Sinergis

What Sinergis does

Sinergis (legal name Agencia Sinergis, S.A. de C.V.) is a Mexico City-based communication agency founded in the early 1990s that delivers virtual production, live event production, webinars, custom digital education platforms, AI-powered engagement tools, and live shopping services. The company operates an in-house production facility (Foro Sinergis in Coyoacán, CDMX) equipped with LED walls and real-time 3D rendering engines, alongside proprietary technology assets including the Deck Notes interactive annotation system and custom-built continuing medical education (CME) platforms — most notably Lilly 360, which serves 39,077+ registered HCPs across five therapeutic lines and has been replicated in Brazil as of 2025. Sinergis's commercial model is anchored in enterprise pharmaceutical clients (Novartis, Pfizer, AstraZeneca, Roche, Bayer, Merck, Eli Lilly, Lundbeck, Novo Nordisk, Medical Corporation Group) supplemented by named accounts in retail (Liverpool, Grupo Ánfora), banking (Banco Azteca), and automotive (BYD). Revenue is generated primarily through project-based professional services for events and immersive productions, supplemented by recurring platform development, maintenance, and ongoing content production — with documented outcomes including 40-60% cost reductions versus equivalent in-person events and measurable HCP engagement analytics unavailable through traditional formats. Go-to-market relies on direct enterprise sales, event-driven demand generation (the Aspid de Plata 2025 award, case studies, flagship productions), and thought-leadership content across a blog, newsletter, and industry association memberships (ASPID, AMVO, WOBI, CAMEXA).

Name

Sinergis

Legal name

Agencia Sinergis, S.A. de C.V.

Website

https://sinergis.com.mx

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinergis is a Mexico City-based communication agency delivering virtual production, custom CME platforms, AI-powered engagement tools, and live event production for pharmaceutical enterprises (including Novartis, Pfizer, AstraZeneca, Eli Lilly, and Roche) across Mexico and LATAM.

Ownership category

akta.pro rank

Product category

Communication and Virtual Production Services

NAICS

Professional and Management Development Training (611430), Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Workshops, Webinars & Live Masterclasses (MPACALAD), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Virtual production services
• Corporate event production
• Pharmaceutical communication
• Digital CME platforms
• Live shopping solutions

Headquarters

HQ city

Coyoacán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services — Project-Based Production: Sinergis generates revenue primarily through custom professional services engagements, producing virtual events, webinars, immersive productions, and digital platforms for enterprise clients. Projects are scoped, priced, and delivered on a per-engagement basis, typically involving pre-production, execution, and post-production services. This is the dominant revenue stream.
2. Platform Development and Maintenance: Revenue from building and maintaining custom digital platforms such as CME platforms, digital education portals, and branded content ecosystems for pharma and healthcare clients. Includes ongoing content updates, user management, and analytics features.
3. Ongoing Content Production: Recurring content production services including video episodes, podcasts, interactive modules, and digital materials delivered to platform clients on a scheduled cadence.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Sinergis is a Mexico City-based communication agency that delivers virtual production, corporate event production, webinars, custom digital medical education (CME) platforms, AI-powered virtual assistants, and live shopping experiences. Its core work revolves around producing compliant pharmaceutical launches, HCP education programs, and corporate communications using an in-house LED-wall virtual production studio and proprietary digital platforms for enterprise clients across LATAM.

Product overview

Sinergis is a Mexico City-based communication agency specializing in virtual production, event management, and digital solutions primarily for the pharmaceutical and healthcare industries. The company operates a hybrid services model combining seven core service offerings—Virtual Production (LED wall studios with real-time 3D rendering), Event Production (broadcast-quality corporate events), Webinars, Digital Education Platforms (CME), Foro Sinergis (physical production studio), AI Solutions (avatar-based virtual assistants), and Live Shopping—alongside specialized Pharma Solutions including the Lilly 360 medical education platform (web/app), Deck Notes interactive notes system, and Omnichannel Healthcare Solutions integrating digital agents and chatbots. The portfolio centers on virtual production technology and AI-powered engagement tools for HCP education, pharmaceutical launches, and corporate communications across LATAM markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Production (Producción Virtual) Professional virtual production using LED walls, real-time 3D rendering, and broadcast-quality video creation for pharmaceutical launches, medical events, and corporate communications.
• Event Production (Producción de Eventos) Corporate broadcast-style event production with live and remote audiences, delivering professional event experiences for pharmaceutical, automotive, retail, and banking industries.
• Webinars Professional corporate webinar transmission with real-time graphics and moderation, adaptable to any digital channel with high production quality.
• Digital Education Platforms (Plataformas Educativas Digitales) Custom medical education continuing (CME) platforms for healthcare professional training with analytics, certification, and compliance features.
• Foro Sinergis Physical studio facility in Mexico City equipped with virtual sets, conference rooms, and audiovisual production capabilities for hybrid and virtual events.
• AI Solutions (Soluciones con IA) AI-powered virtual assistants with customized avatars for digital events, enabling interactive conversational experiences for medical and corporate applications.
• Live Shopping Interactive live shopping experiences for real-time product demonstrations and sales, driving engagement and conversion for retail clients.
• Lilly 360 Medical Education Platform Custom medical education platform developed for Eli Lilly providing 24/7 online access to educational content including videos, podcasts, articles, infographics, and downloadable materials across multiple therapeutic areas. Available via web and mobile app.

Quantifiable outcome

• 40-60% cost reduction in pharmaceutical event production compared to equivalent in-person events
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Grupo Éxito (Event Management): Mexican and LATAM corporate event and experiential agencies serving similar regional pharma, retail, and automotive buyers. Comparable as Mexico-based event production competitors addressing the same enterprise client base as Sinergis.
• Imagen y Poder: Mexico-based corporate events and communications agency with multi-industry clients. Comparable as a regional LATAM event production and communications agency competing for similar enterprise budgets.

Broad incumbents

• Freeman: Large brand experience and event production agency serving enterprise clients including pharma. Comparable as a full-service event production competitor with broader geographic reach than Sinergis.
• Cvent: Enterprise event management platform for in-person, hybrid, and virtual events across Fortune 500 buyers. Comparable in the corporate event and webinar tooling layer of Sinergis's service stack.
• Veeva Systems: Vertical SaaS for life sciences including commercial, medical, and CRM suites widely adopted by pharma. Comparable as the dominant enterprise platform that Sinergis's custom CME/omnichannel builds would either complement or compete with inside pharma clients.
• MCI Group: Global association, congress, and event management group with deep pharma and healthcare congress experience. Comparable to Sinergis as a PCO and live/virtual event producer at enterprise scale.

Direct peers

• ON24: Enterprise webinar and virtual event platform used widely in pharma for HCP engagement and product launches. Comparable as a SaaS-driven virtual event and CME platform alternative to Sinergis's custom-built offerings.
• Bizzabo: Event experience OS for in-person, hybrid, and virtual events used by enterprise brands. Comparable to Sinergis's event production and webinar platform layer, particularly for corporate and enterprise buyers.
• 6Connex: Global virtual and hybrid event platform provider with which Sinergis has a technology partnership. Directly comparable as a virtual event infrastructure and platform vendor serving enterprise pharma, corporate, and association clients.

Emerging players

• Hubilo: Virtual and hybrid event platform with strong adoption among enterprise marketing teams. Comparable as a tech-driven alternative competing for the same virtual event budget lines Sinergis addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sinergisagencia
• Facebookfacebook.com/sinergis
• LinkedInlinkedin.com/company/sinergisagencia
• Instagraminstagram.com/sinergisagencia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinergis