South Coast Medical

What South Coast Medical does

South Coast Medical is an independent family medical facility operating four fully accredited general practice clinics (Dromana, Rosebud/Capel Sound, Rye, and Blairgowrie) on the Southern Mornington Peninsula in Victoria, Australia. Founded in 1978, the practice is locally owned by six General Practitioners and hosts over 20 vocationally registered independent GPs alongside registered nursing staff, a diabetic educator, allied health practitioners (physiotherapy, podiatry, psychology, dietetics, audiology), and visiting specialists in cardiology, urology, orthopaedics, and gastrointestinal surgery. The practice is AGPAL-accredited and university-affiliated for medical student and GP registrar training.

The business operates a hybrid facility/practice model. South Coast Medical provides the physical clinics, practice management systems, HotDoc online booking integration, MoleMap specialist skin-mapping services at the Rye clinic, and meeting room rental facilities, while the GPs and allied health practitioners operate as independent contractors billing patients privately on a per-visit basis. Standard weekday GP consultations start at $98 ($93 for pensioners and healthcare card holders) and Saturday consultations at $105; quick consults for repeat prescriptions, referrals, and medical certificates are offered at $30 without Medicare rebate; and skin cancer checks range from $80-$145. Revenue streams therefore derive from a mix of practitioner consultation fees, facility/room hire from independent practitioners, ancillary services (MoleMap share, diabetes education), and selective out-of-pocket charges such as the $50-$100 non-attendance fee.

The go-to-market is direct-to-consumer community primary care, with distribution via four physical clinics, online booking through HotDoc, telehealth consultations, and DoctorDoctor after-hours telephone triage from 11pm. Marketing relies on a content-rich website, health blog, monthly patient newsletter, free community education sessions, and local SEO rather than paid digital acquisition. The customer base spans individuals and families, children and adolescents, women's and men's health patients, chronic disease management patients, travelers, and skin cancer risk patients within the Mornington Peninsula catchment area.

Name

South Coast Medical

Legal name

South Coast Medical

Website

https://scmc.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

South Coast Medical is an independent, AGPAL-accredited family medical facility operating four GP clinics on the Mornington Peninsula, hosting 20+ vocationally registered GPs, allied health practitioners, and visiting specialists in a facility-and-independent-practitioner billing model.

Ownership category

akta.pro rank

Product category

Primary Care Medical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), Travel & Tropical Medicine (HLAKAGAD), Primary Care & General Medical Services (EDALAFAA)

Keywords

• General practice services
• Family medical care
• Allied health services
• Skin cancer screening
• Chronic disease management

Headquarters

HQ city

Rye

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultations: Private billing general practice consultations. Standard weekday consultations start at $98, with reduced rates for pensioners and healthcare card holders at $93. Saturday consultations charged at $105. Additional fees for extended consultations.
2. Quick Consults: Repeat prescriptions, referrals, pathology requests and medical certificates for existing patients at $30 per consult with no Medicare rebate.
3. Skin Cancer Services: Full body skin checks, biopsies, cryotherapy, minor surgery. Initial skin screening consultation $98-$180, rebateable from Medicare. MoleMap services offered as a specialist service.
4. Allied Health Services: Physiotherapy, podiatry, psychology, dietetics, audiology, and diabetes education services provided by independent practitioners consulting from South Coast Medical facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

South Coast Medical is an independent family medical facility providing consulting rooms and operational infrastructure for vocationally registered general practitioners, allied health professionals, and visiting specialists across four accredited clinic locations on the Southern Mornington Peninsula. The practice delivers comprehensive primary care including GP consultations, telehealth, skin cancer screening (including MoleMap), women's, men's and children's health, chronic disease management, travel medicine, and allied health services (physiotherapy, podiatry, psychology, dietetics, audiology, and diabetes education).

Product overview

South Coast Medical is an independent family medical facility providing consulting rooms to general practitioners, allied health, and specialist services across four locations on the Mornington Peninsula (Dromana, Rosebud/Capel Sound, Rye, and Blairgowrie). The practice operates as a network of independently practicing medical practitioners who use South Coast Medical's facilities, rather than a single unified product. The core offering includes GP consultations (Telehealth and in-person), supported by specialized services such as Skin Check Clinic and MoleMap for dermatology, Women's Health, Men's Health, Children's Health, Chronic Disease Management, Diabetes Management, Travel Medicine, and Buruli Ulcer Treatment. Allied health services include Physiotherapy, Podiatry, Psychology, Dietetics, Audiology, and Diabetes Education. Visiting specialists provide Cardiology, Urology, Orthopaedics, and GI surgery. The practice also offers Quick Consults for routine requests and meeting room rental facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practitioner Consultations Core GP consultation services provided by over 20 independently practicing, vocationally registered general practitioners across four clinic locations on the Mornington Peninsula. Standard weekday fees start at $98 with reduced rates of $93 for pensioners and healthcare card holders.
• Telehealth Appointments Remote consultations with GPs via phone or video, enabling patients to receive care without visiting the clinic in person. Private fees may apply and patients must have had a face-to-face consultation within the prior 12 months for Medicare rebates. After-hours Tuesday telehealth available with Dr. Anant Sinha at $100.
• After Hours Medical Service After-hours GP access from 6pm weekdays (charges may apply) through DoctorDoctor telephone triage service from 11pm for urgent medical advice for current patients. Accessible via clinic phone numbers or directly via 13 26 60.
• Skin Check Clinic Full body skin examinations using dermatoscopy for early detection of skin cancers including melanoma, basal cell carcinoma, and squamous cell carcinoma. Services include biopsy, cryotherapy, and minor surgery. Single appointment $80 ($75 concession) with Medicare rebate; children under 16 bulk billed.
• MoleMap Specialized melanoma screening service featuring skin-mapping by trained Melanographers with expert diagnosis by Dermatologists. Uses a proven skin-mapping system designed for early detection of melanoma and other skin cancers, conducted at the Rye clinic by Melanographer Keely.
• Women's Health Services Comprehensive women's health services including menopause and perimenopause management, contraception options (including hormonal implants and IUD fitting), pregnancy advisory services, and cervical screening.
• Men's Health Services General and specialized men's health services addressing conditions specific to male patients.
• Children's Health Services Child and adolescent healthcare including newborn checks, childhood illness management, vaccinations (bulk billed), 'Healthy Kids' checks for four-year-olds, and adolescent healthcare including sexual health and mental health support.
• Chronic Disease Management Comprehensive management of chronic medical conditions including care plans and team-care arrangements, coordinated with allied health professionals for ongoing patient care.
• Diabetes Management Diabetes education and management services including blood glucose monitoring, HbA1c testing, dietary guidance, and coordination with dietitians and podiatrists for comprehensive diabetes care.
• Travel Medicine Pre-travel health consultations providing immunizations (including yellow fever vaccines by authorized practitioners), medication reviews, and travel health advice. Available vaccines include cholera, hepatitis A and B, Japanese encephalitis, rabies, typhoid, and yellow fever.
• Buruli Ulcer Treatment Specialized treatment for Buruli ulcer (caused by Mycobacterium ulcerans), a condition with increasing prevalence on the Mornington Peninsula. Includes diagnosis, antibiotic treatment coordination, and wound management.
• Weight Management Programs and support for healthy weight management through dietary guidance and lifestyle modifications.
• Iron Infusion / Aclasta Infusions IV iron and bisphosphonate (Aclasta) infusion services for treatment of iron deficiency and bone conditions respectively.
• Family Planning Pre-pregnancy consultations, contraceptive advice, pregnancy advisory services, and antenatal care coordination including accredited Shared Care provider options.
• Physiotherapy Musculoskeletal physiotherapy services including sports injuries, spinal conditions, post-operative rehabilitation, and pregnancy-related pain management.
• Podiatry Foot and lower limb care including nail and skin care, orthotic therapy, lower limb injuries, ingrown nail surgeries, and diabetic foot management.
• Psychology Psychological counseling services covering anxiety, depression, stress management, trauma, PTSD, addiction, and life transitions.
• Dietetics Nutritional counseling for weight loss, chronic disease management, sport nutrition, pregnancy, and food allergies.
• Audiology Hearing health services including hearing assessments, hearing aid consultations, ear wax removal, and custom ear plugs.
• Diabetes Education Specialized diabetes education services including blood glucose monitoring training, HbA1c management, and lifestyle guidance.
• Visiting Specialist Medical Services Visiting specialist services including cardiology (Dr David Blusztein - trained at Columbia University Medical Center and UCSF), urology (Dr Deanne Soares - robotic surgery specialty), orthopaedic surgery (Dr Kade Collins - hip and knee), upper GI surgery (Mr Mohamed Ashour), and lower GI/colorectal surgery (Mr Kareem Marwan).
• Quick Consults (Routine Requests) Online service for existing patients to request repeat prescriptions, repeat referrals, repeat pathology, and medical certificates. Flat $30 fee per consult with no Medicare rebate, booked via HotDoc.
• Meeting Room Rental Conference room hire at Dromana clinic featuring seating for 12 guests, 65-inch smart TV with casting, tea/coffee facilities, and outdoor terrace with views of Arthurs Seat.

Quantifiable outcome

• Skin cancer detected early with high success rate through dermatoscopy and MoleMap technology
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• DoctorDoctorcoreStrategic or Co-development PartnerDoctorDoctor provides after-hours telephone triage services for South Coast Medical patients from 11pm weekdays, overnight, weekends, and public holidays. This service is exclusively available to current patients of South Coast Medical clinics and supplements the in-house after-hours GP service (6pm-11pm). Patients can access this service via clinic phone numbers or directly through DoctorDoctor (13 26 60).
• HotDoccoreTechnology or IntegrationHotDoc provides online appointment booking platform integration enabling patients to book appointments with practitioners at all four South Coast Medical clinic locations (Rosebud/Capel Sound, Dromana, Blairgowrie, Rye). The platform supports routine request bookings and skin check appointments.
• MoleMapcoreStrategic or Co-development PartnerMoleMap skin cancer screening service available at the Rye clinic. MoleMap offers head-to-toe skin mapping by trained Melanographers with expert diagnosis by Dermatologists. South Coast Medical's Melanographer Keely conducts MoleMap appointments at the Rye location.
• Melbourne UniversitiescoreStrategic or Co-development PartnerSouth Coast Medical is a university affiliated teaching institution providing training facilities for medical students and doctors specialising in general practice through Melbourne Universities and associated training organisations. The practice hosts GP registrars and medical students.
• South Eastern Melbourne PHNminorStrategic or Co-development PartnerCommunity links partnership providing referral pathways and coordination with the primary health network for the South Eastern Melbourne region.
• Cardiologist Dr David BluszteincoreStrategic or Co-development PartnerGeneral and interventional cardiologist consulting monthly at Rye clinic with expertise in structural heart disease, coronary artery disease, TAVI, MitraClip/TriClip procedures. Trained at Columbia University Medical Center and UCSF.
• Orthopaedic Surgeon Dr Kade CollinscoreStrategic or Co-development PartnerHip and knee surgeon consulting monthly at Dromana clinic, providing comprehensive care for hip and knee conditions, hip replacement, knee replacement, and arthroscopy. Performs surgeries at Peninsula Private Hospital.
• Urologist Dr Deanne SoarescoreStrategic or Co-development PartnerUrological surgeon consulting monthly at Rye clinic with specialty in robotic surgical procedures for cancerous and non-cancerous conditions. Additional training in robotic urological surgery at Stepping Hill Hospital, England.
• Upper GI Surgeon Mohamed AshourcoreStrategic or Co-development PartnerGeneral Surgeon with HPB and Upper GI subspecialty, offering minimally invasive and robotic surgery. Consulting monthly at Dromana clinic.
• Lower GI Surgeon Kareem MarwancoreStrategic or Co-development PartnerConsultant General Surgeon with colorectal surgery subspecialty offering laparoscopic and robotic surgery, plus upper and lower GI endoscopy. Consulting monthly at Dromana clinic.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Healthia Limited: ASX-listed allied health network operating physiotherapy, podiatry, optometry, and other allied health clinics across Australia. Comparable through its allied health service mix (physiotherapy, podiatry) embedded within its clinic network.
• Medical One: Victoria-based group of GP medical centres offering primary care, allied health, and visiting specialists across Melbourne's bayside and growth corridors. Geographic and operational overlap makes it a strong regional direct peer.
• ForHealth Group: Large ASX-listed operator of bulk-billing GP clinics, urgent care centres, and specialist services across Australia. Closely comparable primary care delivery model with multi-site clinic footprint and independent practitioner engagement.
• Myhealth Medical: Privately held Australian GP group operating mixed-billing medical centres across Sydney, Melbourne, and Queensland with integrated allied health and specialist services. Highly comparable in clinic network economics and patient segmentation.
• IPN Medical Centres: Australia's largest operator of GP medical centres, part of Sonic Healthcare. Operates a similar multi-site independent-practitioner model delivering primary care, allied health, and specialist services across metropolitan and regional catchments — directly comparable to SCM's structure.

Regional players

• Ochre Health: Australian operator of GP and rural generalist practices, with strong presence in regional and coastal areas including NSW and Tasmania. Comparable in multi-site primary care delivery and GP registrar training emphasis, though geography differs.

Broad incumbents

• Healius: ASX-listed diversified healthcare operator spanning pathology, imaging, day hospitals, and primary care (formerly Primary Health Care). Overlaps with SCM through primary care delivery but operates at much larger scale across multiple verticals.
• Sonic Healthcare: Global diagnostics and primary care group that owns IPN Medical Centres. Operates adjacent verticals (pathology, radiology) and competes indirectly for the same GP workforce and patient referrals as SCM.

Emerging players

• DoctorDoctor: Australian after-hours telehealth and locum GP service that already provides after-hours coverage to SCM patients. Adjacent rather than direct competitor, but a relevant ecosystem partner and potential disruptor to primary care delivery.
• MoleMap: New Zealand-founded specialist skin cancer screening provider with Australian clinic footprint. Partner and co-provider with SCM, so directly comparable as a niche specialty service offering rather than a GP competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southcoastmedical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Coast Medical