cellumation

What cellumation does

cellumation GmbH is a privately held German intralogistics automation company founded in 2017 as a spin-off from the BIBA research institute in Bremen. It develops and manufactures the celluveyor platform — a modular conveying and positioning system built from hexagonal hardware cells, each containing three independently driven omnidirectional wheels controlled by self-learning software. The architecture's defining principle is that the hardware remains constant across applications while software defines the function, enabling one physical cell to perform sorting, singulation, depalletizing, palletizing, rotation, induction, and routing tasks. This is extended into a portfolio of application-specific modules (cv.SINGULATE, cv.DEPAL, cv.PAL, cv.GO, cv.CROSSDOCK, cv.INDUCT, cv.ROTATE, cv.GOTO), with the vision layer built around SICK 3D Time-of-Flight cameras for real-time object recognition and trajectory correction.

The company generates revenue primarily through project-based hardware sales of celluveyor systems and modules manufactured in Bremen, bundled with software and supported by professional services (consultation, training, remote support, digital twin simulation). Pricing is quote-based and depends on system dimensions, transport-task complexity, and customer-specific requirements, typically delivered under multi-year contracts. Cellumation sells exclusively through a network of qualified system integrators (FS Solutions, Ceratec, ETT Verpackungstechnik, VCON, Dücker Prefeeder, Torfresma, PCA Roboter- & Verpackungstechnik, Heber Fördertechnik) and strategic partners (Melchers Group for Asia, Daifuku, KNAPP, SSI Schäfer, SICK AG), with no direct end-customer sales motion. The company is led by co-founders Dr. Hendrik Thamer (CEO) and Claudio Uriarte (Managing Director), employs ~70 people in Bremen, and operates a wholly-owned US subsidiary established in Houston, Texas in March 2025 to serve the North American market.

Name

cellumation

Legal name

cellumation GmbH

Website

https://cellumation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

cellumation builds modular celluveyor conveyor systems — hexagonal robotic-cell platforms with omnidirectional wheels and software-defined function — for logistics, distribution, and manufacturing customers worldwide, sold through a system-integrator channel.

Ownership category

akta.pro rank

Product category

Material Handling Automation

SIC

General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

Keywords

• Modular conveyor systems
• Material handling automation
• Warehouse robotics
• Intralogistics automation
• Omnidirectional cell technology

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of modular hexagonal cell units and celluveyor systems including robotic cells. Pricing is project-dependent based on system dimensions, complexity, and customer-specific requirements. Hardware is manufactured in Germany (Bremen).
2. Software Components: Intelligent software that controls the cell wheels and defines the function. Software is bundled with hardware as an integrated system. No separate licensing mentioned.
3. Professional Services: Technical consultation, Schulungen (training), support for planning, design, and integration. Remote support services and on-site training for integrators, technicians, and operating personnel.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

cellumation designs, manufactures and sells modular material flow systems for warehouses, distribution centres and production logistics under the celluveyor brand. Each system is built from hexagonal robotic cells, each carrying three omnidirectional wheels, whose transport function is defined by software rather than by changes to mechanical hardware. The company complements the hardware with control software, 3D time-of-flight vision, digital-twin engineering and professional services such as integration, training and after-sales support.

Product overview

cellumation's product portfolio is built on the patented celluveyor platform — a modular conveying and positioning system centered on hexagonal robotic cells, each equipped with three omnidirectional independently-driven wheels. The core principle is 'the hardware stays the same, the software defines the function.' The platform is extended through a family of purpose-built modules, all sharing the same cell architecture: cv.SINGULATE (2D bulk singulation), cv.DEPAL (pallet layer singulation/depalletizing), cv.PAL (pallet layer formation), cv.CROSSDOCK (multi-inbound sorting), cv.ROTATE (object rotation), cv.INDUCT (sorter induction), cv.GO (multifunction module for corner transfer, rotation, curve, divert), and cv.GOTO (routing/positioning). Products are distributed exclusively through qualified system integrators and sold as complete project solutions.

Differentiator

Problem solved

Functional benefit

Brands

• celluveyor: The core technology platform consisting of modular hexagonal robotic cells for automated material flow systems.
• cv.DEPAL
• cv.GO
• cv.CROSSDOCK
• cv.SINGULATE
• cv.PAL
• cv.INDUCT
• cv.ROTATE

Products and services

• celluveyor Modular material flow system composed of hexagonal cells, each carrying three omnidirectional wheels, whose transport behaviour is defined by software. Forms the base platform on which all cv.* product variants are built; targets warehouse, distribution-centre and production-logistics operators.
• cv.SINGULATE Bulk-parcel singulation module that separates parcels from a bulk flow into a controlled single stream at high throughput for downstream sortation. For distribution-centre and parcel-sortation operators.
• cv.DEPAL

Quantifiable outcome

• 80% less space required compared to conventional singulation systems
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• DaifukuflagshipStrategic or Co-development Partner · 26 February 2025Strong partnership for intelligent intralogistics. Companies presented together at ProMAT 2025 showcasing integrated solutions combining Daifuku's capabilities with cellumation's conveyor technology.
• Melchers GroupcoreStrategic or Co-development Partner · 30 January 2023Strategic partnership for Asia market expansion. Melchers Group with 50+ subsidiaries active in Asia since 1866 provides market expertise, distribution, and 24/7 pre-sales and after-sales support for cellumation in Asian markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Taiwan, South Korea.
• SSI SchäfercoreTechnology or Integration · 1 July 2021Collaboration on Arvato Supply Chain Solutions project. SSI Schäfer is a leading intralogistics provider working with cellumation on warehouse automation solutions.
• KNAPPcoreTechnology or IntegrationStrategic system procurement partner. Working with cellumation on collaborative projects with quick responses, competent support, and seamless system integration.
• SICK AGcoreTechnology or IntegrationTechnology partnership using SICK 3D Time-of-Flight cameras in celluveyor systems. Win-win situation where SICK's camera technology is used in their own logistics operations, demonstrating product performance.
• FS SolutionscoreImplementation/ SI/ Consulting PartnerSystem integrator that integrated high-performance sorting solution at DHL Logistics Center in Greven using celluveyor technology.
• CerateccoreImplementation/ SI/ Consulting PartnerSystem integrator using celluveyor DEPAL for Covivins automated depalletizing. Long-standing partnership with repeat projects including highly efficient palletizing solutions.
• ETT VerpackungstechnikcoreImplementation/ SI/ Consulting PartnerSystem integrator for end-of-line palletizing with cv.GO rotation unit. Celluveyor modules integrate without problems; assembly and commissioning designed to be straightforward.
• Vector Conveyors (VCON)coreImplementation/ SI/ Consulting PartnerSystem integrator that implemented large XXL celluveyor (428 cells) for Verdantura with 10 synchronized cameras and 34 bidirectional buffers for automatic sorting and sequencing.
• Dücker PrefeedercoreImplementation/ SI/ Consulting PartnerSystem integrator for corrugated board industry. Close collaboration with cellumation to develop space-saving high-speed palletizing system for corrugated board processing.
• TorfresmacoreImplementation/ SI/ Consulting PartnerSystem integrator implementing compact palletizing systems based on cv.PAL for end customer Natura in Brazil.
• PCA Roboter- & VerpackungstechnikcoreImplementation/ SI/ Consulting PartnerPartner integrating celluveyor technology into robotic and packaging solutions. Managing Director Dieter Hübner: Together with cellumation, we move efficiency, precision, and performance.
• Heber FördertechnikminorImplementation/ SI/ Consulting PartnerSystem integrator that integrated cellumation modules into facility in just one day during remodeling, achieving very short downtime through close collaboration.
• Skilled GroupcoreChannel Partner/ Reseller/ DistributorPartnership for Poland market with Skilled Group implementing celluveyor technology in Poland operations.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dematic: Dematic is a global leader in intralogistics and material handling automation, offering sortation, conveyor, and warehouse execution systems. It is the broadest incumbent in cellumation's category, competing for the same integrator-led warehouse automation deals but with a much larger installed base and full-stack WMS/WCS offering.
• Honeywell Intelligrated: Honeywell's Intelligrated division provides conveyor, sortation, and order-fulfillment automation for distribution centers. It competes head-to-head for large parcel-handling and sortation projects targeted by cellumation's cv.SINGULATE and cv.CROSSDOCK products, but as part of Honeywell's broader automation portfolio.
• Vanderlande: Vanderlande is a leading integrator of warehouse automation, including singulation, sortation, and palletizing solutions. It targets the same parcel and e-commerce fulfillment customers as cellumation, but with a broader systems portfolio and global integrator footprint.
• Swisslog: Swisslog (a KUKA subsidiary) provides automated warehousing, conveying, and order-fulfillment solutions including singulation and sortation. It competes in similar logistics and distribution-center projects as cellumation, with established integrator relationships and a wider product portfolio.
• TGW Logistics Group: TGW is an established European warehouse automation integrator offering conveyor, sortation, and shuttle-based storage systems. It competes with cellumation for fulfillment and distribution-center projects, particularly in the DACH region.
• KNAPP: KNAPP is an Austrian intralogistics specialist offering shuttle, conveyor, and order-fulfillment systems. It is both a partner and a competitor of cellumation, serving overlapping logistics and distribution-center customers with comparable technology integration scope.
• Fortna: Fortna designs and integrates warehouse automation including sortation, conveyor, and order-fulfillment systems for global distribution operators. It addresses the same parcel, e-commerce, and distribution-center project market as cellumation, with deeper direct-customer engagement.

Direct peers

• Beumer Group: Beumer Group specializes in sortation, conveying, and palletizing systems for parcel, baggage, and intralogistics customers. It is one of the closest direct competitors to cellumation's cv.SINGULATE, cv.CROSSDOCK, and cv.PAL product lines, serving the same integrator-led project market.

Emerging players

• OPEX Corporation: OPEX offers automated warehouse solutions including its Sure Sort platform, which competes directly with cellumation's cv.SINGULATE in the bulk-item singulation and sortation space. OPEX is a focused emerging player in the same niche rather than a broad incumbent.
• Berkshire Grey: Berkshire Grey provides AI-enabled robotic sortation and singulation systems for retail and logistics fulfillment. It targets similar parcel-handling automation outcomes as cellumation's cv.SINGULATE and cv.CROSSDOCK, but with a heavier software/AI emphasis and a North-American customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/cellumation
• LinkedInde.linkedin.com/company/cellumation
• Instagraminstagram.com/cellumation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cellumation