Kelly Vision Center

What Kelly Vision Center does

Kelly Vision Center is a boutique ophthalmology practice founded in 1998 by Dr. James Kelly, headquartered at 110 East 60th Street in Manhattan with a secondary location in Garden City, NY. The practice specializes in premium refractive and cataract surgery, with a procedure menu spanning LASIK (Contoura Vision, WaveLight, Wavelight Plus, IntraLase Bladeless), SMILE Pro using the VisuMax 800 platform, EVO ICL (Implantable Collamer Lens), PRK, laser cataract surgery (CATALYS, ORA System), premium IOLs including the RxSight Light Adjustable Lens, and adjunct treatments for dry eye (LipiView, LipiFlow, OptiLIGHT, OptiLIFT), corneal cross-linking, Intacs, and KAMRA Corneal Inlay. Technology infrastructure is built on a stack of FDA-cleared platforms supplied by Alcon Surgical, STAAR Surgical, and Johnson & Johnson AMO, with the practice claiming exclusive NYC access to SMILE Pro and first-in-NYC status for Wavelight Plus ray-tracing technology (2025).

The practice generates revenue primarily through one-time procedure fees — LASIK, cataract surgery, ICL implantation — supplemented by recurring dry eye treatment revenue. Pricing is positioned at the premium tier, advertised from $42/month with 0% financing through CareCredit and ALPHAEON CREDIT, and insurance participation spans Aetna, Blue Cross Blue Shield, Cigna, Medicare, and United Healthcare. Customer acquisition combines direct-to-consumer marketing (TODAY Show, CNN, FOX, VOGUE media presence; SEO; YouTube; social channels; newsletter), physician referrals, and a Travelers Program targeting out-of-state and international patients. Brand visibility is reinforced by named celebrity clientele, a New York Rangers team partnership, and a Clinique Guiding Ophthalmologist designation.

Kelly Vision Center operates with two board-certified ophthalmologists following the 2025 addition of Dr. Ashley Brissette, holds an academic affiliation with Northwell Health, and reports a cumulative track record of 80,000+ combined procedures with 3,000+ verified five-star reviews. The practice is privately held with no disclosed external funding.

Name

Kelly Vision Center

Legal name

Kelly Vision

Website

https://kellylaser.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelly Vision Center is a privately held, boutique Manhattan ophthalmology practice founded in 1998 by Dr. James Kelly, offering premium LASIK, SMILE Pro, EVO ICL, and laser cataract surgery to local, national, and international patients across two locations with two board-certified surgeons.

Ownership category

akta.pro rank

Product category

Refractive Surgery and Ophthalmology Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Ophthalmology Surgery Centers (HLAFAIAF), Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Refractive Surgery Systems (Excimer/Femtosecond Lasers, Phakic IOL Systems, Wavefront/Guidance) (HLAHAJAG)

Keywords

• Laser vision correction
• Cataract surgery
• Ophthalmology practice
• Refractive surgery
• Implantable contact lens

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Refractive Surgery Procedures: One-time surgical fees for LASIK, PRK, SMILE Pro, and EVO ICL procedures. Pricing is tailored to the individual patient's prescription and chosen technology (e.g., standard LASIK vs. Wavelight Plus vs. EVO ICL).
2. Cataract Surgery and IOLs: Surgical fees for laser cataract surgery with premium intraocular lens (IOL) options including RxSight Light Adjustable Lens. Insurance (Medicare, commercial) is accepted for applicable procedures.
3. Dry Eye and Medical Treatments: Ongoing therapeutic treatments for dry eye disease (LipiFlow, OptiLIGHT, OptiLIFT, prescription therapies, punctal plugs) and other medical eye conditions (glaucoma, keratoconus).
4. Financing and Payment Plans: Revenue supported by financing arrangements through CareCredit and ALPHAEON CREDIT, enabling patients to pay over time for procedures not covered by insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kelly Vision Center is a boutique ophthalmology practice that performs laser vision correction surgeries (LASIK, SMILE Pro, PRK, EVO ICL), bladeless laser cataract surgery with premium intraocular lenses, dry eye disease treatments, and other eye care services. The practice delivers personalized care from consultation through post-operative follow-up, with all surgical procedures performed by board-certified ophthalmologists using FDA-approved advanced laser and imaging systems.

Product overview

Kelly Vision Center is a unified practice offering multiple vision correction and eye care procedures as an integrated portfolio. The core surgical offerings include LASIK (with multiple technology tiers including Contoura Vision, WaveLight LASIK, Wavelight Plus, and IntraLase bladeless), SMILE Pro, EVO ICL (implantable collamer lens), PRK, and laser cataract surgery with various IOL options. Supporting diagnostic and surgical technologies include WaveLight EX500 Excimer Laser, CATALYS Precision Laser, ORA System, and RxSight Light Adjustable Lens. Additional services include dry eye treatments (LipiView/LipiFlow, OptiLIGHT), keratoconus treatments (corneal cross-linking, Intacs), and cosmetic procedures (Brite White Eyes). The practice emphasizes personalized care using advanced technology mapping and measurement systems.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK Laser-assisted in situ keratomileusis procedure that reshapes the cornea to correct nearsightedness, farsightedness, and astigmatism for adults seeking freedom from glasses or contacts.
• SMILE Pro with VisuMax 800 Small incision lenticule extraction laser vision correction using the VisuMax 800 femtosecond laser; the fastest-growing laser vision correction surgery worldwide, performed over 12 million times.
• Wavelight Plus LASIK Fully personalized LASIK procedure using ray-tracing technology to create a 3D digital twin of the patient's eyes, with treatments digitally tested before application. Claimed outcomes: 100% achieve 20/20 or better.
• Contoura Vision Topography-Guided LASIK FDA-approved topography-guided LASIK that maps over 20,000 points of elevation on each cornea to create a personalized treatment profile; FDA studies show 65% of patients achieve 20/15 vision.
• Wavefront-Guided LASIK 3D wavefront-guided LASIK that maps how light enters the cornea and reaches the retina, addressing both lower-order and higher-order aberrations; FDA data shows 98% of patients see 20/20 or better.
• IntraLase Bladeless LASIK Bladeless LASIK using a femtosecond laser that creates the corneal flap in under 20 seconds, replacing handheld steel blades for more accurate, smoother flaps.
• EVO ICL (Implantable Collamer Lens) FDA-approved soft-material lens made of 100% biocompatible collagen copolymer, implanted behind the iris to provide permanent, reversible correction of moderate to severe myopia and astigmatism with UV protection.
• PRK (Photorefractive Keratectomy) Laser eye surgery that removes the outer layer of the cornea before reshaping with laser; an alternative to LASIK for patients with thin corneas or other LASIK contraindications.
• Laser Cataract Surgery Blade-free cataract surgery using highly controlled laser technology to dissolve cataracts with precision while protecting surrounding eye structures.
• Intraocular Lenses (IOLs) and Cataract Lens Implants Artificial lens implants that replace the natural lens during cataract surgery, including options with UV protection, performance in dim and bright lighting, and reduction of haloing and glare.
• RxSight Light Adjustable Lens (RxLAL) The first intraocular lens allowing post-operative adjustment of refractive outcome using UV light treatment for customized vision after cataract surgery.
• Dry Eye Disease Treatments Comprehensive dry eye disease management including LipiView/LipiFlow for meibomian gland dysfunction, OptiLIGHT and OptiLIFT light-based therapies, prescription therapies, regenerative stem cell treatments, and punctal plugs.
• Corneal Cross-Linking Minimally invasive procedure using ultraviolet light and special eyedrops to strengthen collagen fibers in the cornea for keratoconus treatment.
• Intacs Eye Surgery Small plastic ring inserts placed in the cornea to flatten it and improve vision for keratoconus patients.
• Glaucoma Treatment Medical and surgical treatments for glaucoma, including medications and laser procedures to manage intraocular pressure and prevent optic nerve damage.
• Pterygium Treatment Surgical removal of pterygium (a pink, triangular growth on the eye) with graft replacement to prevent recurrence.
• Brite White Eyes Cosmetic treatment for eye whitening and aesthetics.

Quantifiable outcome

• 99% of patients reach vision within two lines of 20/20; Wavelight Plus: 100% achieve 20/20 or better, 9 in 10 see beyond 20/20, half achieve 20/12.5
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Northwell HealthcoreStrategic or Co-development PartnerDr. James Kelly serves as Director of Refractive Surgery Education for Northwell Health and The Manhattan Eye, Ear & Throat Hospital. This academic affiliation positions the practice as a leading educational center for refractive surgery training and clinical excellence within the Northwell Health system.
• New York RangerscoreStrategic or Co-development PartnerDr. Ashley Brissette serves as the official ophthalmologist for the New York Rangers hockey team, providing comprehensive eye care including vision correction and cataract surgery for professional athletes.
• CliniquecoreStrategic or Co-development PartnerDr. Ashley Brissette serves as the first Guiding Ophthalmologist for Clinique cosmetics brand, representing a unique brand partnership at the intersection of eye health and beauty. She contributes expertise on eye health, tear duct filler, mascara formulations, and eyelash extension safety.
• Alcon SurgicalcoreTechnology or IntegrationDr. James Kelly is a clinical instructor for Alcon Surgical, for which he certifies other surgeons on various lasers and techniques. This positions him as a key opinion leader and certified trainer for Alcon's refractive surgery technology portfolio including IntraLase and WaveLight systems.
• STAAR SurgicalcoreTechnology or IntegrationDr. James Kelly is a nationally certified surgical instructor for STAAR Surgical's EVO ICL platform, the only surgeon in NYC to hold this certification. He trains other surgeons on EVO ICL implantation technique. Kelly Vision is the #1 EVO ICL provider in the Northeast.
• American Academy of Ophthalmology (AAO)coreStrategic or Co-development PartnerDr. Ashley Brissette serves as an official spokesperson for the American Academy of Ophthalmology. Both doctors are active fellows/members of AAO, participating in annual meetings, research publications, and public health initiatives.
• Guide Dog Foundation / America's VetDogsminorOthersDr. James Kelly was honored by America's VetDogs and the Guide Dog Foundation for his generous sponsorship supporting people with disabilities and their journey to independence.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• SharpeVision LASIK: Multi-city modern LASIK brand with a premium boutique patient experience and modern LASIK/PRK/SMILE portfolio. Closely comparable on consumer brand presentation and technology positioning, though at earlier multi-market expansion stage.
• ClearSight LASIK: Oklahoma-based refractive surgery practice with a modern brand and similar technology stack (topography-guided LASIK, ICL). Comparable on boutique positioning and premium technology emphasis, though smaller scale and single-region.

Direct peers

• Dello Russo LaserVision: Long-standing NYC/NJ refractive surgery practice offering LASIK, PRK, and cataract surgery with multiple surgeons and a similar boutique, multi-location model. The most direct geographic and service-line peer to Kelly Vision.
• Brinton Vision: St. Louis premium refractive surgery practice offering LASIK, SMILE, ICL, and refractive cataract with a surgeon-led, technology-forward model. Comparable on procedure mix, premium pricing, and reliance on a lead-surgeon brand.
• Assil Eye Institute: Los Angeles-based ophthalmology practice offering LASIK, cataract surgery with premium IOLs, and keratoconus treatments. Comparable on full-scope ophthalmology service line and celebrity/referral-driven brand.
• Mann Eye Institute: Multi-location Texas-based ophthalmology practice offering LASIK, cataract surgery with premium IOLs, and dry eye treatments. Closely comparable on surgical portfolio mix (LASIK + premium cataract + dry eye) and multi-surgeon boutique model.
• Durrie Vision: Kansas City premium refractive surgery practice led by a single high-profile surgeon focused on advanced LASIK, SMILE, and refractive technology. Comparable boutique, technology-forward positioning with strong surgeon-brand marketing.

Broad incumbents

• LASIKPlus: National branded LASIK chain with high procedure volume across multiple US markets. Overlaps with Kelly Vision on LASIK/PRK technology tiers but operates a high-volume standardized model rather than a concierge boutique.
• TLC Laser Eye Centers: One of the largest North American LASIK networks, owned by Vision Group Holdings. Comparable on LASIK, PRK, and cataract technology offering but at much greater scale and lower price-point positioning.

Others

• Northwell Health Ophthalmology: Large NY-area health system where Dr. Kelly serves as Director of Refractive Surgery Education. Not a direct commercial peer but adjacent — provides hospital-based ophthalmology and surgical training infrastructure relevant to Kelly Vision's academic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kellyvisioncenter
• Facebookfacebook.com/kellylasercenter
• Instagraminstagram.com/kellyvision.ny
• Xx.com/kellyvisionny
• LinkedInlinkedin.com/company/kelly-vision-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Vision Center