POCHAT House

What POCHAT House does

Maison POCHAT is a Lyon-based artisanal bakery and patisserie founded in April 2015 by Rémi POCHAT, structured as a SAS with €20,000 registered capital (RCS Lyon 809 881 519). The company operates two retail boutiques in Lyon — the flagship at 58 Quai Pierre Scize (Lyon 5) opened in 2015, and a second at 2 Place Carnot (Lyon 2) opened February 2016 — both open seven days a week and closed only on May 1 and between Christmas and New Year. Production is fully in-house: all breads, pastry bases, creams, and fillings are made on premises using natural levain fermentation, long proving, and manual façonnage, with no industrial or frozen inputs. The company legally qualifies as an "Artisan Boulanger" under French law L.122-17 and is positioned around eco-friendly practices, including plastic elimination since 2020 and 100% renewable electricity in boutiques since 2021.

The product portfolio covers artisan breads (including the proprietary Tortigraine multi-grain baguette made with certified 100% Rhône-Alpes flour from François Cholat), viennoiseries, signature Trompe-L'oeil optical illusion pastries launched in 2025, custom celebration cakes (entremets, tarts, pièces montées from €8 to €192), click-and-collect lunch formulas (€1.20–€12.95), a custom brunch at €29.90 per person launched in 2023, and a B2B traiteur/event catering line. The company runs a multi-channel distribution model: two physical boutiques, a full e-commerce platform with click-and-collect, and home delivery across three Lyon zones (€39–€54) through logistics partner ALPE. Customer segments are primarily local Lyon walk-in consumers, supplemented by corporate/event clients (Mon Banquet, INSEEC) and leisure brunch groups. Pricing is unit-based, pay-as-you-go, with no subscription model. Strategic supplier relationships include Barry Callebaut's Cacao Horizons for sustainable cocoa, Max Daumin for Madagascar vanilla, GAEC Vert Cerise for organic raspberries, and a flexitarian partnership with La Flexiterie (2021).

Name

POCHAT House

Legal name

Maison POCHAT SAS

Website

https://maison-pochat.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison POCHAT is a Lyon-based artisanal bakery and patisserie operating two boutiques since 2015, producing in-house breads, pastries, custom celebration cakes, and event catering for local consumers, corporate clients, and events with a strong eco-friendly positioning.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Pâtisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Limited-Service Restaurants (722513)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAFAB

Patisseries & Viennoiserie (French-Style)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Artisan bakery
• Handcrafted pastries
• Custom celebration cakes
• Event catering services
• Sourdough bread

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Bakery & Viennoiseries: In-store sales of breads, croissants, pastries, sandwiches, and snack items across two Lyon boutiques open 7 days per week.
2. Custom Celebration Pâtisserie: Made-to-order festive cakes, entremets, tarts, pièces montées, and party desserts with custom sizing, decoration, and personalization. Priced per unit/portion.
3. Traiteur & Event Catering: Custom event catering for corporate and private events including buffets, mini burgers, wraps, quiches, mini pastries, and beverages. Orders composed à la carte or as custom event packages. Includes a dedicated on-site serveur/maître d'hôtel service.
4. Lunch Formula (Click & Collect): Customizable lunch formulas combining sandwiches, salads, hot dishes, desserts, and drinks for take-away. Served via click-and-collect.
5. Home Delivery: Delivery within Lyon metropolitan area across three zones (Zone Verte 39€, Zone Orange 45€, Zone Bleu 54€) through partner ALPE logistics.
6. Epicerie (Specialty Groceries): Sale of specialty items including local bio eggs, local flour, bio fruit juices, artisanal chips, chocolate spreads, and chocolate bars. Products align with the company's eco-friendly values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Maison POCHAT is an artisan bakery-pâtisserie operating two retail boutiques in Lyon, France. It produces and sells handcrafted breads (using natural levain and 100% Rhône-Alpes flour), viennoiseries, pastries, sandwiches, lunch formulas, and customizable celebration cakes. The business also offers full-service event catering with on-site maître d'hôtel service and home delivery across the Lyon metropolitan area.

Product overview

POCHAT House is an artisan bakery-pâtisserie with two Lyon boutiques operating since 2015, offering a comprehensive portfolio of handcrafted products centered on breads, pastries, and catering services. The core offerings include: Trompe-L'œil illusion pastries (2025 novelty), Custom Event Catering for celebrations and corporate events, Custom Celebration Pastries for birthdays and festive occasions, Lunch Formulas for quick click & collect meals, and an à la carte selection of artisan breads and pastries. Supporting offerings include an Épicerie line of house-made jams, chocolates, and local products, plus Custom Brunch experiences. All products are made in-house with 100% Rhône-Alpes flour, emphasizing seasonal ingredients, no additives, and ecological packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Trompe-L'œil Pastry Collection Signature optical illusion pastries designed to look like real fruits (coconut, pistachio, raspberry, strawberry, orange, lemon, pear, mango, apple, hazelnut), combining surprise with gourmet flavors for individual consumers and event clients.
• Custom Celebration Pastries Customizable celebration cakes (entremets, tarts, Paris-Brest, Saint-Honoré, pièces montées) with personalized decorations, messages, and seasonal fruit toppings, ordered by individual consumers and corporate clients for festive occasions.
• Custom Event Catering Fully customizable event catering packages for corporate seminars, cocktail parties, private events, and buffets, including viennoiseries, savory items, mini pastries, beverages, and optional on-site maître d'hôtel service.
• Lunch Formulas (Click & Collect) Customizable lunch formulas combining sandwiches, salads, hot dishes, desserts, and drinks available for click-and-collect pickup at either Lyon boutique.
• À la Carte Pastries and Viennoiseries Wide selection of individual pastries, viennoiseries, and sweet treats (croissants, brioches, tarts, cookies, brownies, macarons) sold by unit in boutiques and online.
• Artisan Breads Handcrafted artisan breads including traditional baguettes with natural levain, Tortigraine multi-grain baguette, specialty breads (olive, walnut, corn, burger buns), and focaccia, all made with 100% Rhône-Alpes flour.
• Custom Brunch Service Fully customizable weekend brunch at €29.90 per person, available Friday-Saturday 9h-16h, featuring mini pastries, sweet treats, charcuterie/cheese platters, and unlimited hot/cold beverages.
• Épicerie (Specialty Groceries) Specialty grocery items including house-made jams, chocolate tablets, spreadable creams, local flour, organic eggs from La Ferme la Bruyère, and bio fruit juices from Margerie farm.
• Home Delivery Service Home delivery covering Lyon and surrounding areas via partner ALPE logistics, with three zones (Green €39, Orange €45, Blue €54), delivered Monday-Saturday within 24 hours.
• Boutique Retail Locations Two retail boutique locations in Lyon: Lyon 5 at 58 Quai Pierre Scize and Lyon 2 at 2 Place Carnot, both open 7 days per week selling the full range of artisan products.
• Organic Wine Collection (Oé) French organic and vegan wine selection from the Oé brand, featuring wines from committed French winegrowers dedicated to biodiversity and pesticide-free viticulture, available for brunch and catering menus.

Quantifiable outcome

• Eliminated plastic from boutiques since 2020 through adoption of reusable cotton bags, glass consignment, and recyclable packaging.
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Oé (Vins Bio)minorChannel Partner/ Reseller/ Distributor · 1 October 2022French organic and vegan wine brand providing bio wines for brunch and catering menus. Oé wines are produced by committed French winegrowers dedicated to biodiversity and pesticide-free viticulture.
• François CholatcoreStrategic or Co-development PartnerPrimary flour supplier providing certified 'Garantie 100% Blé Rhône-Alpes' wheat flour sourced from reasoned agriculture (agriculture raisonnée). François Cholat develops specific flour blends for Maison POCHAT including the proprietary Tortigraine multi-grain baguette blend.
• Cacao Horizons / Barry CallebautcoreStrategic or Co-development PartnerSupplier of certified sustainable cocoa beans for all chocolate products including tablets, spreads, and pastry fillings. All chocolates are certified sustainable via Cacao Horizons program by Barry Callebaut.
• Max DaumincoreStrategic or Co-development PartnerSupplier of Madagascar vanilla exclusively for pièces montées and éclairs. Also provides spice blends (Timur pepper, 4 spices) used in seasonal verrine desserts.
• GAEC Vert CerisecoreStrategic or Co-development PartnerOrganic raspberry supplier located in Rontalon (69510), approximately 25km from the bakery laboratory. Provides exclusively BIO-certified seasonal raspberries for pastry products.
• ALPE LogistiquecoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner handling home delivery of all Maison POCHAT products within Lyon metro area. Delivers Monday–Saturday within 24 hours across three delivery zones.
• Ferme de MargerieminorStrategic or Co-development PartnerFamily organic farm (Drôme, 26) producing artisanal fruit juices (apple, pear, apple-strawberry, apple-kiwi, apple-raspberry, apple-quince) used in brunch and catering offerings.
• Ferme la BruyèreminorStrategic or Co-development PartnerLocal bio egg supplier providing organic eggs sold in the epicerie section and used in bakery production.
• La FlexiterieminorStrategic or Co-development PartnerLyon-based flexitarian meal company partnered with Maison POCHAT to provide weekly rotating plant-based dishes presented in glass consignment jars. Recipes are seasonal and vary weekly.
• Maréchal FraîcheurminorChannel Partner/ Reseller/ DistributorLyon-based fresh produce supplier enabling Maison POCHAT to act as a collection point for fresh fruit and vegetable baskets ordered online. Harvested day-before or morning-of delivery. Basket pickup at Lyon 5 (Wednesday 16h30–19h30) and Lyon 2 (Thursday 16h30–19h30).
• L'Oustal des ChipsminorChannel Partner/ Reseller/ DistributorSouthern France artisanal chip producer supplying crispy chips (80g) sold in the epicerie section and as a lunch formula accompaniment.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Maison Kayser: International French artisanal boulangerie-pâtisserie chain founded by Éric Kayser, operating in 10+ countries with hundreds of locations. Comparable because it shares the same French 'artisan boulanger' positioning, natural levain production method, and multi-category offering (bread, viennoiseries, pâtisseries, catering), but operates at vastly larger scale and broader geography than Maison POCHAT.
• Ladurée: French luxury patisserie house known for macarons, viennoiseries and tea-room culture, with global retail presence. Comparable to Maison POCHAT in French pâtisserie heritage, premium positioning, celebration-cake offerings, and 'Tea Salon / brunch-style' venue experience, though much broader in product and geography.

Direct peers

• Poilâne: Iconic Parisian artisan baker known for hand-shaped sourdough loaves and a strong brand built on craft, regional sourcing and tradition. Comparable to Maison POCHAT in their shared reliance on natural levain, rejection of industrial shortcuts, premium pricing, and brand-as-craft positioning, despite Poilâne's stronger international recognition and broader export.
• Du Pain et des Idées: Parisian artisan bakery-pâtisserie run by Christophe Vasseur, celebrated for its stencil-stamped breads, viennoiseries and inventive flavor profiles. Comparable to Maison POCHAT in artisanal authenticity, single-city premium positioning, signature specialty breads (Trompe-L'œil ≈ Vasseur's escargots pistache), and loyal local customer base.
• Breads Bakery: US-based artisan bakery (founded by Israel Aharoni) with multiple locations known for babka, sourdough, viennoiseries and customized celebration pastries. Comparable to Maison POCHAT in artisanal production, signature specialty items (Trompe-L'œil ≈ Breads' babka as the novelty anchor), full e-commerce, custom cakes, and B2B catering.
• Levain Bakery: New York-based artisanal bakery famous for oversized gourmet cookies and a small multi-location retail model. Comparable to Maison POCHAT in owned-boutique footprint, handcrafted production, signature specialty items, e-commerce ordering and strong local brand loyalty built through craft positioning.
• Dominique Ansel Bakery: New York-based (with London/Tokyo locations) pastry shop credited with inventing the Cronut and other signature pastries. Comparable to Maison POCHAT in the strategy of building brand and traffic around a single signature novel product (Trompe-L'œil ≈ Cronut), premium viennoiserie/pâtisserie assortment, and celebration-cake custom orders.
• Tartine Bakery: San Francisco-based artisan bakery known for naturally leavened breads, viennoiseries and signature morning buns. Comparable to Maison POCHAT in natural levain, long fermentation, full in-house production, multi-location boutique model, and a brand built around craft and regional sourcing.

Regional players

• Bernachon: Lyon-based artisanal chocolatier-pâtissier founded in 1953, with a boutique and tea room serving pastries, chocolates and viennoiseries. Comparable to Maison POCHAT in its Lyon home market, French traditional pastry craft, premium positioning, and ability to draw both residents and visitors, but specializes more in chocolate than bread/catering.
• Sève Boulangerie: Multi-location artisan baker-pâtissier in and around Lyon known for sourdough breads, viennoiseries and elaborate signature pastries (Paris-Brest, Saint-Honoré, entremets). Direct regional competitor to Maison POCHAT within the Lyon retail bakery market, with overlapping product range and premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maisonpochat
• Facebookfacebook.com/maisonpochat
• Xx.com/maisonpochat
• LinkedInlinkedin.com/company/maison-pochat

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POCHAT House