Mac's List

What Mac's List does

Mac's List is a privately held, bootstrapped regional job board and career resource platform headquartered in Portland, Oregon. Founded in 2001, the company serves job seekers and employers across the Pacific Northwest (Oregon and Washington) through a focused, niche alternative to national job boards. Its core product is the Mac's List job board, which publishes approximately 500 job listings per month and serves a community of 80,000+ professionals. The platform is built on a standard CMS-backed job board architecture with email marketing systems, podcast production infrastructure, and community engagement tools.

The company operates a multi-product content and services portfolio. Alongside the job board, Mac's List produces the Find Your Dream Job podcast (200+ episodes since launch in 2015), maintains a Learn Library of career advice articles, sells job search courses and founder-authored books, and publishes an annual Oregon and Washington Hiring Report based on employer and job seeker surveys. For employers, the company offers four paid services: standard 30-day job postings (transaction fee), annual subscription packages for unlimited postings (subscription), resume database search (subscription), and employer branding services (subscription). Job seekers access the platform and all career content for free, generating employer-side monetization through a combination of transactional posting fees and recurring subscriptions.

Mac's List employs between 1 and 10 people and is led by founder and publisher Mac Prichard. Distribution is primarily direct through the website, three email newsletters (weekly Tuesday jobs, weekly Wednesday podcast, monthly employer), and active social media accounts on Facebook, LinkedIn, Twitter, and Instagram. The company has cultivated GTM partnerships with regional industry associations (Nonprofit Association of Oregon, Technology Association of Oregon, Washington Nonprofits) to drive employer sign-ups. Pricing is not publicly disclosed, reflecting a sales-assisted SMB motion layered on top of a self-serve transactional core.

Name

Mac's List

Legal name

Mac's List

Website

https://macslist.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Mac's List is a bootstrapped Portland-based job board and career resource platform serving Oregon and Washington employers and job seekers since 2001, monetizing via job posting fees, subscriptions, resume search, and employer branding across a community of 80,000+ professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Job Postings: Employers pay a fee to post job listings on the Mac's List platform. Standard postings run for 30 days on the job board.
2. Subscription Packages: Annual subscription packages allow employers to automate unlimited job postings throughout the year.
3. Resume Search: Employers can search the candidate database to find and contact potential hires directly.
4. Employer Branding: Premium service allowing employers to tell their story and connect with candidates through enhanced employer profile features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mac's List operates a regional online job board marketplace serving the Pacific Northwest (Oregon and Washington), connecting employers with more than 80,000 educated professionals. The company also produces career education content including a weekly podcast, articles, courses, and books, and offers paid employer services such as job postings, resume database search, and employer branding.

Product overview

Mac's List is a career hub and job board platform serving the Pacific Northwest (Oregon and Washington) since 2001. The core offering consists of a job board (The List) that connects employers with over 80,000 educated professionals, complemented by the Find Your Dream Job weekly podcast and a Learn Library of career resources. For employers, services include job postings (30-day runs), annual subscription packages for unlimited postings, resume search database access, and employer branding services. The platform also publishes an annual Oregon and Washington Hiring Report surveying local job market trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac's List Job Board A regional online job board serving the Pacific Northwest (Portland, Seattle, Oregon, and Washington) since 2001, enabling job seekers to search and apply for jobs, internships, volunteer opportunities, and career events while allowing employers to post listings and reach a targeted audience of more than 80,000 educated professionals.
• Find Your Dream Job Podcast A weekly career advice podcast featuring interviews with career experts, job search strategies, and success stories from job seekers who found meaningful work in the Pacific Northwest, with more than 200 episodes produced since launch.
• Job Postings A standard paid service that lets employers post job listings, internships, volunteer opportunities, and events on Mac's List for a 30-day run, with post metrics included.
• Resume Search A database search service that allows employers to search the Mac's List candidate pool and contact potential hires directly.
• Employer Branding A premium service that helps employers tell their story and connect with candidates through enhanced employer profile features designed to attract more applicants.
• Courses Paid job search skill-building courses focusing on the practical steps of job hunting, helping job seekers develop the skills needed to land their next job.
• Books Career guidance books authored by Mac Prichard, providing step-by-step guides for finding a great job in the Pacific Northwest.
• Oregon and Washington Hiring Report An annual survey-based research report covering hiring trends, employer sentiment, and job seeker expectations in the Oregon and Washington job market.

Quantifiable outcome

• 500+ job listings published monthly
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Nonprofit Association of OregonminorGTM or Marketing PartnerWelcome page for Nonprofit Association of Oregon members on Mac's List employer resources, offering hiring advice and job board access for nonprofit organizations.
• Technology Association of OregonminorGTM or Marketing PartnerWelcome page for Technology Association of Oregon members providing hiring resources and job board access for tech sector employers.
• Washington NonprofitsminorGTM or Marketing PartnerWelcome page for Washington Nonprofits members offering hiring resources and job posting services for nonprofit organizations in Washington state.
• Watermelon Web WorksminorOthersWebsite development and hosting partner credited for site development services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Idealist: National job board and career resource hub focused on nonprofit and mission-driven roles. Closely comparable to Mac's List in serving job seekers who want fulfilling careers, with overlapping nonprofit employer segments.
• The Muse: Job board combined with career advice content, courses, and coaching. Directly comparable business model to Mac's List (job postings + content + community) but at national scale.
• Work for Good: Job board focused on mission-driven and nonprofit employers. Comparable to Mac's List in employer branding for nonprofits and PNW-relevant community positioning.

Regional players

• Built In: Operates city-specific tech job boards (e.g., Built In Portland/Seattle) with content and employer branding. Directly competes in the PNW tech hiring market where Mac's List has a Technology Association of Oregon partnership.
• OregonLive Jobs: Oregon's largest regional news site operates a job listings vertical. Directly competes with Mac's List for Oregon-based employer postings and job seeker traffic.

Broad incumbents

• LinkedIn: Dominant professional network and job board. Competes with Mac's List for employer recruiting spend and job seeker attention, though it is a broad incumbent rather than a regional specialist.
• Indeed: Largest global job search engine. Sets market pricing and baseline expectations that regional players like Mac's List must compete against, especially on free posting tiers.
• ZipRecruiter: Public job marketplace with AI matching and subscription employer products. Comparable transaction/subscription employer revenue model to Mac's List but at vastly greater scale.

Emerging players

• Handshake: Early-career and student job marketplace with university partnerships. Adjacent rather than direct, but intersects with Mac's List's career-development content and internship postings.
• Localwise: Local job board focused on small businesses and community employers. Comparable regional/community positioning though skewed toward hourly rather than professional roles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/macs_list
• Xx.com/Macs_List
• Facebookfacebook.com/macslist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac's List