Aglukon Spezialduenger

What Aglukon Spezialduenger does

AGLUKON Spezialduenger GmbH & Co. KG is a German specialty fertilizer manufacturer headquartered in Düsseldorf, producing premium biostimulants, foliar nutrition, fertigation, seed treatment, organic farming, and slow-release solutions. The company operates a portfolio of six internationally registered brands — WUXAL, Complesal, Fertisal, CreScal, AZOLON, and PlantoSan — manufactured at a 10,000 m² Düsseldorf facility with in-house R&D laboratory capabilities (CN analyzer, ICP, rheometer, titration) and proprietary formulation technologies including urea-formaldehyde slow-release, EDDHA/EDTA chelation for calcareous-alkaline soils, and advanced suspension/foliar additive packages optimized for uptake, adhesion, pH buffering, and tank-mix compatibility. The company was founded in 1931 and has been owned by the family-owned Haug Group since 1998.

AGLUKON sells exclusively through a B2B channel-partner model, distributing its products to active distribution partners in 80 countries and supporting them with regional Key Account Managers (covering Africa-ES-PT, Americas-ME, APAC, E. Europe, and N.W. Europe), inside technical sales service, marketing support, product customization, registration assistance, and logistics coordination. Pricing is EXW (Incoterms 2020), quote-based, EUR-denominated, with freight/customs/packaging billed separately and immediate-payment terms under standard Terms & Conditions. Revenue streams include bulk specialty fertilizer product sales (one-time industrial purchases), recurring custom-formulation/development services, registration and regulatory support services, and brand-equity-driven premium pricing across the six registered brand portfolios. End customers are agricultural distributors and dealers who resell to professional farmers, organic growers, turf managers (golf/sports), and nursery/ornamental operators; documented distributor relationships include Hauert Manna (Germany, 40+ years with Maisor in Uruguay), Dekalpar (Brazil), Projar (Spain), Agripro (Tunisia), Kwizda Agro (Romania), Agrobridge (Malaysia), and UniferX (Ukraine).

The company is privately held under family ownership (Haug Group), with no public listing or disclosed financials, and operates with 51–100 employees including a Managing Partner (Jochen Haug), CEO (Jan-André Meinel), CFO (Matthias Fetting), and CTO (Dr. Benjamin Klug). Recent capital expenditure includes a 2023 automated high-bay warehouse and a 2017 production-hall expansion, signaling ongoing capacity investment aligned with growing global distribution.

Name

Aglukon Spezialduenger

Legal name

AGLUKON Spezialduenger GmbH & Co. KG

Website

https://aglukon.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

AGLUKON Spezialduenger is a German specialty fertilizer manufacturer producing premium biostimulants, foliar nutrition, fertigation, seed treatment, and slow-release products under six brands (WUXAL, Complesal, Fertisal, CreScal, AZOLON, PlantoSan). It sells B2B through distribution partners in 80 countries from its Düsseldorf headquarters.

Ownership category

akta.pro rank

Product category

Specialty Fertilizers

NAICS

Fertilizer (Mixing Only) Manufacturing (325314), Farm Supplies Merchant Wholesalers (42491)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

Keywords

• Specialty fertilizers
• Foliar nutrition
• Fertigation products
• Seed treatment nutrients
• Agricultural biostimulants

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B specialty fertilizer product sales: Core revenue stream: AGLUKON manufactures premium specialty fertilizer products (WUXAL, Complesal, Fertisal, CreScal, AZOLON, PlantoSan) in its Düsseldorf plant and sells them in bulk/industrial quantities to distribution partners in 80 countries. Pricing is EXW (Ex Works, Incoterms 2020) net of VAT with separate freight/customs/packaging charges; invoices are due immediately without deduction. Payment terms, partial deliveries, and tolerance of +/-5% unit/weight deviation are standard.
2. Custom formulation and product development services: Recurring engineering and development revenue from customized product formulations tailored to specific markets (climate, regulations, package sizes), biostimulant options, and special packaging solutions for distribution partners.
3. Registration and regulatory support services: Service revenue from assisting distribution partners with local product registrations including product documentation, technical data provision, sample provision, and compliance support across multiple jurisdictions.
4. Brand licensing / co-marketing revenue via international brand portfolio: Revenue derived from international brand recognition of WUXAL, Complesal, Fertisal, CreScal, AZOLON, and PlantoSan — all registered in most countries worldwide. Strong brand equity opens doors for distribution partners in their markets, reinforcing product premium pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AGLUKON manufactures premium specialty fertilizers at its Düsseldorf facility and sells them in industrial quantities to agricultural input distributors and dealers in 80 countries. Its portfolio spans six internationally registered brands — WUXAL (foliar/seed treatment), Complesal (liquid foliar), Fertisal and CreScal (fertigation), AZOLON (turf), and PlantoSan (slow-release) — together with partner enablement services covering technical sales, marketing, product customization, regulatory registration, and logistics.

Product overview

AGLUKON Spezialduenger operates a portfolio-plus-modules architecture in the specialty fertilizer industry, anchored by six international sub-brands (WUXAL, Complesal, Fertisal, Crescal/CreScal, AZOLON, and PlantoSan) organized around six solution categories (Foliar Nutrition, Seed Treatment, Biostimulation, Organic Farming, Fertigation, and Slow Release). The core platform consists of these six specialty fertilizer brands manufactured at AGLUKON's 10,000 m² state-of-the-art production facility in Düsseldorf, Germany, while the surrounding service modules (Technical Sales Service, Marketing Support, Product Customization, Registration Support, and Logistics Support) enable partners across 80 countries to sell, register, customize, and distribute AGLUKON products. WUXAL and Complesal serve as the flagship foliar nutrition brands, while Fertisal and Crescal address fertigation needs, AZOLON focuses on professional turf, and PlantoSan provides slow-release technology, all unified under a "Made in Germany" premium quality positioning.

Differentiator

Problem solved

Functional benefit

Brands

• WUXAL®: Advanced suspension and liquid fertilizers for precise foliar nutrition and seed treatment. Complete, ready-to-use formulations with additives for maximum efficacy.
• Complesal®
• Fertisal®
• Crescal®
• Azolon®
• Plantosan®

Products and services

• WUXAL Leading brand of advanced suspension and liquid fertilizers for precise foliar nutrition and seed treatment; combines complete ready-to-use nutrient formulations with advanced additive technology for maximum efficacy, including universal tank-mix compatibility with crop protection products. Targeted at agricultural distributors and professional growers worldwide.
• Complesal Premium liquid and suspension foliar fertilization products enhanced with innovative features, carefully formulated for optimal crop-specific performance with an environmentally conscious approach. Includes organic-compliant lines certified under EU Regulation 2018/848.
• Fertisal Specialized fertigation solutions offering either complete nutrient packages or focused single-nutrient formulations; fully water-soluble products designed for maximum efficiency in modern irrigation systems, with chelated micronutrients and low chloride content.
• CreScal (Crescal) High-concentration fertigation products with chelated micronutrients (EDDHA/EDTA chelation), specifically designed for calcareous-alkaline soils to ensure optimal nutrient availability under challenging pH conditions.
• AZOLON Professional turf nutrition solutions in both solid and liquid forms, specially designed for greens, tees, and sports turf, combining immediate and controlled nutrient release for spoon-feeding turf management.
• PlantoSan Slow-release NPK compound fertilizers providing perfectly balanced plant nutrition with growth-synchronized nutrient release via urea-formaldehyde technology; environmentally safe formulations that match nutrient release to plant requirements for ornamentals, nurseries, and landscaping.
• Foliar Nutrition Solutions Advanced liquid and suspension formulations that deliver nutrients directly where plants need them most; based on 60 years of experience combining high-quality nutrients with innovative additives for maximum efficiency and optimal plant uptake.
• Seed Treatment Solutions Nutrient seed treatment solutions providing essential nutrients to plants from the very first moment of growth by applying nutrients directly to the seed surface, ensuring optimal early-stage development and stronger plant establishment.
• Biostimulation Solutions Biostimulant products developed for over 20 years combining high-quality biostimulants with essential nutrients, including amino acids, algae extracts, and humic substances, to help crops adapt to environmental stress and optimize growth potential.
• Organic Farming Solutions Certified fertilizer solutions meeting strict international organic farming certification standards (including EU Regulation 2018/848); products combine micronutrients with natural compounds like amino acids and algae extracts.
• Fertigation Solutions Fully water-soluble fertigation formulations delivering precise plant nutrition through modern irrigation systems including drip irrigation and hydroponics; products dissolve quickly and residue-free without clogging systems.
• Slow Release Solutions Slow-release fertilizers based on advanced urea-formaldehyde technology providing continuous nutrient supply over weeks or months through natural soil microbial activity; especially valuable for professional turf management and long-lasting crops.
• Technical Sales Service Comprehensive sales support with technical experts providing professional application recommendations, hands-on problem-solving advice, in-depth product training sessions for sales teams, technical support for customer inquiries, and updates on new products and applications.
• Marketing Support Marketing support offering professional promotion materials, digital assets and solutions, promotional videos (e.g., the "Field to Field" video series for WUXAL solutions), and customizable marketing support to build strong regional brands.
• Product Customization Custom product development and formulation adjustments including market-specific formulations, biostimulant options, and special packaging solutions to meet unique regional requirements due to climate, regulations, or package sizes.
• Registration Support Regulatory support offering product documentation, technical data provision, provision of samples, and compliance support for local product registrations across dozens of markets worldwide.
• Logistics Support

Quantifiable outcome

• 90+ years of expertise in plant nutrition since 1931
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Hauert Manna (Germany)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON specialty fertilizer brands in Germany. Andreas Nachtwey cited benefit from AGLUKON's sales training for his staff, becoming more customer-oriented and adopting new positive-impact approaches.
• Dekalpar (Brazil)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON brands in Brazil. Ricardo Mayer reports that the WUXAL brand reputation opens many doors when presenting to local farmers, with trust in German quality helping create new business opportunities.
• Projar (Spain)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON slow-release fertilizer solutions (PlantoSan, AZOLON) for ornamental and turf applications in Spain. Alejandra Pintos cites customer appreciation for the balance between rapid start and sustained supply.
• Agripro (Tunisia)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON fertigation products (Fertisal, CreScal) for professional Tunisian farmers. Houssem Gharbi emphasizes perfect solubility and reliable nutrient content demanded by professional farmers.
• Kwizda Agro (Romania)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON organic-certified products (WUXAL, Complesal bio) for Romanian organic farmers. Ana Vânătoru cites the combination of micronutrients with natural compounds as giving their organic farmers the edge they sought.
• Agrobridge (Malaysia)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON biostimulant products (WUXAL, Complesal) in Malaysia for climate stress management. Andrew Lum cites offering farmers a proven solution for managing climate stress.
• Maisor (Uruguay)coreChannel Partner/ Reseller/ DistributorLong-tenured (40+ years) distribution partner of AGLUKON specialty fertilizer brands across all crop types in Uruguay. Mauro Ferrari attests to guaranteed quality and efficiency that gives Maisor a real market advantage.
• UniferX (Ukraine)coreChannel Partner/ Reseller/ DistributorDistribution partner of AGLUKON foliar fertilizers (WUXAL, Complesal) in Ukraine. Vasyl Braga positions AGLUKON as an ideal production partner combining German quality standards with a reliable partnership approach.
• ULTRARIN GmbH (Development)minorImplementation/ SI/ Consulting PartnerDevelopment partner credited for the AGLUKON website (listed under 'Development' on the Imprint & Privacy page). Located in Ratingen, Germany.
• DataGAP GmbHminorImplementation/ SI/ Consulting PartnerExternal data protection officer for AGLUKON Spezialdünger GmbH & Co. KG, located at Bessemerstr. 82, 12103 Berlin, Germany. Handles GDPR/BDSG compliance and data subject inquiries.
• Haug Group (family-owned)flagshipStrategic or Co-development PartnerHaug Group, a family-owned company, acquired AGLUKON in 1998, enabling independent future operations and strengthening the international fertilizer competence of AGLUKON under family ownership.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Yara International: Global crop nutrition leader with foliar and specialty fertilizer lines. Overlaps in premium foliar nutrition and fertigation categories but operates at vastly larger scale and broader commodity exposure.
• ICL Group: Large specialty fertilizers and plant nutrition company with foliar, fertigation, and specialty crop offerings. Operates at significantly greater scale and broader portfolio scope but overlaps directly in specialty plant nutrition categories.
• SQM (Sociedad Química y Minera): Specialty plant nutrition company with water-soluble and specialty fertilizer lines serving specialty crop markets globally. Comparable in fertigation and specialty plant nutrition but at meaningfully larger scale.
• K+S AG: German fertilizer and specialty plant nutrition company. Comparable geography and some specialty crop nutrition overlap, though K+S has broader commodity fertilizer exposure rather than AGLUKON's specialty-only focus.

Direct peers

• Bioiberica: Spanish biostimulant and specialty plant nutrition company focused on amino acid-based and natural-origin products. Comparable in biostimulant R&D heritage, organic-compliant positioning, and distribution-led model.
• Brandt: US-based, privately held specialty fertilizer and biostimulant manufacturer with comparable offerings in foliar nutrition and micronutrients. Similar private-company structure and specialty crop focus make Brandt a close structural and product analog.
• Valagro (Syngenta Biologicals): Italian biostimulant and specialty plant nutrition company, now part of Syngenta Biologicals. Highly comparable product portfolio in biostimulants, amino acids, and specialty crop nutrition; serves similar distribution-led channels.
• COMPO EXPERT: German specialty fertilizer company with a closely overlapping product portfolio in foliar nutrition, fertigation, slow-release, and biostimulants. Most directly comparable peer given similar German base, premium positioning, and distribution-led B2B model.
• Tradecorp International (Rovensa): Spanish specialty fertilizer and biostimulant company with strong distribution in Europe and Latin America. Highly comparable in crop biostimulation, specialty nutrition, and distributor-led go-to-market.
• Haifa Group: Israeli specialty fertilizer manufacturer offering water-soluble, foliar, and controlled-release plant nutrition products globally through distributor networks. Direct comparable in product categories, channel model, and premium specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aglukon
• Facebookfacebook.com/aglukonspezial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aglukon Spezialduenger