CORE Athletic Training

What CORE Athletic Training does

CORE Athletic Training is a privately held youth sports academy founded in 2011 and headquartered in Newport Beach, California, serving families with children primarily ages 3.5 to 12 across Orange County. The company delivers multi-sport programming that combines athletic skill development with social-emotional learning, structured around a CASEL-aligned curriculum and low coach-to-child ratios of 1:5 (1:4 for Sports Performance Camp). Its core technology is the proprietary CORE Character Bands recognition system and its integrated SEL pedagogy rather than any software or AI platform.

The company's product portfolio is anchored by Summer Camps (Summer Athletics Camp, Summer Sports Performance Camp, Summer Basketball Camp) and extends across year-round categories including After-School Basketball, Weekend Basketball leagues, Year-Round Programs, Preschool Programs, Tots n' Training for ages 2.5–3.5, Private Training (individual and small-group packages), Private Camps, and Sports Parties & Events. In 2025, CORE launched Recess Solutions, a structured recess enrichment offering for schools. Sub-brands include CORE Character Bands (recognition wristbands) and CORE Gear (on-site merchandise). Roughly 150 programs are run year-round across Orange County venues including Newport Ridge Community Park and multiple partner school campuses.

CORE operates a predominantly direct-to-consumer model, with families registering online through scoreclubsports.com on a pay-as-you-go unit-pricing basis, supplemented by channel partnerships. Channel distribution flows through the City of Newport Beach recreation department for Newport Beach schools, the Laguna Beach School District, and direct school-managed registration at partner sites including Pegasus School, Andersen Elementary, Lincoln, Mariners, Newport Coast, El Morro, and Top of the World Elementary schools, plus Newport Coast Child Development. Pricing is programmatic, with summer camp packages ranging from $99 to $666, private training packages from $360 to $1,550, and sports party pricing from $330 to $1,040 depending on duration and participant count, while after-school programs charge $245 to $550 per session.

Name

CORE Athletic Training

Legal name

CORE Athletic Training

Website

https://scoreclubsports.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

CORE Athletic Training is a privately held Orange County youth sports academy, founded in 2011, that delivers SEL-integrated multi-sport camps, after-school programs, and private training for children ages 2.5–12 through 150+ year-round programs and school partnerships.

Ownership category

akta.pro rank

Product category

Youth Sports Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Performance Personal Training (HSADAAAF)

Keywords

• Youth sports training
• After-school athletics
• Sports camps
• Youth fitness programs
• Social-emotional learning

Headquarters

HQ city

Newport Coast

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Summer Camp Programs: Multi-day summer camp programs offered at various price points depending on half-day vs full-day and number of days. Camps run Monday-Friday with tiered pricing for 1-5 day options.
2. Private Training Sessions: One-on-one and small group (2 children) sports training sessions sold in packages of 5, 10, or 15 one-hour sessions at progressive discounts.
3. Sports Parties and Events: Private sports party celebrations booked for 1.5 or 2 hours with pricing based on participant count (5-40 participants). Includes custom activities, coaches, and equipment.
4. After-School Program Registration: Semester-based after-school athletics classes at partner schools, typically 8-10 week sessions with per-student registration fees.
5. Weekend Basketball Programs: Weekend basketball leagues and classes running during specific seasons (e.g., June 14 - August 9) with registration fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CORE Athletic Training operates a youth sports academy that delivers multi-sport training programs, summer camps, after-school athletics, weekend leagues, private training, and sports party services for children ages 2.5-12 in Orange County, California. All programs integrate social-emotional learning (CASEL framework) with athletic skill development at a 1:5 coach-to-kid ratio. The company also partners with schools to provide structured recess enrichment and after-school athletics.

Product overview

CORE Athletic Training is a youth sports academy using sports, movement, and positive mentorship to help children build confidence, athletic skills, character, friendships, and healthy habits. The company offers a comprehensive portfolio centered around its core Summer Camps (Summer Athletics Camp, Summer Sports Performance Camp, Summer Basketball Camp) combined with year-round programming including After School Basketball, Weekend Basketball, Year-Round Programs, Preschool Programs, and Tots n' Training. Additional offerings include Private Training, Private Group Training, Private Camps, and Sports Parties & Events. The company also provides school-based programs through Recess Solutions and partnerships with schools like Pegasus School, Newport Beach Schools, and Laguna Beach. Supporting sub-brands include CORE Character Bands (recognition wristbands) and CORE Gear (merchandise). Programs are rooted in social-emotional learning with a 1:5 coach-to-kid ratio standard, featuring small-group coaching that integrates character development through games, teamwork, and coach-led moments.

Differentiator

Problem solved

Functional benefit

Brands

• CORE Character Bands: Character-based wristbands awarded to children demonstrating positive character traits such as sportsmanship, leadership, and resilience during CORE programs.
• CORE Gear
• CORE Gear
• CORE Newsletter

Products and services

• Summer Athletics Camp

Quantifiable outcome

• 1:5 coach-to-kid ratio (1:4 for Sports Performance Camp)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pegasus SchoolcoreStrategic or Co-development PartnerCORE delivers after-school athletics programs at Pegasus School including CORE Athletics multi-sport classes and CORE Performance training classes during spring sessions. Programs serve PK-4th grade with 1:5 coach-to-kid ratio.
• Newport Coast Child Development (NCCDP)coreStrategic or Co-development PartnerCORE provides preschool athletics enrichment programs for children ages 2.5-5 years with Thursday classes at the preschool location. Summer camp option also available for NCCDP families.
• City of Newport BeachcoreChannel Partner/ Reseller/ DistributorThe City of Newport Beach recreation department manages registration for CORE after-school athletics programs at multiple Newport Beach elementary schools including Lincoln Elementary, Mariners Elementary, Newport Coast Elementary, and Harbor View Elementary.
• Laguna Beach School DistrictcoreStrategic or Co-development PartnerCORE delivers after-school basketball programs at El Morro Elementary and Top of the World Elementary for grades 1-5. Registration is managed by the school district.
• Andersen ElementaryminorStrategic or Co-development PartnerCORE provides spring session athletics classes for Kinder-5th grade students at Andersen Elementary.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• i9 Sports: National youth sports franchise offering instructional leagues and camps for ages 3-14 across multiple sports. Operates a similar camp/clinic/league model with comparable parent-facing value proposition and franchise expansion strategy.
• Skyhawks Sports Academy: National youth sports programs (ages 4-14) in soccer, basketball, baseball, and multi-sport camps with similar coach-led, low-ratio instruction. Operates through community channels and franchise affiliates across the U.S.
• US Sports Camps (Nike Sports Camps): Operator of Nike-branded youth sports camps across multiple sports and geographies. Closest analog in the youth sports camp space, with similar camp-pricing tiers and coach-instructor delivery model.
• Super Soccer Stars: Youth soccer and multi-sport program operator running classes and camps for ages 1-12. Comparable age range, structured curriculum, and school/parent channel model with national footprint.
• British Soccer Camp: Operator of youth soccer camps across the U.S., with comparable coach-delivered curriculum and partnership-driven distribution to schools and recreation departments.
• Kids in Sports: Multi-sport youth sports instruction provider for ages 1-12 offering camps, classes, leagues, and parties. Closely comparable product breadth, age range, and service mix to CORE.
• Soccer Shots: Youth soccer program for ages 2-8 delivered through schools and recreation partners. Comparable curriculum-driven model with strong school channel partnership strategy and franchise expansion.
• Lil' Kickers: Youth soccer program for ages 18 months to 9 years with structured class-based curriculum. Comparable developmental philosophy, age range, and instructor-led delivery model.

Broad incumbents

• ASFA (American Sports & Fitness Association): Broader youth sports certification and programming organization that works with school districts and after-school programs. Indirect competitor in the school-channel partnership space, with national scope.

Emerging players

• Play-Well TEKnologies: STEM-focused after-school and camp provider delivering through school channels with comparable coach-led, curriculum-driven structure. Competes for the same school after-school enrichment dollars as CORE's institutional offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5yHyodCphG2o6_PGSmT_zQ
• Facebookfacebook.com/coreathletictraining
• Instagraminstagram.com/coreathletictraining
• Xx.com/core_athletics
• LinkedInlinkedin.com/company/coreathletictraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORE Athletic Training