SEO Brothers
SEOBROTHERS is a Riga, Latvia-based full-cycle SEO and digital marketing agency that builds and operates its own portfolio of iGaming affiliate brands, led by flagship MightyTips, across 25+ markets and 10+ languages, while also selling SEO, content, and PR services to iGaming operators.
- Company typePrivate
- Founded2019
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SEO Brothers does
SEOBROTHERS (legal entity SIA 'SEOBROTHERS', Reg. No. 40203205517) is a Riga, Latvia-based full-cycle SEO and digital marketing agency that builds, scales, and operates affiliate brands in the iGaming vertical. The company's core product is its own portfolio of owned-and-operated affiliate websites rather than purely third-party services: flagship brand MightyTips (a sports betting and bookmaker review portal) is live in 10+ language versions including English, Serbian, French, Romanian, Polish, German, Hungarian, Brazilian Portuguese, Spanish, and Greek; complementary sub-brands include CasinoCanada, Slotsjudge, CasinoPortugal, DanskCasino, OntarioGambling.online, and Ontariocasino.online, collectively covering 25+ GEOs and attracting 1M+ monthly visitors to the flagship alone.
The company runs an end-to-end in-house stack covering niche and competition analysis, content development, graphic design, digital PR, brand management, content traffic optimization, and social media, supported by standard SEO tooling (Ahrefs, SemRush, Google Search Console, Screaming Frog, SEranking, URL Profiler) and an internal content team of approximately 24 staff alongside 30+ freelance copywriters. A light AI feature (AI-powered review summaries) is deployed inside CasinoCanada. The company holds a Romanian ONJN Class 2 gambling license for Mightytips.ro and operates in compliance with regulated frameworks including AGCO (Ontario) and Denmark's iGaming regime.
SEOBROTHERS monetizes through two channels: (1) affiliate referral revenue generated when users of its owned brands convert with iGaming operator partners (casinos, sportsbooks) across multiple geographies, and (2) B2B full-cycle SEO, content marketing, and PR services sold to iGaming operators and affiliates through a sales-led motion that relies on in-house Business Development Managers, conference-driven field sales across Europe (SBC Summit, SiGMA, HIPTHER, iGB Live!), and partnership channels. Distribution to consumer audiences runs through owned affiliate websites, social channels (Facebook, Twitter/X, Instagram, Telegram, YouTube), and PR placements in Global Gaming Insider, Affiliate Leaders, and other industry publications. Leadership is founder-led by CEO Alex Lysak, with C-level and department heads covering business development, content, PR, and sales.
SEO Brothers firmographics
Firmographics- Name
- SEO Brothers
- Legal name
- SIA "SEOBROTHERS"
- Website
- https://seobrotherslv.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SEOBROTHERS is a Riga, Latvia-based full-cycle SEO and digital marketing agency that builds and operates its own portfolio of iGaming affiliate brands, led by flagship MightyTips, across 25+ markets and 10+ languages, while also selling SEO, content, and PR services to iGaming operators.
- Ownership category
- akta.pro rank
SEO Brothers industry classification
Industry- Product category
- SEO & Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI), Search Engine Optimization (SEO) Services (MPAAACAA), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
Keywords
Where SEO Brothers is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
SEO Brothers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- iGaming Affiliate Marketing: Primary revenue through affiliate marketing for iGaming brands (casinos, sportsbooks). Generates revenue when users/clicks convert through their platforms. Company creates and operates multiple iGaming affiliate brands including MightyTips, Slotsjudge, CasinoCanada, CasinoPortugal, DanskCasino.
- SEO and Digital Marketing Services: Full-cycle SEO agency providing services to grow websites, increase traffic, and drive sales for iGaming operators. Revenue from service contracts.
- Brand Development Services: PR, content strategy, and brand positioning services for iGaming companies seeking visibility and brand recognition
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B service pricing varies by scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SEO Brothers product offering
Product offeringCore offering
SEOBROTHERS is a full-cycle SEO and digital marketing agency focused on the iGaming industry. It delivers SEO, content marketing, digital PR, link building, and affiliate-marketing services to iGaming operators and affiliate programmes across 25+ GEOs, and also builds, ranks, and monetises its own portfolio of consumer-facing affiliate brands (MightyTips, CasinoCanada, Slotsjudge, CasinoPortugal, DanskCasino, OntarioGambling, Ontariocasino.online).
Product overview
SEOBROTHERS operates as a full-cycle SEO agency specializing in iGaming, managing a portfolio of distinct affiliate brands across multiple geographic markets. The core offering combines expert SEO services with content marketing, PR, and affiliate strategy to build and scale iGaming brands. The product portfolio includes: MightyTips (flagship sports betting portal available in 10+ language versions covering English, Serbian, French, Romanian, Polish, German, Hungarian, Brazilian Portuguese, Spanish, and Greek markets), and regional casino review brands including CasinoCanada, Slotsjudge, CasinoPortugal, DanskCasino, OntarioGambling.online, and Ontariocasino.online serving the Canadian and European markets. The company operates its own in-house team for content creation, graphic design, PR, and affiliate marketing.
Differentiator
Problem solved
Functional benefit
Brands
- MightyTips: Complete betting guide providing professional football tips, bookmaker reviews, sports betting predictions, and comprehensive betting resources across multiple languages and markets.
- CasinoCanada
- Slotsjudge
- OntarioGambling
- OntarioCasino.online
- CasinoPortugal
- DanskCasino
Products and services
- SEOBROTHERS Full-Cycle SEO & Digital Marketing Services
- MightyTips
- CasinoCanada
- Slotsjudge
- CasinoPortugal
- DanskCasino
- OntarioGambling.online
- Ontariocasino.online
Quantifiable outcome
- 1M+ monthly visitors across owned properties
- +2 more outcomes
Companies that use SEO Brothers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
SEO Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SEO Brothers partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Jevgenijs 'The Hurricane' AleksejevsminorProfessional boxer and SEOBROTHERS ambassador. In September 2025, Jevgenijs Aleksejevs was announced as official brand ambassador. In October 2025, he captured the IBF Europe Middleweight title. Partnership aims to strengthen company's international profile and align with sports betting focus.
- AffPapaminorAffPapa is a directory connecting affiliates and operators in iGaming industry. SEOBROTHERS participates in AffPapa Awards and was featured on AffPapa media.
- SiGMA GroupminorSEOBROTHERS participates in SiGMA conferences (Europe, Balkans, Central Europe, Eurasia) and won awards at SiGMA events.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SEO Brothers competitors and assessment
Company assessmentDirect peers
- Better Collective: Public iGaming sports betting affiliate and comparison site operator. Direct competitor to MightyTips in sportsbook affiliate/review space, with comparable multi-GEO strategy and similar reliance on organic search traffic for affiliate conversions.
- Gambling.com Group: Public affiliate marketing and media company focused on online gambling. Direct competitor to SEOBROTHERS' casino review brands (CasinoCanada, Slotsjudge, CasinoPortugal, DanskCasino) with overlapping multi-market, multi-language affiliate strategy.
- Catena Media (now Gentoo Media): Public iGaming lead generation and affiliate marketing company. Direct competitor in casino and sports betting affiliate verticals with comparable SEO-driven traffic model and global GEO coverage.
- XLMedia: Public digital media company operating performance marketing and affiliate websites in iGaming and personal finance. Direct competitor to SEOBROTHERS in iGaming SEO content publishing and affiliate lead generation.
- Oddschecker: Odds comparison and sports betting affiliate platform. Direct competitor to MightyTips in UK/Ireland sportsbook comparison, with similar SEO-driven traffic model and operator partnerships.
- Raketech: Public iGaming affiliate and comparison site operator. Direct competitor in sportsbook and casino affiliate/review verticals with similar multi-GEO footprint across European markets.
- Casino Guru: Leading casino affiliate and review platform. Named direct competitor to SEOBROTHERS at the AffPapa 2025 'Casino Affiliate of the Year' awards; comparable multi-market casino review and comparison content model.
- Mr. Gamble: Casino affiliate and review platform. Named competitor at AffPapa 2025 awards alongside SEOBROTHERS; directly comparable in casino review/affiliate business model and target audience.
Emerging players
- AffiliateINSIDER: iGaming affiliate marketing media, events, and services company. Adjacent peer operating in the same iGaming affiliate ecosystem as SEOBROTHERS, focused on industry networking and content rather than direct affiliate sites.
Broad incumbents
- GiG (Gaming Innovation Group): Public iGaming platform and media company offering both operator services and affiliate media assets. Broader incumbent with overlapping affiliate/SEO services in iGaming, but operating across the full stack rather than focused on affiliate-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SEO Brothers social profiles
Digital presenceSEO Brothers compliance and trust
Trust signalCompliance1 record
SEO Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEO Brothers leadership team
Management profileNumber of profiles
Profiles9 records
SEO Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEO Brothers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEO Brothers
What does SEO Brothers do?
SEOBROTHERS is a full-cycle SEO and digital marketing agency focused on the iGaming industry. It delivers SEO, content marketing, digital PR, link building, and affiliate-marketing services to iGaming operators and affiliate programmes across 25+ GEOs, and also builds, ranks, and monetises its own portfolio of consumer-facing affiliate brands (MightyTips, CasinoCanada, Slotsjudge, CasinoPortugal, DanskCasino, OntarioGambling, Ontariocasino.online).
Is SEO Brothers a public or private company?
SEO Brothers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEO Brothers founded?
SEO Brothers was founded in 2019. It employs 1 to 10 people.
Where is SEO Brothers based?
SEO Brothers is headquartered in Riga, Latvia, in the Europe region.
How does SEO Brothers make money?
Three revenue lines are on record. iGaming Affiliate Marketing is the primary driver. The others are SEO and Digital Marketing Services and brand Development Services.
Who are SEO Brothers's main competitors?
Direct peers on record are Better Collective, Gambling.com Group, Catena Media (now Gentoo Media), XLMedia, Oddschecker, Raketech, Casino Guru and Mr. Gamble. AffiliateINSIDER is listed as an emerging player. GiG (Gaming Innovation Group) is listed as a broad incumbent.
Does SEO Brothers have an API?
No public API is recorded for SEO Brothers.
What industry is SEO Brothers in?
SEO Brothers's product category is SEO & Digital Marketing Services. Its primary akta.pro industry code is MPAEAMAG, SEO/Content Publishing Networks for Betting Leads, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its SIC code is 7311.