Acessooh
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Acessooh firmographics
Firmographics- Name
- Acessooh
- Legal name
- Acessooh
- Website
- https://acessooh.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Acessooh industry classification
Industry- Product category
- Out-of-Home Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)
Keywords
Where Acessooh is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Acessooh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- OOH Media Planning and Buying Services: Full-service OOH advertising agency providing strategic planning, media buying, creative development, and campaign execution for out-of-home and digital out-of-home formats. Revenue generated through service fees and media commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions tailored to client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Acessooh product offering
Product offeringCore offering
Acessooh is a Brazilian advertising agency specialized in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media, offering end-to-end campaign services including strategic planning, media buying, creative development, and campaign execution. The agency operates through six integrated service hubs (Data, Plan, Creative, Innovation, Local, Retail) supported by a proprietary MarTech platform with AI tools for simulation, ROI tracking, neuromarketing, and geolocation targeting. It serves enterprise brands across Brazil with nationwide coverage and the first OOH agency registration at Cenp (Brazilian advertising standards body).
Product overview
Acessooh is an OOH (Out-of-Home) advertising agency offering a comprehensive MarTech platform with six integrated service hubs: ACESS_Data (research and brand lift studies), ACESS_Plan (strategic planning and KPI monitoring), ACESS_Creative (customized creative development), ACESS_Innovation (special high-impact projects), ACESS_Local (local market intelligence), and ACESS_Retail (retail media optimization). The platform is augmented by AI-powered tools including tiooh (conversational AI agent), Simuladooh (campaign simulation), RoiTail (ROI analytics), Neurooh (neuroscience-based analysis), Genius (AI optimization), Geoaudience (geolocation targeting), and Programática (programmatic DOOH buying). The company also publishes industry news and trends through its blog.
Differentiator
Problem solved
Functional benefit
Brands
- Acessooh Martech: Technology and martech platform operated by Acessooh for OOH advertising solutions.
Products and services
- ACESSOOH MARTECH Marketing technology platform encompassing data analytics, programmatic OOH, campaign simulation, and AI-powered tools for out-of-home media planning and optimization. Offered to enterprise brands and advertisers.
- tiooh AI-powered conversational agent specialized in Out-of-Home media that clarifies doubts, explains OOH concepts, and presents Acessooh services through interactive chat. Available as a floating chat button on the website for enterprise clients and prospects.
- ACESS_Data Data research hub that conducts Brand Lift surveys, Sales Lift studies, and campaign recall analyses for calculating OOH effectiveness. Designed for enterprise brand advertisers seeking measurable campaign outcomes.
- ACESS_Plan Strategic planning hub providing constant KPI monitoring and performance analysis, strategic thinking, and tactical programming driven by data and research insights. For enterprise brands running OOH campaigns.
- ACESS_Creative Customized creative development hub for OOH media, delivering innovative ideas while respecting format constraints and maximizing visual impact. Built for brand advertisers needing OOH-specific creative execution.
- ACESS_Innovation Special projects hub encompassing diverse customized projects and high-impact experiential activations and innovative OOH formats. Targeted at brands seeking unique, non-standard OOH executions.
- ACESS_Local Local market intelligence hub with in-depth knowledge of OOH reality across all regions of Brazil, enabling nationwide campaign deployment. For brands executing multi-regional OOH activations.
- ACESS_Retail Retail media and point-of-sale intelligence hub that transforms challenges into creative strategies generating impact at the moment of purchase. Built for retail chains and consumer goods companies targeting shoppers at point of purchase.
- Simuladooh AI-powered OOH campaign simulation tool for visualizing and optimizing media placement before execution. Used by brand advertisers and the agency's planning team.
- RoiTail AI-powered retail analytics and ROI measurement platform for tracking and optimizing OOH campaign performance. Specifically designed for retail-focused OOH campaigns.
- Neurooh Neuro-based OOH campaign analysis tool leveraging consumer neuroscience for deeper audience insight. Used to optimize creative and placement decisions for brand advertisers.
- Genius Advanced AI-powered OOH campaign intelligence and optimization platform for data-driven decision making across OOH media planning and buying.
- Geoaudience Geolocation-based audience targeting and analysis tool for hyperlocal OOH media planning, enabling precise location-driven campaign strategies.
- Programática (DOOH) Programmatic digital out-of-home (DOOH) buying platform enabling automated and data-driven OOH media purchasing at scale.
Quantifiable outcome
- 72% of consumers impacted by OOH in point-of-sale environments
- +2 more outcomes
Companies that use Acessooh
Customer profileNamed customers26 records
Segments2 records
Ideal customer profiles2 records
Acessooh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature12 records
Acessooh partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- JCDecauxcoreStrategic partnership with JCDecaux for metro media placements. YouTube DOOH campaign at Estação da Sé developed in partnership with JCDecaux, one of the largest OOH media operators in Latin America.
- MonksminorPartner agency for YouTube DOOH campaign development alongside JCDecaux and MFG Media Agency.
- MFG Media AgencyminorPartner agency for YouTube DOOH campaign at Estação da Sé.
- Euphoria CreativeminorPartnered with Euphoria Creative for the 'OOH para Todos' project implementing audiodescription technology on DOOH panels for visually impaired users at station Santa Cruz, Linha 1-Azul of São Paulo Metro.
- Fundação Dorina Nowill para CegosminorPartnership with Fundação Dorina Nowill for the 'OOH para Todos' accessibility initiative bringing audiodescription to DOOH panels for people with visual disabilities.
- VibraminorClient partnership for 'loja de inconveniência' installation at Shopping Cidade de São Paulo raising awareness about sexual violence against children and adolescents as part of 'Movimento Violência Sexual Zero'.
- BrandtruckminorPartnership with Brandtruck for Seda's itinerant Carnival OOH activation featuring a themed truck touring multiple Brazilian cities.
- CENP (Conselho Executivo das Normas-Padrão)coreOfficial affiliation with Cenp, the Brazilian advertising standards council. Acessooh was the first OOH agency to register with Cenp in 2017, demonstrating commitment to industry standards and credibility.
- IVC (Instituto Verificador de Comunicação)coreAffiliated with IVC, the Brazilian communication verification institute that monitors and validates advertising metrics.
- ABOOH (Associação Brasileira de Out Of Home)coreMember of ABOOH, the Brazilian Out of Home advertising association representing the industry.
- Central de OutdoorminorAffiliated with Central de Outdoor, a national outdoor advertising network.
- tiooh (AI Agent)coreProprietary AI agent developed by Acessooh that serves as an expert in the OOH universe, answering questions, explaining concepts, and offering services to make understanding of OOH media faster and more accessible.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Acessooh competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: World's largest out-of-home advertising operator with major presence across Latin America, including transit and metro inventory that Acessooh leverages via strategic partnership. Comparable as a global OOH incumbent whose inventory and capabilities Acessooh packages for Brazilian enterprise clients.
- Clear Channel Outdoor (iOOH): Global OOH media operator with significant LatAm operations, offering digital and static inventory plus programmatic buying platforms (iOOH). Comparable as a broad incumbent shaping the same Brazilian OOH supply and programmatic rails that Acessooh competes against.
- Outfront Media: Large North American OOH operator expanding digital and transit inventory. Comparable as a broad incumbent in the same OOH/DOOH ecosystem where Acessooh's enterprise clients allocate budgets.
- Lamar Advertising: Major US-based outdoor advertising operator with growing DOOH and programmatic capabilities. Comparable as a broad incumbent competitor shaping the global OOH supply and pricing dynamics that Brazilian agencies like Acessooh operate within.
Direct peers
- Adcity (Mídia Digital Out of Home): Brazilian programmatic DOOH platform referenced as an Acessooh partner. Comparable as a direct peer operating in Brazilian digital out-of-home buying with overlapping enterprise clients and inventory partners.
- Posterscope (Dentsu): Global OOH and DOOH specialist agency within the Dentsu network with presence in Latin America. Comparable as a direct peer delivering full-service OOH planning, buying, and data-led campaigns for enterprise brands in the same category as Acessooh.
- DPZ&T: One of Brazil's largest independent full-service creative agencies producing large-scale OOH campaigns for major advertisers. Comparable as a Brazilian peer competing for the same enterprise brand budgets across integrated campaigns, including OOH.
- AlmapBBDO: Top-tier Brazilian creative agency within the BBDO network known for award-winning OOH work. Comparable as a direct peer in Brazil competing for major-brand integrated campaigns that include OOH as a core channel.
Emerging players
- VIOOH: Global programmatic DOOH marketplace connecting buyers and sellers of digital outdoor inventory. Comparable as an emerging player in the same programmatic DOOH buying layer that Acessooh's 'Programática' offering addresses for Brazilian clients.
- Hivestack: Programmatic DOOH ad platform with global supply and demand integrations, including LatAm. Comparable as an emerging player in the same programmatic OOH technology layer where Acessooh competes for share of media buying workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acessooh social profiles
Digital presenceAcessooh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acessooh leadership team
Management profileNumber of profiles
Profiles6 records
Acessooh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acessooh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acessooh
What does Acessooh do?
Acessooh is a Brazilian advertising agency specialized in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media, offering end-to-end campaign services including strategic planning, media buying, creative development, and campaign execution. The agency operates through six integrated service hubs (Data, Plan, Creative, Innovation, Local, Retail) supported by a proprietary MarTech platform with AI tools for simulation, ROI tracking, neuromarketing, and geolocation targeting. It serves enterprise brands across Brazil with nationwide coverage and the first OOH agency registration at Cenp (Brazilian advertising standards body).
Is Acessooh a public or private company?
Acessooh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acessooh founded?
Acessooh was founded in 2014. It employs 11 to 50 people.
Where is Acessooh based?
Acessooh is headquartered in São Paulo, Brazil, in the Latin America region.
How does Acessooh make money?
One revenue line is on record: OOH Media Planning and Buying Services.
Who are Acessooh's main competitors?
Broad incumbents on record are JCDecaux, Clear Channel Outdoor (iOOH), Outfront Media and Lamar Advertising. Direct peers are Adcity (Mídia Digital Out of Home), Posterscope (Dentsu), DPZ&T and AlmapBBDO. Emerging players are VIOOH and Hivestack.
Does Acessooh have an API?
No public API is recorded for Acessooh.
What industry is Acessooh in?
Acessooh's product category is Out-of-Home Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 541810 and its SIC code is 7311.