What Gotadi does

Gotadi is a Vietnam-headquartered online travel platform incorporated as Công Ty Cổ Phần Công Nghệ Du Lịch Gotadi in Ho Chi Minh City, with a regional office in Hanoi and selected international coverage across Thailand, China, Hong Kong, South Korea, Australia, the United States, and Turkey. The company serves two primary customer sets: individual Vietnamese travelers booking through the gotadi.com website and iOS/Android mobile applications, and corporate clients using the BTM Pro (large enterprise) and BTM Lite (SME up to 50 employees) SaaS suites, the Travel Desk managed-agency service, and Corporate Tour/MICE offerings. Its consumer marketplace aggregates 400,000+ flight and hotel SKUs from carriers including Vietnam Airlines, Vietjet Air, Bamboo Airways, Singapore Airlines, AirAsia, Korean Air, Emirates, Qatar Airways, and Turkish Airlines, alongside a wide domestic hotel inventory. The B2C marketplace monetizes through airline and hotel booking commissions and margin on bundled combo packages (e.g., Bangkok FNE from 1,530,000 VND, Phu Quoc Sailing Club from 2,499,000 VND, FLC 3N2D from 3,930,000 VND), supplemented by ancillary fees on eSIM, car rental, currency exchange, and travel insurance. An agent/reseller channel pays 35,000 VND per domestic flight segment and 5% on hotel bookings, with payouts twice monthly.

The platform is built as a SaaS architecture hosted on AWS, integrating directly with airline GDS systems and hotel aggregation platforms to enable 100% real-time booking at supplier NET pricing. The BTM enterprise suite provides employee self-service booking, manager approval workflows, policy enforcement, expense reconciliation, and unlimited debt ceiling with a 45-day settlement cycle, which the company claims delivers 20–30% savings on annual business travel budgets versus traditional agency markups. Gotadi operates a hybrid go-to-market: self-serve digital channels for consumers, dedicated inside/field enterprise sales teams, and a two-tier agent network (commission and NET-price). The company is led by Vice CEO Nguyen Bao Son and inherits 23+ years of tourism and aviation industry heritage from parent HG Holdings, including a large historical data platform that underpins supplier relationships and packaging intelligence.

Revenue mechanics span transaction commissions (consumer flight/hotel bookings), SaaS subscriptions (BTM Pro multi-year contracts, BTM Lite monthly billing), packaged tour margin (FNE combos, MICE), and ancillary service fees. Distribution combines the gotadi.com website and apps, an enterprise field sales motion, the agent/reseller channel, the Travel Desk agency service, and joint marketing with payment partners (MoMo, VNPAY, Payoo, ViettelMoney, ZaloPay, ShopeePay, Kredivo, HomeCredit) and transportation partners (Grab, bTaskee). The business is privately held with no disclosed external funding rounds, and ownership appears concentrated among founding stakeholders connected to HG Holdings.

Name

Gotadi

Legal name

Công Ty Cổ Phần Công Nghệ Du Lịch Gotadi

Website

https://gotadi.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Gotadi is a Vietnam-based online travel platform serving both individual consumers and enterprise clients. It operates real-time flight, hotel, and tour booking alongside a SaaS business travel management suite (BTM Pro for enterprises, BTM Lite for SMEs), a Travel Desk agency service, and an agent/reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flight Booking Commission: Gotadi earns commissions from airline ticket sales. For agent/channel partners: 35,000 VND per domestic passenger per segment with 20% tax deduction. The platform acts as a booking facilitator and retailer of airline tickets.
2. Hotel Booking Commission: Commission earned on hotel reservations through the platform. Agent/channel partners receive 5% commission on displayed selling price with 20% tax deduction. BTM enterprise clients get hotel rates at NET prices (20% savings vs. other booking channels).
3. SaaS Subscription (BTM Pro & Lite): Enterprise software subscriptions for business travel management. BTM Lite targets SME with up to 50 employees. BTM Pro targets large enterprises. Revenue from software platform fees plus transaction processing.
4. Tour Package Sales: Sale of bundled travel packages including flights, hotels, and tours such as Bangkok FNE combos from 1,530,000 VND, Phu Quoc packages from 2,499,000 VND, and FLC resort packages from 3,930,000 VND. Also includes MICE and corporate team building tours.
5. Ancillary Travel Services: Revenue from eSIM sales, car rental booking, travel insurance, flight delay insurance, and foreign currency cash services offered through the platform marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gotadi operates an online travel booking platform that aggregates domestic and international flight, hotel, tour, and ancillary travel inventory from third-party suppliers and resells it to Vietnamese consumers via gotadi.com and mobile apps. For enterprises, it offers Gotadi BTM Pro and BTM Lite SaaS platforms for business travel management, a Travel Desk agency service, and MICE corporate tour services, with an agent/affiliate distribution channel earning commissions.

Product overview

Gotadi operates as a comprehensive travel services ecosystem consisting of two main platforms: a B2C consumer travel booking platform offering flights, hotels, combo packages, tours, eSIM, car rental, currency exchange, and travel insurances; and a B2B enterprise travel management suite comprising Gotadi BTM Pro (for large enterprises), Gotadi BTM Lite (for SMEs up to 50 employees), Travel Desk (traditional agency model), and Corporate Tour/MICE services. The company leverages HG Holdings' 20+ years of travel and aviation experience to serve both individual consumers and corporate clients across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Gotadi BTM Pro: SaaS-based business travel management platform for large enterprises to manage employee travel bookings and expenses.
• Gotadi BTM Lite
• Travel Desk
• Tour MICE
• FNE (Free & Easy)

Products and services

• Flight Tickets Real-time booking of domestic and international airline tickets across partner carriers (Vietnam Airlines, Vietjet, Bamboo Airways, etc.) for individual travelers.
• Hotels Hotel accommodation reservation service aggregating partner hotel inventory across Vietnam and international destinations, with NET pricing for B2B clients.
• Combo Packages Bundled flight + hotel packages (including FNE - Free & Easy self-guided tours) offering savings versus separate bookings, such as Bangkok FNE combos from 1,530,000 VND and Phu Quoc packages from 2,499,000 VND.
• Tours Curated guided tour packages covering domestic Vietnamese destinations and international locations for individual consumers and groups.
• eSIM Digital SIM card service providing international travel connectivity for travelers going abroad.
• Car Rental Airport transfer and car rental booking service for travel convenience, operated via a dedicated datxe.gotadi.com subdomain.
• Currency Exchange Cash foreign currency exchange service providing travelers with physical foreign currency for outbound trips.
• Travel Insurance Travel insurance coverage for general trip protection available for purchase alongside flight and hotel bookings.
• Flight Delay Insurance Specialized insurance coverage protecting travelers against flight delays and disruptions, sold separately from general travel insurance.
• Gotadi BTM Pro Enterprise-grade SaaS business travel management platform for large organizations to manage employee travel bookings, expense approval, policy compliance, and cost control dashboards with direct airline/hotel API connections.
• Gotadi BTM Lite SME-focused business travel management SaaS platform for organizations with up to 50 employees, providing booking and management of domestic business trips with 45-day payment terms.
• Travel Desk Traditional agency booking service with dedicated support staff handling all corporate travel bookings at NET supplier prices plus bundled monthly service fees, including visa services.
• Corporate Tour / MICE Customized corporate tour management service for meetings, incentives, conferences, exhibitions, team building activities, and gala dinners targeting enterprise clients in domestic and international destinations.
• Agent/Affiliate Program Partner program enabling travel agents, individual resellers, and affiliates to sell Gotadi flights and hotels, with two pricing channels (commission-based at correct price, or NET price where agents set their own margin).

Quantifiable outcome

• 20-30% savings on annual business travel budgets for enterprise clients using BTM system
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• HG HoldingscoreStrategic or Co-development PartnerParent company with 23+ years of experience in Vietnam's tourism and aviation industry. Gotadi inherits large data platform and industry expertise from HG Holdings, enabling competitive supplier relationships and market intelligence.
• Vietjet AirmajorChannel Partner/ Reseller/ DistributorDomestic Vietnamese low-cost airline partner featured prominently on Gotadi's booking platform. Vietjet flights are available for booking alongside other carriers on all domestic routes.
• Vietnam AirlinesmajorChannel Partner/ Reseller/ DistributorFlag carrier airline partner providing domestic and international flight inventory. Featured airline with logo displayed on partner section of Gotadi platform.
• Bamboo AirwaysmajorChannel Partner/ Reseller/ DistributorVietnamese airline partner featured in promotional campaigns including 20kg free checked baggage for HCMC-Hanoi routes. Joint combo packages with Bamboo Airways and resort destinations like FLC hotels.
• AirAsiamajorChannel Partner/ Reseller/ DistributorMalaysian low-cost airline partner for regional international routes. Featured in airline partner section alongside other carriers.
• Singapore AirlinesmajorChannel Partner/ Reseller/ DistributorPremium international airline partner for long-haul routes. Featured in Gotadi's airline partner lineup for international travel.
• Bamboo Airways (FLC Resorts)majorStrategic or Co-development PartnerJoint combo packages combining Bamboo Airways flights with FLC Hotels & Resorts 5-star accommodation. Example: 3N2D Quy Nhon package at 3,930,000 VND including flights and luxury resort stay.
• Sailing Club Signature Resort Phu QuocminorChannel Partner/ Reseller/ Distributor5-star resort partner featured in flash sale combo packages. Gotadi offers exclusive deals starting from 2,499,000 VND for flight + stay packages at this luxury Phu Quoc property.
• IHG (InterContinental Hotels Group)minorChannel Partner/ Reseller/ DistributorInternational hotel group with properties in Vietnam including voco Ma Belle Danang featured on Gotadi's hotel booking platform.
• GrabminorGTM or Marketing PartnerTransportation partner providing Grab discount vouchers for airport transfers when customers book flights through Gotadi.
• bTaskeeminorGTM or Marketing PartnerHome service platform partnership offering exclusive promotions for Gotadi customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Traveloka: Leading Southeast Asian OTA operating across flights, hotels, tours, and ancillary services with a strong Vietnamese consumer base. Directly competes with Gotadi on consumer booking and increasingly on enterprise travel management in Vietnam and the broader region.
• Agoda: Booking Holdings-owned OTA with deep Southeast Asian penetration, particularly in Vietnam for hotel and flight booking. Operates as a direct competitor in the same consumer segment and overlaps on supplier inventory and agent-style partnerships.
• Klook: Asia-focused booking platform for tours, activities, and travel experiences. Direct overlap with Gotadi's tour and MICE offerings, particularly for Vietnamese travelers booking regional experiences.
• Vntrip: Vietnamese OTA headquartered in Hanoi offering flights, hotels, and tour packages. Closest Vietnam-domestic direct competitor to Gotadi, with overlapping supplier relationships and consumer targeting.
• Mytour Vietnam: Vietnam-based OTA serving flights, hotels, and tour packages primarily to domestic travelers. Direct Vietnamese competitor to Gotadi in both consumer bookings and tour segments.

Broad incumbents

• Booking.com: Global OTA leader and parent of Agoda, offering broad flight, hotel, and travel inventory worldwide. Competes with Gotadi on consumer travel bookings for Vietnamese outbound and inbound travelers, with substantially larger marketing scale.
• Trip.com: Global OTA (formerly Ctrip) with extensive Asia-Pacific presence including flights, hotels, and corporate travel. Competes with Gotadi on outbound Vietnamese travelers and increasingly on regional enterprise travel programs.
• Skyscanner: Global flight meta-search and booking platform owned by Trip.com. Overlaps with Gotadi on flight discovery and price comparison for Vietnamese consumers searching domestic and international airfare.
• Expedia: Global OTA offering flights, hotels, packages, and corporate travel via Egencia. Competes with Gotadi for both Vietnamese outbound travelers and enterprise travel management opportunities.

Others

• TripAdvisor: Global travel meta-search and review platform with hotel and experience booking. Adjacent competitor in destination discovery and review-driven booking decisions that affect Gotadi's conversion funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gotadi.travel
• YouTubeyoutube.com/channel/UCvHRlitjmVtdlXofI0wIDOA
• Xx.com/gotadi
• LinkedInlinkedin.com/company/gotadi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotadi