What Juniper Design Group does

Juniper Design Group is a privately held, founder-owned architectural lighting design and manufacturing studio headquartered in Southington, Connecticut, with a showroom in NYC SoHo. Founded in 2011 by Shant Madjarian, the firm designs, hand-machines, and hand-assembles solid-brass lighting systems and power solutions at its vertically integrated Connecticut factory. Its portfolio spans the Multiverse track-lighting system, the THIN linear-LED family, the Cylinder, Metropolis, and Axis lines, as well as the Ground Control power-outlet and switch line, with all products Made in the USA using mostly domestic components.

The company operates a direct-to-consumer business model, declining to use sales representatives or lighting agents and instead publishing Maximum Allowable Price (MAP) transparency. Customers include professional architects, lighting designers, corporate enterprise facilities, furniture and interior-design brands, with named specifications at projects including WPP's Detroit campus (designed by BDG Architecture + Design) and the 111 Wall Street lobby (designed by STUDIOS Architecture). Distribution is exercised through the company website, the SoHo showroom, and factory tours in Southington, supported by active participation in trade channels such as BDNY, ICFF, Salone del Mobile, KBIS, and the Architectural Digest Design Show.

Revenue is generated from hardware sales of proprietary lighting systems and power solutions, primarily to enterprise and specification-driven buyers. Strategic positioning is reinforced by industry recognition including Best of BDNY 2025 for Lighting, five Product Design Awards from BDNY 2025 via the Co/Create collaboration with HBF, and Interior Design Magazine's 100 Giants listing for Ground Control in 2026, alongside recent product-system expansion in track lighting, linear LED, and integrated power delivery.

Name

Juniper Design Group

Legal name

Juniper Design Group Inc

Website

https://juniper-design.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Juniper Design Group is a Connecticut-based, vertically integrated manufacturer of hand-finished solid-brass architectural LED lighting and power systems, selling direct-to-consumers without agents to architects, lighting designers, and corporate clients via MAP pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Southington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Lighting Fixtures: Sale of proprietary architectural lighting products including track systems, linear LED fixtures, cylinders, and specialty luminaires. Products are sold directly to designers, architects, and end clients with transparent MAP pricing.
2. Power Solutions: Sale of Ground Control refined power outlets and switches for architectural installations, complementing the lighting product line.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Juniper Design Group is a Connecticut-based design and manufacturing studio that designs, fabricates, and sells proprietary architectural lighting fixtures and power accessories under its own brand systems. Every product is hand-machined and hand-assembled at the Southington factory using mostly domestic components, and sold directly to architects, designers, and corporate clients through the company website, the NYC SoHo showroom, and factory tours at published Maximum Allowable Pricing.

Product overview

Juniper Design Group is an architectural lighting company offering a unified portfolio of lighting systems and power solutions. Their product lineup centers on multiple interconnected lighting systems: Multiverse (reinvented track lighting), THIN (the thinnest linear LED in hand-finished solid brass, available as the THIN Task Lamp and in various suspensions), Ground Control (power outlets and switches delivering up to 65W), Cylinder (suspended and surface mounted fixtures), Metropolis (high-output lighting for large spaces), and Axis (brass angles framing LED arrays). The company operates as a direct-to-consumer business, manufacturing all products in-house at their Connecticut factory with published maximum allowable pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Multiverse: Track lighting system reinventing conventional track lighting with enhanced expressive range.
• THIN
• Ground Control
• Juniper Cylinder
• Metropolis
• Axis

Products and services

• Multiverse Reinvented track lighting system offering more expressive range than conventional track lighting with a simplified specification process, designed for architects and designers specifying commercial and high-end residential projects.
• THIN System Linear LED lighting system described as the thinnest linear LED wrapped in hand-finished solid brass, offering a slender profile, adjustable reach, and configurable mounting including suspensions and surface mounts for architects' commercial and residential specifications.
• THIN Task Lamp Task lamp variant of the THIN system providing focused illumination for work environments, featuring a slender solid-brass profile and adjustable reach, targeted at workplace and showroom applications.
• Ground Control Refined power outlets and switches system delivering up to 65W of power per outlet, sufficient to charge tablets and most laptops directly, supporting agile work environments and elevating power access as a considered architectural detail for designers and corporate clients.
• Juniper Cylinder Redefined classic cylinder luminaire with suspended and surface-mounted configurations, combining traditional form factor with modern LED technology to bring precision and warmth to interior spaces for architects and designers.
• Metropolis Lighting system engineered to deliver powerful illumination across expansive commercial spaces, designed for scale and performance in large architectural applications.
• Axis Series of brass angles framing LED arrays to provide geometric architectural lighting configurations for designers specifying distinct, sculptural lighting installations.

Quantifiable outcome

• Ground Control delivers up to 65W of power, sufficient to charge tablets and most laptops directly
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HBF / HBF TextilescoreStrategic or Co-development Partner · 1 November 2025Co/Create collaboration at BDNY 2025 brought together lighting, power systems, textiles, and furniture in an experiential lounge. The collaboration earned five distinguished awards across lighting, power, textiles, and furniture categories. Represents a flagship partnership demonstrating shared approach to material craft and manufacturing.
• NucraftminorStrategic or Co-development PartnerJuniper's THIN Shared Task Lamp installed in Nucraft's Chicago showroom, complementing Nucraft's collaborative furniture displays with precision and warmth. Demonstrates integration of Juniper lighting within furniture showrooms.
• Galerie 46minorChannel Partner/ Reseller/ DistributorJuniper retailer in Russia that hosted a design fair during Il Salone Del Mobile 2018, introducing American lighting manufactured in New York to the Russian region, in partnership with TradeTech and Elle Decoration.
• TradeTechminorChannel Partner/ Reseller/ DistributorLongtime business partner of Galerie 46, co-hosting design fair during Il Salone Del Mobile 2018 for introducing Juniper lighting to the Russian market.
• Daniel GermaniminorStrategic or Co-development PartnerDesigner collaborator on multiple projects including DeKauri (bathroom credenza with Cosentino and Riva1920) shown at Salone del Mobile and KBIS, and collaboration at KBIS Las Vegas 2019 with Poliform, Dekton by Cosentino, and VENINI.
• Cosentino / DektonminorStrategic or Co-development PartnerCollaboration partner on DeKauri bathroom credenza and KBIS Las Vegas 2019 installations, bringing together lighting, surface materials, and furniture design.
• Riva1920minorStrategic or Co-development PartnerCollaboration partner on DeKauri bathroom credenza shown at Salone del Mobile Milan, combining Italian wood craftsmanship with Juniper lighting.
• David IrwinminorStrategic or Co-development PartnerDesigner who developed the M Lamp prototype in 2011 with seed investment, with official UK launch at Northern Design Festival in 2013. The M Lamp was designed for Juniper, representing an early product design partnership.
• Marras DesignminorStrategic or Co-development PartnerNYC-based firm catering to luxury spaces and high-end lighting design. Co-founded by Jon-Carlo Marras in 2013 after projects at Yale Moyer Lighting. Collaborated with Juniper at the Architectural Digest Design Show 2019.
• PoliformminorStrategic or Co-development PartnerItalian furniture brand partner in the KBIS Las Vegas 2019 collaboration with Daniel Germani, Cosentino Dekton, and VENINI, showcasing Juniper THIN Suspensions.
• VENINIminorStrategic or Co-development PartnerItalian glass brand partner in the KBIS Las Vegas 2019 collaboration with Daniel Germani, Poliform, and Cosentino Dekton.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apparatus: New York-based design studio and manufacturer of high-end architectural lighting and accessories. Directly comparable as a premium, design-led lighting maker selling into the architect/designer specification channel with a Manhattan showroom presence.
• Allied Maker: Long Island-based maker of handcrafted, solid-metal architectural lighting. Highly comparable as a US-based, hand-built premium lighting manufacturer targeting architects and interior designers with made-to-order fixtures.
• Rich Brilliant Willing: Brooklyn-based contemporary architectural LED lighting manufacturer. Directly comparable as a designer-oriented, modular architectural lighting brand selling into commercial and residential specifier markets.
• Schoolhouse Electric: Portland, OR-based heritage-inspired lighting and home furnishings maker with own manufacturing. Comparable as a design-led, vertically integrated lighting company that publishes pricing directly and sells to the design community.
• Tom Dixon: UK design house manufacturing premium lighting and furniture with strong architectural specifier presence. Comparable as a design-forward lighting manufacturer selling into commercial interiors via showrooms and design community engagement.
• Hollis + Morris: Canadian maker of architectural and commercial lighting fixtures with strong designer following. Comparable as a small, design-led architectural lighting manufacturer serving hospitality and commercial interiors, with overlapping product categories such as linear and pendant systems.

Broad incumbents

• Visual Comfort & Co. Large US architectural lighting company encompassing numerous designer collections. Comparable as a major architectural lighting umbrella serving the same architect/designer channel, though broader portfolio and much larger scale than Juniper.
• Rejuvenation: Heritage lighting and house parts manufacturer with US production (Portland, OR). Comparable as a vertically integrated lighting company with made-in-USA positioning, though broader home category portfolio and significantly larger customer base.

Emerging players

• Cedar & Moss: Direct-to-consumer modern lighting brand selling online to designers and consumers. Comparable as a smaller DTC architectural lighting brand publishing transparent pricing, though at a smaller scale and without Juniper's commercial-project enterprise footprint.

Regional players

• Original BTC / Davey Lighting: UK heritage lighting manufacturer with hand-finished, classically inspired fixtures. Comparable as a design-led, hand-built architectural lighting maker, though UK-based and serving primarily European specifiers rather than US enterprise projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juniper-design-group
• Instagraminstagram.com/juniperdesigngroup
• Pinterestpinterest.com/juniperdesignny
• Xx.com/juniperdesignny
• Facebookfacebook.com/JuniperDesignNY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juniper Design Group