Oxmoor Auto Group

What Oxmoor Auto Group does

Oxmoor Auto Group is a privately held, multi-brand automotive dealership group headquartered in Louisville, Kentucky. The group operates nine dealership rooftops across the Louisville metropolitan area, Lexington, and Nicholasville, KY, selling new vehicles from eleven manufacturer brands—Audi, Chrysler, Dodge, Ford, Genesis, Hyundai, Jeep, Kia, Mazda, RAM, and Toyota—alongside used vehicles, a Certified Pre-Owned program of approximately 200 units, and trade-in acquisition through its "Sell Us Your Car" and "Value Your Trade" channels. Beyond vehicle sales, the group operates finance centers, manufacturer-certified service and parts centers at each location, and a dedicated Oxmoor Collision Center for body and collision repair in Louisville.

Revenue is generated through four primary streams: new vehicle wholesale-to-retail margin on OEM franchise sales, used and certified pre-owned vehicle sales, finance and insurance products (financing facilitated for all credit situations, including subprime), and service/parts/collision revenue on the installed base. Pricing on new vehicles spans from approximately $24,170 MSRP for entry-level Hyundai Elantra SE to over $85,000 for premium vehicles such as the Dodge Charger Daytona and Audi Q8, with manufacturer incentives, dealer discounts, and a $100 documentation fee structuring effective transaction prices.

The technology stack is industry-standard for franchise auto retailing: Dealer Inspire powers the website and inventory platform, Gubagoo provides AI-driven chat for customer inquiries, ComplyAuto handles privacy and cookie compliance, and Botdoc enables encrypted document exchange for remote transactions. The group has no proprietary technology, no API platform, no disclosed data assets, and no mobile application, with digital investment concentrated in vendor-supplied customer-facing tooling rather than internally developed systems. Leadership, ownership, founding date, and detailed financial information are not disclosed on company materials.

Name

Oxmoor Auto Group

Legal name

Oxmoor Auto Group

Website

https://oxmoorautogroup.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Oxmoor Auto Group is a privately held multi-brand automotive dealership group operating nine franchised rooftops across Louisville, Lexington, and Nicholasville, KY, representing eleven OEM brands and serving retail consumers with new and used vehicle sales, financing, certified service, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from 11 manufacturer brands (Audi, Chrysler, Dodge, Ford, Genesis, Hyundai, Jeep, Kia, Mazda, RAM, Toyota). Revenue generated through manufacturer wholesale-to-retail margin and incentives.
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles. Includes certified pre-owned vehicles (nearly 200 in inventory) that have undergone rigorous inspection with manufacturer warranties.
3. Finance and Insurance Products: Automotive financing, trade-in valuation services, and financial products offered through finance centers. Helps customers secure loans regardless of credit history.
4. Service and Parts: Routine maintenance, diagnostic testing, repairs, and genuine parts sales at service centers located at each dealership. Collision repair services available at Oxmoor Collision Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oxmoor Auto Group is a multi-brand automotive dealership group that sells new vehicles from 11 manufacturer franchises, used and certified pre-owned vehicles, and supports every transaction with in-house finance centers, service and parts centers, and a dedicated collision repair facility. It operates nine dealership storefronts across Louisville, Lexington, and Nicholasville, Kentucky, serving retail consumers throughout Kentucky and southern Indiana with vehicle sales, financing, and lifecycle service.

Product overview

Oxmoor Auto Group is a multi-brand automotive dealership group operating as a platform of nine separate dealerships across Kentucky. The core offering consists of new vehicle sales from eleven manufacturers (Audi, Chrysler, Dodge, Ford, Genesis, Hyundai, Jeep, Kia, Mazda, Ram, Toyota) and certified pre-owned vehicles. These are complemented by a suite of add-on services including financing centers, service and parts centers, collision repair, online tools (payment calculator, trade-in valuation, sell-us-your-car program), and vehicle inventory search. The nine named dealership brands function as distinct locations with separate service offerings while sharing group-level infrastructure and digital tools.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles Sale of new automobiles, trucks, and SUVs from 11 manufacturer brands (Audi, Chrysler, Dodge, Ford, Genesis, Hyundai, Jeep, Kia, Mazda, RAM, Toyota) across nine dealership locations in Kentucky, targeting retail consumers.
• Used Vehicles Sale of pre-owned cars, trucks, and SUVs from major brands at various price points including vehicles priced under $20,000, available across the group's Kentucky dealerships.
• Certified Pre-Owned Vehicles Sale of manufacturer-certified used vehicles, near 200 in inventory, that have undergone rigorous inspection and include manufacturer-backed warranties for added buyer confidence.
• Service Centers Routine maintenance, diagnostic testing, and in-depth repair services performed at each dealership location using state-of-the-art service facilities.
• Parts Centers Genuine automotive parts and accessories available for purchase at parts centers across all dealership locations.
• Finance Centers Loan evaluation, financing options, and lease agreements for vehicle purchases, with assistance available regardless of credit history.
• Oxmoor Collision Center Collision repair services at 11505 Electron Dr, Louisville, KY for vehicle damage restoration.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Eleven partnerships are on record, tiered core.

• AudicoreChannel Partner/ Reseller/ DistributorAudi Lexington location sells and services Audi vehicles. Oxmoor Auto Group represents Audi luxury brand in Lexington, KY market.
• ChryslercoreChannel Partner/ Reseller/ DistributorOxmoor CDJR sells and services Chrysler vehicles including Pacifica minivan. Franchise relationship for Chrysler brand.
• DodgecoreChannel Partner/ Reseller/ DistributorOxmoor CDJR sells and services Dodge vehicles including Charger and Durango. Franchise relationship.
• FordcoreChannel Partner/ Reseller/ DistributorOxmoor Ford location sells and services Ford vehicles including F-150, Bronco, Mustang, and Transit. Franchise dealership.
• GenesiscoreChannel Partner/ Reseller/ DistributorGenesis of Louisville and Oxmoor Hyundai & Genesis locations sell Genesis luxury vehicles. Franchise relationship.
• HyundaicoreChannel Partner/ Reseller/ DistributorOxmoor Hyundai location sells and services Hyundai vehicles. Franchise dealership representing Hyundai brand.
• JeepcoreChannel Partner/ Reseller/ DistributorOxmoor CDJR sells and services Jeep vehicles including Wrangler and Grand Cherokee. Franchise relationship.
• KiacoreChannel Partner/ Reseller/ DistributorKia of Lexington location sells and services Kia vehicles in Nicholasville/Lexington area. Franchise dealership.
• MazdacoreChannel Partner/ Reseller/ DistributorOxmoor Mazda location sells and services Mazda vehicles. Franchise relationship in Louisville market.
• RAMcoreChannel Partner/ Reseller/ DistributorOxmoor CDJR sells and services RAM trucks including 1500 to 3500 models. Franchise dealership.
• ToyotacoreChannel Partner/ Reseller/ DistributorOxmoor Toyota location sells and services Toyota vehicles including trucks, SUVs, and cars. Franchise dealership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonic Automotive: Public multi-brand US dealership group operating franchised stores across multiple states. Directly comparable franchise new/used vehicle retail model with franchised service and F&I.
• Lithia Motors: Largest US public dealership group, operating a network of franchised stores selling new and used vehicles with in-house financing and service. Closest scale-comparable franchise dealership peer.
• Group 1 Automotive: Public multi-brand automotive retailer with franchised dealerships in the US and UK. Operates the same franchise new/used vehicle sales plus service and parts model as Oxmoor.
• Asbury Automotive Group: Public US multi-brand dealership group operating franchised stores across multiple states. Same franchise dealer model with new/used sales, F&I, service, and parts operations.
• Penske Automotive Group: Public multi-brand automotive and commercial truck retailer; franchised new vehicle sales plus service and parts. Comparable franchise model with a heavier premium/luxury brand mix including Audi.

Broad incumbents

• AutoNation: Largest US public auto retailer with hundreds of franchised dealerships nationwide selling new and used vehicles plus financing and service. Operates at significantly broader scale than Oxmoor with the same core business model.
• Herb Chambers Companies: Large private multi-brand dealership group in the New England region. Comparable in operating model (multi-brand franchise rooftops with full lifecycle services) but geographically non-overlapping.

Emerging players

• CarMax: Largest US used-vehicle retailer with national footprint. Competes with Oxmoor's used-vehicle and certified pre-owned business and is a meaningful alternative channel for in-market customers.

Regional players

• Jeff Wyler Automotive Family: Private multi-brand dealership group operating franchised stores primarily in Ohio and northern Kentucky. Most directly relevant regional competitor given Kentucky proximity and overlapping OEM brands.
• Bachman Auto Group: Private multi-brand dealership group headquartered in Louisville, KY. Direct in-market competitor operating franchised stores in the same Louisville metro as Oxmoor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oxmoor-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxmoor Auto Group