Binomial
Binomial is a Uruguay-based CRM services firm specializing in HubSpot data cleanup, CRM adoption coaching, and Insycle implementation. Founded in 2017, it operates as the first certified HubSpot Partner in Uruguay, serving clients across the Americas.
- Company typePrivate
- Founded2017
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Binomial does
Binomial (legally Disuiban SRL) is a Uruguay-based CRM services firm founded in 2017 in Montevideo that specializes in HubSpot CRM data quality, user adoption, and Insycle implementation. The company holds the distinction of being the first certified HubSpot Partner in Uruguay and one of the first non-agency HubSpot partners in Latin America, and it has been an official Insycle Partner since 2019. With a distributed team across Uruguay and the United States, Binomial serves clients throughout the Americas across industries including technology, healthcare, energy/petroleum, asset management, and nonprofit. Its stated mission is to remediate four recurring CRM failure modes: messy data, low user adoption, cross-team chaos, and unused paid features.
The company's offerings are organized into implementation, one-time cleanup, and recurring managed services. Implementation is sold in three fixed tiers (Basic Tools USD 2,609, Productivity Tools USD 3,914, Advanced Tools USD 5,932), while ongoing services include Data Care subscriptions (USD 852–USD 3,914 per month) and Performance Services tiers (USD 496–USD 998 per month). Add-on modules cover Insycle implementation and ongoing services, HubSpot–Salesforce cross-platform synchronization, and deduplication of records produced by third-party integrations (Amazon, Shopify, Sakari, Facebook Messenger, PandaDoc, CallRail, RingCentral). The technology foundation combines Insycle-based automations, HubSpot Operations Hub, and HubSpot Breeze Intelligence for AI-enhanced duplicate detection, with every data-changing action tracked as an approval-gated Ticket inside a dedicated Customer Portal. Binomial operates without a proprietary software product; it sells services rather than licenses.
Commercially, Binomial runs a purely direct-sales, sales-led motion with no channel partners, resellers, or marketplace transactions beyond being listed in the HubSpot ecosystem. Customer acquisition combines inbound content marketing (Spanish and English blog, LinkedIn, Instagram, email newsletter), HubSpot marketplace presence, and direct referrals from Insycle's founder. The firm is privately held by its two founders with no external funding rounds, and is intentionally selective about which clients it engages, refusing work it cannot deliver on. Legal domicile is Uruguay (Disuiban SRL), structured as a Sociedad de Responsabilidad Limitada.
Binomial firmographics
Firmographics- Name
- Binomial
- Legal name
- Disuiban SRL
- Website
- https://binomial.uy
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Binomial is a Uruguay-based CRM services firm specializing in HubSpot data cleanup, CRM adoption coaching, and Insycle implementation. Founded in 2017, it operates as the first certified HubSpot Partner in Uruguay, serving clients across the Americas.
- Ownership category
- akta.pro rank
Where Binomial is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices2 records
Markets served
Binomial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- HubSpot CRM Implementation Services: One-time project fees for three-stage HubSpot CRM implementation (Basic Tools USD 2,609 / Productivity Tools USD 3,914 / Advanced Tools USD 5,932), plus Custom Implementation. Includes process mapping, data migration, training, and ongoing performance support for at least 3 months post-implementation.
- Performance Services (Monthly Retainer): Monthly subscription tiers (Adopt USD 496/mo, Optimize USD 699/mo, High-Perform USD 998/mo) covering portal administration, specialized support, tools adoption, operational assistance, optimization, and process automation. Includes a minimum of 4 support tickets per month.
- Data Operations Services (Ongoing): Continuous CRM data management with monthly subscription tiers (Data Care Starter USD 852/mo up to 50k records, Business USD 2,380/mo up to 200k records, Enterprise USD 3,914/mo up to 350k records). Includes condition monitoring, corrective planning, cleansing, standardization, deduplication, record association, and automations via Insycle and Operations Hub.
- Insycle Implementation & Ongoing Services: One-time Insycle implementation projects (Essential USD 1,500, Standard USD 2,700, Advanced USD 3,900) with defined ticket counts and timelines, plus monthly ongoing Insycle services (Lite USD 752/mo, Plus USD 1,880/mo, Max USD 2,820/mo). Active Insycle subscription required separately.
- One-Time Cleanup Projects: One-time data cleanup projects for messy HubSpot records, ranging from USD 2,500+ depending on record volume and scope. Typically 4–12 weeks. Covers duplicates, formatting, stale records, missing info, broken links, and chaotic fields. All changes require customer approval before execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CRM Basic Tools implementation — process mapping, properties & pipelines, technical setup, data migration, dashboards & reports, training. |
| One time/ perpetual license | Pay-as-you-go | Productivity Tools implementation — forms, chats, inbox, templates, meetings, documents, tasks, deals, marketing & sales alignment, lists, email marketing. |
| One time/ perpetual license | Pay-as-you-go | Advanced Tools implementation — process reviewing, advanced property features, sequences & workflows, products & quotations, ABM, feedback surveys, customer portal, custom reports. |
| Subscription | Monthly | Adopt — post-implementation support for new teams, covering portal admin, support, tools adoption, and operational assistance. |
| Subscription | Monthly | Optimize — analysis of historical data, usage reviews, training, and configuration fine-tuning for teams already using HubSpot. |
| Subscription | Monthly | High-Perform — custom automations, advanced dashboards, lifecycle setup, and deep portal logic for advanced users. |
| Subscription | Monthly | Data Care Starter — monitoring, corrective planning, cleansing, standardization, deduplication, Insycle-based automations. |
| Subscription | Monthly | Data Care Business — comprehensive data management with bimonthly monitoring, planning, and semiannual reporting. |
| Subscription | Monthly | Data Care Enterprise — full-service data management with monthly monitoring and actions, all automations, and monthly reporting. |
| One time/ perpetual license | Pay-as-you-go | Insycle Essential Implementation — up to 15 tickets, basic cleansing and formatting templates, data exploration. |
| One time/ perpetual license | Pay-as-you-go | Insycle Standard Implementation — up to 25 tickets, broader cleansing automations, enrichment templates, deduplication, record association. |
| One time/ perpetual license | Pay-as-you-go | Insycle Advanced Implementation — up to 35 tickets, deep cleansing, custom deduplication and association templates, complex environments. |
| Subscription | Monthly | Insycle Lite Ongoing — up to 7 tickets/month, quarterly monitoring and planning, cleansing process. |
| Subscription | Monthly | Insycle Plus Ongoing — up to 14 tickets/month, bimonthly monitoring, collection rules and automation maintenance. |
| Subscription | Monthly | Insycle Max Ongoing — up to 18 tickets/month, monthly monitoring, full-scope cleansing, deduplication, standardization, association. |
| Unit Pricing | Pay-as-you-go | One-time HubSpot Cleanup Projects — fix duplicates, formatting, stale records, missing info, broken links, disorganized fields. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Binomial product offering
Product offeringCore offering
Binomial is a CRM services firm that fixes and maintains HubSpot CRM data through one-time Cleanup Projects (duplicate removal, formatting, enrichment), ongoing Operations Services/Data Care (cyclical monitoring, cleansing, standardization, deduplication), Performance Services (post-implementation adoption coaching), and three-stage HubSpot CRM Implementation Services. The company also delivers dedicated Insycle implementation and ongoing Insycle support, plus HubSpot–Salesforce cross-platform deduplication and integration-source deduplication for connectors like Amazon, Shopify, and CallRail. All work is executed by a small core team using Insycle modules, HubSpot Operations Hub, and HubSpot Breeze Intelligence.
Product overview
Binomial is a HubSpot CRM specialist and Insycle partner offering a portfolio of services centered on CRM data quality and performance optimization. The core offering consists of Cleanup Projects (one-time fixes for messy HubSpot data), Operations Services/Data Care (ongoing monitoring and maintenance), Performance Services (post-implementation adoption coaching with Adopt/Optimize/High-Perform tiers), and Implementation Services (three-stage CRM deployment). Add-on services include Insycle implementation and ongoing support, HubSpot-Salesforce integration with cross-platform deduplication, HubSpot Integrations Deduplication (for Amazon, Shopify, Sakari, and others), and HubSpot Data Cleansing. All services leverage Insycle tools and HubSpot Breeze AI for enhanced data quality management. Binomial operates as a service company rather than a software product vendor.
Differentiator
Problem solved
Functional benefit
Products and services
- HubSpot Cleanup Projects One-time HubSpot data cleanup projects fixing duplicates, formatting, stale records, missing info, broken links, and disorganized fields. Covers from ~50k to 350k+ records with every operation tracked as a Ticket requiring client approval before execution. Designed for companies whose HubSpot CRM has accumulated data drift and needs a one-time overhaul.
- Operations Services (Data Care) Ongoing CRM data management services with cyclical monitoring, cleansing, and automation tiers (Starter, Business, Enterprise) for HubSpot portals. Delivers continuous condition monitoring, corrective planning, deduplication, record association, and reporting on quarterly, bimonthly, or monthly cadences.
- Performance Services Post-implementation performance and adoption services for HubSpot CRM with monthly tiers (Adopt, Optimize, High-Perform). Includes portal administration, specialized support, tools adoption, operational assistance, optimization, and process automation. Includes a minimum of 4 support tickets per month.
- HubSpot Implementation Services Three-stage HubSpot CRM implementation service (Basic Tools, Productivity Tools, Advanced Tools) plus Custom Implementation. Includes process mapping, technical setup, data migration, dashboards, reports, training, and at least 3 months of Performance support post-implementation.
- Insycle Services Insycle implementation and ongoing Insycle support services for CRM data management, covering setup, template creation, automations, deduplication, enrichment, and record association across HubSpot and Salesforce. Active Insycle subscription required separately; Binomial handles the configuration and operating layer.
- HubSpot-Salesforce Integration Services Cross-platform data management service for companies running both HubSpot and Salesforce CRMs. Includes data cleansing, deduplication, sync health checks, and consistency management using Insycle tools and HubSpot Breeze Intelligence for AI-powered cross-platform matching.
- HubSpot Integrations Deduplication Specialized service identifying and merging duplicate records created by HubSpot third-party integrations including Amazon (marketplace), Shopify (e-commerce), Sakari (SMS), Facebook Messenger, PandaDoc (documents), CallRail (call tracking), and RingCentral.
- HubSpot Data Cleansing Data cleansing service for HubSpot portals covering one-time data check-up, expert cleanup, and continuous monitoring with scalable plans tailored to business needs.
Quantifiable outcome
- CRM implementations typically include at least 3 months of Performance support post-implementation to track adoption progress.
- +2 more outcomes
Companies that use Binomial
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Binomial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Binomial partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- InsyclecoreOfficial Insycle Partner since 2019. Binomial has worked with Insycle since nearly the platform's inception, with a former Insycle engineer on the team. The partnership involves CRM data management using Insycle's deduplication, standardization, and automation modules. Insycle's founder directly refers complex projects to Binomial, and Binomial has helped shape product improvements over time through working closely with the platform.
- HubSpotcoreFirst certified HubSpot Partner in Uruguay and one of the first non-agency partners in Latin America (since 2017). Binomial is listed in HubSpot's ecosystem marketplace. The partnership covers HubSpot CRM implementation, adoption support, data management, and performance coaching. Team holds multiple HubSpot certifications: Solutions Partner, Sales Software, Sales Hub Implementation, Service Hub Software, Frictionless Sales.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Binomial competitors and assessment
Company assessmentRegional players
- Eastside Co: UK-based HubSpot Solutions Partner offering CRM implementation, data, and operations services to European brands. Same business model and service stack as Binomial, but geographically distinct.
Direct peers
- Square 2 Marketing: HubSpot Elite Partner agency offering CRM implementation, marketing operations, and sales enablement. Overlaps with Binomial on HubSpot-led CRM engagements, though typically with broader inbound marketing scope.
- WebFX: HubSpot Solutions Partner with a HubSpot management/operations practice. Competes for the same mid-market CRM admin and ongoing performance work Binomial sells into.
- SmartHub: HubSpot Solutions Partner providing implementation, customization, and integration services. Competes head-to-head for the same HubSpot implementation budget.
- Insycle: CRM data management platform whose tooling Binomial implements and operates. The vendor-partner relationship has service-line overlap (Insycle also offers implementation/onboarding services), making it Binomial's closest functional peer even as they cooperate commercially.
- New Breed Marketing: HubSpot Elite Partner agency implementing CRM and revenue operations for mid-market and enterprise clients. Directly comparable: HubSpot-centric services firm with implementation and ongoing ops capabilities.
- Selective. HubSpot Solutions Partner focused on CRM implementation, data hygiene, and inbound strategy. Closest functional peer by offer shape (HubSpot implementation + data cleanup + ongoing operations).
- helpfulcorp: HubSpot Elite Partner offering CRM onboarding, custom integrations, and ongoing admin support. Comparable buyer (HubSpot-using mid-market) and comparable service mix (implementation + recurring ops).
Emerging players
- DataGroomr: CRM data quality and deduplication tool for HubSpot and Salesforce with adjacent automated cleanup services. Smaller specialty vendor whose product-and-service bundle competes with Binomial's Insycle-led offerings.
Broad incumbents
- Validity: Owner of DemandTools, RingLead, and other CRM data quality products. A large incumbent in the broader CRM data cleansing space — Binomial competes on the services layer for the same underlying jobs (deduplication, standardization, integration health).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Binomial social profiles
Digital presenceBinomial compliance and trust
Trust signalCompliance6 records
Binomial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binomial leadership team
Management profileNumber of profiles
Profiles2 records
Binomial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binomial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binomial
What does Binomial do?
Binomial is a CRM services firm that fixes and maintains HubSpot CRM data through one-time Cleanup Projects (duplicate removal, formatting, enrichment), ongoing Operations Services/Data Care (cyclical monitoring, cleansing, standardization, deduplication), Performance Services (post-implementation adoption coaching), and three-stage HubSpot CRM Implementation Services. The company also delivers dedicated Insycle implementation and ongoing Insycle support, plus HubSpot–Salesforce cross-platform deduplication and integration-source deduplication for connectors like Amazon, Shopify, and CallRail. All work is executed by a small core team using Insycle modules, HubSpot Operations Hub, and HubSpot Breeze Intelligence.
Is Binomial a public or private company?
Binomial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Binomial founded?
Binomial was founded in 2017. It employs 1 to 10 people.
Where is Binomial based?
Binomial is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Binomial make money?
Five revenue lines are on record. HubSpot CRM Implementation Services are the primary driver. The others are performance Services (Monthly Retainer), data Operations Services (Ongoing), insycle Implementation & Ongoing Services and one-Time Cleanup Projects.
Who are Binomial's main competitors?
Eastside Co is listed as a regional player. Direct peers are Square 2 Marketing, WebFX, SmartHub, Insycle, New Breed Marketing, Selective. and helpfulcorp. DataGroomr is listed as an emerging player. Validity is listed as a broad incumbent.
Does Binomial have an API?
No public API is recorded for Binomial.