baselnetgroup AG

What baselnetgroup AG does

baselnetgroup AG is a privately held Swiss ICT managed-service provider headquartered in Allschwil, near Basel, with regional subsidiaries operating under the zurichnetgroup AG and stgallennetgroup AG brands across Zurich, Pfäffikon SZ, Kriens LU, and St. Gallen. The company serves small and medium-sized enterprises in Northwestern and German-speaking Switzerland with a portfolio organized around four service categories: ICT Infrastructure (servers, networking, Microsoft 365/Azure/Teams, Swisscom Dynamic Computing Services, hardware), ICT Operations (service desk, maintenance, on-call, monitoring), ICT Consulting (digital transformation advisory and public-sector ICT tender preparation), and ICT Security (cyber defense with AI-assisted threat detection and awareness training). Its flagship offering is netgroupWORKPLACE, a modular workplace bundle combining local workstations, cloud, datacenter integration, and security, supported by recurring service modules netgroupCARE, netgroupSUPPORT/netgroupPIKETT, and netgroupREPAIR.

The technical stack is built on a multi-vendor partner ecosystem rather than proprietary platforms: Microsoft (CSP Tier 1), VMware (Solution Reseller), Swisscom (Platinum Partner with all 4 preferred roles), Veeam, HPE, Fortinet, Cisco Meraki, 3CX (Gold), Synology, Mitel, Alcatel-Lucent, and Duo Security. A distinguishing operational feature is maintenance execution via an Australia branch that performs after-hours patching to avoid customer downtime. The company also operates a vertical-specialized healthcare practice for retirement and care homes.

Commercially, baselnetgroup runs a sales-led, relationship-driven go-to-market targeting SMEs with 1,037 active customers, 751 servers under management, and 46 employees. Revenue is generated through a mix of recurring managed services (maintenance contracts, Microsoft 365 subscriptions with daily billing, Swisscom cloud resale), one-time hardware sales with up to 5-year warranty and leasing options, and project-based infrastructure deployments. Financial results are not publicly disclosed; the company is privately held with no identified external investors or parent company, and ownership appears to be management/founder-controlled under CEO Pascal Marquis, CFO Salvatore Gugliuzzo, CTO Lukas Schweizer, and COO Yanick Gsell.

Name

baselnetgroup AG

Legal name

baselnetgroup AG

Website

https://baselnetgroup.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

baselnetgroup AG is a privately held Swiss ICT managed-service provider based in Allschwil (Basel), serving SMEs across Northwestern and German-speaking Switzerland with infrastructure, cloud, workplace, security, and support services through its netgroupWORKPLACE platform and Microsoft/Swisscom/VMware partner ecosystem.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Managed IT services
• ICT infrastructure
• Cloud computing services
• Network security solutions
• IT consulting

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. ICT Infrastructure Solutions: Planning, implementation and maintenance of ICT infrastructures including servers (cloud and on-premise), networks, storage, client and peripheral devices
2. ICT Operations Services: Service desk, support, maintenance contracts, monitoring and repair services including netgroupCARE, netgroupSUPPORT, netgroupPIKETT, and netgroupREPAIR
3. Microsoft 365 Licensing: CSP Tier 1 provider offering Microsoft 365 with daily billing model where customers pay only for licenses actually used
4. Hardware Sales: Sale of computer hardware including desktops, laptops, thin clients, printers, tablets with up to 5-year warranty options and leasing available
5. ICT Consulting: Consulting services for digital transformation including business process optimization and ICT tender preparation for public sector

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

baselnetgroup AG plans, implements, and maintains ICT infrastructures for SMEs across Basel and Northwestern Switzerland, covering servers (on-premise, cloud, and hybrid), networks, storage, client and peripheral devices. The portfolio is anchored by netgroupWORKPLACE, a modular modern workplace offering, supported by operational service modules (netgroupCARE, netgroupSUPPORT & netgroupPIKETT, netgroupREPAIR) and complementary consulting and cybersecurity services. Revenue is generated through managed services contracts, Microsoft CSP licensing, hardware sales, and consulting engagements.

Product overview

baselnetgroup AG is an ICT service provider offering a unified portfolio of managed IT services for SMEs in the Basel region. The core offering centers on netgroupWORKPLACE, a modular modern workplace solution that combines local workstations, cloud services, datacenter integration, and security mechanisms. This is supported by four operational service modules: netgroupCARE (structured maintenance contracts), netgroupSUPPORT & netgroupPIKETT (support and on-call services), and netgroupREPAIR (hardware replacement with 4-hour response). The portfolio spans four service categories—ICT Infrastructure (servers, networking, hardware), ICT Operations (service desk, monitoring, repair), ICT Consulting (digital transformation advisory, tender preparation), and ICT Security (AI-powered cyber defense, awareness training). Key technology partnerships include Microsoft 365/Azure/Teams, VMware, Swisscom Dynamic Computing Services, and Veeam backup solutions. The company also specializes in Healthcare IT solutions for retirement and care homes.

Differentiator

Problem solved

Functional benefit

Brands

• netgroupWORKPLACE: Modern workplace solution combining local workstations, cloud solutions, datacenter integration and security mechanisms.
• netgroupCARE
• netgroupREPAIR
• netgroupSUPPORT
• netgroupPIKETT
• netgroupON-CALL

Products and services

• netgroupWORKPLACE A modular modern workplace solution combining local workstations, cloud solutions, datacenter services, and security mechanisms into a tailored IT environment for SMEs in Basel and Northwestern Switzerland.
• netgroupCARE Structured maintenance contracts ensuring long-term stable, secure, and technically up-to-date IT systems for SME customers through regular OS, firmware, and security updates.
• netgroupSUPPORT & netgroupPIKETT IT support and on-call service providing quick assistance with an integrated contact center, monitoring capabilities, and extended availability options beyond business hours.
• netgroupREPAIR Hardware replacement service that maintains pre-configured backup systems to recover critical components such as servers, firewalls, or switches within 4 hours of failure.
• Microsoft 365 (CSP) Microsoft 365 cloud productivity suite provided as a CSP Tier 1 offering with daily billing, so customers pay only for licenses actually used for the exact period used.
• Microsoft Azure Microsoft Azure cloud computing platform implemented for SMEs with Swiss data residency in Microsoft Zurich and Geneva data centers, offering a 99.9% availability guarantee.
• Microsoft Teams Telephony Business telephony integration within Microsoft Teams that replaces conventional PBX systems and unifies communication channels on a single platform.
• Data Backup for SMEs Professional backup and recovery solutions with continuous monitoring and encrypted storage, including integration with Microsoft 365 backup and immutable object storage.
• Immutable Object Storage Ransomware-protected storage where backup data cannot be modified or deleted, supporting data integrity and long-term archiving compliance.
• Server on Site On-premise server infrastructure solutions providing flexibility, data control, and cost-effectiveness for applications requiring local deployment.
• Swisscom Dynamic Computing Services Virtual server hosting in Swisscom's fail-safe Swiss data centers with usage-based billing and scalable compute resources.
• Modern Communication Software-based communication solutions including 3CX, Microsoft Teams, and Mitel MiVoice, offering one-number concepts and flexible telephony across multiple devices.
• Networks Network components and management including switches, WLAN transmitters, MDM, and SLA infrastructure maintenance with a 4-hour hardware replacement guarantee.
• Hardware Computer hardware including desktops, laptops, thin clients, printers, and tablets sold with up to 5-year warranty options and leasing.
• ICT Infrastructure Services Comprehensive ICT infrastructure portfolio of servers, storage, networking, and client devices from leading manufacturers, delivered on-premise, in the cloud, or as hybrid solutions.
• ICT Operations Services Managed IT operations including service desk, support, monitoring, and repair services to ensure reliable ICT environments for SME customers.
• ICT Consulting Digital transformation advisory services that help optimize business processes, increase efficiency, and identify competitive advantages for SME customers.
• ICT Security Comprehensive cybersecurity services and IT awareness training providing holistic protection for the entire ICT infrastructure with AI-powered threat detection.
• Healthcare Solutions Specialized IT solutions for retirement and care homes, bundling WLAN infrastructure, one-device strategies, and integrated patient call systems and alarm servers.
• ICT Tenders ICT tender preparation services for the public sector, covering service specifications, delivery deadlines, contract terms, and tender evaluation.
• IT Awareness Trainings Cybersecurity and IT awareness training courses for employees covering cyber fraud tactics, phishing prevention, and data protection compliance, delivered in German and English.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integrationbaselnetgroup AG is a Microsoft Solution Partner with CSP Tier 1 Service Provider status, providing Microsoft 365, Azure, Teams Telephony, and related cloud services with daily billing capabilities.
• VMwarecoreTechnology or IntegrationVMware Solution Reseller and Cloud Services Provider offering VMware vSphere, Omnissa Horizon, and related virtualization solutions.
• SwisscomcoreChannel Partner/ Reseller/ DistributorSwisscom Platinum Partner with all 4 preferred roles. Provides Dynamic Computing Services, SME IT Solutions (netgroupWORKPLACE), and cloud infrastructure.
• SynologyminorChannel Partner/ Reseller/ DistributorRegistered and certified Synology reseller for NAS and storage solutions.
• Hewlett Packard EnterpriseminorChannel Partner/ Reseller/ DistributorPremier partner for enterprise server solutions, providing HPE servers for customer infrastructure needs.
• UniFi (Ubiquiti)minorChannel Partner/ Reseller/ DistributorProvides UniFi network equipment for smaller network environment implementations.
• Cisco MerakiminorChannel Partner/ Reseller/ DistributorCloud-managed network solutions including professional switches and WiFi components.
• 3CXminorChannel Partner/ Reseller/ DistributorGold partner for 3CX VoIP phone system, offering comprehensive IP telephony with unlimited users.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Netrics Holding AG: Swiss managed services and cloud provider focused on SME customers, offering similar workplace, cloud, and security bundles as baselnetgroup. Directly comparable by geography (Switzerland), customer segment (SME), and service portfolio (managed cloud, support, security).
• Microwin AG: Swiss IT services and Microsoft partner providing cloud, workplace, and managed services to SMEs in the Basel and broader German-speaking Switzerland region. Direct overlap in geography, vendor ecosystem (Microsoft), and SME managed services positioning.
• Avectris AG: Swiss IT services firm offering workplace, cloud, and managed services across German-speaking Switzerland. Comparable in regional footprint, target customer (SME/mid-market), and integrated infrastructure + operations offering.
• Tineo AG: Swiss managed IT and cloud services provider with a workplace, infrastructure, and operations portfolio aimed at SMEs. Comparable by service catalog, Swiss SME focus, and recurring managed services model.
• Datwyler IT Services (formerly BOLL): Swiss IT services firm providing workplace, cloud, and managed services to SMEs and mid-market, including IT security and operations. Comparable by Swiss footprint, SME focus, and bundled services structure centered on Microsoft and leading ISV partners.
• isolutions AG: Swiss IT services company specializing in Microsoft-based workplace, business applications, and cloud solutions for SMEs and mid-market. Closely comparable in vendor stack (Microsoft focus), target customer (Swiss SMEs), and managed services delivery model.

Broad incumbents

• ALSO Holding AG: Swiss-headquartered ICT distribution and services group with growing cloud/marketplace and managed services offerings. Larger and more diversified than baselnetgroup, but overlaps in cloud, cybersecurity, and SME channel services across the same vendor ecosystem.
• Bechtle AG: Large European IT services and systems integrator with significant Swiss operations covering hardware, software, and managed services for mid-market and enterprise. Broader portfolio than baselnetgroup but competes in overlapping SME/RMM space and partner ecosystem.
• Swisscom AG: Dominant Swiss telecom and a strategic partner of baselnetgroup (Platinum Partner) offering its own SME IT Solutions and Dynamic Computing Services. Adjacent but partially overlapping; represents both a channel partner and a potential competitive threat at the SME tier.

Emerging players

• Ispin AG: Swiss managed cloud and IT services provider focused on SMEs with Microsoft-centric offerings. Comparable in scale, target segment, and managed services model; competitive in overlapping regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baselnetgroup AG