What SmartDiet does

SmartDiet SAS is a French B2B/B2B2C nutrition-prevention platform founded in 2016 by Anne-Laure Meunier and headquartered at 5 Rue Primo Levi, Paris (75013). The company combines a mobile application (iOS and Android) featuring teleconsultation, food journaling, and personalized coaching with a national network of 585+ qualified dietitian-nutritionists covering mainland France, Corsica, and DOM-TOM. Its intellectual property rests on two registered methodologies — SmartDiet Method® (seven structured keys for dietary balance) and Nutrition des Métiers® (occupational adaptation of dietary advice) — supported by ISO 27001, HDS (AWS-hosted), GDPR, and QUALIOPI certifications that allow processing of French health data at scale.

SmartDiet targets two primary buyer segments: (1) enterprises seeking to improve Quality of Life and Working Conditions (QVCT), reduce absenteeism, and strengthen employer brand; and (2) social protection actors — insurers, mutuelles, provident institutions, and professional branches — looking to differentiate health offerings and reduce claims costs. Distribution runs through direct enterprise sales, insurer channel partnerships (Klesia, Generali, Carcept Prévoyance, Livi, Heyme, IPECA, Crédit Mutuel, others), insurance broker channels, and the SmartDiet Pro portal that manages the dietitian network. Pricing is quote-based; recurring subscription and per-mission fees are the structural revenue streams, augmented by SmartDiet Académie (QUALIOPI-certified continuing education) which generates subscription revenue from dietitian training.

The underlying technology stack includes the mobile app (Google Play and App Store), a Pilotage Platform dashboard for impact reporting and barometers, and integrations with Stripe for payments and Matomo for cookie-free analytics compliant with CNIL guidance. Backed by a scientific committee and a research partnership with Performance Lab, SmartDiet publishes annual social-impact measurements (2024 and 2025 studies) demonstrating outcomes such as 66.3% physical-health improvement and 83.2% behavior modification at six months post-coaching. Headcount is 1–10 core staff with a 585+ contracted dietitian network, and no external funding rounds have been disclosed, indicating a bootstrapped, asset-light operating model.

Name

SmartDiet

Legal name

SmartDiet SAS

Website

https://smartdiet.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartDiet is a French B2B/B2B2C nutrition-prevention platform founded in 2016, serving enterprises and social protection actors through a mobile app, a national network of 585+ dietitians, and proprietary methodologies like Nutrition des Métiers®.

Ownership category

akta.pro rank

Product category

Corporate Wellness & Workplace Nutrition Prevention

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Workplace nutrition prevention
• Corporate wellness programs
• Nutrition coaching services
• Dietitian network platform
• Employee health prevention

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Enterprise Contracts: SmartDiet provides nutrition prevention programs to enterprises, charging for strategic diagnostic services, deployment of national qualified network, personalized application, individual coaching with dietitians-nutritionists, interventions (in-person and digital, individual and group), and communication/usage kits. Pricing varies by company size and selected services.
2. B2B2C Social Protection Actor Contracts: Partnerships with insurers, mutuelles, and professional branches who embed SmartDiet nutrition services in their offerings. SmartDiet receives payment for providing prevention programs to their members/employees, with co-branded customizable offers and detailed impact reporting.
3. Professional Network Services: Dietitians-Nutritionists join the SmartDiet network for free and receive enterprise mission commissions. They invoice SmartDiet monthly for consultations delivered, with payment via bank transfer after verification.
4. SmartDiet Academy - Training: Continuing education courses for dietitians-nutritionists in e-learning format. Training modules cover consultation motives (TCA, digestive disorders, health/pathologies, maternity/pediatrics, sports nutrition, dietary rebalancing) with pluridisciplinary approach (sophrology, naturopathy, hypnosis, PNL, micronutrition).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SmartDiet designs and delivers workplace nutrition prevention programs that combine a mobile coaching application (iOS/Android), teleconsultations, and a national network of 500+ qualified dietitian-nutritionists with proprietary methodologies adapted to occupational realities. The company sells these turnkey prevention solutions primarily to enterprises (HR/QHSE) and to social protection actors (insurers, mutuelles, professional branches) who embed them in their health contracts to improve employee health, reduce absenteeism, and lower claims costs.

Product overview

SmartDiet is a B2B/B2B2C nutrition-based health prevention platform operating across France. The core offering combines a mobile application (available on Android and iOS) for personalized nutrition coaching with a national network of 585+ qualified dietitian-nutritionists. Key components include: the SmartDiet Application for teleconsultations and food journaling; SmartDiet Pro for the professional dietitian network; SmartDiet Académie for continuing education with e-learning modules and certifications; and Nutrition des Métiers® methodology adapting advice to occupational realities. Service packages include turnkey prevention programs (Dispositifs Clé en Main), on-site/digital interventions, content creation agency services, and thematic offers. The Méthode SmartDiet 7 clés (J'équilibre, je m'organise, j'achète, je gère, je ressens, je bouge, je dors) provides the structured coaching framework. The company targets social protection actors, enterprises, and individual beneficiaries through enterprise-sponsored programs.

Differentiator

Problem solved

Functional benefit

Brands

• SmartDiet Académie: Formation continue en nutrition pour diététiciens et diététiciennes nutritionnistes - continuing nutrition education platform for dietitians with e-learning courses, expert trainers, and multidisciplinary approach including sophrology, naturopathy, hypnosis, PNL, and micronutrition
• Nutrition des Métiers
• SmartDiet Pro

Products and services

• SmartDiet Application Mobile application providing personalized nutrition coaching, food diaries with instant photo capture, teleconsultations with dietitians, quizzes, statistics, and follow-up reports; available on iOS and Android for beneficiaries enrolled via enterprise or social protection actor programs.
• SmartDiet Académie E-learning continuing education platform for dietitian-nutritionists delivering QUALIOPI-certified modules on consultation topics (TCA, digestive disorders, health/pathologies, maternity/pediatrics, sports nutrition, dietary rebalancing) with a multidisciplinary approach covering sophrology, naturopathy, hypnosis, PNL, and micronutrition.
• Dispositifs Nutritionnels Clé en Main (Turnkey Nutrition Prevention Programs) Turnkey nutrition prevention packages for social protection actors and enterprises, bundling strategic diagnostic, deployment kit, dedicated project management, communication materials, and impact reporting into a single deployable offering.
• Interventions Terrain (On-site and Digital Awareness Sessions) On-site and digital nutrition awareness sessions for employees and insured members, delivered individually or collectively by the SmartDiet dietitian network (workshops, conferences, webinars, 'Speed Dating' interviews).
• Agence de Contenus Nutrition (Nutrition Content Agency) Content creation agency producing educational nutrition materials for workplace communication, including posters, infographics, videos, and awareness resources.
• Offres Thématiques (Thematic Prevention Offers) Catalog of themed nutrition prevention offers addressing specific workplace health topics such as Quality of Life and Working Conditions (QVCT), workplace well-being, and occupational health through targeted nutrition programs.
• Diagnostic Stratégique Prévention Santé (Strategic Health Prevention Diagnostic) Strategic analysis of target populations and development of customized nutrition prevention action plans adapted to specific organizational health challenges; offered free to enterprises as a lead-generation diagnostic.

Quantifiable outcome

• 88% improvement in dietary habits among coachees
• +10 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• IRP autocoreStrategic or Co-development PartnerPartnership with IRP auto solidarity prevention for transport sector employees. SmartDiet provides nutrition workshops with automotive analogies and individual 'Speed Dating' nutrition interviews. 100% customer satisfaction on enterprise interventions achieved.
• KlesiacoreStrategic or Co-development PartnerAlliance with Klesia (Assureur d'Intérêt Général, enterprise à missions since 2020) and Generali for co-building innovative nutrition prevention offers. Ongoing co-construction with adaptability and reactivity to client constraints.
• Carcept PrévoyancecoreStrategic or Co-development PartnerPartnership for coaching non-executive transport sector employees. Conducted observational study in 2021 on 500 employees demonstrating coaching effectiveness with 99% recommendation rate.
• Performance LabstrategicStrategic or Co-development PartnerResearch partnership for conducting scientific studies on nutrition coaching effectiveness. Currently undertaking scientific study supported by SmartDiet's scientific committee.
• SimplébominorGTM or Marketing PartnerWeb agency partnership helping dietitians improve online visibility through simple, affordable, and performing solutions. Also offers CPF-fundable digital training for patient acquisition.
• App'inesminorGTM or Marketing PartnerApplication for health professionals managing replacements, collaborations, sales, and centralized training funding through FIF PL. Helps dietitians manage their practice development lifecycle.
• Santé publique FrancestrategicStrategic or Co-development PartnerParticipation in 'Les Employeurs pour la Santé' initiative launched by Santé publique France to help companies implement comprehensive prevention including nutrition-based workplace health programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Withings: French connected health device maker (scales, watches, sleep) offering a health-data platform that could integrate nutrition coaching. Comparable as an emerging French health-tech player with adjacent device-and-data moat that could bundle nutrition services.
• Lifen: French health data infrastructure company connecting healthcare providers and insurers. Comparable as an emerging French health-tech enabler operating in the same insurer and provider ecosystem SmartDiet targets via its B2B2C model.
• H4D (Health for Development): French telehealth booth and remote consultation provider for enterprises, municipalities, and healthcare facilities. Comparable as an emerging French enterprise-health player addressing similar employer health-prevention and accessibility needs.

Direct peers

• Kiplin: French corporate wellness platform using gamified physical activity and health challenges for enterprise employees. Directly comparable to SmartDiet as both target French employers with B2B wellness solutions and Kiplin is already visible as a SmartDiet customer/partner on their website.
• Nutri&Co: French nutrition coaching and supplement brand offering personalized nutrition programs. Comparable as a direct peer in French personalized nutrition coaching with similar target customers and digital delivery model.
• Noom: Global digital health platform combining psychology-based coaching with nutrition and weight management, with a strong B2B/employer channel. Directly comparable in nutrition coaching product, target customer (employers and insurers), and outcome-tracking approach.

Broad incumbents

• Doctolib: Dominant French health-tech platform for booking medical appointments and teleconsultations. A broad incumbent with overwhelming enterprise and insurer reach that could trivially add nutrition coaching features and squeeze niche players like SmartDiet.
• Qare: Leading French telehealth platform offering video consultations with healthcare professionals. Comparable as a broader digital health incumbent that could expand into workplace nutrition prevention, competing for the same employer and insurer budgets.
• Alan: French health insurance company offering B2B health coverage with embedded prevention and wellness services to enterprises. Comparable as a vertically integrated insurer that competes for the same employer budget and could displace external prevention vendors like SmartDiet.
• Virgin Pulse: Global corporate wellness platform offering employee well-being programs including nutrition coaching. Comparable as a broad incumbent in enterprise wellness with nutrition content, coaching, and employer reporting that competes for the same HR/QVCT budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartDiet