What EMD112 does

EMD112 (legally ECHOES S.r.l.) is an Italy-based specialty distributor and service provider of automated external defibrillators (AEDs/DAEs) and adjacent emergency medical equipment, headquartered in Vicchio (Florence metropolitan area) with a legal office in Rome. Founded in 2011 and operating with 11–50 employees, the company sells a multi-brand DAE portfolio covering Stryker/HeartSine samaritan PAD and Physio-Control LIFEPAK series, proprietary ViVest-branded defibrillators (Pocket P1/P3, PowerBeat X1/X3), ALS monitor-defibrillators (LIFEPAK 15/20e), and complementary emergency devices such as LUCAS 3 chest compression systems and Stephan ventilators. The company also markets connected/telecontrollo models with Wi-Fi and 3G remote monitoring, and supplies accessories (batteries, electrodes, indoor/outdoor cabinets).

EMD112 monetizes across four revenue streams: (1) one-time hardware sales via its e-commerce storefront (shop.emd112.it) for individual buyers and SMBs, with unit prices publicly disclosed between ~€1,300 and €2,300 incl. VAT, plus discount and convention pricing for institutional buyers; (2) recurring operating leases (noleggio operativo) at ~€40/month bundled with maintenance and telecontrol; (3) BLSD/PBLSD training courses delivered in partnership with the Italian Resuscitation Council (IRC) and through Mass Training programs; and (4) bundled professional services, notably INAIL OT23 consulting combined with electrical thermography (ISO 9712-certified partners), enabling clients to claim 5–28% insurance premium reductions.

The company pursues a hybrid go-to-market combining self-serve e-commerce with a direct enterprise sales force targeting Italian public administrations, sports federations, transport operators, healthcare providers, universities, banks, and large corporates. Brand and lead generation rely heavily on content marketing (blog/SEO), CSR storytelling (Forward Hearts, Save the Beat, Romagna Cardioprotetta), motorsport sponsorship (Angel Nieto Team, Clinica Mobile, World Ducati Week), and credentialing through ISO 9001, IRC trainer accreditation, and ~100+ reference customers including CONI, AIA-FIGC, Trenitalia, ITA Airways, Banca d'Italia, the Italian Ministry of Health, and Enel. All sales are within Italy.

Name

EMD112

Legal name

ECHOES S.r.l.

Website

https://emd112.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EMD112 (ECHOES S.r.l.) is an Italy-based specialty distributor and service provider of automated external defibrillators, emergency medical equipment, and BLSD training, serving public administrations, sports federations, transport operators, large enterprises, and individual consumers across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Vicchio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DAE and Emergency Medical Device Sales: EMD112 generates revenue primarily from the sale of automated external defibrillators (DAEs), including products from Stryker/HeartSine, Physio-Control, and their own ViVest brand, as well as accessories (batteries, electrodes, cabinets), emergency medical equipment (ventilators, LUCAS CPR devices), training equipment, and diagnostic tools. Sales are made through their e-commerce storefront, direct enterprise sales, and bulk procurement/convention agreements.
2. Operating Lease (Noleggio Operativo): EMD112 offers operating leases for defibrillators at approximately €40/month, providing a pay-for-use model for customers who want access to DAE devices without ownership. The lease includes maintenance and support services.
3. BLSD Training Courses: EMD112 provides BLSD (Basic Life Support Defibrillation) certification courses, including adult and pediatric (PBLSD) training, delivered through their own trainers and in partnership with IRC (Italian Resuscitation Council). Revenue is generated through course fees.
4. Thermography and Safety Consulting Services: EMD112 offers electrical thermography analysis services (for INAIL OT23 reductions) in partnership with certified technicians, bundled with DAE provision and BLSD training to help businesses qualify for insurance premium reductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

EMD112 distributes and supports automated external defibrillators (AEDs/DAEs) and emergency medical equipment in Italy, including its own ViVest branded defibrillators (PowerBeat X series, Pocket P1/P3 with proprietary Tiny Combine Technology) and third-party brands from Stryker (HeartSine samaritan PAD series, Physio-Control LIFEPAK series). The offering combines device supply with BLSD/PBLSD certification training, telecontrollo remote monitoring, DAE traceability registration, INAIL OT23 consulting, and thermography services bundled for insurance premium reductions.

Product overview

EMD112 is a specialized distributor and service provider in life-saving cardiac equipment and medical emergency products. The portfolio centers on a comprehensive range of external defibrillators (DAE) spanning multiple brands including ViVest (own brand), HeartSine samaritan PAD series, and Physio-Control LIFEPAK series, complemented by ALS monitor/defibrillators for emergency services. The offering includes connected/telecontrollo models with Wi-Fi/3G remote monitoring capabilities, a full range of consumables (batteries, electrodes), protective cabinets (indoor/outdoor), and medical emergency equipment such as LUCAS 3 automatic CPR devices and Stephan pulmonary ventilators. Training services encompass BLSD certification courses, mass training programs, and PBLSD pediatric courses. The company operates under ECHOES S.r.l. and is headquartered in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• ViVest Pocket P3 Semi-Automatic Defibrillator Portable semiautomatic external defibrillator (DAE) with miniature design, featuring 35 patents, Tiny Combine Technology, IP65 certification, and performance comparable to traditional AEDs in a compact form factor for layperson and professional use.
• ViVest Pocket P1 Semi-Automatic Defibrillator Semiautomatic external defibrillator with compact design and standard DAE functionality for life-saving cardiac intervention.
• ViVest PowerBeat X1P Semi-Automatic Defibrillator Semiautomatic external defibrillator with 8-year extended warranty, weighing 1.4 kg, featuring compact and rugged design for reliable cardiac emergencies.
• ViVest PowerBeat X3P Semi-Automatic Defibrillator Semiautomatic external defibrillator with 8-year extended warranty and enhanced features for professional cardiac care.
• HeartSine samaritan PAD 350P Semi-Automatic Defibrillator Stryker/HeartSine semiautomatic external defibrillator with 8-year warranty and IP56 protection, designed for extra-hospital use in sports venues, public places, and workplaces.
• HeartSine samaritan PAD 360P Fully Automatic Defibrillator Fully automatic external defibrillator with automatic shock delivery, 8-year warranty for extra-hospital cardiac emergencies.
• HeartSine samaritan PAD 500P Semi-Automatic Defibrillator with CPR Correction Semiautomatic external defibrillator with advanced CPR Advisor feedback technology (compression depth and rate guidance) and 8-year warranty for professional cardiac rescue.
• HeartSine Connected samaritan PAD 350P Defibrillator Connected semiautomatic defibrillator with remote monitoring (telecontrollo) via Wi-Fi, enabling status tracking and maintenance alerts.
• HeartSine Connected samaritan PAD 500P Defibrillator Connected semiautomatic defibrillator with advanced features and Wi-Fi remote monitoring for proactive maintenance management.
• Physio-Control LIFEPAK CR2 Wi-Fi Semi-Automatic Defibrillator Semiautomatic external defibrillator with Wi-Fi connectivity for remote monitoring and real-time status updates.
• Physio-Control LIFEPAK CR2 Wi-Fi+3G Semi-Automatic Defibrillator Semiautomatic external defibrillator with dual Wi-Fi and 3G connectivity for comprehensive remote monitoring capabilities.
• Physio-Control LIFEPAK CR2 USB Semi-Automatic Defibrillator Semiautomatic external defibrillator with USB connectivity for data transfer and software updates at a lower price point.
• Stryker LIFEPAK 15 ALS Monitor/Defibrillator Professional-grade ALS monitor/defibrillator for emergency medical services with advanced cardiac monitoring capabilities.
• Stryker LIFEPAK 20e ALS Monitor/Defibrillator Advanced ALS monitor/defibrillator for hospital and emergency use with comprehensive cardiac care features.
• LUCAS 3 Automatic CPR Device Automatic chest compression system (LUCAS 3) providing consistent, continuous CPR during cardiac arrest resuscitation for emergency medical services.
• Stephan Pulmonary Ventilators Pulmonary ventilators for emergency and intensive care ventilation support in hospital and pre-hospital settings.
• Easyflow NCPAP Neonatal Ventilation Circuit Non-invasive CPAP circuit for neonatal ventilation support in emergency and neonatal intensive care settings.
• BLSD Certification Training Courses Basic Life Support and Defibrillation (BLSD) certification courses for laypersons and professionals, delivered in partnership with IRC (Italian Resuscitation Council).
• Mass Training BLSD Program Mass training programs for BLSD skills targeting large groups and communities for widespread cardioprotection skills rollout.
• PBLSD Certified Pediatric Courses Pediatric BLS-D (PBLSD) certification courses for cardiac emergencies involving infants and children, certified through IRC partnership.
• Telecontrollo (Remote Monitoring Service) Remote monitoring and management service (DAE Zero Responsabilità – EMD112 x Te) for connected defibrillators, ensuring device readiness, proactive maintenance, and 24/7 operational status without physical inspection.
• Operating Lease (Noleggio Operativo) for Defibrillators Subscription-based operating lease program for DAE devices at approximately €40/month including maintenance, support, and bundling options with BLSD training and thermography for INAIL OT23 applications.
• Thermography and INAIL OT23 Consulting Services Electrical thermography analysis delivered through ISO 9712-certified thermographers, bundled with DAE provision and BLSD training to help businesses reach the 100-point OT23 threshold and qualify for 5-28% INAIL premium reductions.

Quantifiable outcome

• Cardiac arrest survival rate increases from 4-7% to 60-70% with effective cardioprotection programs
• +6 more outcomes

Named customers46 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major, secondary and minor.

• Stryker / HeartSinecoreChannel Partner/ Reseller/ DistributorEMD112 is an authorized distributor of Stryker's HeartSine brand (samaritan PAD series) and Physio-Control brand (LIFEPAK series) defibrillators in Italy. HeartSine was founded in 1998 and is recognized for developing the first extra-hospital defibrillator with a 10-year warranty. The Stryker/HeartSine portfolio including the Forward Hearts program (donating a DAE for every life saved) is a core element of EMD112's offering.
• Stryker / Physio-ControlcoreChannel Partner/ Reseller/ DistributorEMD112 distributes Stryker's Physio-Control product line including the LIFEPAK CR2 series and LIFEPAK 15/20e ALS monitor-defibrillators in Italy. Physio-Control is a leading manufacturer of professional-grade emergency medical equipment.
• IRC – Italian Resuscitation CouncilmajorStrategic or Co-development PartnerEMD112 partners with IRC (Italian Resuscitation Council) for BLSD and PBLSD training certification. EMD112's Master Trainer Simone Giovanelli serves as a speaker at IRC National Congresses, and EMD112 supplies training materials and DAE trainers to IRC-accredited training centers.
• LUCAS (Jolife AB / Stryker)secondaryChannel Partner/ Reseller/ DistributorEMD112 distributes the LUCAS 3 automatic chest compression system for CPR, sold alongside DAE products as part of a comprehensive emergency response product line.
• Stephan (ventilators)secondaryChannel Partner/ Reseller/ DistributorEMD112 distributes Stephan lung ventilators for emergency and neonatal use, complementing their cardioprotection and emergency medical product range.
• Clinica MobilemajorGTM or Marketing PartnerEMD112 has partnered with Clinica Mobile (the mobile medical clinic that debuted in 1977 and saved Franco Uncini's life) since 2016 for motorsport events. Clinica Mobile is present at World Superbike, MotoGP, Moto2, Moto3, and CIV championships. EMD112 supplies DAE equipment and cardioprotection expertise at these events as part of the partnership.
• Angel Nieto Team (MotoGP/Moto2/Moto3)majorGTM or Marketing PartnerEMD112 is an official partner of the Angel Nieto Team in MotoGP, Moto2, and Moto3 championships, with a presence at the World Ducati Week event. The partnership supports DAE deployment and cardioprotection awareness at international motorsport events.
• Italian Football Federation (FIGC) / AIAmajorGTM or Marketing PartnerEMD112 supplies defibrillators and cardioprotection solutions to FIGC (Italian Football Federation) and AIA (Italian Football Referees Association), serving as a reference customer for sports sector DAE programs.
• Certified Thermographers (ISO 9712)minorImplementation/ SI/ Consulting PartnerEMD112 partners with ISO 9712-certified thermographers for electrical thermography services bundled with DAE provision for INAIL OT23 applications, enabling companies to achieve the 100-point threshold for insurance premium reductions.
• PVS SpAminorStrategic or Co-development PartnerPVS SpA, a leading Italian company in resuscitation and emergency medical products, collaborated with EMD112 to produce explanatory videos about DDL 1441 regulations on defibrillators.
• Echoes S.r.l.coreOthersEMD112 is a brand/trading name of Echoes S.r.l., the parent company. Echoes S.r.l. handles the legal headquarters in Rome and operational headquarters in Vicchio, manages conventions and framework agreements, and is the contracting entity for business relationships.
• Regione Emilia-Romagna / Clinica Mobile / ASLminorStrategic or Co-development PartnerEMD112 partnered with Regione Emilia-Romagna, Clinica Mobile, and local ASL health authorities for the 'Tieni in forma il tuo cuore' (Keep your heart healthy) campaign in September-October 2021, conducting 12 free cardiovascular screening events in major cities.
• Rotary Club Ancona ConerominorGTM or Marketing PartnerRotary Club Ancona Conero partnered with EMD112 to donate a HeartSine Samaritan PAD 350P defibrillator installed at the Conerobus bus station in Ancona, demonstrating community cardioprotection collaboration.
• De AgostiniminorGTM or Marketing PartnerEMD112 is a reference customer of De Agostini, possibly involving educational publishing or cardioprotection content collaboration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Progetti Medical: Italian manufacturer of AEDs and emergency medical equipment. Closest direct competitor in Italy; competes head-to-head in DAE procurement for hospitals, public administration, and sports organizations, with overlapping distribution into the same Italian customer base.
• ZOLL Medical Corporation: US-headquartered manufacturer of AEDs, professional defibrillators, and resuscitation equipment (now part of Asahi Kasei). Direct competitor to the HeartSine/PHYSIO-CONTROL and ViVest lines EMD112 distributes, with overlapping customer base in EMS, hospitals, and public access defibrillation.
• Schiller AG: Swiss manufacturer of defibrillators (FRED easyport and others), patient monitors, and cardiology devices. Direct competitor in European AED markets, serving hospitals, EMS, and public access programs with comparable product lines to what EMD112 distributes.
• Cardiac Science Corporation: US manufacturer of Powerheart AEDs and cardiac diagnostic devices. Direct competitor in the AED category, targeting the same public access, workplace, and school deployment use cases that anchor EMD112's demand.
• Defibtech: US AED manufacturer (Lifeline AED family). Direct competitor in the external defibrillator category with similar positioning around public access and workplace deployment.

Broad incumbents

• Philips (HeartStart): Global medical device conglomerate whose HeartStart AED line is a leading external defibrillator brand worldwide. Overlaps with EMD112's DAE distribution portfolio and competes in the same public access and workplace segments, but as part of a much broader healthcare portfolio.
• Stryker (Emergency Care / HeartSine): Global medical device major whose HeartSine and Physio-Control brands supply the core AEDs EMD112 distributes. Functions both as supplier and as potential competitor through direct sales channels in Italy; the broad incumbent comparison reflects Stryker's portfolio depth versus EMD112's specialist focus.
• Mindray Bio-Medical Electronics: Chinese-headquartered global medical equipment manufacturer with AED, patient monitor, and defibrillator lines. Competes in adjacent emergency-care equipment categories that overlap with EMD112's ALS monitor and defibrillator offerings, with growing presence in European markets.

Emerging players

• Laerdal Medical: Norwegian medical simulation and resuscitation training company (Resusci Anne, QCPR manikins). Overlaps with EMD112's BLSD training and manikin/trainer business, serving the same BLS/ALS education market but with a globally dominant training and simulation portfolio.
• Ambu A/S: Danish medical device company active in airway management, patient monitoring, and training; a participant in the broader emergency medical equipment ecosystem that overlaps with EMD112's ambulance and EMS supply relationships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EMD112_it
• LinkedInlinkedin.com/company/emd112

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMD112