Fit Food Fresh

What Fit Food Fresh does

Crafted Premium Meal Co, doing business as Crafted, is a direct-to-consumer prepared-meal company operating exclusively in Florida. It sells chef-prepared, ready-to-eat gourmet dishes on a per-unit basis with no subscription, commitment, or contract requirement, through its e-commerce website at eatcrafted.com. The offering is a curated, weekly rotating menu spanning Mexican, Asian, Mediterranean, Southern, Indian, and Italian cuisines, with delivery or pickup fulfillment and an order-cutoff timer visible on the site. Key product attributes emphasized to consumers are real ingredients, no seed oils, no preservatives, and never-frozen preparation.

The underlying operating model is an asset-light, locally produced prepared-meal kitchen feeding a single-state delivery and pickup network. The technology footprint is a standard DTC e-commerce stack with order-management, menu display, allergen and macronutrient disclosure, and customer-account functionality; a referral program ($50 to referrer / $10 to new buyer) and an email newsletter function as the primary acquisition and retention channels. The product set comprises the weekly rotating menu and digital gift cards as a supplementary line; no app, no API, and no enterprise or wholesale channel are present.

Corporate disclosure is limited: no founding date, ownership, management team, funding history, headcount, or revenue is publicly available. Legal entity, incorporation jurisdiction, and company structure are not formally stated beyond Florida operating presence and a 561 area code. The company is privately held and actively operating, having recently migrated to a new website and order-management system that required customers to recreate accounts.

Name

Fit Food Fresh

Legal name

Crafted Premium Meal Co

Website

https://fitfoodfresh.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Crafted Premium Meal Co (DBA Crafted) is a Florida-based direct-to-consumer prepared-meal company that delivers chef-prepared, ready-to-eat gourmet dishes on a weekly rotating menu with no subscription or commitment, targeting local consumers seeking convenient, high-quality meals.

Ownership category

akta.pro rank

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Meal Sales: Direct-to-consumer sales of chef-prepared gourmet meals. Customers purchase meals by unit with no subscription required. Weekly menu rotation with order cutoff times.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Crafted Premium Meal Co is a direct-to-consumer meal delivery service that sells chef-prepared gourmet ready-to-eat meals on a per-unit basis, with no subscription or contract required. The offering features a weekly rotating menu of dishes made with real ingredients, no seed oils, no preservatives, and never frozen, delivered fresh to Florida customers or available for pickup. Supplementary offerings include digital gift cards redeemable for meals on the platform.

Product overview

Crafted Premium Meal Co is a meal delivery service offering a single, unified product: chef-prepared gourmet ready-to-eat meals delivered on a weekly subscription-free basis. The core offering consists of a curated rotating weekly menu of chef-crafted dishes (e.g., 10-Hour Slow-Braised Barbacoa Brisket Tacos, Indian Butter Chicken Bowl, Lobster Cream Grilled Salmon) that customers order by the unit. The company also offers Gift Cards as a supplementary product. No subscription or commitment is required to order. Meals are delivered fresh (never frozen) and feature high-quality proteins, no seed oils, and no preservatives. Pickup locations are also available as an alternative to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Chef-Prepared Gourmet Meals Ready-to-eat, chef-prepared gourmet meals sold by the unit through eatcrafted.com. Dishes are prepared fresh each week using real ingredients, no seed oils, no preservatives, and are never frozen. Delivered to Florida customers on a scheduled basis or available for pickup, with no subscription or commitment required. Each dish carries full macro and allergen disclosure.
• Gift Cards Digital gift cards that can be purchased on the Crafted platform and redeemed by recipients toward the purchase of meals. They function as a non-meal financial product supporting the core meal offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sunbasket: DTC prepared-meal and meal-kit brand offering fresh, chef-designed, organic-leaning meals. Comparable in premium clean-ingredient prepared-meal positioning with broader national reach.
• HelloFresh: Largest subscription meal-kit incumbent with national reach, broad cuisine variety, and significant marketing budgets. Comparable category participant but ships meal kits requiring cooking rather than fresh prepared meals.

Direct peers

• Daily Harvest: DTC prepared-food brand offering ready-to-heat chef-crafted meals and bowls with rotating menus. Comparable in D2C prepared-meal delivery and ingredient-quality differentiation.
• Method Meals: Chef-prepared, organic, ready-to-eat meal delivery with weekly rotating menus and flexible ordering. Comparable in chef-curated fresh prepared meals and clean-ingredient positioning.
• Trifecta: Organic, chef-prepared ready-to-eat meal delivery service with macro-friendly rotating menus. Comparable in fresh-meal preparation, chef-curated menus, and DTC distribution.
• Factor: Nationwide heat-and-eat prepared meal service delivering chef-inspired, ready-to-heat meals on a weekly cadence. Direct peer in the prepared-meal delivery category with similar no-cooking-required value proposition.
• CookUnity: Direct-to-consumer marketplace for chef-prepared, fresh (never frozen) meals with weekly rotating menus and flexible ordering. Closest comparable in operating model, freshness promise, and chef-curated positioning.
• Sakara Life: Premium chef-prepared, ready-to-eat meal programs emphasizing clean ingredients and rotating menus. Comparable in premium positioning and chef-curated fresh meals, though typically subscription-based.
• Territory Foods: Chef-prepared, ready-to-eat meal delivery service targeting health-conscious consumers with rotating weekly menus. Closely comparable in fresh-prepared, chef-curated model and DTC distribution.

Regional players

• Snap Kitchen: Regional fresh, ready-to-eat prepared-meal retailer with company-owned kitchens and direct delivery/pickup in select states. Comparable in fresh-prepared-meal retail model but primarily outside Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitfoodfresh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Food Fresh