New Jersey State Auto
- Company typePrivate
- Founded1997
- HeadquartersJersey City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
New Jersey State Auto firmographics
Firmographics- Name
- New Jersey State Auto
- Legal name
- New Jersey State Auto Used Cars
- Website
- https://njstateauto.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
New Jersey State Auto industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industries
- Auto & Vehicle Loan Brokerage (FSAEAEAK), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where New Jersey State Auto is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey State Auto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Used Vehicle Sales: Primary revenue stream from selling pre-owned vehicles including cars, trucks, SUVs, vans, and hybrid/electric vehicles. Vehicles range from economy to luxury brands with prices spanning from under $10,000 to over $30,000.
- Automotive Financing: Financing services through partnerships with Capital One, Lendbuzz, and other lenders. The dealership handles paperwork, temp plates, registration, and accepts all credit types including bad credit loans.
- Service and Maintenance: Vehicle service department offering oil changes, tire repair, brake service, multi-point inspections, and other maintenance services for customers post-purchase.
- Trade-In and Vehicle Purchase: The dealership purchases vehicles directly from customers and accepts trade-ins, providing instant cash offers and KBB trade-in valuations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicles priced under $10,000 |
| Unit Pricing | Pay-as-you-go | Vehicles priced $10,000 - $18,000 |
| Unit Pricing | Pay-as-you-go | Vehicles priced $15,000 - $30,000 |
| Unit Pricing | Pay-as-you-go | Vehicles priced $30,000 and up |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
New Jersey State Auto product offering
Product offeringCore offering
New Jersey State Auto Used Cars is a Jersey City-based pre-owned auto dealership that sells approximately 165 used cars, trucks, SUVs, crossovers, vans, and hybrid/electric vehicles across price points from under $10,000 to over $30,000. The dealership complements vehicle sales with in-house and partner-based auto financing (including bad-credit options), a certified service department for post-purchase maintenance and repair, trade-in and instant cash offer vehicle purchasing, extended warranty plans, and a CarFinder search assistance service. The business operates from a single physical lot while supporting online browsing, pre-qualification, and remote trade-in valuation tools.
Product overview
New Jersey State Auto is a pre-owned auto dealership operating as a single-location dealer in Jersey City, NJ. Their core offering is a curated inventory of approximately 165+ used vehicles spanning cars, trucks, SUVs, vans, and hybrid/electric models. The business operates as an integrated dealership combining vehicle sales with financing services, an in-house service department, and car selling/trade-in capabilities. The product portfolio centers on the pre-owned vehicle inventory (the primary revenue driver), supported by financing services (offering in-house and partner-based auto loans including bad credit options), vehicle maintenance and repair (service department), and ancillary services including extended warranties and a vehicle search assistance tool for out-of-stock requests.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Owned Vehicles Inventory
- Auto Financing Services
- Vehicle Service Department
- Car Selling and Trade-In Service
- Extended Car Warranty Plans
- CarFinder Search Service
Quantifiable outcome
- 29 years in business at same Jersey City location
Companies that use New Jersey State Auto
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
New Jersey State Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
New Jersey State Auto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarfaxcoreFree Carfax vehicle history reports provided with every vehicle. The Carfax badge appears on vehicle listings demonstrating clean history claims.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Jersey State Auto competitors and assessment
Company assessmentDirect peers
- CarMax: Largest U.S. used-car retailer operating superstores with no-haggle pricing, captive financing, and trade-in services. Directly competes with NJ State Auto for used-vehicle buyers in the NY/NJ metro area.
- DriveTime: National used-car retailer specializing in subprime and no-credit financing, integrated in-house lending, and trade-in services. Closely mirrors NJ State Auto's all-credit positioning and bad-credit loan focus.
Emerging players
- Carvana: Online-only used-vehicle retailer with home delivery, vending-machine pickup, and integrated financing. Represents the digital-native model that pressures traditional brick-and-mortar independents like NJ State Auto.
- Vroom: Online used-car retailer offering home delivery, trade-in, and financing. An emerging digital competitor exerting price and convenience pressure on traditional independents.
- Hertz Car Sales: Rental-fleet divestment channel selling relatively young, low-mileage used vehicles direct to consumers. Operates as a non-traditional used-car competitor that benefits from large fleet supply at prices an independent dealer cannot match.
Broad incumbents
- AutoNation: Large multi-brand U.S. automotive retailer operating new and used vehicle stores, financing, parts, and service across many states. Provides scale, capital, and supply-chain advantages over a single-location independent dealer.
- Lithia Motors: One of the largest U.S. dealer groups, operating hundreds of new- and used-vehicle franchises plus digital channels like Driveway. Competes for both inventory supply and used-car buyers at scale.
- Asbury Automotive Group: Major U.S. automotive retailer with new-vehicle franchises, used-car operations (including Clicklane digital channel), finance, and service. Operates at a scale that enables lower per-unit acquisition costs than independents.
- Sonic Automotive: Multi-brand U.S. dealer group operating franchised stores and EchoPark used-vehicle stores. EchoPark in particular directly competes in the used-vehicle segment with NJ State Auto.
- Penske Automotive Group: International automotive retailer operating premium and luxury franchised dealerships as well as used-vehicle and commercial-truck retail. A large-scale incumbent with diversified revenue and stronger negotiating power with manufacturers and lenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
New Jersey State Auto social profiles
Digital presenceNew Jersey State Auto compliance and trust
Trust signalCompliance2 records
New Jersey State Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey State Auto leadership team
Management profileNumber of profiles
New Jersey State Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey State Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey State Auto
What does New Jersey State Auto do?
New Jersey State Auto Used Cars is a Jersey City-based pre-owned auto dealership that sells approximately 165 used cars, trucks, SUVs, crossovers, vans, and hybrid/electric vehicles across price points from under $10,000 to over $30,000. The dealership complements vehicle sales with in-house and partner-based auto financing (including bad-credit options), a certified service department for post-purchase maintenance and repair, trade-in and instant cash offer vehicle purchasing, extended warranty plans, and a CarFinder search assistance service. The business operates from a single physical lot while supporting online browsing, pre-qualification, and remote trade-in valuation tools.
Is New Jersey State Auto a public or private company?
New Jersey State Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Jersey State Auto founded?
New Jersey State Auto was founded in 1997. It employs 11 to 50 people.
Where is New Jersey State Auto based?
New Jersey State Auto is headquartered in Jersey City, United States, in the North America region.
How does New Jersey State Auto make money?
Four revenue lines are on record. Used Vehicle Sales are the primary driver. The others are automotive Financing, service and Maintenance and trade-In and Vehicle Purchase.
Who are New Jersey State Auto's main competitors?
Direct peers on record are CarMax and DriveTime. Emerging players are Carvana, Vroom and Hertz Car Sales. Broad incumbents are AutoNation, Lithia Motors, Asbury Automotive Group, Sonic Automotive and Penske Automotive Group.
Does New Jersey State Auto have an API?
No public API is recorded for New Jersey State Auto.
What industry is New Jersey State Auto in?
New Jersey State Auto's product category is Used Car Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 441120 and its SIC code is 5500.