Surlinio
Surlinio is a founder-owned Dutch online marketing agency in Den Haag serving 600+ local SMBs with subscription-based websites, webshops, social media management, online advertising, and combined SEO/AI Optimization (AIO) services targeting Google and LLM visibility.
- Company typePrivate
- Founded2014
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Surlinio does
Surlinio B.V. is a privately held Dutch online marketing agency ("bureau") founded in 2014 by Bas Broekarts, headquartered in Den Haag (The Hague) with a secondary office in Monster (Westland). The company serves small and medium-sized local businesses in the Den Haag and Westland regions, offering four core service lines: website design and hosting delivered as a monthly subscription ("Websites as a Service"), e-commerce webshops, social media management across Facebook, Instagram, LinkedIn and TikTok, and online advertising management (Google, Facebook, Instagram). Its newest and most differentiated offering is SEO/AIO — combined Search Engine Optimization and AI Optimization — which restructures client content so that it is readable by both Google and large language models such as ChatGPT and Gemini.
The business model is predominantly subscription-based for websites (starting at €79/month with a 36-month minimum contract) and webshops (€120/month plus a €400 one-time setup fee, with 24/7 support). Advertising management is billed as a €300/month fee plus 20% of ad spend, while social media management is sold per post (from €25 per platform) with volume discounts. The company monetizes optional add-ons such as Mollie payment integration, multilingual content, and advanced forms as recurring monthly fees. Go-to-market is sales-led and consultative ("bakkie doen" — an in-person or virtual coffee meeting), supplemented by free website and social media scans, local SEO, and heavy reliance on TrustPilot reviews and word-of-mouth referrals.
Surlinio reports serving over 600 customers with a 4.8/5 TrustPilot rating, an unusually long 8-year social media partnership with at least one client (Rayfit), and multiple customers described as "long-term" or "years" of tenure. The company is founder-owned with no disclosed institutional investors, no subsidiaries, and a single registered partnership with CookieFirst for GDPR-compliant cookie consent. It operates a hybrid Dutch/English website, indicating some international accessibility, though its geographic focus remains regional. Technology stack is built around standard web/content tools with an optional Mollie payments integration; there is no proprietary platform, no AI model development, and no disclosed patents or certifications.
Surlinio firmographics
Firmographics- Name
- Surlinio
- Legal name
- Surlinio B.V.
- Website
- https://surlinio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surlinio is a founder-owned Dutch online marketing agency in Den Haag serving 600+ local SMBs with subscription-based websites, webshops, social media management, online advertising, and combined SEO/AI Optimization (AIO) services targeting Google and LLM visibility.
- Ownership category
- akta.pro rank
Surlinio industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
- akta.pro secondary industries
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Paid Social Advertising Management (MPAAACAC)
Keywords
Where Surlinio is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Surlinio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Website Subscription Services: Monthly recurring subscription for website building and maintenance. No upfront costs, fixed monthly fee. Contract minimum of 36 months. Additional features like Mollie payments, multilingual content, or advanced forms available for extra monthly fees.
- Webshop Services: Monthly subscription for webshop functionality with one-time setup costs. Includes 24/7 support via email and phone.
- Google Ads Management: Monthly management fee plus percentage of ad spend. €300 per month management fee plus 20% of ad budget. Includes daily campaign monitoring, dedicated landing pages, and A/B testing.
- Social Media Management: Per-post pricing starting at €25 per post per platform. Volume discounts available for multiple posts per week or across multiple channels. Includes photo and video material shoots for extensive packages.
- SEA/AIO Starter Package: One-time promotional package including keyword research, website texts, landing page, AI optimization, and Google Ads setup. Originally priced at €1200, promotional price €500 during Q3.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional website subscription starting at €79/month |
| Subscription | Monthly | Webshop subscription starting at €120/month |
| Hybrid | Monthly | Google Ads management at €300/month plus 20% of ad budget |
| Unit Pricing | Pay-as-you-go | Social media management starting at €25 per post per platform |
| One time/ perpetual license | Pay-as-you-go | SEA/AIO Starter Package promotional offer at €500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Surlinio product offering
Product offeringCore offering
Surlinio is an online marketing bureau that builds and maintains mobile-friendly websites and webshops on a fixed monthly subscription basis, manages social media channels (Facebook, Instagram, LinkedIn, TikTok), runs online advertising campaigns on Google and social platforms, and provides SEO combined with AIO (AI Optimization) so client content is found via Google, ChatGPT, and voice assistants. Services are aimed at local SMBs in The Hague and Westland region with transparent pricing, no upfront fees, and 36-month minimum contracts.
Product overview
Surlinio is a no-nonsense online marketing bureau based in Den Haag and Westland, Netherlands, offering a suite of digital marketing services. The core offering consists of website building and maintenance (including webshop capabilities), social media management, online advertising, and SEO/AIO services. Website services are priced as fixed monthly subscriptions starting at €79 per month with a 36-month contract, while webshops start at €120 per month with €400 setup costs. Social media management starts at €25 per post per platform, and Google Ads management costs €300 per month plus 20% of ad spend. The company differentiates itself through transparent pricing with no hidden costs, offering services in Dutch and English.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites
Companies that use Surlinio
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Surlinio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Surlinio partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Surlinio competitors and assessment
Company assessmentBroad incumbents
- GoDaddy: Global SMB-focused platform providing domains, website builders, hosting, and online marketing services. A broad incumbent that bundles the website + marketing value proposition Surlinio offers, but at a much larger scale and with productized self-service tooling.
- Dept Agency: Large international Dutch-headquartered digital agency offering web development, marketing, creative, and technology services. Comparable as a broader incumbent operating in the same digital services category as Surlinio, but at enterprise scale and full-service depth.
- Wix.com: Global DIY website builder platform enabling SMBs to build and manage their own sites. Competes directly with Surlinio's website subscription service by offering a low-cost self-service alternative that bypasses agency fees entirely.
- Squarespace: Global DIY website builder platform targeting SMBs and creators with templated, mobile-friendly websites. A direct alternative to Surlinio's website building subscription, particularly for design-oriented SMB clients like restaurants and creatives.
- HubSpot: Global CRM and marketing automation platform with website, SEO, ads, and content tools for SMBs. Competes with Surlinio across multiple service lines (websites, SEO, content marketing) by offering integrated software that reduces the need for an external agency.
Direct peers
- Traffic4u: Specialized Dutch online marketing agency focused on Google Ads, SEO, and SEA for SMBs. Highly comparable to Surlinio's SEM/PPC and SEO service lines, with similar customer segment focus.
- Yellowgrape: Dutch digital agency combining branding, web development, online marketing, and SEO/AIO-adjacent services. Comparable as a Netherlands-based full-service digital agency serving commercial clients across website, advertising, and content capabilities.
- OrangeValley: Dutch digital marketing agency offering SEO, online advertising, content, and data-driven marketing to mid-market clients. Comparable as a full-service Netherlands-based performance marketing agency, though OrangeValley typically serves larger clients than Surlinio's SMB focus.
- Enrise: Dutch digital agency offering search, content, performance marketing, and technology services. Comparable to Surlinio across SEO, SEM, and digital marketing services, though typically at a larger client scale.
Emerging players
- Webflow: Visual website builder platform gaining traction among SMBs and design-led businesses for custom, mobile-friendly websites. Increasingly competes with agencies like Surlinio by enabling in-house teams to ship professional sites without agency fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Surlinio social profiles
Digital presenceSurlinio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surlinio leadership team
Management profileNumber of profiles
Profiles1 record
Surlinio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surlinio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surlinio
What does Surlinio do?
Surlinio is an online marketing bureau that builds and maintains mobile-friendly websites and webshops on a fixed monthly subscription basis, manages social media channels (Facebook, Instagram, LinkedIn, TikTok), runs online advertising campaigns on Google and social platforms, and provides SEO combined with AIO (AI Optimization) so client content is found via Google, ChatGPT, and voice assistants. Services are aimed at local SMBs in The Hague and Westland region with transparent pricing, no upfront fees, and 36-month minimum contracts.
Is Surlinio a public or private company?
Surlinio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surlinio founded?
Surlinio was founded in 2014. It employs 11 to 50 people.
Where is Surlinio based?
Surlinio is headquartered in Den Haag, Netherlands, in the Europe region.
How does Surlinio make money?
Five revenue lines are on record. Website Subscription Services are the primary driver. The others are webshop Services, google Ads Management, social Media Management and SEA/AIO Starter Package.
Who are Surlinio's main competitors?
Broad incumbents on record are GoDaddy, Dept Agency, Wix.com, Squarespace and HubSpot. Direct peers are Traffic4u, Yellowgrape, OrangeValley and Enrise. Webflow is listed as an emerging player.
Does Surlinio have an API?
No public API is recorded for Surlinio.
What industry is Surlinio in?
Surlinio's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAK, Lead Generation & Performance Media (B2B/B2C), with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.