30 Degrees North
30 Degrees North is a The Woodlands, Texas-based healthcare digital marketing agency founded in 2005, specializing in HIPAA-compliant websites, marketing strategy, and AI search visibility for healthcare organizations across North America, built on the HubSpot platform.
- Company typePrivate
- Founded2005
- HeadquartersSpring, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 30 Degrees North does
30 Degrees North is a privately held digital marketing agency founded in 2005 and headquartered in The Woodlands, Texas, specializing exclusively in HIPAA-compliant marketing and web development for healthcare organizations across North America. The company operates as an LLC with a small team (1-10 employees) built around three founding partners — Mary Ann Hegvold (CEO), Mark Croft (COO), and Brian Hegvold (Art Director) — and offers a structured portfolio of services: Growth Framework (a 4-week strategic planning engagement at $10,000), HIPAA-compliant website design and development built on HubSpot Content Hub ($7,000-$40,000+), ongoing monthly marketing programs ($4,000-$12,000/month), and an AI Search Visibility (AEO) service that analyzes brand presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
The firm's core technology stack is built on HubSpot, where 30 Degrees North holds Solutions Partner certification (since 2014) across Smart CRM, Content Hub, Marketing Hub, Service Hub, and Sales Hub. The differentiator is a purpose-built HIPAA-compliant layer including PHI protection/IP anonymization, HIPAA-compliant marketing email, secure digital forms, pixel-free digital advertising, secure call tracking, and appointment API integrations — addressing the regulatory constraints that deter most generalist agencies from serving healthcare clients.
Revenue is generated through professional services (strategy consulting, website development) and recurring monthly retainers, with HubSpot software resold at no markup. The client base includes enterprise healthcare organizations (McKesson, Medtronic, HealthSpring, NYOH, Compass Oncology, CloseKnit) and mid-market firms (Knowland, RCI). Distribution is direct consultative sales beginning with a free 15-30 minute consultation, followed by a phased engagement model. The company maintains an active content marketing presence via a blog (2015-2025), ebooks, webinars, and HubSpot INBOUND conference participation. In 2024, 30 Degrees North won the eHLA (Electronic Healthcare Leadership Awards) and launched its AEO service.
30 Degrees North firmographics
Firmographics- Name
- 30 Degrees North
- Legal name
- 30 Degrees North, LLC
- Website
- https://30degreesnorth.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 30 Degrees North is a The Woodlands, Texas-based healthcare digital marketing agency founded in 2005, specializing in HIPAA-compliant websites, marketing strategy, and AI search visibility for healthcare organizations across North America, built on the HubSpot platform.
- Ownership category
- akta.pro rank
Where 30 Degrees North is headquartered
LocationHeadquarters
- HQ city
- Spring
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
30 Degrees North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Strategy Consulting: Growth Framework consulting engagement - a 4-week paid engagement ($10,000) that helps clients define their path to growth, understand customers, competition, and unique positioning.
- Website Design and Development: Website builds on HubSpot Content Hub starting at $7,000 and ranging above $40,000 depending on requirements and design complexity.
- Ongoing Marketing Programs: Monthly marketing retainer programs ranging from $4,000 to $12,000 per month for full-speed programs, with the ability to run slower campaigns at lower price points.
- HubSpot Software Resale: As a HubSpot Agency Partner, they recommend and help implement HubSpot software. HubSpot CRM is free; paid features depend on client needs. 30DN does not markup HubSpot software costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Growth Framework - 4-week strategic engagement |
| One time/ perpetual license | Pay-as-you-go | Website Development - Starting price point |
| Subscription | Monthly | Full-speed Marketing Program - Recommended pace |
| Subscription | Monthly | Marketing Programs - Flexible range |
| Freemium | Monthly | HubSpot Software - CRM and tools |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
30 Degrees North product offering
Product offeringCore offering
30 Degrees North is a healthcare-focused growth marketing agency that designs HIPAA-compliant websites, develops provider marketing programs, and runs strategic planning engagements for healthcare organizations. The company builds all client websites on the HubSpot Content Hub platform with proprietary HIPAA-compliant configurations, sells monthly marketing retainer programs, and offers an emerging Answer Engine Optimization (AEO) service that audits how AI search engines describe healthcare brands.
Product overview
30 Degrees North is a healthcare-focused growth marketing agency offering a unified portfolio of services built on the HubSpot platform. The core offerings include the Growth Framework (strategic planning), HIPAA-Compliant Websites (built on HubSpot Content Hub), Provider Marketing, and AI Search Visibility. These services are supported by modular components including Content Development, Email & Social Campaigns, Digital Ads, Data Analytics, and Patient Engagement Tools. All solutions emphasize HIPAA compliance and integrate with HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Framework A guided strategic planning process to help healthcare organizations define their brand identity, analyze the competitive landscape, develop differentiated value propositions, and create messaging that builds trust with patients and referral sources. Sold as a fixed-fee 4-week engagement at $10,000.
- HIPAA-Compliant Websites Website design and development service built on HubSpot Content Hub with HIPAA-compliant features including PHI protection, IP anonymization, secure forms, HIPAA-compliant email integration, and appointment API integrations. Priced from $7,000 and ranging above $40,000 depending on requirements and design complexity.
- Provider Marketing HIPAA-compliant patient marketing services for healthcare organizations including brand identity development, brand equity analysis, custom content creation, SEO and AI SEO optimization, digital advertising, social media marketing, and patient engagement tools. Built to drive measurable patient acquisition and engagement for hospitals, cancer centers, and medical practices.
- AI Search Visibility (AEO) AEO (Answer Engine Optimization) service that analyzes how AI engines—ChatGPT, Perplexity, Gemini, and Google AI Overviews—describe and score healthcare brands, providing brand recognition analysis, market competition metrics, and sentiment analysis across major LLM providers.
- Growth Marketing Program Full-speed monthly marketing retainer program generating results through inbound marketing, campaign management, and continuous optimization. Priced from $4,000 to $12,000 per month depending on campaign pace, with a recommended minimum of $10,000 per month.
Quantifiable outcome
- Clients report results they can report on with data-driven marketing performance tracking
Companies that use 30 Degrees North
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
30 Degrees North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature7 records
30 Degrees North partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcore30 Degrees North is a HubSpot Solutions Partner (formerly Agency Partner since 2014). They are certified to set up Smart CRM, Content Hub, Marketing Hub, Service Hub, and Sales Hub for healthcare clients. They offer HIPAA-compliant HubSpot implementations and help clients utilize built-in AI tools. 30DN does not markup HubSpot software costs and clients avoid HubSpot's standard onboarding fees ($3,000-$6,000) when working with them.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
30 Degrees North competitors and assessment
Company assessmentDirect peers
- Tebra (formerly PatientPop): Practice growth platform combining EHR, patient engagement, website design, and digital marketing for independent practices — adjacent product overlap on healthcare websites and patient acquisition.
- Geonetric: Digital agency purpose-built for healthcare, with website design, content, SEO, and patient engagement on a healthcare-specific platform. Overlaps with 30DN's HIPAA-compliant web and patient-acquisition focus.
- Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering SEO, paid media, and web development to hospitals and provider groups. Closely comparable on the 'healthcare-specialist agency' positioning, though at larger scale.
- Aha Media Group: Healthcare content marketing and SEO agency serving health systems and health-tech companies. Comparable on healthcare content + search visibility offerings, though narrower scope than 30DN's full-stack.
- Healthcare Success: Long-standing healthcare marketing agency serving hospitals, medical practices, and health-tech companies with strategy, digital, and patient acquisition services — directly comparable mission and buyer profile to 30DN.
- Practice Builders: Marketing agency for medical and dental practices offering website design, SEO, and patient acquisition programs — direct overlap on healthcare SMB and enterprise provider marketing services.
- Influence Health: Healthcare marketing technology and services firm offering patient acquisition, reputation, and content platforms to health systems. Comparable healthcare buyer and digital-front-door product category.
- Doctor.com (a Press Ganey solution): Provider of digital presence, listings management, and patient engagement for healthcare practices — competes in healthcare digital front door and patient acquisition, similar buyer profile.
Broad incumbents
- Wpromote: Large full-service digital marketing agency with a healthcare vertical offering SEO, paid media, and web design. Competes for mid-market and enterprise healthcare clients at significantly greater scale.
- Real Chemistry (formerly W2O Group): Large healthcare-focused marketing and communications firm with healthcare analytics, PR, and digital offerings. Competes for the same enterprise healthcare marketing RFPs from a much larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
30 Degrees North social profiles
Digital presence30 Degrees North financial estimates
Financial estimateRevenue estimate
Valuation estimate
30 Degrees North leadership team
Management profileNumber of profiles
Profiles7 records
30 Degrees North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
30 Degrees North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 30 Degrees North
What does 30 Degrees North do?
30 Degrees North is a healthcare-focused growth marketing agency that designs HIPAA-compliant websites, develops provider marketing programs, and runs strategic planning engagements for healthcare organizations. The company builds all client websites on the HubSpot Content Hub platform with proprietary HIPAA-compliant configurations, sells monthly marketing retainer programs, and offers an emerging Answer Engine Optimization (AEO) service that audits how AI search engines describe healthcare brands.
Is 30 Degrees North a public or private company?
30 Degrees North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 30 Degrees North founded?
30 Degrees North was founded in 2005. It employs 1 to 10 people.
Where is 30 Degrees North based?
30 Degrees North is headquartered in Spring, United States, in the North America region.
How does 30 Degrees North make money?
Four revenue lines are on record. Marketing Strategy Consulting is the primary driver. The others are website Design and Development, ongoing Marketing Programs and hubSpot Software Resale.
Who are 30 Degrees North's main competitors?
Direct peers on record are Tebra (formerly PatientPop), Geonetric, Cardinal Digital Marketing, Aha Media Group, Healthcare Success, Practice Builders, Influence Health and Doctor.com (a Press Ganey solution). Broad incumbents are Wpromote and Real Chemistry (formerly W2O Group).
Does 30 Degrees North have an API?
No public API is recorded for 30 Degrees North.