Level UP Entertainment

What Level UP Entertainment does

Level UP Entertainment is a Southern California-based, privately held event production company headquartered in Garden Grove, California, founded in 2011 with 11–50 employees. The firm operates as a full-service ideation, design, and production house for corporate events, weddings, school dances and graduations, and private parties, bundling professional DJ services, creative lighting design, and visual production with venue sourcing and end-to-end event planning. Its underlying production capability rests on an owned warehouse inventory of professional-grade audio, lighting, trussing, drapery, backdrops, CO2 effects, confetti, lounge furniture, and decorative pieces, which the company uses as a cost-control lever versus third-party rentals.

The company runs two parallel product surfaces. The on-site offering delivers physical event production to customer venues across Southern California, with school accounts (e.g., Adelanto High School across multiple graduating classes and the Sweetwater Union High School District spanning 14 high schools) and weddings as the primary revenue verticals, supplemented by corporate and private-party engagements. The virtual offering, branded LUE Studios, streams live events and virtual DJ dance parties to Twitch and YouTube and layers in virtual photo booths, digital caricatures, simulated event photos, and interactive games.

Level UP's business model is professional services combined with in-house equipment rental on a contact-based quoting model (phone 714.425.3585, email [email protected]), with pricing not publicly disclosed. Go-to-market is primarily direct, supported by an active organic social presence on Instagram, Facebook, YouTube, and Twitch and a website that serves as the main lead-generation surface. Customer mix is anchored in education and weddings with secondary exposure to corporate and private events, and the firm has no disclosed funding, no subsidiaries, no M&A activity, and no public leadership roster in the source data.

Name

Level UP Entertainment

Legal name

Level UP Entertainment

Website

https://levelupcalifornia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Level UP Entertainment is a Southern California event production company offering DJ services, lighting design, visual production, and event planning for schools, weddings, corporate events, and private parties from an owned equipment base, with a virtual event platform called LUE Studios.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAAAG

Event Production & Technical Services (Staging, Lighting, Sound, Video)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYHSACACAI

Party DJ, Music & Audio Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYMPAGAKAI

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

SECONDARYHSACACAJ

Party Games, Activities & Interactive Entertainment

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYMPAAAGAB

Event Production & Technical Services (AV/Lighting/Staging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• Event production services
• Dj entertainment services
• Wedding event planning
• Corporate event management
• Virtual event streaming

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including DJ services, lighting design, visual production, and event planning for corporate events, weddings, school dances, and private parties. Revenue is generated through service fees for ideation, design, production, and implementation of events.
2. Equipment Rental and Setup: Rental and setup of production equipment including lighting, trussing, backdrops, drapery, and furniture. By owning their equipment, they eliminate rental markups and provide cost-effective solutions to clients.
3. Virtual Event Services: Virtual event hosting services including live streams, virtual DJ parties, digital photo booths, and virtual activities delivered through their LUE Studios platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Level UP Entertainment is a Southern California-based full-service event ideation, design, and production company that delivers DJ entertainment, creative lighting design, visual production, event planning, and venue sourcing for weddings, corporate events, school dances and graduations, and private parties. The company owns and operates an extensive warehouse inventory of professional-grade production equipment (lighting, trussing, audio, drapery, lounge furniture, and special effects) that they deploy on-site at customer venues. They also offer virtual event services through their LUE Studios platform, including live-streamed virtual DJ dance parties, virtual photo booths, digital caricatures, and interactive games.

Product overview

Level UP Entertainment is a single-location event production house offering an integrated portfolio of event services and equipment rentals. The core offering centers on professional DJ services, creative lighting design, and visual production capabilities, supported by an extensive warehouse inventory of equipment (lighting, audio, drapery, furniture, and special effects). The company operates on a services-plus-products model: professional services (DJ, planning, venue sourcing) are bundled with owned equipment rentals to deliver complete event experiences. Distinct product lines include physical rental equipment (lighting, audio, arcades, decorations) and virtual event services (live streams, virtual photo booths, digital caricatures). Services are segmented by event type: corporate events, weddings, school/teens events (proms, rallies, graduations), and private parties. The company also offers venue sourcing as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Production (DJ, Lighting Design, Visual Production, Event Planning)
• Wedding Production Services
• Corporate Event Services
• School Event Services
• Private Party Event Services
• Virtual Event Services (LUE Studios)
• Venue Sourcing Services

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ON24: Webinar and virtual event platform with production services for enterprise marketing and corporate events; relevant incumbent comparator for Level UP's emerging virtual event revenue stream.
• Cvent: Event management and venue-sourcing platform with growing event-production and hybrid-event services; relevant as a broader incumbent that could move down-market into Level UP's wedding and school segments.
• Freeman: World's largest brand experience and event production agency delivering AV, design and logistics for large conventions; relevant incumbent comparator to Level UP's full-service production model from an enterprise-scale lens.
• Encore Event Technologies: Global provider of event technology, AV production and venue services (formerly PSAV); competes for large corporate and hotel-venue accounts with a much broader national footprint, offering similar staging, lighting and sound capabilities at scale.

Emerging players

• Bizzabo: Hybrid and in-person event experience platform offering registration, mobile apps and virtual production; overlaps with Level UP's LUE Studios virtual event capability as a tech-driven emerging competitor.
• Hopin: Virtual and hybrid events platform (now EventsAir parent) enabling online conferences, networking and live streaming; directly comparable to LUE Studios' virtual DJ party and live-stream event production.

Direct peers

• Sterling Engagements: Los Angeles-based full-service event production and design firm serving weddings, corporate and private events in Southern California; overlaps directly with Level UP's owned-equipment, multi-segment event production model.
• Vario Productions: Boutique California event production company providing lighting, audio, DJ and design services for weddings and corporate events; competes in the same SoCal mid-market as Level UP with comparable in-house equipment and creative offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4iIrgszPgB5rioxjF9FVUA?view_as=subscriber
• Facebookfacebook.com/levelupcalifornia
• Instagraminstagram.com/levelupcalifornia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level UP Entertainment