The Ramp
The Ramp is a French AdTech SaaS platform that centralizes and automates multi-local digital advertising campaigns for retail networks and franchise brands, integrating major ad channels and AI-powered personalization for enterprise customers across Europe.
- Company typePrivate
- Founded2019
- HeadquartersLevallois-perret, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Ramp does
The Ramp is a French AdTech SaaS company that operates a unified platform for managing multi-local digital advertising campaigns across distributed retail networks and franchise organizations. Founded in 2019 with legal registration under DATAVENTURE GROUP (RCS Nanterre 913 824 462), the company is headquartered in the Paris metropolitan area and enables national brands with hundreds or thousands of points of sale to centrally plan, activate, and measure local marketing campaigns across digital and direct channels while preserving brand control and giving field teams execution autonomy.
The platform integrates with Google Ads, Meta, TikTok, Snapchat, LinkedIn, YouTube, Spotify, Waze, SMS, DOOH, Digital Audio, and Segmented TV, and features geolocation targeting using IRIS zones and isochrone curves, real-time programmatic media buying, dynamic budget optimization by zone or store segment, multi-level performance dashboards, and generative-AI-assisted personalized creative assets. Its technology is purpose-built for the multi-local use case — handling brand-validated creative frameworks that local stores can customize with their own addresses, offers, inventory, and visuals, while headquarters retains governance over media planning, budgets, validation, and reporting.
The Ramp generates revenue through a combination of SaaS platform subscriptions and managed media spend services, with quote-based enterprise pricing. Named enterprise customers include McDonald's France (1,698 restaurants activated via a native integration with the Archie franchise portal), Suzuki France, Toyota France, Intermarché, Kingfisher (Castorama and Brico Dépôt), Sport2000, and Franprix. The company operates in France, Spain, Italy, and the UK, and was acquired by Dataventure — a subsidiary of European Digital Group (EDG) — in February 2025, with a combined-group target of €30M in revenue and 140 employees by 2025. Post-acquisition, the founding team (Eric Giordano, Romain Achard, Cécile Garat, Cédric Dijon) continues to oversee operations under Dataventure's management model.
The Ramp firmographics
Firmographics- Name
- The Ramp
- Legal name
- DATAVENTURE GROUP
- Website
- https://theramp.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Ramp is a French AdTech SaaS platform that centralizes and automates multi-local digital advertising campaigns for retail networks and franchise brands, integrating major ad channels and AI-powered personalization for enterprise customers across Europe.
- Ownership category
- akta.pro rank
The Ramp industry classification
Industry- Product category
- AdTech / Local Advertising SaaS
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where The Ramp is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
The Ramp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the advertising platform for managing local campaigns across retail networks, with pricing based on network size or campaign volume.
- Media Spend Management: Management and activation of advertising budgets across multiple channels (digital, programmatic, DOOH, TV segmentée, audio digital) on behalf of retail networks.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Ramp product offering
Product offeringCore offering
The Ramp is a SaaS AdTech platform that enables retail networks, franchise organizations, and distributed brands to centralize, personalize, and scale multi-channel local advertising campaigns across all points of sale from a single interface. The platform combines geolocation targeting (IRIS zones and isochrone curves), generative AI-assisted creative personalization, multi-channel activation (digital, programmatic, DOOH, Segmented TV, digital audio), and dynamic budget optimization, all within a brand-validated creative framework that preserves centralized governance while empowering local execution.
Product overview
The Ramp is a single unified SaaS advertising platform for multichannel local advertising. The core platform provides centralized campaign management with geolocation targeting, audience segmentation, multi-channel activation (digital and direct marketing), real-time budget optimization, performance measurement, and AI-powered creative personalization. The platform serves retail networks and franchise organizations, enabling centralized governance while empowering individual stores with locally-adapted campaigns within brand-validated creative frameworks.
Differentiator
Problem solved
Functional benefit
Products and services
- The Ramp Platform A SaaS advertising platform that enables retail networks and distributed brands to centralize, optimize, and scale multi-channel local advertising campaigns across all stores from a single interface. Includes geolocation targeting, AI-powered creative personalization, multi-channel activation, dynamic budget optimization, and multi-level performance dashboards.
Quantifiable outcome
- Scale to 5,000+ points of sale on a single platform
- +1 more outcomes
Companies that use The Ramp
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
The Ramp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
The Ramp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dataventure (Groupe EDG)coreDataventure, a subsidiary of European Digital Group and specialist in Data and Performance Marketing, acquired The Ramp in February 2025. This strategic acquisition strengthens Dataventure's Local Marketing vertical and consolidates its position for advertisers in the context of increasing digitalization of local strategies. The founders and leadership team of The Ramp continue to oversee operations under Dataventure's management model. Post-acquisition target: €30M revenue and 140 employees by 2025.
- European Digital GroupcoreThe Ramp (as part of Dataventure Group) is a member of European Digital Group (EDG), the leading multi-dimensional digital acceleration group. EDG brings together multiple complementary expertise areas.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Ramp competitors and assessment
Company assessmentDirect peers
- Wedia: French digital asset management and local-marketing-activation vendor with comparable enterprise retail customers and a similar DAM-to-distributed-local-campaign workflow, making it a close functional peer in France.
- Celtra: Creative ad-tech platform for automated production and personalization of display and video creative, addressing the same brand-controlled, locally personalized creative challenges The Ramp solves for franchise networks.
- Locala: French-headquartered, multi-local omnichannel activation platform purpose-built for retailers, brands and agencies — the closest direct competitor to The Ramp on multilocal media buying, geolocation targeting and store-level campaign management.
- Uberall: Location marketing platform for multi-location brands across listings, reviews, and localized paid activation, comparable to The Ramp in its focus on orchestrating campaigns at scale across distributed retail/franchise networks.
- Piano: Multi-channel personalization and activation platform (incorporating former Cxense capabilities) that competes in audience targeting and content personalization for retailers and media owners, overlapping with The Ramp's AI-driven personalization and segmentation stack.
Broad incumbents
- Vistar Media: Leading DOOH SSP and programmatic out-of-home provider, comparable on The Ramp's DOOH activation leg and useful as a benchmark for multi-channel (digital + OOH) local campaign execution.
- Yext: Multi-location digital presence platform with listings, pages and review management that addresses the same 'control across thousands of stores' problem The Ramp solves, though on the digital-presence side rather than paid media activation.
- Criteo (Retail Media): Established leader in retail media and performance retargeting, with broad incumbent scale across European retailers and a retail-media offering that overlaps with The Ramp's distributed-store-network activation thesis.
- The Trade Desk: Large independent DSP with multi-channel (display, video, audio, DOOH, CTV) reach and geo-targeting capabilities, serving as the broader incumbent benchmark for what The Ramp competes against on programmatic local activation at scale.
Others
- PlaceIQ: Location data and intelligence provider whose catchment-area and audience-graph capabilities complement (rather than directly compete with) platforms like The Ramp in multi-local targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Ramp social profiles
Digital presenceThe Ramp financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ramp leadership team
Management profileNumber of profiles
Profiles4 records
The Ramp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ramp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ramp
What does The Ramp do?
The Ramp is a SaaS AdTech platform that enables retail networks, franchise organizations, and distributed brands to centralize, personalize, and scale multi-channel local advertising campaigns across all points of sale from a single interface. The platform combines geolocation targeting (IRIS zones and isochrone curves), generative AI-assisted creative personalization, multi-channel activation (digital, programmatic, DOOH, Segmented TV, digital audio), and dynamic budget optimization, all within a brand-validated creative framework that preserves centralized governance while empowering local execution.
Is The Ramp a public or private company?
The Ramp is a private company. It is classified as corporate owned and is currently operating.
When was The Ramp founded?
The Ramp was founded in 2019. It employs 11 to 50 people.
Where is The Ramp based?
The Ramp is headquartered in Levallois-perret, France, in the Europe region.
How does The Ramp make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are media Spend Management.
Who are The Ramp's main competitors?
Direct peers on record are Wedia, Celtra, Locala, Uberall and Piano. Broad incumbents are Vistar Media, Yext, Criteo (Retail Media) and The Trade Desk. PlaceIQ is listed as an others.
Does The Ramp have an API?
No public API is recorded for The Ramp.
What industry is The Ramp in?
The Ramp's product category is AdTech / Local Advertising SaaS. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 54183 and its SIC code is 7372.