Mytour

What Mytour does

Mytour is a Vietnam-based consumer online travel agency operated by Công Ty Cổ Phần Du Lịch Việt Nam VNTravel, a joint-stock company incorporated in Hanoi on September 4, 2019 under business registration number 0108886908, and a member of VNTravel Group. The platform launched its consumer-facing booking experience in 2020 and self-positions as the most-visited travel platform in Vietnam, serving individual leisure travelers as its primary customer segment with a secondary corporate offering via Mytour for Business. Its product surface spans hotel and homestay/villa booking (5,000+ Vietnam hotels plus international inventory across Singapore, Thailand, Malaysia, Indonesia, South Korea, and Japan), flight ticketing with Vietnam Airlines, Vietjet Air, and Vietravel Airlines, intercity bus tickets via a network of 2,500+ operators, outbound tour packages, gift cards, and an expanding insurance vertical (travel, health, hotel-cancellation) built around FWD Vietnam as the anchor carrier.

The underlying technology is a web-based multi-service booking platform with a mobile-responsive interface, a dedicated Hotel Management System (HMS) portal for partner inventory and booking operations, and a flash-sale promotional engine running weekly discount campaigns up to 50%. Distribution is operated through owned digital channels (mytour.vn, business.mytour.vn, giftcard.mytour.vn, hms.mytour.vn, event.mytour.vn), and the company holds IATA certification for air ticket sales and a Vietnam Ministry of Industry and Trade e-commerce notification. The platform supports twelve regional offices across major Vietnamese tourism markets including Hanoi (headquarters), Ho Chi Minh City, Da Nang, Da Lat, Hai Phong, Phu Quoc, Nha Trang, Con Dao, Quy Nhon, Hue, Dong Hoi, and Vinh.

Mytour's business model is commission-based transaction revenue across multiple verticals — hotel booking commissions, airline ticket commissions, bus ticketing fees, insurance distribution commissions with FWD and other carriers, and gift card sales — supplemented by an affiliate and B2B referral program paying up to 35 million VND per corporate introduction. Pricing is dynamic and pay-as-you-go with promo-code-driven acquisition (e.g., CHOICHANG26 for 8% off, Green SM partnership for 18% off transportation), weekly flash sales, and a best-price guarantee. The go-to-market motion is product-led growth: self-serve booking via website and mobile app with cashback up to 5% for corporate clients, SEO-driven destination landing pages, Zalo social channel engagement, and an aggressive promotional cadence as the primary acquisition mechanism rather than a traditional inside-sales enterprise motion.

Name

Mytour

Legal name

Công Ty Cổ Phần Du Lịch Việt Nam VNTravel

Website

https://mytour.vn

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Mytour is a Vietnam-based consumer online travel agency, operated under VNTravel Group, that aggregates hotels, flights, intercity buses, outbound tours, and insurance on a single self-serve booking platform serving Vietnamese leisure and corporate travelers.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Online travel agency
• Hotel booking platform
• Flight ticket booking
• Bus ticket reservation
• Travel insurance distribution

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Hotel Booking Commissions: Mytour earns commission from hotel partners for each booking completed through the platform. Strategic partnerships with major hotel brands like Vinpearl, Mường Thanh, Accor, FLC, InterContinental, and Fusion provide exclusive pricing and commission-based revenue.
2. Flight Booking Commissions: Commission revenue from flight bookings through partnerships with Vietnam Airlines, Vietjet Air, Vietravel Airlines, and other carriers. Platform aggregates multiple airlines for competitive pricing.
3. Bus Ticket Bookings: Revenue from connecting passengers with over 2,500 bus operators across Vietnam. Platform provides guaranteed tickets with automated confirmation.
4. Insurance Sales: Mytour acts as an insurance distributor, selling travel insurance, health insurance, hotel cancellation insurance, and other protection products in partnership with FWD and other insurers.
5. Business Affiliate Program: Partners and businesses can earn rewards and commissions by introducing new customers or corporate clients to the platform through the affiliate program.
6. Gift Cards: Sale of Mytour Gift Cards at giftcard.mytour.vn as a gifting solution for travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mytour is a Vietnamese online travel agency platform that aggregates and resells hotel accommodations, flight tickets, bus transportation, vacation rentals (villas and homestays), international tour packages, and travel insurance products. The platform operates own-brand booking websites and mobile-responsive interfaces, earning commissions from partner hotels, airlines, bus operators, and insurance providers such as FWD. It also runs a B2B affiliate program, gift cards, and a corporate cashback program serving both individual leisure travelers and corporate clients primarily in Vietnam and select Southeast Asian destinations.

Product overview

Mytour is an online travel agency (OTA) platform operating as part of VNTravel Group, positioned as the most visited travel platform in Vietnam. The product portfolio is organized as a multi-module travel booking platform centered on four core services: hotel and accommodation booking (Mytour.vn Khách Sạn), flight ticket booking (Vé Máy Bay), bus ticket booking (Xe Khách), and vacation rental booking (Biệt Thự, Homestay). Supporting sub-brands include Mytour Mall for premium hotel brands and Khách Sạn Tiết Kiệm for budget options. The platform extends its offering through add-on modules such as international tour packages (Tour Nước Ngoài), B2B affiliate program (Mytour for Business), gift cards (Mytour Gift Card), hotel management system for partners (HMS), and insurance products (Bảo Hiểm Du Lịch, Bảo Hiểm Sức Khỏe, Bảo Hiểm Hủy Đặt Phòng, and visa services). Promotional features include a weekly Flash Sale with up to 50% discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Mytour Mall: Premium hotel brand partnerships featuring exclusive pricing with top hotel chains including Vinpearl, Mường Thanh, FLC, Accor, InterContinental, and Fusion.
• Mytour Gift Card
• Mytour for Business
• Mytour Business Affiliate Program
• Mytour Choices
• Mytour Vexere

Products and services

• Mytour Hotel Booking (Khách Sạn) Online hotel reservation service offering luxury and budget accommodations across Vietnam and international destinations with verified reviews, best price guarantees, and exclusive partner rates from major hotel chains including Vinpearl, Mường Thanh, Accor, FLC, IHG, and Fusion.
• Mytour Flight Tickets (Vé Máy Bay) Flight ticket booking service aggregating domestic and international routes from multiple airline partners including Vietnam Airlines, Vietjet Air, Vietravel Airlines, and Bamboo Airways, with flexible cancellation policies and competitive pricing under IATA certification.
• Mytour Bus Tickets (Xe Khách / Vexere) Intercity bus ticket booking platform connecting passengers with over 2,500 reputable bus operators across Vietnam, supporting seat selection, flexible cancellation, and guaranteed ticket issuance with automated confirmation.
• Mytour Vacation Rentals (Biệt Thự, Homestay) Vacation rental booking service featuring villas with private pools, premium apartments, homestays, and bungalows across popular Vietnamese destinations, providing an alternative to traditional hotel accommodations.
• Mytour International Tour Packages (Tour Nước Ngoài) Curated international tour packages for outbound travelers, offering promotional pricing and bundled travel arrangements to overseas destinations in Southeast Asia, East Asia, and beyond.
• Mytour Gift Card Digital gift card product available at giftcard.mytour.vn that enables users to purchase and send travel credit vouchers usable for hotel and flight bookings on the Mytour platform as a gifting solution.
• Mytour Travel Insurance (Bảo Hiểm Du Lịch) Travel insurance product distributed through the Mytour platform in partnership with insurance providers, providing coverage for trip cancellations, travel disruptions, and travel-related risks.
• Mytour Health Insurance (Bảo Hiểm Sức Khỏe) Health insurance product available on the Mytour platform, including annual plans starting from 800,000 VND per year with coverage extending up to age 70, sold in partnership with FWD and other providers.
• Mytour Hotel Cancellation Insurance (Bảo Hiểm Hủy Đặt Phòng) Hotel booking cancellation insurance that protects customers' advance hotel reservation payments against unexpected cancellations, sold through the Mytour platform.
• Mytour Visa Application Service (Dịch Vụ Làm Visa) Visa application assistance service providing professional and reliable visa processing support for travelers planning international trips.
• Mytour for Business (B2B Affiliate Program) B2B affiliate and corporate booking program offering businesses up to 5% cashback on travel bookings and up to 35 million VND in referral rewards for introducing new business clients, accessible through a dedicated portal at business.mytour.vn.
• HMS (Hotel Management System) Property management system offered to hotel partners for managing their listings, availability, pricing, and booking operations on the Mytour platform via the dedicated portal at hms.mytour.vn.

Quantifiable outcome

• 5000+ hotels available across Vietnam with verified reviews
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered major, core and flagship.

• Green SMmajorGTM or Marketing Partner · 3 July 2026Ride-hailing partnership offering Mytour customers 18% discount (max 50K VND) on Green SM services including Mini, Premium, Car, Limo, Bike, and Bike Plus. Airport trips receive additional 50K VND discount for rides from 200K VND. Promotion valid July 3 to November 30, 2026.
• VNTravel GroupcoreOthersMytour is a member and brand of VNTravel Group (Công ty cổ phần du lịch Việt Nam VNTravel), described as one of the leading online travel companies in Southeast Asia. VNTravel Group is the parent organization providing strategic direction and operational infrastructure for Mytour and other travel brands.
• VinpearlflagshipStrategic or Co-development PartnerStrategic pricing partnership with exclusive rates for Vinpearl resorts and hotels. Mytour offers exclusive pricing on Vinpearl properties in Phu Quoc, Nha Trang, Hoi An, and other destinations with benefits including complimentary breakfast, flexible cancellation, and access to theme parks and entertainment complexes.
• Mường Thanh Hotel GroupflagshipChannel Partner/ Reseller/ DistributorFeatured hotel partner offering exclusive pricing starting from 215K VND/person including breakfast. Properties span Vietnam and Southeast Asia with diverse accommodation styles.
• Accor (ibis, Sofitel, Novotel, and other brands)flagshipChannel Partner/ Reseller/ DistributorInternational hotel partner with 5,200+ hotels in 110 countries. Mytour offers exclusive rates with free child policy and complimentary breakfast across Accor properties.
• FLC GroupmajorChannel Partner/ Reseller/ DistributorStrategic partner with 5-star eco-tourism resort properties across Vietnam, offering exclusive pricing and voucher programs.
• InterContinental Hotels Group (IHG)majorChannel Partner/ Reseller/ DistributorPremium partner offering luxury properties under InterContinental and 15 other IHG brands with international 5-star breakfast standards and complimentary child policy.
• FusionmajorChannel Partner/ Reseller/ DistributorHealth-focused hotel partner offering wellness-oriented accommodations starting from 580K VND/person with infinity pools, spa integration, and sunset viewing bars.
• Vietnam AirlinesflagshipChannel Partner/ Reseller/ DistributorFlag carrier airline partner providing domestic and international flight booking integration on the Mytour platform with competitive pricing.
• Vietjet AirflagshipChannel Partner/ Reseller/ DistributorBudget airline partner with extensive domestic route coverage and frequent promotional fares available through the platform.
• Vietravel AirlinesmajorChannel Partner/ Reseller/ DistributorCharter and scheduled airline partner serving key Vietnamese tourism routes with competitive pricing on the Mytour platform.
• FWD VietnammajorChannel Partner/ Reseller/ DistributorInsurance partner offering bundled protection packages including travel insurance, health insurance (from 800K VND/year), hotel cancellation insurance, and FWD triple protection packages sold through the Mytour platform.
• Bus Operators (2500+)flagshipChannel Partner/ Reseller/ DistributorNetwork of over 2,500 bus operators across Vietnam connected through Mytour's bus ticket booking platform (mytour.vn/xe-khach) with guaranteed tickets and automatic confirmation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Traveloka: Leading Southeast Asian OTA operating across travel, hotels, flights, and experiences. Directly comparable as a regional online travel agency serving similar emerging-market customers with multi-service booking platforms.
• Klook: Asia-based travel activities and tours booking platform. Comparable to Mytour's tour packages and attraction offerings, and a relevant competitor for experience-led bookings across the same region.
• Vietnam Booking: Local Vietnamese OTA focused on domestic hotel and tour bookings. A direct domestic competitor with similar customer base, product breadth, and price-led positioning.
• Vexere: Vietnam's leading online bus ticketing platform. Directly overlaps with Mytour Vexere's bus booking product and represents the primary specialized competitor in the ground transport vertical.

Broad incumbents

• Agoda: Asia-focused OTA owned by Booking Holdings. Highly comparable on hotel booking, with strong Southeast Asia presence and the type of supply scale Mytour competes against in the region.
• Booking.com: Global OTA leader and the dominant hotel booking platform worldwide. A direct substitute for travelers booking accommodation in Vietnam and international destinations served by Mytour.
• Trip.com: Global OTA with strong Asia-Pacific hotel and flight inventory. Overlaps with Mytour on flight and hotel aggregation and represents international competitive pressure.
• Expedia: Global OTA offering hotels, flights, packages, and car rentals. Overlaps with Mytour's full-stack offering and competes for international travelers booking in Asia.

Emerging players

• Traveloka Xperience: Activities and experiences vertical of Traveloka. Comparable to Mytour's tour packages and attraction offerings as both platforms expand beyond core booking into experience-led services.

Others

• Tripi: Vietnamese travel technology company whose image-asset infrastructure hosts Mytour's product imagery, indicating an adjacent technology relationship within the Vietnamese travel ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mytourvn
• Facebookfacebook.com/mytour.vn
• LinkedInlinkedin.com/company/3809538

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mytour