Liberty Marketing

What Liberty Marketing does

Liberty Marketing is a full-service digital marketing agency headquartered in Cardiff, Wales, founded in 2008 by Gareth Morgan. The agency delivers integrated services across five core pillars: Paid Media (PPC, paid social, display, programmatic, native, and remarketing across Google, Microsoft, Meta, LinkedIn, and X platforms), SEO (technical, local, international, migrations, and AI SEO), Content Marketing (creation and optimization), Social Media (organic management), and Digital PR (campaigns and creative content). Its technology stack combines proprietary assets—including the Growth Categories Framework and an AI SEO methodology—with industry-standard tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and SEOMonitor. The team holds Google Premier Partner and Microsoft Advertising partner credentials, alongside partnerships with Taboola, Outbrain, and multiple programmatic vendors.

The agency operates a sales-led, retainer-based business model serving UK and international clients across hospitality, cosmetics, retail, finance, education, entertainment, and legal sectors. Client budgets range from £1k to £20k+ per month, with documented enterprise relationships including San Carlo, Benefit Cosmetics, Universal Music Group, Happy Beds, Pizza Express, Crew Clothing, and Admiral. Revenue is generated primarily through monthly retainers and project fees, with a flat-rate billing model for paid media (rather than percentage of spend) that aligns agency incentives with client outcomes. The agency also runs a Training & Consultancy practice targeting in-house marketing teams.

The business is privately held and founder-owned, with no external institutional investment or parent company identified. Liberty employs over 40 staff organized into functional departments under a senior leadership team that includes Group CEO Gareth Morgan, Managing Director Grant Thomas, and Operations Director Charlie Rudd. The company's stated mission centers on opposing misleading practices in the digital marketing industry, with measurable outcomes (e.g., 965% ROI improvement for Benefit Cosmetics, £1m+ revenue for San Carlo, 1205% YoY revenue growth for Happy Beds) serving as its primary commercial differentiator.

Name

Liberty Marketing

Legal name

Liberty Marketing

Website

https://libertymarketing.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Marketing is a Cardiff-based, full-service digital marketing agency serving UK and international enterprise clients across paid media, SEO, content, social media, and digital PR since 2008.

Ownership category

akta.pro rank

Headquarters

HQ city

Llanishen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Paid Media Management Services: Agency fees for managing paid advertising campaigns across Google Ads, Microsoft Ads, Meta platforms, LinkedIn, and programmatic networks. The agency uses a flat-rate billing model rather than percentage of media spend to align incentives with client outcomes.
2. SEO Services: Ongoing SEO retainer services including technical SEO, local SEO, international SEO, AI SEO, and SEO migrations with monthly or project-based fees.
3. Content Marketing Services: Content creation and optimization services including blogging, on-site content, content audits, and content strategy development.
4. Social Media Services: Organic social media management and content creation services for various platforms.
5. Digital PR Services: Digital PR campaigns and creative content marketing to generate backlinks and brand coverage in high-authority publications.
6. Training and Consultancy: Digital marketing consultancy and training services for internal marketing teams, including SEO, PPC, content, and digital strategy consultancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Liberty Marketing is a Cardiff-based digital marketing agency offering five core service lines: Paid Media (PPC, paid social, display, programmatic, remarketing across Google, Microsoft, Meta, LinkedIn, and X), SEO (technical, local, international, and AI SEO plus migrations), Content Marketing (creation and optimization), Social Media (organic management), and Digital PR (creative content campaigns). The agency also provides Training and Consultancy services for in-house marketing teams.

Product overview

Liberty Marketing is a digital marketing agency offering a comprehensive suite of services organized into five core service areas: Paid Media (including PPC, paid social, display, programmatic, and remarketing across Google, Microsoft, Meta, LinkedIn, and X platforms), SEO (covering technical SEO, migrations, local, international, and AI SEO), Content Marketing (including creation and optimization), Social Media (organic social management), and Digital PR (campaigns and outreach). The agency also provides Training & Consultancy services. The company was founded in 2008 and operates from Cardiff, UK, with over 40 staff members serving ambitious clients across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services Performance-led paid media campaigns including PPC, paid social, display advertising, programmatic, and remarketing. Liberty manages campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, X (Twitter), and other platforms to drive measurable ROI for businesses across e-commerce, retail, hospitality, and B2B sectors.
• SEO Services Search engine optimization including technical SEO, link building, content optimization, and keyword research using Liberty's proprietary Growth Categories Framework, AI SEO methodology, and industry-standard tools. Delivered via ongoing retainer or project-based engagements for B2B, e-commerce, and enterprise clients.
• Content Marketing Services Strategic content creation and marketing services including full-funnel content, blogging, on-site content writing, content optimization, and content audits aligned with SEO best practices. Targets businesses seeking to improve organic search visibility and audience engagement.
• Social Media Services Organic social media marketing including content creation, page management, community building, influencer marketing, and social consultancy across Instagram, X, Facebook, YouTube, and LinkedIn. Available as ongoing management or channel audits.
• Digital PR Services Digital PR campaigns combining creativity with SEO impact, including reactive PR, proactive campaigns, AI PR, evergreen PR, and product launches. Secures high-authority backlinks and brand coverage for clients across multiple sectors.
• Training and Consultancy Services Digital marketing consultancy and training for in-house marketing teams including digital strategy, SEO consultancy, content marketing consultancy, and PPC consultancy with knowledge transfer. Targets marketing teams that need strategic direction, skill development, or upskilling support.

Quantifiable outcome

• ROI improvement of 965% over two years for Benefit Cosmetics
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Ads certified agency with Premier Partner status. The team is Google Ad certified and trusted by Google to hit quality guidelines and brand standards. Services include Google Ads management, Google Shopping campaigns, and Display Network advertising.
• Google Display NetworkcoreTechnology or IntegrationPartnership with Google Display Network for programmatic display advertising, providing access to premium inventory across millions of websites and apps.
• Microsoft AdvertisingcoreTechnology or IntegrationCertified Microsoft Ads management partner providing advertising services across Microsoft search network.
• Industry SEO Tools (Ahrefs, SEMrush, SEOMonitor)coreTechnology or IntegrationUses industry-standard SEO tools including Ahrefs, SEMrush, and SEOMonitor alongside exclusive in-house tools for keyword research, competitor analysis, and performance tracking.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Impression: UK-based full-service digital marketing agency offering paid media, SEO, content, and digital PR with a similar mid-market to enterprise client base. Direct competitor to Liberty in the UK performance marketing space.
• Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and programmatic services with a global delivery network. Competes directly with Liberty for UK and international enterprise clients.
• Hallam: Multi-award-winning UK digital marketing agency offering paid media, SEO, content, and PR services. Comparable mid-sized UK agency with similar service breadth and client profile.
• Koozai: UK-based digital marketing agency specializing in SEO, paid media, content, and social media services. Direct competitor serving similar UK mid-market and enterprise clients.
• Re:signal: Specialist SEO and digital PR agency with strong e-commerce and enterprise heritage. Directly comparable in SEO and digital PR client outcomes.
• Rise at Seven: UK-based digital PR, SEO, and content agency known for creative link-building campaigns. Overlaps with Liberty's Digital PR, SEO, and content service lines.
• Tug: UK-based digital marketing agency offering SEO, paid media, content, and analytics services. Comparable mid-sized UK agency with similar service portfolio and client mix.

Broad incumbents

• Brainlabs: Large global digital marketing agency with deep paid media and SEO capabilities. A larger incumbent offering overlapping services but at significantly greater scale than Liberty.
• Wpromote: US-headquartered large digital marketing agency offering paid media, SEO, and content. A larger incumbent competing for the same enterprise clients Liberty serves.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative services. A larger multi-national incumbent competitor to Liberty in the UK enterprise segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_libertydigital
• Facebookfacebook.com/LibertyMarketing
• LinkedInlinkedin.com/company/libertymarketing
• Instagraminstagram.com/liberty_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Marketing