The Nines
- Company typePrivate
- Founded2009
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Nines does
The Nines is a French direct-to-consumer menswear brand founded in 2009 and headquartered in Bordeaux with retail boutiques in Paris. It designs, sources, and sells premium men's clothing and accessories — shirts as the flagship category, complemented by trousers, outerwear/blazers/suits, knitwear, underwear, and a broad accessories line (cufflinks, ties, socks, belts, pocket squares). Its differentiation rests on an unusually deep shirt catalog — 13+ collar styles including Italian, French, Mao, reverse, pin collar, officer, and Neapolitan — paired with premium Italian fabrics sourced from Thomas Mason, Maison Albini, Monti (Sea Island cotton), and Reda 1865 (Reda Active thermoregulating wool-linen).
The Nines firmographics
Firmographics- Name
- The Nines
- Legal name
- The Nines
- Website
- https://thenines.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Nines industry classification
Industry- Product category
- Men's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Ties, Bow Ties & Pocket Squares (CRAAAJAH), Bespoke Men’s Jewelry (Signet Rings, Cufflinks, Tie Bars) (CRAKAHAD), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Leather Belts & Straps (CRAKAEAD)
Keywords
Where The Nines is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Nines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Product Sales: Direct retail sales of men's clothing and accessories through e-commerce platform and physical stores in Paris. One-time purchase model for shirts, pants, blazers, accessories, and tailored garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shirts - €60 to €120 |
| Unit Pricing | Pay-as-you-go | Pants - €120 to €210 |
| Unit Pricing | Pay-as-you-go | Blazers and Jackets - €270 to €550 |
| Unit Pricing | Pay-as-you-go | Accessories - €15 to €80 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Nines product offering
Product offeringCore offering
The Nines is a French manufacturer and direct-to-consumer retailer of premium men's clothing and accessories. Its flagship offering is dress shirts available in 13+ distinct collar styles made from Italian fabrics (Thomas Mason, Albini, Monti). The assortment extends to trousers, blazers, suits, vests, cufflinks, ties, socks, knitwear, and underwear, sold through its own e-commerce platform across 10 country storefronts and physical boutiques in Paris.
Product overview
The Nines is a French men's clothing brand operating exclusively online, offering a comprehensive range of premium menswear through its e-commerce platform at thenines.fr, alongside localized sites for Germany, Spain, Italy, Portugal, Sweden, and the Netherlands. The product portfolio centers on shirts (chemises) as the flagship category, with over 13 collar variations and fabrics from prestigious Italian mills such as Thomas Mason and Albini. The offering extends to trousers, outerwear and tailoring (jackets, blazers, suits, vests), accessories (cufflinks, ties, belts, bow ties, scarves, socks), knitwear, and underwear. A notable collaboration with Alex Cormac produces THE NINES x CORMAC capsule collections blending tailoring and workwear aesthetics. The brand positions itself on quality, European craftsmanship, timeless elegance, and responsible fashion practices.
Differentiator
Problem solved
Functional benefit
Brands
- THE NINES x CORMAC: A collaborative collection with menswear influencer Alex Cormac, featuring tailored pieces inspired by classic masculine wardrobe codes from the 1940s-1960s period, combining workwear aesthetics with sartorial craftsmanship.
Products and services
- Chemises (Shirts) Flagship line of men's dress shirts offering 13+ collar styles (Italian, French, reverse, Mandarin, club, spearpoint, button-down, tab, stand-up, wing, pin collar, Neapolitan, officer) crafted from premium Italian fabrics including Thomas Mason, Albini, Sea Island cotton (Monti), and COOLMAX quick-dry blends.
- Pantalons (Trousers) Men's trousers in multiple cuts (high-waisted, straight, slim, Hollywood) and materials (flannel, cotton, linen, wool, velvet), including pleated, shorts, chino, and technical trouser variants.
- Vêtements (Outerwear & Tailoring) Jackets, blazers, suits, and vests including the Saharian jacket, work jacket, overshirts, straight and crossed suits, and single/double-breasted blazers in summer wool fresco and linen-cotton blends.
- Boutons de manchette (Cufflinks) Extensive cufflink collection in solid silver, wood, lapis lazuli, onyx, and mother-of-pearl, with themed collections covering travel, automobiles, sports, aviation, nautical, wine and spirits, hunting, wedding, professions, classic, and music.
- Cravates (Ties) Silk and knitted ties in satin, polka dot, striped, patterned, printed silk, solid, grenadine silk, and silk knit varieties, with accompanying tie clips, pocket squares, and wedding collections.
- Chaussettes (Socks) Men's socks in fil d'Écosse mercerized cotton, organic cotton, cashmere, wool, striped, and caviar patterns, including knee-highs (mi-bas) and weekly sock organizers (semainiers).
- Accessoires (Accessories) Belts (leather, western, slim, suede, nubuck, elastic, reversible, suit, tuxedo), bow ties (knottable and pre-tied), scarves, gloves, beanies, bandanas, sunglasses, braces, pocket squares, pins, and keychains.
- THE NINES x CORMAC (Collaboration Capsule) Capsule collection designed with menswear influencer Alex Cormac, featuring tailoring-inspired workwear pieces: Saharian jackets, linen-cotton vests, summer wool blazers and trousers, high-waisted shorts, western shirts in raw and stonewashed denim, braces, and bandanas, drawing on 1940s-1960s cuts.
- Polos & Pulls (Knitwear) Round-neck pullovers and polo shirts in various materials, including crochet mesh polo shirts such as the Sagres model.
- Sous-vêtements (Underwear) Men's boxer shorts and underwear essentials.
Companies that use The Nines
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
The Nines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Nines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Alex CormaccoreCollaboration with menswear influencer Alex Cormac on exclusive capsule collection featuring shirts, blazers, vests, pants, and accessories inspired by 1940s-1960s tailoring with workwear influences. The collection combines The Nines' quality manufacturing with Cormac's classic elegance vision.
- Thomas MasonminorItalian fabric house supplying premium shirt fabrics to The Nines. Thomas Mason is one of Italy's most prestigious shirting manufacturers.
- Maison AlbiniminorItalian fabric manufacturer supplying quality shirt textiles. One of Europe's leading shirting fabric suppliers.
- MontiminorItalian fabric house, specifically supplier of Sea Island cotton fabric used in The Nines' luxury shirt collection.
- Reda 1865minorItalian wool mill supplying Reda Active fabric - a thermoregulating blend of merino wool and linen used in The Nines' activewear shirts.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Nines competitors and assessment
Company assessmentDirect peers
- Suit Supply: Dutch-born DTC + retail menswear brand combining its own manufacturing with global e-commerce and physical showrooms. Closely comparable to The Nines on premium positioning, multi-country DTC model, and broader menswear assortment extending from shirts into suits and accessories.
- Charles Tyrwhitt: British premium shirt specialist selling directly to consumers in multiple European markets, the US, and Asia. Direct peer to The Nines on shirt-led assortment, fabric-led quality messaging, and multi-country e-commerce without legacy department-store dependence.
- Hawes & Curtis: UK heritage shirtmaker focused on formal shirts, cufflinks, ties, and accompanying accessories. Overlaps tightly with The Nines' shirt-first category leadership and accessories adjacencies, with comparable multi-country online distribution.
- Eton: Swedish premium shirting brand built on quality fabrics and minimalist design. Comparable to The Nines' emphasis on fabric quality (Italian-sourced cloth) and the brand's positioning toward discerning male customers seeking refined dresswear.
- TM Lewin: UK shirt-led menswear retailer selling shirts, suits, and accessories online across multiple markets. Closely comparable offering to The Nines' shirt flagship plus adjacent formal and tailored categories, with similar DTC distribution.
- Proper Cloth: US-based made-to-measure and premium shirting DTC brand. Comparable to The Nines on premium shirting, customization levers (collar variety, fit), and direct-to-consumer digital customer experience.
- Bonobos: US-born DTC menswear brand that helped define online-first premium menswear retail. Comparable to The Nines on DTC-first go-to-market, broad men's assortment beyond shirts, and category-spanning digital merchandising.
Emerging players
- Indochino: Made-to-measure suiting and menswear DTC brand with a growing European footprint. Comparable to The Nines on direct-to-consumer premium menswear and use of customization/personalization as the core purchase driver.
Broad incumbents
- Brooks Brothers: Iconic American heritage menswear brand with shirts, suits, and ties as core categories. Overlaps with The Nines on premium dress-shirt positioning and accessory adjacencies, but operates from a broader established-menswear incumbent vantage point.
- Hugo Boss: Global premium menswear incumbent with a broad shirts, suiting, and accessories assortment. Comparable to The Nines on premium menswear price band and European manufacturing heritage, but at significantly larger scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Nines social profiles
Digital presenceThe Nines financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nines leadership team
Management profileNumber of profiles
The Nines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nines
What does The Nines do?
The Nines is a French manufacturer and direct-to-consumer retailer of premium men's clothing and accessories. Its flagship offering is dress shirts available in 13+ distinct collar styles made from Italian fabrics (Thomas Mason, Albini, Monti). The assortment extends to trousers, blazers, suits, vests, cufflinks, ties, socks, knitwear, and underwear, sold through its own e-commerce platform across 10 country storefronts and physical boutiques in Paris.
Is The Nines a public or private company?
The Nines is a private company. It is classified as unknown and is currently operating.
When was The Nines founded?
The Nines was founded in 2009. It employs 1 to 10 people.
Where is The Nines based?
The Nines is headquartered in Bordeaux, France, in the Europe region.
How does The Nines make money?
One revenue line is on record: product Sales.
Who are The Nines's main competitors?
Direct peers on record are Suit Supply, Charles Tyrwhitt, Hawes & Curtis, Eton, TM Lewin, Proper Cloth and Bonobos. Indochino is listed as an emerging player. Broad incumbents are Brooks Brothers and Hugo Boss.
Does The Nines have an API?
No public API is recorded for The Nines.
What industry is The Nines in?
The Nines's product category is Men's Apparel. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of CRAAAJAH, Ties, Bow Ties & Pocket Squares. Its NAICS code is 458110 and its SIC code is 5600.