Workshop & Design

What Workshop & Design does

Workshop & Design S.r.l. is a private system integrator and technology partner founded in Turin, Italy, in 2001. It develops custom software, Android and iOS mobile applications, IoT systems, cloud infrastructure, cybersecurity, and network-management solutions, primarily for organizations in retail, museums, banking, and real estate; Industry 4.0 is an additional use case.

Projects follow an Agile lifecycle from analysis and UI/UX design through development, delivery, and testing. The technical stack includes native and hybrid React Native applications, client API-development assistance, cloud design and migration, an owned data center, and IoT sensor networks using LoRaWan, BacNet, and NBIoT. Workshop & Design also distributes three proprietary products: SmartBeacon for proximity marketing and museum content, BRIC for real-estate consumption management, and Go5 for retail management.

Its commercial model combines project-based custom development and professional services with managed cloud offerings and proprietary platforms classified as subscription recurring. Enterprise pricing is not publicly disclosed and is expected to be quote-based. The company reaches customers through direct sales, telephone and remote technical support, product websites, and reseller or integration relationships with major technology vendors.

Name

Workshop & Design

Legal name

Workshop & Design S.r.l.

Website

https://workshopdesign.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Workshop & Design is a Turin-based system integrator developing custom software, mobile applications, IoT, cloud, security and network solutions for retail, museums, banking and real estate clients, with proprietary SmartBeacon, BRIC and Go5 platforms.

Ownership category

akta.pro rank

Product category

Enterprise Software Solutions

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Custom software development
• Mobile application development
• Proximity marketing platform
• IoT solutions
• Cloud infrastructure services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Development of custom software solutions, mobile applications, and IoT systems following Agile methodology. Services include full project lifecycle management from analysis through UI/UX design, development, and final delivery/testing.
2. Cloud Solutions: Cloud solutions with high capacity and scalability, ensuring safety and reliability through their own data center. Includes infrastructure design, data migration, and security compliance services.
3. Security Services: Cybersecurity consulting and products for professionals and companies looking to consolidate infrastructure security.
4. Network Management: Design and maintenance of complex data infrastructures for enterprise clients.
5. Product Platforms: Distribution of proprietary platforms: SmartBeacon (proximity marketing), Bric (EoT for real estate), and Go5 (retail management software).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Workshop & Design develops and distributes custom software solutions, native and hybrid mobile applications, and IoT systems for enterprises in retail, museum, banking, and real estate sectors. Its portfolio includes three proprietary platforms — SmartBeacon (proximity marketing and museum content), BRIC (EoT for real estate consumption management), and Go5 (retail management software) — delivered alongside professional services in cloud infrastructure, cybersecurity, and network management using Agile methodology.

Product overview

Workshop & Design operates as a system integrator offering a portfolio of proprietary software products alongside custom development services. Their product portfolio consists of three core offerings: SmartBeacon (a proximity marketing and museum content platform), BRIC (an EoT platform for Real Estate consumption management), and Go5 (retail management software). The company also provides custom software development, mobile application development (Android/iOS using React Native), IoT solutions, cloud infrastructure services, cybersecurity, and network management. They serve clients across retail, museum, banking, and real estate sectors using agile development methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Beacon: Proximity marketing and museum content platform, the most used in Italy.
• Bric
• Go Five

Products and services

• SmartBeacon

Quantifiable outcome

• SmartBeacon described as the most used proximity marketing and museum content platform in Italy

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AdobecoreChannel Partner/ Reseller/ DistributorAdobe reseller partnership for design and creative software solutions. Workshop & Design offers Autodesk as authorized reseller.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft software and cloud solutions integration in customer projects.
• KasperskycoreChannel Partner/ Reseller/ DistributorCybersecurity solutions partnership providing security products and consulting for infrastructure protection.
• VMwarecoreTechnology or IntegrationVirtualization and cloud infrastructure technology partnership.
• SophoscoreChannel Partner/ Reseller/ DistributorSophos authorized partner for cybersecurity solutions including endpoint protection and network security.
• AutodeskminorChannel Partner/ Reseller/ DistributorAutodesk authorized reseller for design and engineering software solutions.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• LS Retail: Retail management software platform providing ERP, POS, and store operations functionality for retailers globally. Direct competitor to W&D's Go5 retail management software in the same target buyer and use case.
• BV Tech: Italian IT services and system integrator providing software development, cloud, cybersecurity, and managed services to enterprise clients. Highly comparable business model and vertical mix to Workshop & Design.
• Estimote: Proximity and beacon-based engagement platform used in retail, museums, and venues for location-aware experiences. Direct comparable to W&D's SmartBeacon product on technology and use cases.
• Reply: Italian-headquartered digital services group offering custom software, mobile, IoT and cloud solutions to enterprise clients across multiple verticals. Closely mirrors W&D's system integrator profile with a much broader scale and similar omnichannel/digital customer engagement expertise.
• Consoft Sistemi: Turin-based Italian IT services and software development firm serving enterprise clients with custom development, cloud, and digital transformation projects. Operates in the same regional market with comparable boutique integrator profile and technology partnerships.
• Proge-Software: Italian software house specializing in bespoke application development, system integration, and vertical solutions for SMEs and enterprises. Operates in the same regional boutique integrator space as W&D.
• BlueBite: Proximity marketing and mobile engagement platform serving retail, museums and brands with beacon- and NFC-driven experiences. Closest direct technology peer to W&D's SmartBeacon offering.

Broad incumbents

• Engineering Group: One of Italy's largest IT services groups, offering software development, system integration, cloud, and digital transformation across all major verticals. Represents the scaled incumbent version of W&D's boutique service portfolio.
• Cegid: European cloud software vendor offering retail management, ERP, and vertical SaaS for retailers and SMBs. Competes with W&D's Go5 with broader product suite and larger installed base.
• NTT Data Italia: Global IT services provider with significant Italian operations delivering custom software, system integration, and managed services to enterprise and public-sector clients. Competes for similar Italian enterprise digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workshop & Design