South Coast Medical
South Coast Medical is an independent, AGPAL-accredited family medical facility operating four GP clinics on the Mornington Peninsula, hosting 20+ vocationally registered GPs, allied health practitioners, and visiting specialists in a facility-and-independent-practitioner billing model.
- Company typePrivate
- Founded1978
- HeadquartersRye, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What South Coast Medical does
South Coast Medical is an independent family medical facility operating four fully accredited general practice clinics (Dromana, Rosebud/Capel Sound, Rye, and Blairgowrie) on the Southern Mornington Peninsula in Victoria, Australia. Founded in 1978, the practice is locally owned by six General Practitioners and hosts over 20 vocationally registered independent GPs alongside registered nursing staff, a diabetic educator, allied health practitioners (physiotherapy, podiatry, psychology, dietetics, audiology), and visiting specialists in cardiology, urology, orthopaedics, and gastrointestinal surgery. The practice is AGPAL-accredited and university-affiliated for medical student and GP registrar training.
The business operates a hybrid facility/practice model. South Coast Medical provides the physical clinics, practice management systems, HotDoc online booking integration, MoleMap specialist skin-mapping services at the Rye clinic, and meeting room rental facilities, while the GPs and allied health practitioners operate as independent contractors billing patients privately on a per-visit basis. Standard weekday GP consultations start at $98 ($93 for pensioners and healthcare card holders) and Saturday consultations at $105; quick consults for repeat prescriptions, referrals, and medical certificates are offered at $30 without Medicare rebate; and skin cancer checks range from $80-$145. Revenue streams therefore derive from a mix of practitioner consultation fees, facility/room hire from independent practitioners, ancillary services (MoleMap share, diabetes education), and selective out-of-pocket charges such as the $50-$100 non-attendance fee.
The go-to-market is direct-to-consumer community primary care, with distribution via four physical clinics, online booking through HotDoc, telehealth consultations, and DoctorDoctor after-hours telephone triage from 11pm. Marketing relies on a content-rich website, health blog, monthly patient newsletter, free community education sessions, and local SEO rather than paid digital acquisition. The customer base spans individuals and families, children and adolescents, women's and men's health patients, chronic disease management patients, travelers, and skin cancer risk patients within the Mornington Peninsula catchment area.
South Coast Medical firmographics
Firmographics- Name
- South Coast Medical
- Legal name
- South Coast Medical
- Website
- https://scmc.com.au
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- South Coast Medical is an independent, AGPAL-accredited family medical facility operating four GP clinics on the Mornington Peninsula, hosting 20+ vocationally registered GPs, allied health practitioners, and visiting specialists in a facility-and-independent-practitioner billing model.
- Ownership category
- akta.pro rank
South Coast Medical industry classification
Industry- Product category
- Primary Care Medical Services
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Independent Primary Care Practices (HLAFAGAA)
- akta.pro secondary industries
- Primary Care & General Medicine Virtual Care (HLALAAAA), Travel & Tropical Medicine (HLAKAGAD), Primary Care & General Medical Services (EDALAFAA)
Keywords
Where South Coast Medical is headquartered
LocationHeadquarters
- HQ city
- Rye
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
South Coast Medical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Medical Consultations: Private billing general practice consultations. Standard weekday consultations start at $98, with reduced rates for pensioners and healthcare card holders at $93. Saturday consultations charged at $105. Additional fees for extended consultations.
- Quick Consults: Repeat prescriptions, referrals, pathology requests and medical certificates for existing patients at $30 per consult with no Medicare rebate.
- Skin Cancer Services: Full body skin checks, biopsies, cryotherapy, minor surgery. Initial skin screening consultation $98-$180, rebateable from Medicare. MoleMap services offered as a specialist service.
- Allied Health Services: Physiotherapy, podiatry, psychology, dietetics, audiology, and diabetes education services provided by independent practitioners consulting from South Coast Medical facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per visit | Standard Weekday Consultation (Item 23) |
| Unit Pricing | Per visit | Saturday Consultation |
| Unit Pricing | Per visit | Quick Consults (Routine Requests) |
| Unit Pricing | Per visit | Telehealth After Hours |
| Unit Pricing | Per visit | Skin Cancer Check |
| Unit Pricing | Per incident | Non-Attendance Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
South Coast Medical product offering
Product offeringCore offering
South Coast Medical is an independent family medical facility providing consulting rooms and operational infrastructure for vocationally registered general practitioners, allied health professionals, and visiting specialists across four accredited clinic locations on the Southern Mornington Peninsula. The practice delivers comprehensive primary care including GP consultations, telehealth, skin cancer screening (including MoleMap), women's, men's and children's health, chronic disease management, travel medicine, and allied health services (physiotherapy, podiatry, psychology, dietetics, audiology, and diabetes education).
Product overview
South Coast Medical is an independent family medical facility providing consulting rooms to general practitioners, allied health, and specialist services across four locations on the Mornington Peninsula (Dromana, Rosebud/Capel Sound, Rye, and Blairgowrie). The practice operates as a network of independently practicing medical practitioners who use South Coast Medical's facilities, rather than a single unified product. The core offering includes GP consultations (Telehealth and in-person), supported by specialized services such as Skin Check Clinic and MoleMap for dermatology, Women's Health, Men's Health, Children's Health, Chronic Disease Management, Diabetes Management, Travel Medicine, and Buruli Ulcer Treatment. Allied health services include Physiotherapy, Podiatry, Psychology, Dietetics, Audiology, and Diabetes Education. Visiting specialists provide Cardiology, Urology, Orthopaedics, and GI surgery. The practice also offers Quick Consults for routine requests and meeting room rental facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- General Practitioner Consultations Core GP consultation services provided by over 20 independently practicing, vocationally registered general practitioners across four clinic locations on the Mornington Peninsula. Standard weekday fees start at $98 with reduced rates of $93 for pensioners and healthcare card holders.
- Telehealth Appointments Remote consultations with GPs via phone or video, enabling patients to receive care without visiting the clinic in person. Private fees may apply and patients must have had a face-to-face consultation within the prior 12 months for Medicare rebates. After-hours Tuesday telehealth available with Dr. Anant Sinha at $100.
- After Hours Medical Service After-hours GP access from 6pm weekdays (charges may apply) through DoctorDoctor telephone triage service from 11pm for urgent medical advice for current patients. Accessible via clinic phone numbers or directly via 13 26 60.
- Skin Check Clinic Full body skin examinations using dermatoscopy for early detection of skin cancers including melanoma, basal cell carcinoma, and squamous cell carcinoma. Services include biopsy, cryotherapy, and minor surgery. Single appointment $80 ($75 concession) with Medicare rebate; children under 16 bulk billed.
- MoleMap Specialized melanoma screening service featuring skin-mapping by trained Melanographers with expert diagnosis by Dermatologists. Uses a proven skin-mapping system designed for early detection of melanoma and other skin cancers, conducted at the Rye clinic by Melanographer Keely.
- Women's Health Services Comprehensive women's health services including menopause and perimenopause management, contraception options (including hormonal implants and IUD fitting), pregnancy advisory services, and cervical screening.
- Men's Health Services General and specialized men's health services addressing conditions specific to male patients.
- Children's Health Services Child and adolescent healthcare including newborn checks, childhood illness management, vaccinations (bulk billed), 'Healthy Kids' checks for four-year-olds, and adolescent healthcare including sexual health and mental health support.
- Chronic Disease Management Comprehensive management of chronic medical conditions including care plans and team-care arrangements, coordinated with allied health professionals for ongoing patient care.
- Diabetes Management Diabetes education and management services including blood glucose monitoring, HbA1c testing, dietary guidance, and coordination with dietitians and podiatrists for comprehensive diabetes care.
- Travel Medicine Pre-travel health consultations providing immunizations (including yellow fever vaccines by authorized practitioners), medication reviews, and travel health advice. Available vaccines include cholera, hepatitis A and B, Japanese encephalitis, rabies, typhoid, and yellow fever.
- Buruli Ulcer Treatment Specialized treatment for Buruli ulcer (caused by Mycobacterium ulcerans), a condition with increasing prevalence on the Mornington Peninsula. Includes diagnosis, antibiotic treatment coordination, and wound management.
- Weight Management Programs and support for healthy weight management through dietary guidance and lifestyle modifications.
- Iron Infusion / Aclasta Infusions IV iron and bisphosphonate (Aclasta) infusion services for treatment of iron deficiency and bone conditions respectively.
- Family Planning Pre-pregnancy consultations, contraceptive advice, pregnancy advisory services, and antenatal care coordination including accredited Shared Care provider options.
- Physiotherapy Musculoskeletal physiotherapy services including sports injuries, spinal conditions, post-operative rehabilitation, and pregnancy-related pain management.
- Podiatry Foot and lower limb care including nail and skin care, orthotic therapy, lower limb injuries, ingrown nail surgeries, and diabetic foot management.
- Psychology Psychological counseling services covering anxiety, depression, stress management, trauma, PTSD, addiction, and life transitions.
- Dietetics Nutritional counseling for weight loss, chronic disease management, sport nutrition, pregnancy, and food allergies.
- Audiology Hearing health services including hearing assessments, hearing aid consultations, ear wax removal, and custom ear plugs.
- Diabetes Education Specialized diabetes education services including blood glucose monitoring training, HbA1c management, and lifestyle guidance.
- Visiting Specialist Medical Services Visiting specialist services including cardiology (Dr David Blusztein - trained at Columbia University Medical Center and UCSF), urology (Dr Deanne Soares - robotic surgery specialty), orthopaedic surgery (Dr Kade Collins - hip and knee), upper GI surgery (Mr Mohamed Ashour), and lower GI/colorectal surgery (Mr Kareem Marwan).
- Quick Consults (Routine Requests) Online service for existing patients to request repeat prescriptions, repeat referrals, repeat pathology, and medical certificates. Flat $30 fee per consult with no Medicare rebate, booked via HotDoc.
- Meeting Room Rental Conference room hire at Dromana clinic featuring seating for 12 guests, 65-inch smart TV with casting, tea/coffee facilities, and outdoor terrace with views of Arthurs Seat.
Quantifiable outcome
- Skin cancer detected early with high success rate through dermatoscopy and MoleMap technology
- +1 more outcomes
Companies that use South Coast Medical
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
South Coast Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
South Coast Medical partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DoctorDoctorcoreDoctorDoctor provides after-hours telephone triage services for South Coast Medical patients from 11pm weekdays, overnight, weekends, and public holidays. This service is exclusively available to current patients of South Coast Medical clinics and supplements the in-house after-hours GP service (6pm-11pm). Patients can access this service via clinic phone numbers or directly through DoctorDoctor (13 26 60).
- HotDoccoreHotDoc provides online appointment booking platform integration enabling patients to book appointments with practitioners at all four South Coast Medical clinic locations (Rosebud/Capel Sound, Dromana, Blairgowrie, Rye). The platform supports routine request bookings and skin check appointments.
- MoleMapcoreMoleMap skin cancer screening service available at the Rye clinic. MoleMap offers head-to-toe skin mapping by trained Melanographers with expert diagnosis by Dermatologists. South Coast Medical's Melanographer Keely conducts MoleMap appointments at the Rye location.
- Melbourne UniversitiescoreSouth Coast Medical is a university affiliated teaching institution providing training facilities for medical students and doctors specialising in general practice through Melbourne Universities and associated training organisations. The practice hosts GP registrars and medical students.
- South Eastern Melbourne PHNminorCommunity links partnership providing referral pathways and coordination with the primary health network for the South Eastern Melbourne region.
- Cardiologist Dr David BluszteincoreGeneral and interventional cardiologist consulting monthly at Rye clinic with expertise in structural heart disease, coronary artery disease, TAVI, MitraClip/TriClip procedures. Trained at Columbia University Medical Center and UCSF.
- Orthopaedic Surgeon Dr Kade CollinscoreHip and knee surgeon consulting monthly at Dromana clinic, providing comprehensive care for hip and knee conditions, hip replacement, knee replacement, and arthroscopy. Performs surgeries at Peninsula Private Hospital.
- Urologist Dr Deanne SoarescoreUrological surgeon consulting monthly at Rye clinic with specialty in robotic surgical procedures for cancerous and non-cancerous conditions. Additional training in robotic urological surgery at Stepping Hill Hospital, England.
- Upper GI Surgeon Mohamed AshourcoreGeneral Surgeon with HPB and Upper GI subspecialty, offering minimally invasive and robotic surgery. Consulting monthly at Dromana clinic.
- Lower GI Surgeon Kareem MarwancoreConsultant General Surgeon with colorectal surgery subspecialty offering laparoscopic and robotic surgery, plus upper and lower GI endoscopy. Consulting monthly at Dromana clinic.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
South Coast Medical competitors and assessment
Company assessmentDirect peers
- Healthia Limited: ASX-listed allied health network operating physiotherapy, podiatry, optometry, and other allied health clinics across Australia. Comparable through its allied health service mix (physiotherapy, podiatry) embedded within its clinic network.
- Medical One: Victoria-based group of GP medical centres offering primary care, allied health, and visiting specialists across Melbourne's bayside and growth corridors. Geographic and operational overlap makes it a strong regional direct peer.
- ForHealth Group: Large ASX-listed operator of bulk-billing GP clinics, urgent care centres, and specialist services across Australia. Closely comparable primary care delivery model with multi-site clinic footprint and independent practitioner engagement.
- Myhealth Medical: Privately held Australian GP group operating mixed-billing medical centres across Sydney, Melbourne, and Queensland with integrated allied health and specialist services. Highly comparable in clinic network economics and patient segmentation.
- IPN Medical Centres: Australia's largest operator of GP medical centres, part of Sonic Healthcare. Operates a similar multi-site independent-practitioner model delivering primary care, allied health, and specialist services across metropolitan and regional catchments — directly comparable to SCM's structure.
Regional players
- Ochre Health: Australian operator of GP and rural generalist practices, with strong presence in regional and coastal areas including NSW and Tasmania. Comparable in multi-site primary care delivery and GP registrar training emphasis, though geography differs.
Broad incumbents
- Healius: ASX-listed diversified healthcare operator spanning pathology, imaging, day hospitals, and primary care (formerly Primary Health Care). Overlaps with SCM through primary care delivery but operates at much larger scale across multiple verticals.
- Sonic Healthcare: Global diagnostics and primary care group that owns IPN Medical Centres. Operates adjacent verticals (pathology, radiology) and competes indirectly for the same GP workforce and patient referrals as SCM.
Emerging players
- DoctorDoctor: Australian after-hours telehealth and locum GP service that already provides after-hours coverage to SCM patients. Adjacent rather than direct competitor, but a relevant ecosystem partner and potential disruptor to primary care delivery.
- MoleMap: New Zealand-founded specialist skin cancer screening provider with Australian clinic footprint. Partner and co-provider with SCM, so directly comparable as a niche specialty service offering rather than a GP competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
South Coast Medical social profiles
Digital presenceSouth Coast Medical compliance and trust
Trust signalCompliance2 records
South Coast Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Coast Medical leadership team
Management profileNumber of profiles
Profiles6 records
South Coast Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Coast Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Coast Medical
What does South Coast Medical do?
South Coast Medical is an independent family medical facility providing consulting rooms and operational infrastructure for vocationally registered general practitioners, allied health professionals, and visiting specialists across four accredited clinic locations on the Southern Mornington Peninsula. The practice delivers comprehensive primary care including GP consultations, telehealth, skin cancer screening (including MoleMap), women's, men's and children's health, chronic disease management, travel medicine, and allied health services (physiotherapy, podiatry, psychology, dietetics, audiology, and diabetes education).
Is South Coast Medical a public or private company?
South Coast Medical is a private company. It is classified as management employee owned and is currently operating.
When was South Coast Medical founded?
South Coast Medical was founded in 1978. It employs 11 to 50 people.
Where is South Coast Medical based?
South Coast Medical is headquartered in Rye, Australia, in the Oceania region.
How does South Coast Medical make money?
Four revenue lines are on record. Medical Consultations are the primary driver. The others are quick Consults, skin Cancer Services and allied Health Services.
Who are South Coast Medical's main competitors?
Direct peers on record are Healthia Limited, Medical One, ForHealth Group, Myhealth Medical and IPN Medical Centres. Ochre Health is listed as a regional player. Broad incumbents are Healius and Sonic Healthcare. Emerging players are DoctorDoctor and MoleMap.
Does South Coast Medical have an API?
No public API is recorded for South Coast Medical.
What industry is South Coast Medical in?
South Coast Medical's product category is Primary Care Medical Services. Its primary akta.pro industry code is HLAFAGAA, Independent Primary Care Practices, with a secondary code of HLALAAAA, Primary Care & General Medicine Virtual Care. Its NAICS code is 621111 and its SIC code is 8011.