Green Valley Holdings
Green Valley Holdings is a privately held Saudi Arabian conglomerate whose nine subsidiaries deliver electric vehicles, turf machinery, irrigation, landscape maintenance, sports services, pilgrim mobility, batteries, and lifestyle retail to government, enterprise, and consumer customers across Saudi Arabia and the UAE.
- Company typePrivate
- Founded2008
- HeadquartersDubai, United Arab Emirates
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Green Valley Holdings does
Green Valley Holdings (legal name: Green Valley Investment Group LLC) is a privately held Saudi Arabian conglomerate headquartered in Jeddah, operating as a holding platform for nine industry-related subsidiaries: Luxury Carts Group (electric vehicles and turf machinery), Oasis Hills (landscape and irrigation maintenance), Oasis Community Sports Services (school facility management, sports academies, professional team hosting, Padel Tennis revenue-sharing), TASCO (irrigation, chemicals and fertilizers), Tanaqol (Mecca-based pilgrim mobility and transport solutions for Umrah and Hajj), The Garden Concept (sustainable lifestyle destination in Dubai), Oasis Battery Solutions (motive and storage batteries and energy components for the GCC), plus Luxury Watch House and EZ-Wheels. The group traces its origins to Luxury Carts Establishment, founded in 2008 by Chairman and Owner Sh. Abubakr O. Balubaid as the first company to bring eco-friendly carts to the Gulf region, expanded internationally with a UAE branch in Dubai in 2015, and was rebranded and consolidated under the Green Valley Holdings umbrella in 2021. It serves three primary customer groups: government entities and large private organizations seeking integrated end-to-end sustainability and infrastructure solutions, enterprise customers such as golf courses and sports venues, and Umrah and Hajj pilgrims using the Tanaqol mobility app.
Core technology is concentrated in the distribution and integration of third-party premium platforms rather than proprietary IP: Club Car and Garia electric vehicles, Iseki turf care equipment, Rain Bird irrigation systems, and Wellfit and Pride specialized equipment are accessed through Green Valley's distribution network. First-mover eco-friendly cart positioning in the Gulf and the Tanaqol mobile app are the most prominent proprietary or branded technology elements. The business model combines hardware distribution (Luxury Carts Group, TASCO, Oasis Battery Solutions), professional services (Oasis Hills), managed services and revenue-sharing arrangements (Oasis Community Sports, including Padel Tennis facility construction), consumer lifestyle experiences (The Garden Concept), and B2C/B2G mobility solutions (Tanaqol). Go-to-market is primarily enterprise field sales to government and large private entities, supplemented by channel partnerships with global brands and direct-to-consumer channels including Dubai retail and a mobile app; pricing is not publicly disclosed and solutions are customized per buyer.
Green Valley Holdings firmographics
Firmographics- Name
- Green Valley Holdings
- Legal name
- Green Valley Investment Group LLC
- Website
- https://greenvalleyholdings.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Green Valley Holdings is a privately held Saudi Arabian conglomerate whose nine subsidiaries deliver electric vehicles, turf machinery, irrigation, landscape maintenance, sports services, pilgrim mobility, batteries, and lifestyle retail to government, enterprise, and consumer customers across Saudi Arabia and the UAE.
- Ownership category
- akta.pro rank
Green Valley Holdings industry classification
Industry- Product category
- Diversified Sustainable Solutions Holding
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA)
- akta.pro secondary industries
- Renewable Energy Infrastructure (FSAAAKAG), Civil & Site Works EPC (Earthworks, Roads, Drainage, Foundations) (EUAEADAA)
Keywords
Where Green Valley Holdings is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Green Valley Holdings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electric Vehicles and Turf Machinery Sales: Luxury Carts Group provides electric vehicles, turf care machines and equipment, and batteries to the Gulf region
- Landscape Maintenance Services: Oasis Hills provides professional landscape and irrigation maintenance services
- Sports Facility Management and Academies: Oasis Community Sports provides school facility management, sports academies from mass participation to elite level, and hosts professional teams. Revenue-sharing proposals for construction of sports facilities such as Padel Tennis.
- Irrigation and Agricultural Solutions: TASCO provides irrigation solutions, chemicals, and fertilizers for landscape solutions including golf courses and sports pitches
- Pilgrim Mobility Services: Tanaqol supplies mobility and transport solutions to pilgrims performing Umrah and Hajj in Mecca
- Lifestyle Destination: The Garden Concept in Dubai provides a sustainable green lifestyle experience with various products and services
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Green Valley Holdings product offering
Product offeringCore offering
Green Valley Holdings is a diversified holding company that delivers environmentally friendly end-to-end solutions through nine consolidated subsidiaries. It supplies electric vehicles, turf machinery, batteries and energy storage, landscape and irrigation maintenance, sports facility management and academies, irrigation chemicals and fertilizers, and pilgrim mobility services — primarily serving government entities and large private organizations across Saudi Arabia and the UAE.
Product overview
Green Valley Holdings is a diversified holding company based in Jeddah, Saudi Arabia, formed in 2008. It operates as a multi-subsidiary platform comprising nine industry-related companies that collectively provide an environmentally friendly end-to-end solution. The portfolio includes: Luxury Carts Group (electric vehicles and turf machinery), Oasis Hills (landscape maintenance), Oasis Community Sports (facility management and sports academies), TASCO (irrigation and agricultural solutions), Tanaqol (pilgrim mobility services), The Garden Concept (sustainable lifestyle destination), Oasis Battery Solutions (battery and energy solutions), Luxury Watch House, and EZ-Wheels. The companies are linked through industry alignment and aim to provide a one-stop solution to government and large private entities.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Vehicles and Turf Machinery Supply Distribution and supply of premium eco-friendly electric vehicles, turf care machinery, and batteries across the Gulf region under the Luxury Carts Group brand, with exclusive regional rights for Club Car, Garia, and Iseki. Targeted at government, golf courses, sports venues, and large private customers.
- Landscape and Irrigation Maintenance Services Professional landscape and irrigation maintenance delivered by regional specialists through Oasis Hills. Focuses on environmentally responsible upkeep of landscape assets for commercial and government customers.
- School Sports Facility Management and Academies School facility management, sports academies from mass participation to elite level, professional team hosting, and revenue-sharing construction of mass participation facilities such as Padel Tennis through Oasis Community Sports Services.
- Irrigation Solutions, Chemicals, and Fertilizers Supply of irrigation solutions, chemicals, and fertilizers for landscape applications including golf courses and sports pitches, distributed in Saudi Arabia via TASCO with distribution rights for Rain Bird.
- Pilgrim Mobility and Transport Services Mobility and transport solutions for pilgrims performing Umrah and Hajj in Mecca, accessed via the Tanaqol mobile app. Served over 60,000 pilgrims.
- Sustainable Lifestyle Destination The Garden Concept in central urban Dubai is a consumer lifestyle destination offering a sustainable green experience with various products and services for families, friends, and colleagues.
- Motive and Storage Battery Solutions One-stop supply of motive and storage batteries, components, and accessories for the GCC region through Oasis Battery Solutions, complementing the electric vehicle portfolio.
Quantifiable outcome
- Over 60,000 Umrah pilgrims benefited from Tanaqol mobility services
Companies that use Green Valley Holdings
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Green Valley Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Green Valley Holdings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Club CarcoreLuxury Carts Group serves as Club Car's Middle East distribution partner. Club Car is a leading global golf cart and utility vehicle manufacturer. This partnership enables distribution of premium golf and utility vehicles across the Gulf region.
- GariacoreDistribution partner for luxury golf and utility vehicles
- IsekicorePartner for tractors and turf care equipment supply
- WellfitminorPartner for specialized equipment supply
- Rain BirdcoreRain Bird is a leading irrigation manufacturer. TASCO distributes Rain Bird irrigation solutions for golf courses, sports pitches, and landscape applications throughout Saudi Arabia.
- PrideminorPartner for specialized equipment supply
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Green Valley Holdings competitors and assessment
Company assessmentDirect peers
- Jain Irrigation Systems: Global irrigation, agriculture, and landscape solutions provider. Comparable to TASCO's irrigation and landscape chemicals/fertilizers distribution across golf courses and sports pitches.
- Club Car: Manufacturer of golf carts and utility vehicles. Green Valley's Luxury Carts Group is Club Car's Middle East distribution partner, making this the most direct comparable for the company's largest revenue line.
- Netafim: Global leader in precision irrigation solutions. Comparable to TASCO's irrigation solutions business for golf courses, sports pitches, and landscape applications in the Gulf.
- BrightView Holdings: Largest commercial landscape services company in the United States. Directly comparable to Oasis Hills' landscape and irrigation maintenance services business in the Gulf region.
- E-Z-GO (Textron Specialized Vehicles): Manufacturer of golf cars and utility vehicles for resorts, airports, and commercial use. Direct product competitor to the Club Car vehicles distributed by Green Valley's Luxury Carts Group.
- Rain Bird Corporation: Leading manufacturer of irrigation products. Green Valley's TASCO distributes Rain Bird irrigation solutions for golf courses and sports pitches across Saudi Arabia, making it a principal partner and product-comparable peer.
- Garia: Luxury golf and utility vehicle manufacturer. Distribution partner of Green Valley with direct product overlap in the premium electric cart segment Green Valley pioneered in the Gulf.
Broad incumbents
- ISS A/S: Global facility services company with broad portfolio including landscaping, cleaning, and facility management. Compares to Green Valley's integrated facility/sports maintenance approach through Oasis Community Sports and Oasis Hills.
- Sodexo: Global integrated facility management and food services company operating across multiple verticals. Compares to Green Valley's multi-vertical approach to government and large-enterprise solutions.
Regional players
- Almutlaq Group: Diversified Saudi industrial conglomerate with multiple businesses across construction, agriculture, and services. Comparable diversified holding structure in the same KSA/UAE market with multi-business government solutions focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Green Valley Holdings social profiles
Digital presenceGreen Valley Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Valley Holdings leadership team
Management profileNumber of profiles
Profiles2 records
Green Valley Holdings subsidiaries and ownership
Company hierarchySubsidiaries9 records
Green Valley Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Valley Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Valley Holdings
What does Green Valley Holdings do?
Green Valley Holdings is a diversified holding company that delivers environmentally friendly end-to-end solutions through nine consolidated subsidiaries. It supplies electric vehicles, turf machinery, batteries and energy storage, landscape and irrigation maintenance, sports facility management and academies, irrigation chemicals and fertilizers, and pilgrim mobility services — primarily serving government entities and large private organizations across Saudi Arabia and the UAE.
Is Green Valley Holdings a public or private company?
Green Valley Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Valley Holdings founded?
Green Valley Holdings was founded in 2008. It employs 501 to 1,000 people.
Where is Green Valley Holdings based?
Green Valley Holdings is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Green Valley Holdings make money?
Six revenue lines are on record. Electric Vehicles and Turf Machinery Sales are the primary driver. The others are landscape Maintenance Services, sports Facility Management and Academies, irrigation and Agricultural Solutions, pilgrim Mobility Services and lifestyle Destination.
Who are Green Valley Holdings's main competitors?
Direct peers on record are Jain Irrigation Systems, Club Car, Netafim, BrightView Holdings, E-Z-GO (Textron Specialized Vehicles), Rain Bird Corporation and Garia. Broad incumbents are ISS A/S and Sodexo. Almutlaq Group is listed as a regional player.
Does Green Valley Holdings have an API?
No public API is recorded for Green Valley Holdings.
What industry is Green Valley Holdings in?
Green Valley Holdings's product category is Diversified Sustainable Solutions Holding. Its primary akta.pro industry code is HSAIAOAA, Yard Waste & Green Waste Hauling (Leaves, Grass, Brush), with a secondary code of FSAAAKAG, Renewable Energy Infrastructure. Its SIC code is 3524.