covers, mounting hardware, and kit-specific spare parts for all PowerMadd product lines.
Companies that use PowerMadd
Customer profileSegments4 records
Ideal customer profiles3 records
PowerMadd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PowerMadd partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
PowerMadd competitors and assessment
Company assessmentDirect peers
- National Cycle: National Cycle manufactures windshields, fairings, and accessory products for motorcycles and powersports vehicles. Directly comparable to PowerMadd in the windshield category and similar D2C/mail-order aftermarket distribution model.
- Cycra Performance: Cycra produces motocross and off-road handguards, vented body parts, and motorcycle protection accessories. Comparable to PowerMadd in targeting the off-road and adventure riding community with hand protection and plastic components.
- AXP Racing: AXP Racing designs skid plates, handguards, and protection equipment for enduro, motocross, and adventure motorcycles. Directly comparable to PowerMadd's handguard and rider protection offerings in the off-road and adventure space.
- Acerbis: Acerbis is a long-established powersports aftermarket manufacturer of plastics, handguards, and protection products for motocross, enduro, ATV, and snowmobile applications. Comparable to PowerMadd across multiple vehicle segments with broader global distribution.
- Barkbusters: Barkbusters is a leading aftermarket motorcycle and powersports handguard specialist, offering aluminum-backbone handguards across dirt, adventure, ATV, and street segments. It is the most direct competitor to PowerMadd's handguard business, overlapping heavily on product category, vehicle fitments, and rider use cases.
- Klock Werks Flap Kits: Klock Werks designs motorcycle windshields, fender flares, and custom accessories for V-twin and bagger segments. Comparable to PowerMadd in aftermarket windshield design and brand-driven D2C sales.
- ZTechnik (Aeromach): ZTechnik by Aeromach designs and sells aerodynamic and comfort accessories including windshields, deflectors, and handlebar risers for sport-touring and adventure motorcycles. Comparable to PowerMadd in the windshield/riser accessory space with a more street-bike focus.
- Rox Speed FX: Rox Speed FX produces pivoting handlebar risers and handlebar accessories for snowmobiles, ATVs, UTVs, and motorcycles. Closely comparable to PowerMadd's PowerRiser, Universal Riser, and Pivot Riser product lines.
Broad incumbents
- Kimpex: Kimpex is a Canadian wholesale distributor and manufacturer of powersports parts, accessories, and riding gear, serving snowmobile, ATV, and motorcycle markets. Comparable to PowerMadd in powersports accessory distribution with a regional focus and dealer-channel orientation.
- Moose Racing: Moose Racing distributes a wide catalog of aftermarket parts, accessories, and riding gear for off-road motorcycles, ATVs, and snowmobiles, including handguards. Overlaps with PowerMadd in handguard and powersports accessory categories, but operates at a much broader product scale.
Market position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PowerMadd social profiles
Digital presencePowerMadd financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerMadd leadership team
Management profileNumber of profiles
Profiles1 record
PowerMadd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerMadd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerMadd
What does PowerMadd do?
PowerMadd manufactures and sells aftermarket powersports accessories through its e-commerce platform powermadd.com, specializing in handguard systems (Sentinel, Star Series, Trail Star, Fuzion, Power-X), Cobra brand windshields for multiple snowmobile OEMs, and handlebar risers for snowmobiles, ATVs, motorcycles, UTVs, adventure bikes, and street motorcycles. The company maintains fitment-specific SKUs across 800+ products covering Arctic Cat, Polaris, Ski-Doo, Yamaha, Lynx, and Harley Davidson vehicles, with proprietary materials like closed-cell AEPE foam and patent-pending FlexMount technology. PowerMadd sells direct-to-consumer with unit pricing ranging from $5 for small parts to $250 for premium accessories.
Is PowerMadd a public or private company?
PowerMadd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerMadd founded?
PowerMadd was founded in 2009. It employs 1 to 10 people.
Where is PowerMadd based?
PowerMadd is headquartered in Wyoming, United States, in the North America region.
How does PowerMadd make money?
One revenue line is on record: powersports Accessories Sales.
Who are PowerMadd's main competitors?
Direct peers on record are National Cycle, Cycra Performance, AXP Racing, Acerbis, Barkbusters, Klock Werks Flap Kits, ZTechnik (Aeromach) and Rox Speed FX. Broad incumbents are Kimpex and Moose Racing.
Does PowerMadd have an API?
No public API is recorded for PowerMadd.
What industry is PowerMadd in?
PowerMadd's product category is Aftermarket Powersports Accessories. Its primary akta.pro industry code is IMACAEAO, Powersports Aftermarket Parts & Accessories Manufacturing, with a secondary code of IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing. Its NAICS code is 4231 and its SIC code is 3714.